MassMutual Marketing Innovation Summit: Behind the Brand Showcase

Presented by

November 9, 2022

Wednesday

,

November

9 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:15AM

Breakfast & Registration

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Kristin Lane, Head of Customer Activation & Engagement, MassMutual

9:05 AM

Activating Authentically with Partners: MassMutual’s NHL Strategy

Jennifer Duffy Halloran, CMO, Head of Marketing and Brand, MassMutual

Moderated by: Ed Lavery, VP of Investor Intelligence, Similarweb

9:30 AM

Transformative Journeys: Powering Vista’s Transformation

Kate Armstrong, VP, Brand Marketing, Vista

Drew Casey, Vice President Data & Analytics, Vista

Heather Deschenes, Vice President Marketing, Vista

Cliff Skeete, Global Executive Creative Director, Vista

Moderated by: Joe Charnitski, Director, CXM Best Practices, Sprinklr

10:10 AM

Networking Break

10:30 AM

Creativity & Connectivity: How Wayfair Leverages Social to Win Over Consumers

Christina Kelleher, Head of Social Media, Emerging & Organic, Wayfair

Alex Frias, Head of Integrated Marketing, Wayfair

Kyle Wright, Creative Director, Wayfair

Moderated by: Val Vespa, VP Brand Partnerships, OUTFRONT Media

11:10 AM

Fireside Chat

Don Lane, Head of Brand Strategy & Marketing, Chewy

Moderated by: Kristin Lane, Head of Customer Activation & Engagement, MassMutual

11:40 AM

Networking Break

12:00 PM

Modernizing a Fortune 100 Brand Starts with Attracting Top Talent

Clifford Stevens, VP, Managing Director, Liberty Mutual Insurance

Spencer Deadrick, Head of Creative, MassMutual

Moderated by: Alexandra Thompson, Vice President of Enterprise Sales, Braze

12:40 PM

Lunch

1:30 PM

New Balance: The Intersection of Sports Fashion & Culture

Chuck Mauro Director, Global Brand, New Balance

Kristen Fougere Global Marketing Manager, Collaborations & Energy, New Balance

Dylan Somerset, Global Marketing Manager - Lifestyle, New Balance

Moderated by: Miles Rutter, Director Of Client Development, BEN

2:10 PM

The Journey to Personalization: Fidelity Behind the Brand Panel

Tina Lamarche, Director, Web and Search Marketing, Fidelity Investments

Shae Goodhue Director, Marketing Automation and Lead Management, Fidelity Investments

Jennifer Ferraro, Senior Manager, Content Strategy, Fidelity Investments

Myles O’Brien, Senior Manager, Performance Insights, Fidelity Investments

Xandra Roman, Senior Manager, Campaign Strategy, Fidelity Investments

Moderated by: Charlotte Jackson, EVP Sales and Customer Success, MobileFuse

2:50 PM

Networking Break

3:05 PM

Samsonite Behind the Brand Panel

Nicole Adriance, Senior Director Brand Marketing, Samsonite

Sarah Fish, Brand Activation, Samsonite

Chelsea Rothman, Senior Manager, Brand, Samsonite

Moderated by: Val Vespa, VP Brand Partnerships, OUTFRONT Media

3:45 PM

How Brands are Using Data, Measurement and Insights to Capitalize On and Plan For What’s to Come in 2023

Ling Cui, Head of Marketing Analytics, Research and Technology, MassMutual

Kristin Lane, Head of Customer Activation & Engagement, MassMutual

Lydia Wagner, Senior Director, Brand Strategy & Integrated Marketing, SmileDirectClub

Moderated by: Will Burghes, Head of Marketing Science, Argonaut

4:20 PM

Networking Break

4:30 PM

How Citizen Creates a Safer World & Empowers Millions to Protect Themselves

Julia Knight, Product Marketing Manager, Citizen

Morry Mitrani, VP of Growth, Citizen

Moderated by: Joe Charnitski, Director, CXM Best Practices, Sprinklr

AGENDA

8:15AM

Breakfast & Registration

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Kristin Lane, Head of Customer Activation & Engagement, MassMutual

9:05 AM

Activating Authentically with Partners: MassMutual’s NHL Strategy

Jennifer Duffy Halloran, CMO, Head of Marketing and Brand, MassMutual

Moderated by: Ed Lavery, VP of Investor Intelligence, Similarweb

9:30 AM

Transformative Journeys: Powering Vista’s Transformation

Kate Armstrong, VP, Brand Marketing, Vista

Drew Casey, Vice President Data & Analytics, Vista

Heather Deschenes, Vice President Marketing, Vista

Cliff Skeete, Global Executive Creative Director, Vista

Moderated by: Joe Charnitski, Director, CXM Best Practices, Sprinklr

10:10 AM

Networking Break

10:30 AM

Creativity & Connectivity: How Wayfair Leverages Social to Win Over Consumers

Christina Kelleher, Head of Social Media, Emerging & Organic, Wayfair

Alex Frias, Head of Integrated Marketing, Wayfair

Kyle Wright, Creative Director, Wayfair

Moderated by: Val Vespa, VP Brand Partnerships, OUTFRONT Media

11:10 AM

Fireside Chat

Don Lane, Head of Brand Strategy & Marketing, Chewy

Moderated by: Kristin Lane, Head of Customer Activation & Engagement, MassMutual

11:40 AM

Networking Break

12:00 PM

Modernizing a Fortune 100 Brand Starts with Attracting Top Talent

Clifford Stevens, VP, Managing Director, Liberty Mutual Insurance

Spencer Deadrick, Head of Creative, MassMutual

Moderated by: Alexandra Thompson, Vice President of Enterprise Sales, Braze

12:40 PM

Lunch

1:30 PM

New Balance: The Intersection of Sports Fashion & Culture

Chuck Mauro Director, Global Brand, New Balance

Kristen Fougere Global Marketing Manager, Collaborations & Energy, New Balance

Dylan Somerset, Global Marketing Manager - Lifestyle, New Balance

Moderated by: Miles Rutter, Director Of Client Development, BEN

2:10 PM

The Journey to Personalization: Fidelity Behind the Brand Panel

Tina Lamarche, Director, Web and Search Marketing, Fidelity Investments

Shae Goodhue Director, Marketing Automation and Lead Management, Fidelity Investments

Jennifer Ferraro, Senior Manager, Content Strategy, Fidelity Investments

Myles O’Brien, Senior Manager, Performance Insights, Fidelity Investments

Xandra Roman, Senior Manager, Campaign Strategy, Fidelity Investments

Moderated by: Charlotte Jackson, EVP Sales and Customer Success, MobileFuse

2:50 PM

Networking Break

3:05 PM

Samsonite Behind the Brand Panel

Nicole Adriance, Senior Director Brand Marketing, Samsonite

Sarah Fish, Brand Activation, Samsonite

Chelsea Rothman, Senior Manager, Brand, Samsonite

Moderated by: Val Vespa, VP Brand Partnerships, OUTFRONT Media

3:45 PM

How Brands are Using Data, Measurement and Insights to Capitalize On and Plan For What’s to Come in 2023

Ling Cui, Head of Marketing Analytics, Research and Technology, MassMutual

Kristin Lane, Head of Customer Activation & Engagement, MassMutual

Lydia Wagner, Senior Director, Brand Strategy & Integrated Marketing, SmileDirectClub

Moderated by: Will Burghes, Head of Marketing Science, Argonaut

4:20 PM

Networking Break

4:30 PM

How Citizen Creates a Safer World & Empowers Millions to Protect Themselves

Julia Knight, Product Marketing Manager, Citizen

Morry Mitrani, VP of Growth, Citizen

Moderated by: Joe Charnitski, Director, CXM Best Practices, Sprinklr

SUB EVENTS

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By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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Braze may use my contact data to keep me informed of products, services and offerings:

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

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TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

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STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

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