Mattel Virtual Summit

Presented by

October 28, 2020

Wednesday

,

October

28 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

1:00pm PST

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

1:05pm PST

Mattel Opening Remarks

Jason Horowitz, SVP, US Marketing & Global Head of Digital & Media, Mattel

1:15pm PST

Mattel Fireside Chat

Jason Horowitz, SVP, US Marketing & Global Head of Digital & Media, Mattel

Moderated By: Dan Kelly, General Manager - Central & West Coast Ad Sales, DISH Media

1:35pm PST

Women in Marketing: Leadership, Mentorship, and Equity

Kamal Bhandal, VP, Global Brand & Consumer Marketing, Align Technology

Rachael Dillon, Executive Director, Global Communications + Influencer Relations, Aveda

Amani Brown, Sr. Director Growth Initiatives, Loyalty Marketing, Marriott International

Erin Dwyer, VP, Digital, OUAI

Moderated By: Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

2:15pm PST

Fireside Chat: Innovation - Inside PepsiCo Labs

Kate Brady, Head of Media Innovation & Partnership Development, PepsiCo

Moderated By: Keri Millstein, Vice President of Sales, East, The Trade Desk

2:50pm PST

Fireside Chat - Future of Retail

Karla Davis, Sr. Director, Integrated Marketing & Media, Ulta Beauty

Moderated By: Ken Harlan, Founder & CEO, Mobilefuse

3:25pm PST

Fireside Chat - Youth Marketing: Gen Z and Beyond

Jennifer Arnoldt, Sr. Marketing Director - Retail Engagement + Experience, Taco Bell

Moderated By: Michael Leen, SVP, Growth, MediaMonks

4:00pm PST

Building a Modern Brand: Growth, DTC, Millennials and Gen Z

Paul Elliott, Head of Marketing, Point Card

Jenna Tanenbaum, Head of Growth Marketing, Who Gives a Crap

Rebecca Traverzo, VP Marketing, ThirdLove

Moderated By: Cody Liebman, Vice President of Sales, AspireIQ

4:30pm PST

Behind The Brand: What Does this Mean for Mattel - A Q&A with Mattel leadership

PJ Lewis, VP Global Head of Action Figures, Mattel

Lisa McKnight, SVP, Barbie & Global Head of Dolls, Mattel

Chuck Scothon, SVP, Fisher Price & Global Head of Infant Preschool, Mattel

Roberto Stanichi, SVP, Hot Wheels & Global Head of Vehicles, Mattel

Moderated By: Krista Berger, VP, Barbie Global Marketing & Brand Partnerships, Mattel

AGENDA

1:00pm PST

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

1:05pm PST

Mattel Opening Remarks

Jason Horowitz, SVP, US Marketing & Global Head of Digital & Media, Mattel

1:15pm PST

Mattel Fireside Chat

Jason Horowitz, SVP, US Marketing & Global Head of Digital & Media, Mattel

Moderated By: Dan Kelly, General Manager - Central & West Coast Ad Sales, DISH Media

1:35pm PST

Women in Marketing: Leadership, Mentorship, and Equity

Kamal Bhandal, VP, Global Brand & Consumer Marketing, Align Technology

Rachael Dillon, Executive Director, Global Communications + Influencer Relations, Aveda

Amani Brown, Sr. Director Growth Initiatives, Loyalty Marketing, Marriott International

Erin Dwyer, VP, Digital, OUAI

Moderated By: Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media

2:15pm PST

Fireside Chat: Innovation - Inside PepsiCo Labs

Kate Brady, Head of Media Innovation & Partnership Development, PepsiCo

Moderated By: Keri Millstein, Vice President of Sales, East, The Trade Desk

2:50pm PST

Fireside Chat - Future of Retail

Karla Davis, Sr. Director, Integrated Marketing & Media, Ulta Beauty

Moderated By: Ken Harlan, Founder & CEO, Mobilefuse

3:25pm PST

Fireside Chat - Youth Marketing: Gen Z and Beyond

Jennifer Arnoldt, Sr. Marketing Director - Retail Engagement + Experience, Taco Bell

Moderated By: Michael Leen, SVP, Growth, MediaMonks

4:00pm PST

Building a Modern Brand: Growth, DTC, Millennials and Gen Z

Paul Elliott, Head of Marketing, Point Card

Jenna Tanenbaum, Head of Growth Marketing, Who Gives a Crap

Rebecca Traverzo, VP Marketing, ThirdLove

Moderated By: Cody Liebman, Vice President of Sales, AspireIQ

4:30pm PST

Behind The Brand: What Does this Mean for Mattel - A Q&A with Mattel leadership

PJ Lewis, VP Global Head of Action Figures, Mattel

Lisa McKnight, SVP, Barbie & Global Head of Dolls, Mattel

Chuck Scothon, SVP, Fisher Price & Global Head of Infant Preschool, Mattel

Roberto Stanichi, SVP, Hot Wheels & Global Head of Vehicles, Mattel

Moderated By: Krista Berger, VP, Barbie Global Marketing & Brand Partnerships, Mattel

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

IBM Croissants & Conversations

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

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STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
‍
Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.

Mattel Virtual Summit

October 28, 2020

Wednesday

,

October

28

-

,

Featuring

AGENDA

1:00pm PST

Welcome Remarks

1:05pm PST

Mattel Opening Remarks

1:15pm PST

Mattel Fireside Chat

1:35pm PST

Women in Marketing: Leadership, Mentorship, and Equity

2:15pm PST

Fireside Chat: Innovation - Inside PepsiCo Labs

2:50pm PST

Fireside Chat - Future of Retail

3:25pm PST

Fireside Chat - Youth Marketing: Gen Z and Beyond

4:00pm PST

Building a Modern Brand: Growth, DTC, Millennials and Gen Z

4:30pm PST

Behind The Brand: What Does this Mean for Mattel - A Q&A with Mattel leadership

AGENDA

1:00pm PST

Welcome Remarks

1:05pm PST

Mattel Opening Remarks

1:15pm PST

Mattel Fireside Chat

1:35pm PST

Women in Marketing: Leadership, Mentorship, and Equity

2:15pm PST

Fireside Chat: Innovation - Inside PepsiCo Labs

2:50pm PST

Fireside Chat - Future of Retail

3:25pm PST

Fireside Chat - Youth Marketing: Gen Z and Beyond

4:00pm PST

Building a Modern Brand: Growth, DTC, Millennials and Gen Z

4:30pm PST

Behind The Brand: What Does this Mean for Mattel - A Q&A with Mattel leadership

SUB EVENTS

SPEAKERS

Jason Horowitz

Dan Kelly

Kamal Bhandal

Rachael Dillon

Amani Brown

Erin Dwyer

Kate Brady

Keri Millstein

Karla Davis

Ken Harlan

Jennifer Arnoldt

Michael Leen

Paul Elliott

Jenna Tanenbaum

Rebecca Traverzo

Cody Liebman

PJ Lewis

Lisa McKnight

Chuck Scothon

Roberto Stanichi

Krista Berger

Renee Appelle

Marquee SPONSORS

SPONSORS

Venue

IBM Croissants & Conversations

REGISTER

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