Marketing Innovation Summit - Brand Innovators
Regional Summit Past Events

Marketing Innovation Summit

Feb 22 • Hosted by Rite Aid

Thursday, February 22, 2024

  • 8:45 AM Breakfast & Registration
  • 9:35 AM Welcoming Remarks

    Emcee: Ted Rubin, Author of Return on Relationship and the Straight Talk (TedRubin.com) blog, Keynote Speaker, Business Advisor, and Evergreen Trading Strategic Relationship Consultant and Board Member

  • 9:40 AM Opening Fireside Chat

    Jeanniey Walden, Chief Marketing Officer, Rite Aid and Thrifty

    Moderated by: Tim Carr, Head of Marketing, Oracle Advertising, Oracle

  • 10:10 AM In-House Excellence: Optimizing Performance Marketing for Maximum Impact

    Josh Palau, VP Performance Media, Pfizer

    Moderated by: Caitlin Leven, VP of Sales, Swoop

  • 10:40 AM How Brands Can Lead with a Challenger Mindset: A Lens Into Church & Dwight

    Caitlin Dodd, Director, TheraBreath, Church & Dwight Co., Inc

    Moderated by: Berit O’Connor, General Manager of General Merchandise, Fetch

  • 11:10 AM Networking Break
  • 11:30 AM Building Brand Relevance & Lasting Loyalty

    Ian Dewar, Senior Director Customer Strategy, Anthropologie

    Moderated by: Anderson David, Brand Partnerships Lead, TeamSnap

  • 12:00 PM Exploring Media Strategies & Channels to Reach Consumers

    Marie Casimir Fallon, Senior Director of Media, Analytics and Content, Bimbo Bakeries USA

    Moderated by: Susan Bennett, Sales Director of Retail/CPG, Undertone

  • 12:30 PM Lunch
  • 1:30 PM Behind the Scenes with Jeanniey & Steve

    Steve Olenski, The CMO Whisperer, Host of The CMO Whisperer Podcast

    Jeanniey Walden, Chief Marketing Officer, Rite Aid and Thrifty

  • 2:00 PM Mastering the Consumer Journey

    Anthony Toguchi, Head of Institutional Digital Marketing, Vanguard

    Moderated by: Joseph Dressler, VP of Sales, Americas, Adform

  • 2:30 PM Networking Break & Tasting with Thrifty Ice Cream & Insomnia Cookies

    Scott Becsi, General Manager, Thrifty

    Matt Rameson, Head of Growth & Strategy, Thrifty

  • 3:15 PM Legacy Brands: How Bayer Connects with Today’s Evolving Customer

    Ryan Gang, Head of Social and Search Ad Buying – Consumer Health, Bayer

    Moderated by: Jack Hale, Director of Business Development, Butler/Till

  • 3:45 PM Cultural Relevance: Shaping & Embracing Today’s Multigenerational Culture with AARP

    Barbara Shipley, Senior Vice President, Brand Integration, AARP

    Moderated by: Latarria Coy, Head of Ethical Media, Influential

  • 4:15 PM 2024 Outlook: Marketing for Tomorrow

    Amit Sharma, Associate Vice President, Digital and DTC Marketing and Media Strategy, Church & Dwight

    Jennifer Shipe, Fractional Chief Marketing Officer/Consultant

    Allison Stadd, SVP, Brand, Culture & Media, Shiptt

    Moderated by: Stark Townend, SVP, Advanced Media Sales & Operations, ALLCITY Network

Speakers

Susan Bennett

Sales Director of Retail/CPG, Undertone

Tim Carr

Head of Marketing, Oracle Advertising, Oracle

Marie Casimir Fallon

Senior Director of Media, Analytics and Content, Bimbo Bakeries USA

Latarria Coy

Head of Ethical Media, Influential

Anderson David

Sr. Brand Partnerships Lead, TeamSnap

Ian Dewar

Senior Director Customer Strategy, Anthropologie

Caitlin Dodd

Director, TheraBreath, Church & Dwight Co., Inc

Joseph Dressler

VP of Sales, Americas, Adform

Ryan Gang

Head of Social and Search Ad Buying - Consumer Health, Bayer

Jack Hale

Director of Business Development, Butler/Till

Caitlin Leven

VP of Sales, Swoop

Berit O'Connor

General Manager of General Merchandise, Fetch

Steve Olenski

The CMO Whisperer, Host of The CMO Whisperer Podcast

Josh Palau

VP Performance Media, Pfizer

Amit Sharma

Associate Vice President, Digital and DTC Marketing and Media Strategy, Church & Dwight

Madelyn Sheldon

Vice President Marketing, Tonal

Jennifer Shipe

Fractional Chief Marketing Officer/Consultant

Barbara Shipley

Senior Vice President, Brand Integration, AARP

Allison Stadd

SVP, Brand, Culture & Media, Shipt

Stark Townend

SVP, Advanced Media Sales & Operations, ALLCITY Network

Anthony Toguchi

Head of Institutional Digital Marketing, Vanguard

Jeanniey Walden

Chief Marketing Officer, Rite Aid and Thrifty

Ted Rubin

Author of Return on Relationship and the Straight Talk, and TedRubin.com - Keynote Speaker, Business Advisor, and Evergreen Trading Strategic Relationship Consultant & Board Member

Sponsors

Venue

1200 Intrepid Ave, Second Floor
Philadelphia, PA 19112

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