Shaping the Future of Marketing Summit

Thursday, May 23, 2024

• 9:00 AM Welcome

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 9:15 AM The Impact of New AI Developments on the Future of Marketing

  Sharlene Jenner, Vice President, Engagement Strategy & Marketing Technology, AbelsonTaylor

  Mario Mijares, VP Marketing, Insights, Loyalty, and Monetization Platforms, 7-Eleven

  Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

• 10:00 AM Leveraging Purpose-Driven Marketing and Inclusivity for Brand Impact

  Vanessa Peace, Vice President, Marketing, American Cancer Society

• 10:30 AM Building Brand Relevance & Lasting Loyalty through Innovation and Experiences

  Sara Fang, Brand Marketing Senior Director, Positive Choice Portfolio, PepsiCo

  Maripaz Romero, Vice President of Marketing, TGI Fridays

• 11:05 AM Networking Break
• 11:20 AM Pillow Talk: Brand Building with Celebrity Co-Conspirators

  John Starkweather, Associate Vice President Advertising, AT&T

• 11:50 AM Trends and Predictions for the Media Landscape

  Kellie Barnett, Head of Media, Samsung Electronics America

  Jenna Morr, Director of Social Media + Content, Teton Ridge

  Moderated by: Marissa Eddings, Senior Director – Brand, Advertising, Media, 7-Eleven

• 2:00 PM Exploring Media Strategies & Channels to Reach Consumers

  Christina Pedison, National Media and Partnership Lead, Pizza Hut

  Jaclyn Wyatt, Head of Digital Marketing and Social Commerce, Samsung Electronics America

  Moderated by: Sam Poor, Head of Industry – Technology, Vox Media

• 2:45 PM Top 5 Real, Tough Lessons Learned From TV & Movies to Drive Your Success

  Jaclyn Wyatt, Head of Digital Marketing and Social Commerce, Samsung Electronics America

  Moderated by: Lauren Albin, Regional Sales Director, Locality

• 3:15 PM Networking Break
• 3:30 PM Fireside Chat

  Jonathan Clarkson, Vice President, Head of Marketing, Southwest Airlines

• 4:00 PM Marketing with Purpose & Inclusion: How Brands Can Better Serve Their Consumers

  Alma Alejandro, Marketing Director – Global Intimate Care Brands, Kimberly-Clark

  Noelle Goodman, Director of Direct Marketing for Business, AT&T

  Whitney Magnuson, Senior Director, Social Media, Influencers, and Partnerships, Northwestern Mutual

  Cherice Williams, Director of Brand Innovation – RTD & Strategic Ventures, Beam Suntory

  Moderated by: Will Marenberg, Managing Director, GroundTruth