MassMutual Marketing Innovation Summit: Behind the Brand Showcase

Presented by
Presented by

November 9, 2022

Wednesday

,

November

9

-

,

0
0

Featured Speakers:

  • Jennifer Duffy Halloran, CMO, Head of Marketing and Brand, MassMutual
  • Kate Armstrong, VP, Brand Marketing, Vista
  • Drew Casey, Vice President, Vista
  • Heather Deschenes, Vice President Marketing, Vista
  • Cliff Skeete, Global Executive Creative Director, Vista
  • Christina Kelleher, Head of Social Media, Emerging & Organic, Wayfair
  • Alex Frias, Head of Integrated Marketing, Wayfair
  • Kyle Wright, Creative Director, Wayfair
  • Don Lane, Head of Brand Strategy & Marketing, Chewy
  • Kristin Lane, Head of Customer Activation & Engagement, MassMutual
  • Clifford Stevens, VP, Managing Director, Liberty Mutual Insurance
  • Spencer Deadrick, Head of Creative, MassMutual
  • Tina Lamarche, Director, Web and Search Marketing, Fidelity Investments
  • Shae Goodhue, Director, Marketing Automation and Lead Management, Fidelity Investments
  • Jennifer (Manni) Ferraro, Senior Manager, Content Strategy, Fidelity Investments
  • Myles O’Brien, Senior Manager, Performance Insights, Fidelity Investments
  • Xandra Roman, Senior Manager, Campaign Strategy, Fidelity Investments
  • Nicole Adriance, Senior Director Brand Marketing, Samsonite
  • Sarah Fish, Director, Brand Activation, Samsonite
  • Chelsea Rothman, Senior Manager, Brand, Samsonite
  • Julia Knight, Product Marketing Manager, Citizen
  • Morry Mitrani, VP of Growth, Citizen
  • Ling Cui, Head of Marketing Analytics, Research and Technology, MassMutual
  • Lydia Wagner, Senior Director, Brand Strategy & Integrated Marketing, SmileDirectClub
  • Chuck Mauro, Director, Global Brand, New Balance
  • Kristen Fougere, Global Marketing Manager, Collaborations & Energy, New Balance
  • Dylan Somerset, Global Marketing Manager - Lifestyle, New Balance

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:15AM

Breakfast & Registration

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Kristin Lane, Head of Customer Activation & Engagement, MassMutual

9:05 AM

Activating Authentically with Partners: MassMutual’s NHL Strategy

Jennifer Duffy Halloran, CMO, Head of Marketing and Brand, MassMutual

Moderated by: Ed Lavery, VP of Investor Intelligence, Similarweb

9:30 AM

Transformative Journeys: Powering Vista’s Transformation

Kate Armstrong, VP, Brand Marketing, Vista

Drew Casey, Vice President Data & Analytics, Vista

Heather Deschenes, Vice President Marketing, Vista

Cliff Skeete, Global Executive Creative Director, Vista

Moderated by: Joe Charnitski, Director, CXM Best Practices, Sprinklr

10:10 AM

Networking Break

10:30 AM

Creativity & Connectivity: How Wayfair Leverages Social to Win Over Consumers

Christina Kelleher, Head of Social Media, Emerging & Organic, Wayfair

Alex Frias, Head of Integrated Marketing, Wayfair

Kyle Wright, Creative Director, Wayfair

Moderated by: Val Vespa, VP Brand Partnerships, OUTFRONT Media

11:10 AM

Fireside Chat

Don Lane, Head of Brand Strategy & Marketing, Chewy

Moderated by: Kristin Lane, Head of Customer Activation & Engagement, MassMutual

11:40 AM

Networking Break

12:00 PM

Modernizing a Fortune 100 Brand Starts with Attracting Top Talent

Clifford Stevens, VP, Managing Director, Liberty Mutual Insurance

Spencer Deadrick, Head of Creative, MassMutual

Moderated by: Alexandra Thompson, Vice President of Enterprise Sales, Braze

12:40 PM

Lunch

1:30 PM

New Balance: The Intersection of Sports Fashion & Culture

Chuck Mauro Director, Global Brand, New Balance

Kristen Fougere Global Marketing Manager, Collaborations & Energy, New Balance

Dylan Somerset, Global Marketing Manager - Lifestyle, New Balance

Moderated by: Miles Rutter, Director Of Client Development, BEN

2:10 PM

The Journey to Personalization: Fidelity Behind the Brand Panel

Tina Lamarche, Director, Web and Search Marketing, Fidelity Investments

Shae Goodhue Director, Marketing Automation and Lead Management, Fidelity Investments

Jennifer Ferraro, Senior Manager, Content Strategy, Fidelity Investments

Myles O’Brien, Senior Manager, Performance Insights, Fidelity Investments

Xandra Roman, Senior Manager, Campaign Strategy, Fidelity Investments

Moderated by: Charlotte Jackson, EVP Sales and Customer Success, MobileFuse

2:50 PM

Networking Break

3:05 PM

Samsonite Behind the Brand Panel

Nicole Adriance, Senior Director Brand Marketing, Samsonite

Sarah Fish, Brand Activation, Samsonite

Chelsea Rothman, Senior Manager, Brand, Samsonite

Moderated by: Val Vespa, VP Brand Partnerships, OUTFRONT Media

3:45 PM

How Brands are Using Data, Measurement and Insights to Capitalize On and Plan For What’s to Come in 2023

Ling Cui, Head of Marketing Analytics, Research and Technology, MassMutual

Kristin Lane, Head of Customer Activation & Engagement, MassMutual

Lydia Wagner, Senior Director, Brand Strategy & Integrated Marketing, SmileDirectClub

Moderated by: Will Burghes, Head of Marketing Science, Argonaut

4:20 PM

Networking Break

4:30 PM

How Citizen Creates a Safer World & Empowers Millions to Protect Themselves

Julia Knight, Product Marketing Manager, Citizen

Morry Mitrani, VP of Growth, Citizen

Moderated by: Joe Charnitski, Director, CXM Best Practices, Sprinklr

AGENDA

8:15AM

Breakfast & Registration

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Kristin Lane, Head of Customer Activation & Engagement, MassMutual

9:05 AM

Activating Authentically with Partners: MassMutual’s NHL Strategy

Jennifer Duffy Halloran, CMO, Head of Marketing and Brand, MassMutual

Moderated by: Ed Lavery, VP of Investor Intelligence, Similarweb

9:30 AM

Transformative Journeys: Powering Vista’s Transformation

Kate Armstrong, VP, Brand Marketing, Vista

Drew Casey, Vice President Data & Analytics, Vista

Heather Deschenes, Vice President Marketing, Vista

Cliff Skeete, Global Executive Creative Director, Vista

Moderated by: Joe Charnitski, Director, CXM Best Practices, Sprinklr

10:10 AM

Networking Break

10:30 AM

Creativity & Connectivity: How Wayfair Leverages Social to Win Over Consumers

Christina Kelleher, Head of Social Media, Emerging & Organic, Wayfair

Alex Frias, Head of Integrated Marketing, Wayfair

Kyle Wright, Creative Director, Wayfair

Moderated by: Val Vespa, VP Brand Partnerships, OUTFRONT Media

11:10 AM

Fireside Chat

Don Lane, Head of Brand Strategy & Marketing, Chewy

Moderated by: Kristin Lane, Head of Customer Activation & Engagement, MassMutual

11:40 AM

Networking Break

12:00 PM

Modernizing a Fortune 100 Brand Starts with Attracting Top Talent

Clifford Stevens, VP, Managing Director, Liberty Mutual Insurance

Spencer Deadrick, Head of Creative, MassMutual

Moderated by: Alexandra Thompson, Vice President of Enterprise Sales, Braze

12:40 PM

Lunch

1:30 PM

New Balance: The Intersection of Sports Fashion & Culture

Chuck Mauro Director, Global Brand, New Balance

Kristen Fougere Global Marketing Manager, Collaborations & Energy, New Balance

Dylan Somerset, Global Marketing Manager - Lifestyle, New Balance

Moderated by: Miles Rutter, Director Of Client Development, BEN

2:10 PM

The Journey to Personalization: Fidelity Behind the Brand Panel

Tina Lamarche, Director, Web and Search Marketing, Fidelity Investments

Shae Goodhue Director, Marketing Automation and Lead Management, Fidelity Investments

Jennifer Ferraro, Senior Manager, Content Strategy, Fidelity Investments

Myles O’Brien, Senior Manager, Performance Insights, Fidelity Investments

Xandra Roman, Senior Manager, Campaign Strategy, Fidelity Investments

Moderated by: Charlotte Jackson, EVP Sales and Customer Success, MobileFuse

2:50 PM

Networking Break

3:05 PM

Samsonite Behind the Brand Panel

Nicole Adriance, Senior Director Brand Marketing, Samsonite

Sarah Fish, Brand Activation, Samsonite

Chelsea Rothman, Senior Manager, Brand, Samsonite

Moderated by: Val Vespa, VP Brand Partnerships, OUTFRONT Media

3:45 PM

How Brands are Using Data, Measurement and Insights to Capitalize On and Plan For What’s to Come in 2023

Ling Cui, Head of Marketing Analytics, Research and Technology, MassMutual

Kristin Lane, Head of Customer Activation & Engagement, MassMutual

Lydia Wagner, Senior Director, Brand Strategy & Integrated Marketing, SmileDirectClub

Moderated by: Will Burghes, Head of Marketing Science, Argonaut

4:20 PM

Networking Break

4:30 PM

How Citizen Creates a Safer World & Empowers Millions to Protect Themselves

Julia Knight, Product Marketing Manager, Citizen

Morry Mitrani, VP of Growth, Citizen

Moderated by: Joe Charnitski, Director, CXM Best Practices, Sprinklr

SUB EVENTS

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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