Marketing Innovation Summit, Hosted by AEO

Presented by

September 19, 2023

Tuesday

,

September

19 -

Tuesday

,

September

19

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:15 AM

Breakfast & Registration

9:55 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Arielle Russo, Senior Director of Content & Community, Head of Center of Excellence, Brand Innovators

10:00 AM

Welcoming Remarks

Craig Brommers, Chief Marketing Officer, American Eagle

10:15 AM

Aerie's Journey to Empowering Customers and Building Strong Communities

Stacey McCormick, Chief Marketing Officer, Aerie by AEO, Inc.

Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace

10:35 AM

Effectively Reaching Consumers: Strategies for Multigenerational Success

Brandon Guishard, Head of Marketing, Todd Snyder

Joey Rahimi, Founder, Aiken House

Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace

11:00 AM

Game On, Helmets Off: How the NFL Embraces Creator & Player Storytelling

Bryant McFadden, Former Pittsburgh Steelers Cornerback, Super Bowl Champion, CBS Sports Football Analyst, and Podcaster

Ian Trombetta, Senior Vice President, Social & Influence Marketing, National Football League (NFL)

Moderated by: Ashley Marable, VP Sales, RTL AdAlliance

11:25 AM

Networking Break

11:40 AM

From Disruption to Virality: Diving into Duolingo's Unconventional & Social First Marketing Approach

Michaela Kron-Hags, Director of US Marketing, Duolingo

Moderated by: Emma Ferrara, Chief Business Officer, Viral Nation

12:10 PM

Social to Shelf: Creating Relevance through Purpose, Partnerships & Activations

Lexi Sigesmund, Senior Director, Brand Marketing, Chobani

Moderated by: Mike Bayly, Sales Founding Lead, Passionfruit

12:35 PM

Lunch

1:30 PM

Cultivating Consumer Engagement: Tapping into Music and Culture to Enhance Brand Awareness

Andrew Klein, Managing Director, AEG Global Partnerships, AEG Presents

Ashley Schapiro, Vice President Marketing, Media, Performance & Engagement, American Eagle

Moderated by: Kinjal Patel, Sr. Director // Brand & Agency Partnerships, Commerce Co-Lead, OUTFRONT Media

2:00 PM

Embracing Innovation: Mastering the Challenger Mindset

Jeff Hennion, Chief Executive Officer & Board Member, Knockaround

Moderated by: Ashley Marable, VP Sales, RTL AdAlliance

2:20 PM

Think of a Color That Doesn’t Exist

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Luis Lauer, Account Director, Kargo

2:50 PM

Reviving Brands for the Future: Building Impact Through Purpose

Erin Caffrey, Head of Marketing Communications & Brand PR, Lindt & Sprüngli (USA)

Dresdyn Hefferen, SVP, Corporate Marketing, PNC Bank

Moderated by: Patrick Rice, Senior Director, Sales, Brave

3:20 PM

Wrap

AGENDA

9:15 AM

Breakfast & Registration

9:55 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Arielle Russo, Senior Director of Content & Community, Head of Center of Excellence, Brand Innovators

10:00 AM

Welcoming Remarks

Craig Brommers, Chief Marketing Officer, American Eagle

10:15 AM

Aerie's Journey to Empowering Customers and Building Strong Communities

Stacey McCormick, Chief Marketing Officer, Aerie by AEO, Inc.

Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace

10:35 AM

Effectively Reaching Consumers: Strategies for Multigenerational Success

Brandon Guishard, Head of Marketing, Todd Snyder

Joey Rahimi, Founder, Aiken House

Moderated by: Todd Adest, SVP Global Sales, Marketing & Client Services, adMarketplace

11:00 AM

Game On, Helmets Off: How the NFL Embraces Creator & Player Storytelling

Bryant McFadden, Former Pittsburgh Steelers Cornerback, Super Bowl Champion, CBS Sports Football Analyst, and Podcaster

Ian Trombetta, Senior Vice President, Social & Influence Marketing, National Football League (NFL)

Moderated by: Ashley Marable, VP Sales, RTL AdAlliance

11:25 AM

Networking Break

11:40 AM

From Disruption to Virality: Diving into Duolingo's Unconventional & Social First Marketing Approach

Michaela Kron-Hags, Director of US Marketing, Duolingo

Moderated by: Emma Ferrara, Chief Business Officer, Viral Nation

12:10 PM

Social to Shelf: Creating Relevance through Purpose, Partnerships & Activations

Lexi Sigesmund, Senior Director, Brand Marketing, Chobani

Moderated by: Mike Bayly, Sales Founding Lead, Passionfruit

12:35 PM

Lunch

1:30 PM

Cultivating Consumer Engagement: Tapping into Music and Culture to Enhance Brand Awareness

Andrew Klein, Managing Director, AEG Global Partnerships, AEG Presents

Ashley Schapiro, Vice President Marketing, Media, Performance & Engagement, American Eagle

Moderated by: Kinjal Patel, Sr. Director // Brand & Agency Partnerships, Commerce Co-Lead, OUTFRONT Media

2:00 PM

Embracing Innovation: Mastering the Challenger Mindset

Jeff Hennion, Chief Executive Officer & Board Member, Knockaround

Moderated by: Ashley Marable, VP Sales, RTL AdAlliance

2:20 PM

Think of a Color That Doesn’t Exist

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Luis Lauer, Account Director, Kargo

2:50 PM

Reviving Brands for the Future: Building Impact Through Purpose

Erin Caffrey, Head of Marketing Communications & Brand PR, Lindt & Sprüngli (USA)

Dresdyn Hefferen, SVP, Corporate Marketing, PNC Bank

Moderated by: Patrick Rice, Senior Director, Sales, Brave

3:20 PM

Wrap

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

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Pittsburgh, PA 15203

IBM Croissants & Conversations

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

Thank you! Your submission has been received!

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REGISTER

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors.
Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.

Marketing Innovation Summit, Hosted by AEO

September 19, 2023

Tuesday

,

September

19

-

Tuesday

,

September

19

Featuring

AGENDA

9:15 AM

Breakfast & Registration

9:55 AM

Opening Remarks

10:00 AM

Welcoming Remarks

10:15 AM

Aerie's Journey to Empowering Customers and Building Strong Communities

10:35 AM

Effectively Reaching Consumers: Strategies for Multigenerational Success

11:00 AM

Game On, Helmets Off: How the NFL Embraces Creator & Player Storytelling

11:25 AM

Networking Break

11:40 AM

From Disruption to Virality: Diving into Duolingo's Unconventional & Social First Marketing Approach

12:10 PM

Social to Shelf: Creating Relevance through Purpose, Partnerships & Activations

12:35 PM

Lunch

1:30 PM

Cultivating Consumer Engagement: Tapping into Music and Culture to Enhance Brand Awareness

2:00 PM

Embracing Innovation: Mastering the Challenger Mindset

2:20 PM

Think of a Color That Doesn’t Exist

2:50 PM

Reviving Brands for the Future: Building Impact Through Purpose

3:20 PM

Wrap

AGENDA

9:15 AM

Breakfast & Registration

9:55 AM

Opening Remarks

10:00 AM

Welcoming Remarks

10:15 AM

Aerie's Journey to Empowering Customers and Building Strong Communities

10:35 AM

Effectively Reaching Consumers: Strategies for Multigenerational Success

11:00 AM

Game On, Helmets Off: How the NFL Embraces Creator & Player Storytelling

11:25 AM

Networking Break

11:40 AM

From Disruption to Virality: Diving into Duolingo's Unconventional & Social First Marketing Approach

12:10 PM

Social to Shelf: Creating Relevance through Purpose, Partnerships & Activations

12:35 PM

Lunch

1:30 PM

Cultivating Consumer Engagement: Tapping into Music and Culture to Enhance Brand Awareness

2:00 PM

Embracing Innovation: Mastering the Challenger Mindset

2:20 PM

Think of a Color That Doesn’t Exist

2:50 PM

Reviving Brands for the Future: Building Impact Through Purpose

3:20 PM

Wrap

SUB EVENTS

SPEAKERS

Stacey McCormick

Michaela Kron-Hags

Lexi Christie

Ashley Schapiro

Brands @ Home
Day 1

Brands @ Home
Day 2