Marketing to the Next Generation of Consumer, Hosted by Carter's in Atlanta

Presented by

October 12, 2023

Thursday

,

October

12 -

Thursday

,

October

12

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast & Registration

8:45 AM

Welcome

9:00 AM

Keynote

Jeff Jenkins, Chief Marketing Officer, Carter's

9:10 AM

Carter's Behind the Brand: Evolution of the Gen Z Consumer

Lyndsie Adams, VP of Customer Activation, Carter's

Johncia Bartley, Senior Director, Customer Insights, Strategy, and Multi-Cultural Marketing, Carter's

9:50 AM

Mega Power: Micro Influencer

Kate Terhune, Director, Brand Marketing, Rent.com

10:20 AM

Fireside Chat

Kim Colter, Director, Masterbrand Marketing, IHG Hotels & Resorts

Moderated by: Seraj Bhawrani, Chief Strategy Officer, illumin

10:50 AM

Fireside Chat

Sunni Hickman, Vice President Marketing, The Harlem Globetrotters

11:20 AM

Networking Break

11:30 AM

Aligning Your Brand With Gen-Z’s Needs

Sam Beresford, Director, Brand + Entertainment Marketing, Varo Bank

Justice Dilworth, Account Director, Cox Enterprises

Chris Elliott, Director, North America End to End Connections & Media, The Coca-Cola Company

Kimberly Hogg Massey, Senior Vice President, Chief Marketing Officer, Lifeway

Moderated by: Heather Howells, Client Lead, BeenThereDoneThat

12:15 PM

Lunch

1:15 PM

Fireside Chat

Sophie Merven, Vice President, Brand Communications & Events, Inspire Brands

1:45 PM

Using Social Media to Build Relationships with the Next Generation

Carson Mason, Social Media Manager, Papa Johns

Jaclyn Osterloh, Director of Social Media, The Coca-Cola Company

Marissa Sharples, Sr. Director, Social Media + Partnerships, Focus Brands

Moderated by: Alexis Andreasik, Head of Client Strategy, IZEA

2:15 PM

The Consumer Decides: Culture, Partnerships and Staying Ahead of the curve

Girard Hardy, Brand Marketing Director, Walker & Co

Moderated by: LaJoi Royston, Account Manager, ESG, Everfi

2:45 PM

Networking Break

3:00 PM

The Importance of Partnerships in Marketing to the Next Gen Customer

Kaitlin Stoehr, Senior Director of Marketing, SPB Hospitality

3:30 PM

Raising Up the Next Generation of Female Marketing Leaders

Brandy Blackwell, Vice President Of Marketing, Another Broken Egg Cafe

Jenna Bromberg, VP Brand & Creative, Carter's

Lisa Hallam, Senior Director, Loyalty & Customer Strategy, Papa Johns

Laura Rueckel, Chief Marketing Officer, Freddy's Frozen Custard & Steakburgers

4:15 PM

Fireside Chat

Kevin Keith, CMO, Edible

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi

AGENDA

8:00 AM

Breakfast & Registration

8:45 AM

Welcome

9:00 AM

Keynote

Jeff Jenkins, Chief Marketing Officer, Carter's

9:10 AM

Carter's Behind the Brand: Evolution of the Gen Z Consumer

Lyndsie Adams, VP of Customer Activation, Carter's

Johncia Bartley, Senior Director, Customer Insights, Strategy, and Multi-Cultural Marketing, Carter's

9:50 AM

Mega Power: Micro Influencer

Kate Terhune, Director, Brand Marketing, Rent.com

10:20 AM

Fireside Chat

Kim Colter, Director, Masterbrand Marketing, IHG Hotels & Resorts

Moderated by: Seraj Bhawrani, Chief Strategy Officer, illumin

10:50 AM

Fireside Chat

Sunni Hickman, Vice President Marketing, The Harlem Globetrotters

11:20 AM

Networking Break

11:30 AM

Aligning Your Brand With Gen-Z’s Needs

Sam Beresford, Director, Brand + Entertainment Marketing, Varo Bank

Justice Dilworth, Account Director, Cox Enterprises

Chris Elliott, Director, North America End to End Connections & Media, The Coca-Cola Company

Kimberly Hogg Massey, Senior Vice President, Chief Marketing Officer, Lifeway

Moderated by: Heather Howells, Client Lead, BeenThereDoneThat

12:15 PM

Lunch

1:15 PM

Fireside Chat

Sophie Merven, Vice President, Brand Communications & Events, Inspire Brands

1:45 PM

Using Social Media to Build Relationships with the Next Generation

Carson Mason, Social Media Manager, Papa Johns

Jaclyn Osterloh, Director of Social Media, The Coca-Cola Company

Marissa Sharples, Sr. Director, Social Media + Partnerships, Focus Brands

Moderated by: Alexis Andreasik, Head of Client Strategy, IZEA

2:15 PM

The Consumer Decides: Culture, Partnerships and Staying Ahead of the curve

Girard Hardy, Brand Marketing Director, Walker & Co

Moderated by: LaJoi Royston, Account Manager, ESG, Everfi

2:45 PM

Networking Break

3:00 PM

The Importance of Partnerships in Marketing to the Next Gen Customer

Kaitlin Stoehr, Senior Director of Marketing, SPB Hospitality

3:30 PM

Raising Up the Next Generation of Female Marketing Leaders

Brandy Blackwell, Vice President Of Marketing, Another Broken Egg Cafe

Jenna Bromberg, VP Brand & Creative, Carter's

Lisa Hallam, Senior Director, Loyalty & Customer Strategy, Papa Johns

Laura Rueckel, Chief Marketing Officer, Freddy's Frozen Custard & Steakburgers

4:15 PM

Fireside Chat

Kevin Keith, CMO, Edible

Moderated by: Justin Sparks, Director of Vertical Strategy, North America, InMobi

SUB EVENTS

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

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TITLE EQUIVALENT*

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IBM may use my contact data to keep me informed of products, services and offerings:

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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