New Eras for Brands with a Legacy

Thursday, April 18, 2024

• 8:00 AM Breakfast & Registration
• 9:10 AM United Airlines Safety Protocol
• 9:15 AM Opening Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Andrea Orth, Vice President, Marketing, Content & Community, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

  Emcees:

  Emily Benner, Senior Manager, Advertising & Social Media, United Airlines

  Julia Fedor, Director, Advertising & Social Media Operations, United Airlines

• 9:20 AM Welcome from United Airlines

  Maggie Schmerin, Chief Advertising Officer, United Airlines

• 9:30 AM Influencing Brand Innovation Through Modern Day Politics

  Josh Earnest, Executive Vice President, Advertising and Communications, United Airlines

  Moderated by: Jessica Masters, Head of Travel & Telecom Sales, Netflix

• 10:00 AM The Evolution of Iconic Brands: Stewarding Hyatt's Legacy

  Emily Wright, Vice President, Global Brand Leader, Hyatt Hotels Corporation

  Moderated by: Alison Mayes, Managing Director, Apollo Partners

• 10:30 AM Cultivating Brand Loyalty in a Dynamic Market Landscape

  Josh Blacksmith, Head of Global Digital CX, Kimberly-Clark

  Luc Bondar, Vice President & COO of MileagePlus, United Airlines

  Stephanie Clanfield, Global Marketing Manager – Coors Banquet, Molson Coors

  Lynae VanOosten, Marketing Manager, McDonald’s

  Moderated by: Jeff Rich, Head of Strategic Partnerships, Global, Ex.co

• 11:15 AM Brand Evolution: Building on 100+ years of Mars Wrigley's Rich Heritage and Reimagining the Future

  Alyona Fedorchenko, Global Vice President | Gum & Mints Portfolio, Mars

  Moderated by: Barron Gira, VP, Media Sales, Volta

• 11:45 AM Keynote: Cultural Relevance

  David Evans, Chief Insights Officer, Collage Group

   

• 12:00 PM Lunch
• 1:00 PM Behind the Brand: United Airlines

  Dana Hughes Sr. Manager, Films & Special Projects United Airlines

  Megan McCarthy Managing Director of Strategic Communications Planning United Airlines

  Mark Muren Managing Director of Identity, Product & Loyalty, United Airlines

  Anel Ruiz Director, Engagement Communications United Airlines

  Moderated by: Allison Kaye, Sr. Account Executive, Quantcast

• 1:30 PM Building a Strong Brand in Chicago

  Liz Mella, Director of Marketing, Farmer’s Fridge

  Ashley Nazarian Findlay, Sr. Director, Brand Marketing, Simple Mills

  Derek Russell, Manager, Global Sponsorship Activation Market & Community Innovation, United Airlines

  Mike Wolf, Manager, Advertising & Social Media Content, United Airlines

  Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

• 2:00 PM Behind the Curtain: Inside Claire's Brand Reinvention Process

  Meghan Hurley, Vice President, Global Brand Marketing, Claire’s

  Moderated by: Will Marenberg, Managing Director, GroundTruth

• 2:30 PM Networking Break
• 3:00 PM Future of Media & Digital Innovation

  Rebecca Rogalski, Head of Creative Ad Solutions, Roku

  Suzanna Stevens, Enterprise Brands & Agency Account Executive, Adstra

  Jacqueline Tsekouras, Head Of Strategy, #Paid

  Moderated by: Ashley Watkins, Senior Manager, Strategic Communications, United Airlines

• 3:30 PM Navigating Disruption: Challenges and Opportunities for Established Brands

  Catherine Berger, Sr. Director, International Marketing, Ferrara

  Josh Blacksmith, Head of Global Digital CX, Kimberly-Clark

  Meg Mitchell, Creative Director, United Airlines

  Kevin Rettig, Sr. Director Marketing Platforms & Privacy, Marriott International

  Moderated by: Danielle Estrada, Retail & CPG, Microsoft

• 4:15 PM Fireside Chat

  Maria Zavala, Manager, Media Marketing Strategy, McDonald’s

  Moderated by: Jeff Katz, US Head of Verticals (Auto, Restaurants, Travel), Roku

• 4:45 PM Office Tours & Happy Hour, hosted by United Airlines