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Featured Speakers:
David Teicher, Chief Content Officer, Brand Innovators
Emcee: Denya Chinquee, Senior Director of Research, Ad Sales, ViacomCBS
Influencers today are no longer confined to individual platforms and can transcend categories, yet the language we have around them is loose and limited. As the industry builds to an anticipated $15B globally, influence marketing has permeated all aspects of culture, ultimately becoming more fluid and difficult to define. In this session, brands looking to engage creators will get an insider's view of four critical shifts –– based on a newly released culture-forward study from ViacomCBS connecting with more than 1,200 creators and audiences –– and hear from the EyeQ program’s leaders about how they use Influence to drive brand awareness, trust and affinity.
Angel Bellon, Senior Director, Creative Strategy & Cultural Intelligence, ViacomCBS
Shivani Gorle, Senior Manager, Creative Strategy & Cultural Intelligence, ViacomCBS
Jill Baskin, Chief Marketing Officer, The Hershey Company
Jill Baskin, Chief Marketing Officer, The Hershey Company
Moderated By: Tyler Kelly, President, Basis Technologies
Tyrrell Schmidt, Chief Marketing Officer, TD Bank
Moderated By: Jodi Senese, CMO, Outfront Media
Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreens Boots Alliance
Anisha Raghavan, Chief Marketing Officer, Global Brands Americas, Walgreens Boots Alliance
Jen DaSilva, President, Berlin Cameron
Moderated By: Susan Rothwell, CRO, Vericast
Yin Woon Rani, Chief Executive Officer, MilkPEP
Yin Woon Rani, Chief Executive Officer, MilkPEP
Moderated By: Gabrielle Theroux, National Account Executive, Intersection
Natalie Bowman, Managing Director, Marketing & Advertising, Alaska Airlines
Moderated By: Gloria Stitt, VP of Marketing, Joyned
Andrea Sengara, Head of Marketing, Campari USA
Moderated By: Donny Dvorin, Head of Sales, Brave
Lindsay Horrigan, Global Head Consumer Marketing & General Manager of Subscriptions, Bloomberg Media
Moderated By: Toby Mckenna, Senior Vice President, Client Development, Basis Technologies
Kim Stokes, Head of Marketing, GoodCell
Moderated By: Andrew Rosen, Client Partner, Nextdoor
Erin Levzow, Vice President of Marketing Technology, Del Taco Restaurants
Moderated By: Michelle Myler, West Coast Regional Sales Manager, Premion
Jessica Jensen, Chief Marketing Officer, Indeed.com
Moderated By: Donna Speciale, President of Advertising Sales & Marketing, Univision Communications Inc.
David Teicher, Chief Content Officer, Brand Innovators
Emcee: Pete Chelala, VP, Digital Media Sales, ViacomCBS
ViacomCBS has a powerhouse Branded Content & Influencer Marketing team that sits at the intersection of insight and inspiration, marrying art and science to build effective advertising programs. This panel will feature Devon Rubenstein, Brand Manager at Amplify Snack Brands, along with ViacomCBS marketers who will provide a look into a successful collaboration between two world-class brands, Nickelodeon & Pirates Booty. They’ll highlight the tactics and principles that contributed to driving positive business outcomes, while sharing how they’re thinking about the evolution of the rapidly inflating influencer landscape and where it fits into their overall strategies.
Lisa Bull, Vice President, Integrated Marketing, Velocity, ViacomCBS
Daion Morton, Senior Manager, Talent, Digital Integrated Marketing, ViacomCBS
Devon Rubenstein, Brand Manager, Amplify Snack Brands
Sophie Kelly, Sr. Vice President, Whiskeys Portfolio - North America, Diageo
Franke Rodriguez, Partner & CEO, Anomaly
Moderated By: Adam Frischer, Head of East Coast Sales & Brand Partnerships, Tastemade
Jesse Laskaris, Global Director - Performance Marketing Data, Operations & Technology, Disney Streaming Services
Moderated By: Tim Smith, General Manager, Global Client Development, The Trade Desk
Marla Skiko, US & Global Head of Media, Ford
Moderated By: Susan Larkin, Chief Operating Officer, Audacy
Rafael Almeida, Head of Retail Media Activation, Bayer
Moderated By: Todd Ulise, SVP Sales and Marketing, Ad.net
Claudine Patel, Chief Marketing Officer, Post Consumer Brands
Moderated By: Lesa Nikolai, Head of Client Partnerships, Ampersand
Kenny Mitchell, Chief Marketing Officer, Snap
Moderated By: David Teicher, Chief Content Officer, Brand Innovators
Shawn Riegsecker, CEO, Basis Technologies
Linda Bethea, Head of Marketing, Danone
Moderated By: Bill Todd, CRO, AdTheorent
New research from The Harris Poll and R&CPMK uncovers hidden insights on how songs become popular and the platforms driving music discovery. This panel explores how brands can use this information to tap into cultural relevance through consumers’ passion for music.
Jen Buckmaster, Head of Music and Entertainment Partnerships, Microsoft
Libby Rodney, Chief Strategy Officer, The Harris Poll
Mike Dunn, Executive Vice President, R&CPMK
Ronan O'Mahony, Senior Director - Brand & Advertising, T-Mobile
Moderated By: Camila Seta, Director of Strategic Collaborations, R&CPMK
Shannon Snow, Director, Entertainment, Facebook
Dan Robbins, VP Marketing, Roku
Scott Hendrickson, SVP, News and Global Business Development, VICE Media
Moderated By: Abhijit Shome, VP, Global Digital Marketing, MasterCard
David Teicher, Chief Content Officer, Brand Innovators
Emcee: Latoya Clemens Pollard, Ad Sales Director, ViacomCBS
In this session, we’ll explore the partnership between Velocity and EXTRA for the 2021 VMAs, and how the campaign was optimized to create a cultural moment that resonated with diverse audiences.
Matthew Newcomb, Senior Vice President, Integrated Marketing, Velocity, ViacomCBS
Dayo Harewood, Vice President, Group Creative Director, Velocity, ViacomCBS
Leslie Waters, Senior Associate Brand Manager, EXTRA Brand Team, MARS/Wrigley
Fernando Machado, Chief Marketing Officer, Activision Blizzard
Fernando Machado, Chief Marketing Officer, Activision Blizzard
Moderated By: Serge Matta, President, LG Ads
Shachar Scott, VP, Global Marketing, Bumble
Moderated By: Katherine Yager, VP, General Market Sales, LG Ads
David Bornoff, Head of Brand Marketing, DoorDash
Moderated By: Ryan Detert, CEO, Influential
Sheryl Adkins-Green, Chief Marketing Officer, Mary Kay
Moderated By: Will Kunkel, VP Marketing, Stirista
Brooke Ellis, VP Marketing & Multicultural Engagement, WW
Moderated By: Pauline Malcolm-Thornton, SVP of Client Development, BEN
Alexis Kerr, VP Marketing, Mahogany Brands, Hallmark
Moderated By: Stephen Macias, Executive Vice President, MultiCultural Comms and PR, R&CPMK
Jackie Gagne, SVP Multicultural Marketing, HBO Max + HBO
Moderated By: Taylor Corr, Head of Corporate Sales, Quantcast
Jenny Oh, GM PepsiCo Labs, Tech Venture & Innovation, PepsiCo
Moderated By: Ed Fogarty, Senior Vice President, Ad Sales, ViacomCBS
Shivram Vaideeswaran, Global Head of Brand, Uber
Moderated By: Crystal Eastman, CMO, Zeta Global
David Teicher, Chief Content Officer, Brand Innovators
Guest Emcee: Tyler Kelly, President, Basis Technologies
Liz Caselli-Mechael, Global Head of Content & Digital, Nestle
Moderated By: Sarah Denby, Senior Account Executive- Advertising Sales, Zynga
Michelle Horowitz, CMO & SVP, Head of Marketing and Communications, Blink Fitness
Moderated By: Damian Rollison, Director of Market Insights, SOCi
John Starkweather, Associate Vice President Advertising, AT&T
Ana Rodriguez, Managing Director, SMU Cox Latino Leadership Initiative
Moderated By: Sam Poor, Director of Sales, Vox Media
Niluskhi De Silva, Global Head of Digital & Content Strategy, Calvin Klein Fragrances, Coty
Moderated By: Heath Podvesker, General Manager, US, Adverity
Stephanie Urban, VP, Direct to Consumer, Camuto Group
Moderated By: Brian Kavanaugh, Director, NA Field & Global Customer Marketing, Bynder
Sameer Agarwal, Vice President, North America Marketing, CLINIQUE
Moderated By: Dilini Fernando, VP, Marketing, Freeosk
Bob Hagemann, Chief Marketing Officer, Aether Diamonds
ModeratedBy: Tiffanie Petett, Director of Sales, Influential
Mark Wakefield, SVP Marketing, Premium Chocolate, Ferrero
Moderated By: Jonathan Margolis, Head of Brand Partnerships, Brat TV
Bibie Wu, Chief Marketing Officer, Del Monte Foods
Moderated By: Jason Kaplan, Vice President, CPG, Vericast
David Tinson, Chief Marketing Officer, Electronic Arts (EA)
Moderated By: Dan Ackerman, Vice President of Client Development, The Trade Desk
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