Consumer Connection in Today’s Landscape Summit, hosted by Church & Dwight

Presented by

June 6, 2023

Tuesday

,

June

6 -

Tuesday

,

June

6

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:30 AM

‍Breakfast & Registration

‍Emcee

E.B. Moss, Journalist & Founder, Moss Appeal

9:30 AM

‍Welcoming Remarks: Paving the Way with Church & Dwight

Barry Bruno, Executive Vice President, Chief Marketing Officer & President, Consumer Domestic, Church & Dwight

Surabhi Pokhriyal, Chief Digital Growth Officer, Church & Dwight

9:45 AM

‍Authenticity Unleashed: The Creative Path to Consumer Connections with Danone

Rebecca Kovalcik, Senior Creative Director, Happy Brands Danone

10:15 AM

‍Networking Break

10:30 AM

‍The New Normal: Adapting Your CPG Marketing Strategy to the Evolving Consumer Journey

Marci Raible, Vice President, Integrated Marketing, Campbell Soup Company

Moderated by: Cody Hanlon, Director of Sales, Videoamp

11:00 AM

‍Unlocking the Power of Insights: Making Data-Driven Decisions for Marketing Success Panel

Delphine Fabre-Hernoux, Chief Data & Analytics Officer North America, Wavemaker

Michele McNamara, OmniChannel & Digital Strategy Lead, Newell Brands

Brett Richardson, Senior Media & Marketing Manager, Chobani

Moderated by: Eric Blumenauer, Sr. Director, Media Sales, East, Volta

11:30 AM

‍Networking Break

11:50 AM

‍Exploring Digital Trends & Enhanced Consumer Experiences

Nick James, Senior Director, Consumer Experience and Digital Products, Blue Buffalo

12:20 PM

‍Unleashing Potential: Championing Multicultural Consumer Connection

Nilukshi De Silva, Marketing, Amazon (formerly Coty, Bare Minerals, Urban Decay)

Genetta Robinson, Multicultural Marketing Expert & Brand Leader , Hulu

12:50 PM

‍Lunch

2:00 PM

Give it the Hammer! From Legacy to Innovation: How a 170 Year-Old Brand Stays Relevant with Consumers

Amy Calhoun Robb, Vice President of Marketing, Hero Cosmetics

Laurie L. Kirschner, Senior Director of Marketing, Arm & Hammer Laundry, Church & Dwight Co., Inc.

Melissa Martin, Vice President of Marketing, Fabric Care, Church & Dwight Co., Inc.

Moderated by: Bradley Zucker, Senior Client Partner, IZEA

2:40 PM

‍Winning Consumers in a Complex Omnichannel World

Steve McGowan, RVP, Omni Shopper Activation & Strategic Partnerships, Mondelēz International

Moderated by: Andrew Augustine, Senior Vice President, Revenue, PadSquad

3:10 PM

‍Networking Break

3:30 PM

‍The Power of Listening to Consumer Desires: How Ferrero Revitalizes its Brands for Today's Market

Mark Wakefield, Senior Vice President of Marketing, Ferrero

Moderated by: Anne Hill, Vice President, Partner Development, Fetch

4:00 PM

Disrupt or Be Disrupted: Why the Challenger Mindset Matters in Today's Business Landscape

Jared Brody, Executive Vice President, Marketing, Resident Home

Sam Martz, Vice President - Ecommerce (GM/Head of Business) Health North America, Reckitt

Omar N. Haque, Vice President & General Manager, Omnichannel, Bimbo Bakeries

Moderated by: Eric Silvera, Sales Director, Mobilefuse

4:30 PM

Digital Transformation: a CPG Case Study

Babs Rangaiah, Executive Coach, Marketing Consultant, Speaker, Fractional

CMO (Formerly Unilever, IBM, Paramount)

AGENDA

8:30 AM

‍Breakfast & Registration

‍Emcee

E.B. Moss, Journalist & Founder, Moss Appeal

9:30 AM

‍Welcoming Remarks: Paving the Way with Church & Dwight

Barry Bruno, Executive Vice President, Chief Marketing Officer & President, Consumer Domestic, Church & Dwight

Surabhi Pokhriyal, Chief Digital Growth Officer, Church & Dwight

9:45 AM

‍Authenticity Unleashed: The Creative Path to Consumer Connections with Danone

Rebecca Kovalcik, Senior Creative Director, Happy Brands Danone

10:15 AM

‍Networking Break

10:30 AM

‍The New Normal: Adapting Your CPG Marketing Strategy to the Evolving Consumer Journey

Marci Raible, Vice President, Integrated Marketing, Campbell Soup Company

Moderated by: Cody Hanlon, Director of Sales, Videoamp

11:00 AM

‍Unlocking the Power of Insights: Making Data-Driven Decisions for Marketing Success Panel

Delphine Fabre-Hernoux, Chief Data & Analytics Officer North America, Wavemaker

Michele McNamara, OmniChannel & Digital Strategy Lead, Newell Brands

Brett Richardson, Senior Media & Marketing Manager, Chobani

Moderated by: Eric Blumenauer, Sr. Director, Media Sales, East, Volta

11:30 AM

‍Networking Break

11:50 AM

‍Exploring Digital Trends & Enhanced Consumer Experiences

Nick James, Senior Director, Consumer Experience and Digital Products, Blue Buffalo

12:20 PM

‍Unleashing Potential: Championing Multicultural Consumer Connection

Nilukshi De Silva, Marketing, Amazon (formerly Coty, Bare Minerals, Urban Decay)

Genetta Robinson, Multicultural Marketing Expert & Brand Leader , Hulu

12:50 PM

‍Lunch

2:00 PM

Give it the Hammer! From Legacy to Innovation: How a 170 Year-Old Brand Stays Relevant with Consumers

Amy Calhoun Robb, Vice President of Marketing, Hero Cosmetics

Laurie L. Kirschner, Senior Director of Marketing, Arm & Hammer Laundry, Church & Dwight Co., Inc.

Melissa Martin, Vice President of Marketing, Fabric Care, Church & Dwight Co., Inc.

Moderated by: Bradley Zucker, Senior Client Partner, IZEA

2:40 PM

‍Winning Consumers in a Complex Omnichannel World

Steve McGowan, RVP, Omni Shopper Activation & Strategic Partnerships, Mondelēz International

Moderated by: Andrew Augustine, Senior Vice President, Revenue, PadSquad

3:10 PM

‍Networking Break

3:30 PM

‍The Power of Listening to Consumer Desires: How Ferrero Revitalizes its Brands for Today's Market

Mark Wakefield, Senior Vice President of Marketing, Ferrero

Moderated by: Anne Hill, Vice President, Partner Development, Fetch

4:00 PM

Disrupt or Be Disrupted: Why the Challenger Mindset Matters in Today's Business Landscape

Jared Brody, Executive Vice President, Marketing, Resident Home

Sam Martz, Vice President - Ecommerce (GM/Head of Business) Health North America, Reckitt

Omar N. Haque, Vice President & General Manager, Omnichannel, Bimbo Bakeries

Moderated by: Eric Silvera, Sales Director, Mobilefuse

4:30 PM

Digital Transformation: a CPG Case Study

Babs Rangaiah, Executive Coach, Marketing Consultant, Speaker, Fractional

CMO (Formerly Unilever, IBM, Paramount)

SUB EVENTS

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