8:30 AM
?Breakfast & Registration
?Emcee
E.B. Moss, Journalist & Founder, Moss Appeal
9:30 AM
?Welcoming Remarks: Paving the Way with Church & Dwight
Barry Bruno, Executive Vice President, Chief Marketing Officer & President, Consumer Domestic, Church & Dwight
Surabhi Pokhriyal, Chief Digital Growth Officer, Church & Dwight
Moderated by: Ken Harlan, Founder & CEO, Mobilefuse
9:45 AM
?Authenticity Unleashed: The Creative Path to Consumer Connections with Danone
Rebecca Kovalcik, Senior Creative Director, Happy Brands Danone
Moderated by: Andrew Mandzy, Strategic Account Executive, Stackline
10:15 AM
?Networking Break
10:30 AM
?The New Normal: Adapting Your CPG Marketing Strategy to the Evolving Consumer Journey
Marci Raible, Vice President, Integrated Marketing, Campbell Soup Company
Moderated by: Cody Hanlon, Director of Sales, Videoamp
11:00 AM
?Unlocking the Power of Insights: Making Data-Driven Decisions for Marketing Success Panel
Delphine Fabre-Hernoux, Chief Data & Analytics Officer North America, Wavemaker
Michele McNamara, OmniChannel & Digital Strategy Lead, Newell Brands
Brett Richardson, Senior Media & Marketing Manager, Chobani
Mark Yessin, Media & Marketing Product Strategy Lead, Consumer Data, Retail Media, Mars Wrigley
Moderated by: Eric Blumenauer, Sr. Director, Media Sales, East, Volta
11:30 AM
?Networking Break
11:50 AM
?Exploring Digital Trends & Enhanced Consumer Experiences
Nick James, Senior Director, Consumer Experience and Digital Products, Blue Buffalo
Moderated by: Alison Teichman, Director of Brand Partnerships, TeamSnap
12:20 PM
?Unleashing Potential: Championing Multicultural Consumer Connection
Nilukshi De Silva, Marketing, Amazon (formerly Coty, Bare Minerals, Urban Decay)
Genetta Robinson, Multicultural Marketing Expert & Brand Leader
Moderated by: Guillermo Abud, Head of US East Coast & LATAM, Silverpush
12:50 PM
?Lunch
2:00 PM
Give it the Hammer! From Legacy to Innovation: How a 170 Year-Old Brand Stays Relevant with Consumers
Amy Calhoun Robb, Vice President of Marketing, Hero Cosmetics
Laurie L. Kirschner, Senior Director of Marketing, Arm & Hammer Laundry, Church & Dwight Co., Inc.
Melissa Martin, Vice President of Marketing, Fabric Care, Church & Dwight Co., Inc.
Moderated by: Bradley Zucker, Senior Client Partner, IZEA
2:40 PM
?Winning Consumers in a Complex Omnichannel World
Steve McGowan, RVP, Omni Shopper Activation & Strategic Partnerships, Mondel?z International
Moderated by: Andrew Augustine, Senior Vice President, Revenue, PadSquad
3:10 PM
?Networking Break
3:30 PM
?The Power of Listening to Consumer Desires: How Ferrero Revitalizes its Brands for Today's Market
Mark Wakefield, Senior Vice President of Marketing, Ferrero
Moderated by: Anne Hill, Vice President, Partner Development, Fetch
4:00 PM
Disrupt or Be Disrupted: Why the Challenger Mindset Matters in Today's Business Landscape
Jared Brody, Executive Vice President, Marketing, Resident Home
Sam Martz, Vice President - Ecommerce (GM/Head of Business) Health North America, Reckitt
Omar N. Haque, Vice President & General Manager, Omnichannel, Bimbo Bakeries
Moderated by: Ken Harlan, Founder & CEO, Mobilefuse
4:30 PM
Digital Transformation: a CPG Case Study
Babs Rangaiah, Executive Coach, Marketing Consultant, Speaker, Fractional CMO (Formerly Unilever, IBM, Paramount)
Moderated by: Jason Smith, Sales Director, Brand Solutions, TeamSnap
