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Brand Innovators Innovation Day in New York hosted by Google

Presented by
Presented by

September 8, 2022

Thursday

,

September

8

-

,

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Our program will include case studies, proof points and best practices about marketing innovation and digital transformation, and how brands are embracing new and emerging technologies, platforms, devices and channels to engage with and build long-term relationships with their consumers.

Featured Speakers:

  • Giusy Buonfantino, VP of CPG Google Cloud, Google
  • Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy
  • Rina Yashayeva, Sr. Director, Digital Retailer Strategy, E.L.F. BEAUTY
  • Marcela Maryniak, Senior Director of Media, Optimum
  • Heather Stuckey, Global Senior Director, Strategic Transformation | Mars Wrigley, Mars
  • Colleen Sherry, US Digital Marketing Lead - Beauty & Body Care, Henkel
  • Matt Fantazier, Head of Consumer Growth and Performance Marketing - Body & Baby, Johnson & Johnson Consumer Health
  • Jennifer Kasper, SVP Media NA, LVMH
  • Angelic Vendette, VP, Global Head of Marketing, Alo Yoga
  • Jay Picconatto, Global Commerce and Media Lead, General Mills
  • Jaime Martin, Shop+ Commerce Lead, Mindshare
  • Ashley Schapiro, Vice President Marketing, Media, Performance & Engagement, American Eagle
  • Josh Nafman, Vice President, Data & Operations, Diageo
  • Angela Gruska, SVP of Digital Marketing and Ecommerce, AERIN
  • Mary Santangelo, VP US Cosmetics Marketing - CoverGirl & Rimmel, Coty
  • Sally Barton, Marketing Excellence Lead - US, Mondelēz International
  • Denisse Guerra, Vice President/ General Manager Latin America Estee Lauder & Clinique Brands, The Estée Lauder Companies Inc.
  • Calvin Lammers, SVP of eCommerce, TRUFF
  • Jose Gomes, Managing Director Retail & Consumer, Google Cloud, Google
  • Fernando Machado, CMO, Activision Blizzard

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast & Registration

8:40 AM

Opening Remarks

Giusy Buonfantino, VP of CPG Google Cloud, Google

Emcee

Désirée Daniels, Head of Account Based Marketing, Retail, Fashion and Consumer, Google  & Sydney Van Dyke, Account Manager, Retail & CPG, Google Cloud (Key Accounts), Google

8:45 AM

Fireside Chat

Fernando Machado, CMO, Activision Blizzard

Moderated by: Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

9:15 AM

Fireside Chat

Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Moderated by: Tania Yuki, Chief Marketing Officer, Comscore

9:45 AM

Fireside Chat

Rina Yashayeva, Sr. Director, Digital Retailer Strategy, E.L.F. BEAUTY

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

10:15 AM

The Future of Digital Transformation Panel

Marcela Maryniak, Senior Director of Media, Optimum

Heather Stuckey, Global Senior Director, Strategic Transformation | Mars Wrigley, Mars

Colleen Sherry, US Digital Marketing Lead - Beauty & Body Care, Henkel

Matt Fantazier, Head of Consumer Growth and Performance Marketing – Body and Baby, Johnson & Johnson Consumer Health

Moderated by: Sydney Van Dyke, Account Manager, Retail & CPG, Google Cloud (Key Accounts), Google

10:45 AM

Networking Break

11:00 AM

The State of Luxury Marketing for Today’s Evolving Customers

Jennifer Kasper, SVP Media NA, LVMH

Moderated by: Beth Ann Kaminkow, Global CEO, VMLY&R COMMERCE

11:30 AM

Evolving in the Digital Landscape: Building for Today's Virtual Environments

Angelic Vendette, VP, Global Head of Marketing, Alo Yoga

Moderated by: Katie Barrett, Head of Programmatic, LG Ads Solutions

12:00 PM

Fireside Chat

Jay Picconatto, Global Commerce and Media Lead, General Mills

Jaime Martin, Shop+ Commerce Lead, Mindshare

Moderated by: Jim Tricarico, President of Sales, CRO, Cadent

12:30 PM

Lunch

1:30 PM

The Future of Innovation: How American Eagle Continues to Drive Digital-First Marketing Efforts to Meet Customers Where They Are

Ashley Schapiro, Vice President Marketing, Media, Performance & Engagement, American Eagle

Moderated by: Sarah Hemker, Group Director, Teads

2:00 PM

Data & Marketing: How Brands Can Champion Connection to Their Consumers

Josh Nafman, Vice President, Data & Operations, Diageo

Moderated by: Sarah Martinez, SVP, Americas Revenue, Integral Ad Science

2:30 PM

Championing Digital Environments & Building Brands for Today's Consumers

Angela Gruska, SVP of Digital Marketing and Ecommerce, AERIN

Moderated by: Giusy Buonfantino, VP of CPG Google Cloud, Google

3:00 PM

Networking Break

3:15 PM

Fireside Chat

Mary Santangelo, VP US Cosmetics Marketing - CoverGirl & Rimmel, Coty

Moderated by: Giusy Buonfantino, VP of CPG Google Cloud, Google

3:45 PM

Driving Sustainability & Purpose Driven Marketing Efforts Panel

Sally Barton, Marketing Excellence Lead - US, Mondelēz International

Calvin Lammers, SVP of eCommerce, TRUFF

Moderated by: Nicole Silver, SVP Marketing, Volta Charging

4:15 PM

Fireside Chat

Denisse Guerra, Vice President/ General Manager Latin America Estee Lauder & Clinique Brands, The Estée Lauder Companies Inc.

Moderated by: Sylvia Banderas, General Manager, Vox Media

4:45 PM

Closing Remarks

Giusy Buonfantino, VP of CPG Google Cloud, Google

AGENDA

8:00 AM

Breakfast & Registration

8:40 AM

Opening Remarks

Giusy Buonfantino, VP of CPG Google Cloud, Google

Emcee

Désirée Daniels, Head of Account Based Marketing, Retail, Fashion and Consumer, Google  & Sydney Van Dyke, Account Manager, Retail & CPG, Google Cloud (Key Accounts), Google

8:45 AM

Fireside Chat

Fernando Machado, CMO, Activision Blizzard

Moderated by: Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

9:15 AM

Fireside Chat

Keith Bryan, SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Moderated by: Tania Yuki, Chief Marketing Officer, Comscore

9:45 AM

Fireside Chat

Rina Yashayeva, Sr. Director, Digital Retailer Strategy, E.L.F. BEAUTY

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

10:15 AM

The Future of Digital Transformation Panel

Marcela Maryniak, Senior Director of Media, Optimum

Heather Stuckey, Global Senior Director, Strategic Transformation | Mars Wrigley, Mars

Colleen Sherry, US Digital Marketing Lead - Beauty & Body Care, Henkel

Matt Fantazier, Head of Consumer Growth and Performance Marketing – Body and Baby, Johnson & Johnson Consumer Health

Moderated by: Sydney Van Dyke, Account Manager, Retail & CPG, Google Cloud (Key Accounts), Google

10:45 AM

Networking Break

11:00 AM

The State of Luxury Marketing for Today’s Evolving Customers

Jennifer Kasper, SVP Media NA, LVMH

Moderated by: Beth Ann Kaminkow, Global CEO, VMLY&R COMMERCE

11:30 AM

Evolving in the Digital Landscape: Building for Today's Virtual Environments

Angelic Vendette, VP, Global Head of Marketing, Alo Yoga

Moderated by: Katie Barrett, Head of Programmatic, LG Ads Solutions

12:00 PM

Fireside Chat

Jay Picconatto, Global Commerce and Media Lead, General Mills

Jaime Martin, Shop+ Commerce Lead, Mindshare

Moderated by: Jim Tricarico, President of Sales, CRO, Cadent

12:30 PM

Lunch

1:30 PM

The Future of Innovation: How American Eagle Continues to Drive Digital-First Marketing Efforts to Meet Customers Where They Are

Ashley Schapiro, Vice President Marketing, Media, Performance & Engagement, American Eagle

Moderated by: Sarah Hemker, Group Director, Teads

2:00 PM

Data & Marketing: How Brands Can Champion Connection to Their Consumers

Josh Nafman, Vice President, Data & Operations, Diageo

Moderated by: Sarah Martinez, SVP, Americas Revenue, Integral Ad Science

2:30 PM

Championing Digital Environments & Building Brands for Today's Consumers

Angela Gruska, SVP of Digital Marketing and Ecommerce, AERIN

Moderated by: Giusy Buonfantino, VP of CPG Google Cloud, Google

3:00 PM

Networking Break

3:15 PM

Fireside Chat

Mary Santangelo, VP US Cosmetics Marketing - CoverGirl & Rimmel, Coty

Moderated by: Giusy Buonfantino, VP of CPG Google Cloud, Google

3:45 PM

Driving Sustainability & Purpose Driven Marketing Efforts Panel

Sally Barton, Marketing Excellence Lead - US, Mondelēz International

Calvin Lammers, SVP of eCommerce, TRUFF

Moderated by: Nicole Silver, SVP Marketing, Volta Charging

4:15 PM

Fireside Chat

Denisse Guerra, Vice President/ General Manager Latin America Estee Lauder & Clinique Brands, The Estée Lauder Companies Inc.

Moderated by: Sylvia Banderas, General Manager, Vox Media

4:45 PM

Closing Remarks

Giusy Buonfantino, VP of CPG Google Cloud, Google

SUB EVENTS

No items found.

SPEAKERS

Heather Stuckey

Global Senior Director, Strategic Transformation | Mars Wrigley, Mars Inc.

Colleen Sherry

US Digital Marketing Lead - Beauty & Body Care, Henkel

Matt Fantazier

Head of Consumer Growth and Performance Marketing – Body and Baby, Johnson & Johnson Consumer Health

Jennifer Kasper

Senior Vice President, Media - Americas, LVMH

Angelic Vendette

VP, Global Head of Marketing, Alo Yoga

Ashley Schapiro

Vice President Marketing, Media, Performance & Engagement, American Eagle

Joshua Nafman

Vice President, Data & Operations, Diageo

Giusy Buonfantino

VP of CPG Google Cloud, Google

Jose Gomes

Managing Director Retail & Consumer, Google Cloud, Google

Jaime Martin

Senior Partner, Group Director, Commerce & Retail Media, Mindshare

Ian O'Donnell

Enterprise Account Executive - CPG, Google Cloud Platform, Google

Katie Barrett

Head of Programmatic, LG Ads Solutions

Jim Tricarico

President of Sales, Chief Revenue Officer, Cadent

Sarah Martinez

CRO, Integral Ad Science

Calvin Lammers

SVP of eCommerce, TRUFF

Keith Bryan

SVP, President, Best Buy Ads, Media, & CRM, Best Buy

Marcela Maryniak

Senior Director, Media, Altice USA

Jay Picconatto

Head of Global Commerce, General Mills

Angela Gruszka

SVP of Digital Marketing and Ecommerce, AERIN

Mary Santangelo

VP US Cosmetics Marketing - CoverGirl & Rimmel, Coty

Sally Barton

Marketing Excellence Lead - US, Mondelēz International

Jose Palacios

Managing Director, Consumer Product Goods, Google Cloud, Google

Nicole Silver

SVP Marketing, Volta Charging

Fernando Machado

Chief Marketing Officer, NotCo

Denisse Guerra

Vice President/ General Manager Latin America Estee Lauder & Clinique Brands, The Estée Lauder Companies Inc.

Rina Yashayeva

Sr. Director, Digital Retailer Strategy, E.L.F. BEAUTY

Beth Ann Kaminkow

VMLY&R, NY CEO / VMLY&R COMMERCE, Global CEO

Tania Yuki

CMO, Comscore

Sarah Hemker

Group Director, Teads

Giusy Buonfantino

VP of CPG Google Cloud, Google

Sylvia Banderas Coffinet

General Manager, Multicultural Brand Partnerships & Marketing, Group Nine Media

Marquee SPONSORS

SPONSORS

Venue

Google

315 Hudson Street

New York, NY 10013

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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