Media Buying & Marketing Innovation Summit in Los Angeles

Presented by
Presented by

July 21, 2022

Thursday

,

July

21

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Thursday

,

July

21

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Please note that participation at this event is limited to qualified brand marketers from Fortune 500 and other leading brands and our paid sponsors.  Thank you!


Featured Speakers:

  • Brian Borkowski, Senior Vice President, Marketing, FanDuel
  • Fernando Machado, Chief Marketing Officer, Activision Blizzard
  • Charlotte Mostaed, VP of Marketing, Health-Ade
  • Pamela Naumes, Vice President, Digital Transformation, Bolthouse
  • Lynn Fernando, Global Head of Marketing - Amazon Fashion, Amazon
  • Megan Chan Amic, Director, Media Strategy, AT&T
  • Steve Hartmann, Head of Integrated Marketing, Experian
  • Ashlin Prol, Director, Integrated Media, Petco
  • Vicky Del Cid, Sr. Marketing Manager, Media and Analytics, Farmers Insurance
  • Sean Boyle, VP, Brand & Originals Media, HBO Max, Warner Bros. Discovery
  • Allison Mac, Vice President of Brand Marketing, TrueCar
  • Andy Rebhun, Chief Marketing Officer, El Pollo Loco
  • John Buchanan, Chief Marketing Officer, LegalZoom
  • Deb Renteria, Executive Director, Inclusive Creative, Lionsgate
  • Mana Yamaguchi, VP, Inclusive Marketing & Business Strategy, Lionsgate
  • Janina Lundy, Head of Emerging Audience Development, Amazon Studios
  • Sandy Archila, Head of Digital Marketing & Social Media, Legendary Entertainment
  • Zoé Zeigler, VP, Integrated Brand Marketing Lead, Square
  • Morgan Selzer, Chief Content Officer, Headspace
  • Amy Davis, Vice President, Global Brand, Headspace
  • Erick Dickens, Co-Founder, CEO, Kadenwood
  • Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark
  • Evan Weiner Director, Brand Social, GoDaddy
  • Tatiana Holifield, VP, Digital Content & Audience Engagement, Sirius XM + Pandora
  • Jeff Lin, Director, Media & Growth, Sweetgreen
  • April Siler, Founder & CEO, Rêveuse
  • Kody Babb, Director, Budweiser and Value Brands Sports Marketing and Partnerships, Anheuser-Busch InBev
  • Aggie Alem, Senior Manager of Sponsorships, Anheuser-Busch InBev
  • John A. Shumate, VP Global Brand Marketing, Champion Brand, Hanes Brands Inc.
  • Emeka Ofodile, Vice President of Sports Marketing, ESPN
  • Suzanne Cole, EVP, Media, NBCUniversal
  • David Dobrik, Content Creator

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Tuesday, July 19

Hosted by LAFC

9:15 AM

Fireside Chat

Kody Babb, Director, Budweiser and Value Brands Sports Marketing and Partnerships, Anheuser-Busch InBev

Aggie Alem, Senior Manager of Sponsorships, Anheuser-Busch InBev

Moderated by: Shabbir Helaly, SVP, Brand and Agency Sales, Mirrors by Silverpush

9:35 AM

Fireside Chat

Chris Davis, Chief Marketing Officer, New Balance

John Evans, Vice President, Global Sports Marketing, New Balance

Moderated by: Crystal Alexander, Head of Athletic Apparel and Footwear, Advertising Solutions, Snap

10:20 AM

Fireside Chat

Emeka Ofodile, Vice President of Sports Marketing, ESPN

Moderated by: Andy Lutzky, Executive Vice President, Brand Partnerships, Xomad

10:55 AM

Fireside Chat

Kate DiRanna, Head of Media Partnerships, Sponsorships, and Integrated Content, Mattress Firm

Moderated by: Jack Mollins, SVP, Advertising Sales, Atmosphere

11:30 AM

Fireside Chat

Kristen Kuhn, SVP, Head of Corporate Partnerships, LAFC

Rich Orosco, Chief Brand Officer, LAFC

Moderated by: Chris Fredericks, EVP, Sales and Strategy, TVadSync

12:10 PM

Fireside Chat

Tatiana Holifield, VP, Digital Content & Audience Engagement, Sirius XM + Pandora

Moderated by: Scott Linzer, SVP, Business Development, Frameplay

1:00 PM

Lunch

1:40 PM

Fireside Chat

Erick Dickens, Co-Founder, CEO, Kadenwood

Moderated by: Shannon Lee, Director, Business Development, Code3

2:15 PM

Bridging Brand and Performance Marketing Panel

Jeff Lin, Director, Media & Growth, Sweetgreen

Eleanor Fortier, Director, Brand Marketing , Activision Blizzard

Moderated by: Stephanie Gaines, Head of Industry Marketing & Partnerships, Textnow

Day 2 - Wednesday, July 20

Hosted by Headspace

2415 Michigan Avenue | Santa Monica

10:00 AM

Meeting the Moment: How Headspace Shows Up for Consumers with Relevance

Amy Davis, Vice President, Global Brand, Headspace

Morgan Selzer, Chief Content Officer, Headspace

Moderated by: Cathy Collette, Regional Vice President, West Sales, PadSquad

10:40 AM

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: Steven Elliott, VP of Client Development and Partnerships, RAD AI

11:20 AM

Fireside Chat

Austin Hodges, Chief Marketing Officer, Nuna

Moderated by: Andy Lutzky, Executive Vice President, Brand Partnerships, Xomad

11:50 AM

Women in Marketing Leadership Panel

Charlotte Mostaed, VP of Marketing, Health-Ade

Pamela Naumes, Vice President, Digital Transformation, Bolthouse

Lynn Fernando, Global Head of Marketing - Amazon Fashion, Amazon

April Siler, Founder & CEO, Rêveuse

Moderated by: Katie Castillo-Wilson, Founder & CEO, TapOnIt

12:30 PM

Lunch

1:20 PM

Marketing Leadership Forum: Future of Media

Megan Chan Amic, Director, Media Strategy, AT&T

Steve Hartmann, Head of Integrated Marketing, Experian

Moderated by: Rachel Wintner, Brand Partnerships & Head of Entertainment Vertical, OUTFRONT Media

2:00 PM

Fireside Chat

John A. Shumate, VP Global Brand Marketing, Champion Brand, Hanes Brands Inc.

Moderated by: John Floto, SVP, Evergreen Trading

2:30 PM

Fireside Chat

Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

3:00 PM

Networking Break

3:05 PM

Fireside Chat

Scott Bishoff, SVP Client Director (Head of Starz Account), Canvas Worldwide

Moderated by: Stephanie Gaines, Head of Industry Marketing & Partnerships, Textnow

3:35 PM

Future of TV Panel

Sean Boyle, VP, Brand & Originals Media, HBO Max, Warner Bros. Discovery

Vicky Del Cid, Sr. Marketing Manager, Media and Analytics, Farmers Insurance

Moderated by: Eric Smith, Head of US Verticals, Roku

4:15 PM

Fireside Chat

Brian Borkowski, Senior Vice President, Marketing, FanDuel

Moderated by: Logan Gustafson, VP, West Coast Sales, AdTheorent

Day 3 - Thursday, July 21

Hosted by NBCUniversal

Studio Lot -10 Universal City Plaza

10:05 AM

Fireside Chat

Suzanne Cole, EVP, Media, NBCUniversal

Moderated by: Josefina Schmella, Vice President, Sales - West, Teads

10:45 AM

Future of Brand and Content Marketing Panel

Allison Mac, Vice President of Brand Marketing, TrueCar

Zoé Zeigler, VP, Integrated Brand Marketing Lead, Square

Evan Weiner Director, Brand Social, GoDaddy

Tricia Teschke, Vice President, Marketing, Centr

Moderated by: Eric Dahan, CEO and Co-Founder, Open Influence

11:25 AM

Fireside Chat

Andy Rebhun, Chief Marketing Officer, El Pollo Loco

Moderated by: Lauren Berkowitz, Regional Sales Manager, Premion

11:55 AM

Marketing Leadership Forum

Andy Rebhun, Chief Marketing Officer, El Pollo Loco

John Buchanan, Chief Marketing Officer, LegalZoom

Moderated by: Katie Barrett, Head of Programmatic, LG Ads Solutions

12:35 PM

Lunch

1:20 PM

Fireside Chat

John Buchanan, Chief Marketing Officer, LegalZoom

Moderated by: Michael Teicher, CRO, The E.W. Scripps Company

1:45 PM

Unlocking Theatrical Marketing Panel

Beth Rehn, VP Integrated Marketing, Universal Pictures

Justin Pertschuk, SVP Digital Marketing, Universal Pictures

Jessy Garcia, VP, Media, Universal Pictures

Moderated by: Carly Benson, VP, Brand Solutions, VideoAmp

2:25pm

Fireside Chat

David O’Connor, President, Franchise Management, Brand Strategy & Global Partnerships, Universal Pictures

Moderated by: Rachel Wintner, Brand Partnerships & Head of Entertainment Vertical, OUTFRONT Media

2:50 PM

Fireside Chat

Deb Renteria, Executive Director, Inclusive Creative, Lionsgate

Mana Yamaguchi, VP, Inclusive Marketing & Business Strategy, Lionsgate

Moderated by: Stephanie Gaines, Head of Industry Marketing & Partnerships, TextNow

3:30 PM

Networking Break

3:45 PM

Fireside Chat

David Dobrik, Content Creator

Moderated by: Chris Detert, Chief Communications Officer, Influential

4:05 PM

Fireside Chat

Janina Lundy, Head of Emerging Audience Development, Amazon Studios

Moderated by: Angela Barber, SVP, Content Production NA, Wunderman Thompson

4:35 PM

Women in Entertainment Leadership Panel

Sandy Archila, Head of Digital Marketing & Social Media, Legendary Entertainment

Moderated by: Shabbir Helaly, SVP, Brand and Agency Sales, Mirrors by Silverpush

AGENDA

Day 1 - Tuesday, July 19

Hosted by LAFC

9:15 AM

Fireside Chat

Kody Babb, Director, Budweiser and Value Brands Sports Marketing and Partnerships, Anheuser-Busch InBev

Aggie Alem, Senior Manager of Sponsorships, Anheuser-Busch InBev

Moderated by: Shabbir Helaly, SVP, Brand and Agency Sales, Mirrors by Silverpush

9:35 AM

Fireside Chat

Chris Davis, Chief Marketing Officer, New Balance

John Evans, Vice President, Global Sports Marketing, New Balance

Moderated by: Crystal Alexander, Head of Athletic Apparel and Footwear, Advertising Solutions, Snap

10:20 AM

Fireside Chat

Emeka Ofodile, Vice President of Sports Marketing, ESPN

Moderated by: Andy Lutzky, Executive Vice President, Brand Partnerships, Xomad

10:55 AM

Fireside Chat

Kate DiRanna, Head of Media Partnerships, Sponsorships, and Integrated Content, Mattress Firm

Moderated by: Jack Mollins, SVP, Advertising Sales, Atmosphere

11:30 AM

Fireside Chat

Kristen Kuhn, SVP, Head of Corporate Partnerships, LAFC

Rich Orosco, Chief Brand Officer, LAFC

Moderated by: Chris Fredericks, EVP, Sales and Strategy, TVadSync

12:10 PM

Fireside Chat

Tatiana Holifield, VP, Digital Content & Audience Engagement, Sirius XM + Pandora

Moderated by: Scott Linzer, SVP, Business Development, Frameplay

1:00 PM

Lunch

1:40 PM

Fireside Chat

Erick Dickens, Co-Founder, CEO, Kadenwood

Moderated by: Shannon Lee, Director, Business Development, Code3

2:15 PM

Bridging Brand and Performance Marketing Panel

Jeff Lin, Director, Media & Growth, Sweetgreen

Eleanor Fortier, Director, Brand Marketing , Activision Blizzard

Moderated by: Stephanie Gaines, Head of Industry Marketing & Partnerships, Textnow

Day 2 - Wednesday, July 20

Hosted by Headspace

2415 Michigan Avenue | Santa Monica

10:00 AM

Meeting the Moment: How Headspace Shows Up for Consumers with Relevance

Amy Davis, Vice President, Global Brand, Headspace

Morgan Selzer, Chief Content Officer, Headspace

Moderated by: Cathy Collette, Regional Vice President, West Sales, PadSquad

10:40 AM

Fireside Chat

Fernando Machado, Chief Marketing Officer, Activision Blizzard

Moderated by: Steven Elliott, VP of Client Development and Partnerships, RAD AI

11:20 AM

Fireside Chat

Austin Hodges, Chief Marketing Officer, Nuna

Moderated by: Andy Lutzky, Executive Vice President, Brand Partnerships, Xomad

11:50 AM

Women in Marketing Leadership Panel

Charlotte Mostaed, VP of Marketing, Health-Ade

Pamela Naumes, Vice President, Digital Transformation, Bolthouse

Lynn Fernando, Global Head of Marketing - Amazon Fashion, Amazon

April Siler, Founder & CEO, Rêveuse

Moderated by: Katie Castillo-Wilson, Founder & CEO, TapOnIt

12:30 PM

Lunch

1:20 PM

Marketing Leadership Forum: Future of Media

Megan Chan Amic, Director, Media Strategy, AT&T

Steve Hartmann, Head of Integrated Marketing, Experian

Moderated by: Rachel Wintner, Brand Partnerships & Head of Entertainment Vertical, OUTFRONT Media

2:00 PM

Fireside Chat

John A. Shumate, VP Global Brand Marketing, Champion Brand, Hanes Brands Inc.

Moderated by: John Floto, SVP, Evergreen Trading

2:30 PM

Fireside Chat

Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

3:00 PM

Networking Break

3:05 PM

Fireside Chat

Scott Bishoff, SVP Client Director (Head of Starz Account), Canvas Worldwide

Moderated by: Stephanie Gaines, Head of Industry Marketing & Partnerships, Textnow

3:35 PM

Future of TV Panel

Sean Boyle, VP, Brand & Originals Media, HBO Max, Warner Bros. Discovery

Vicky Del Cid, Sr. Marketing Manager, Media and Analytics, Farmers Insurance

Moderated by: Eric Smith, Head of US Verticals, Roku

4:15 PM

Fireside Chat

Brian Borkowski, Senior Vice President, Marketing, FanDuel

Moderated by: Logan Gustafson, VP, West Coast Sales, AdTheorent

Day 3 - Thursday, July 21

Hosted by NBCUniversal

Studio Lot -10 Universal City Plaza

10:05 AM

Fireside Chat

Suzanne Cole, EVP, Media, NBCUniversal

Moderated by: Josefina Schmella, Vice President, Sales - West, Teads

10:45 AM

Future of Brand and Content Marketing Panel

Allison Mac, Vice President of Brand Marketing, TrueCar

Zoé Zeigler, VP, Integrated Brand Marketing Lead, Square

Evan Weiner Director, Brand Social, GoDaddy

Tricia Teschke, Vice President, Marketing, Centr

Moderated by: Eric Dahan, CEO and Co-Founder, Open Influence

11:25 AM

Fireside Chat

Andy Rebhun, Chief Marketing Officer, El Pollo Loco

Moderated by: Lauren Berkowitz, Regional Sales Manager, Premion

11:55 AM

Marketing Leadership Forum

Andy Rebhun, Chief Marketing Officer, El Pollo Loco

John Buchanan, Chief Marketing Officer, LegalZoom

Moderated by: Katie Barrett, Head of Programmatic, LG Ads Solutions

12:35 PM

Lunch

1:20 PM

Fireside Chat

John Buchanan, Chief Marketing Officer, LegalZoom

Moderated by: Michael Teicher, CRO, The E.W. Scripps Company

1:45 PM

Unlocking Theatrical Marketing Panel

Beth Rehn, VP Integrated Marketing, Universal Pictures

Justin Pertschuk, SVP Digital Marketing, Universal Pictures

Jessy Garcia, VP, Media, Universal Pictures

Moderated by: Carly Benson, VP, Brand Solutions, VideoAmp

2:25pm

Fireside Chat

David O’Connor, President, Franchise Management, Brand Strategy & Global Partnerships, Universal Pictures

Moderated by: Rachel Wintner, Brand Partnerships & Head of Entertainment Vertical, OUTFRONT Media

2:50 PM

Fireside Chat

Deb Renteria, Executive Director, Inclusive Creative, Lionsgate

Mana Yamaguchi, VP, Inclusive Marketing & Business Strategy, Lionsgate

Moderated by: Stephanie Gaines, Head of Industry Marketing & Partnerships, TextNow

3:30 PM

Networking Break

3:45 PM

Fireside Chat

David Dobrik, Content Creator

Moderated by: Chris Detert, Chief Communications Officer, Influential

4:05 PM

Fireside Chat

Janina Lundy, Head of Emerging Audience Development, Amazon Studios

Moderated by: Angela Barber, SVP, Content Production NA, Wunderman Thompson

4:35 PM

Women in Entertainment Leadership Panel

Sandy Archila, Head of Digital Marketing & Social Media, Legendary Entertainment

Moderated by: Shabbir Helaly, SVP, Brand and Agency Sales, Mirrors by Silverpush

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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