McAfee Digital Innovation Day

Presented by
Presented by

September 16, 2020

September

16

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0
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NOTE:This event is NOT open to the public, and is exclusively reserved for McAfee internal employees only.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

*All Times Pacific Daylight Time

9:00 am

Welcome Remarks

Sachin Puri, Vice President Growth Marketing

9:05 am

Innovation in Advertising & Media featuring MobileFuse

MobileFuse is the pioneer of moment based targeting for mobile display and video. Through its Mindset Targeting, MobileFuse combines environmental data with personalized creative to reach an attentive audience when they are more likely to be impacted by a brand’s advertisement. They recently extended this targeting to Digital Out of Home, so brands can now access all the "on the go" screens through their solutions.

10:00 am

Innovation in Advertising & Media featuring MiQ

MiQ is a programmatic media partner for marketers in all phases of the in-housing journey. From full-managed service to consulting on best-in-class trading strategies, our data science driven approach to programmatic advertising means we can deliver real business outcomes for our brand partners in an increasingly fragmented space.

11:00 am

Break

12:00 pm

Audience Personalization & Consumer Privacy featuring TBD

12:45 pm

Building Community & Content featuring Wattpad

Wattpad is the world's largest social storytelling platform with over 80M+ (14M+ US)  readers and writers & often called 'The Youtube for books', people come to Wattpad to write, discover and share stories about the things they love. Chances are you've heard of one of the 1,000 hit movies/books/tv shows produced from our content like The Kissing Booth on Netflix. 84% of our audience is GenZ & we reach 39% of US females 13-24.   Brands work with us in 3x ways: Custom Content Generation (either w/branded custom stories from our Starsor via Community Writing Contests, Media/Native Ad Suite & GenZ Consumer Insights.

1:30 pm

Building Community & Content featuring Flipboard

Flipboard is a content discovery platform that allows consumers to navigate, organize and personalize the content they care about most. Flipboard was founded as one place to discover all of your favorite content, delivering a deep view into everything from news to technology trends to food and travel inspiration. Over the years, in partnership with the world’s greatest publishers, they’ve built a curated experience with a plurality of voices, where people can find high quality stories on any interest, investing in their lives and their passions. Their mission is to advance conversation through important and influential stories that not only keep people informed, but also inspire them to engage, learn and lead.  Flipboard articles, videos, podcasts and products are curated every day for millions of people around the world.

2:30 pm

End of Program

AGENDA

*All Times Pacific Daylight Time

9:00 am

Welcome Remarks

Sachin Puri, Vice President Growth Marketing

9:05 am

Innovation in Advertising & Media featuring MobileFuse

MobileFuse is the pioneer of moment based targeting for mobile display and video. Through its Mindset Targeting, MobileFuse combines environmental data with personalized creative to reach an attentive audience when they are more likely to be impacted by a brand’s advertisement. They recently extended this targeting to Digital Out of Home, so brands can now access all the "on the go" screens through their solutions.

10:00 am

Innovation in Advertising & Media featuring MiQ

MiQ is a programmatic media partner for marketers in all phases of the in-housing journey. From full-managed service to consulting on best-in-class trading strategies, our data science driven approach to programmatic advertising means we can deliver real business outcomes for our brand partners in an increasingly fragmented space.

11:00 am

Break

12:00 pm

Audience Personalization & Consumer Privacy featuring TBD

12:45 pm

Building Community & Content featuring Wattpad

Wattpad is the world's largest social storytelling platform with over 80M+ (14M+ US)  readers and writers & often called 'The Youtube for books', people come to Wattpad to write, discover and share stories about the things they love. Chances are you've heard of one of the 1,000 hit movies/books/tv shows produced from our content like The Kissing Booth on Netflix. 84% of our audience is GenZ & we reach 39% of US females 13-24.   Brands work with us in 3x ways: Custom Content Generation (either w/branded custom stories from our Starsor via Community Writing Contests, Media/Native Ad Suite & GenZ Consumer Insights.

1:30 pm

Building Community & Content featuring Flipboard

Flipboard is a content discovery platform that allows consumers to navigate, organize and personalize the content they care about most. Flipboard was founded as one place to discover all of your favorite content, delivering a deep view into everything from news to technology trends to food and travel inspiration. Over the years, in partnership with the world’s greatest publishers, they’ve built a curated experience with a plurality of voices, where people can find high quality stories on any interest, investing in their lives and their passions. Their mission is to advance conversation through important and influential stories that not only keep people informed, but also inspire them to engage, learn and lead.  Flipboard articles, videos, podcasts and products are curated every day for millions of people around the world.

2:30 pm

End of Program

SUB EVENTS

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SPEAKERS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including Neustar, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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