Sports Marketing Upfronts

Thursday, May 9, 2024

• 8:45 AM Breakfast & Registration
• 9:10 AM Welcoming Remarks

  Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

  Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

• 9:15 AM Sport Wins the Water Cooler: A Fireside Chat on Sports Currency in Our Culture

  Andrew Sneyd, Executive Vice President, Marketing, FanDuel

  Moderated by: Steve Kurtz, Director of Business Development, The Trade Desk

• 9:45 AM Fireside Chat

  Sophie Kelly, SVP of Global Tequila and Mezcal Categories, Diageo

  Moderated by: Kristen Elliott, Head of Revenue, East, Kargo

• 10:15 AM Networking Break
• 10:40 AM Fireside Chat
• 11:10 AM Legacy Brands: Crafting Timeless Narratives

  Dana Tarricone, Global Marketing Strategy Director – NBA, 2K

  Moderated by: Todd Joyce, Vice President of Sales, Spotter

• 11:40 AM Evolving with Sony at the Intersection of Innovation, Creativity and Culture

  Jordy Freed, Director, Head of Brand, Bus Dev, Partner Marketing & Strategy – Personal Entertainment Business, Sony

  Moderated by: Cole Cook, Senior Consultant, Global Analytics & Strategy, KORE Software

• 12:10 PM Lunch
• 1:30 PM Behind the Brand with FanDuel

  Matt Donovan, Vice President, Marketing Technology and Operations, FanDuel

  Jennifer Matthews, Vice President, Brand Strategy, FanDuel

  AJ Mazza, VP, Integrated Marketing | League & Team Marketing, FanDuel

  Lisa Viteri, VP, Market Insights and Research, FanDuel

  Moderated by: Joe Valente, Head of Client Sales, Ampersand

• 2:00 PM Tapping Into Culture with Today’s Evolving Customer

  Linda Bethea, Head of Marketing, Danone

  Moderated by: Joseph Dressler, VP of Sales, Americas, Adform

• 2:30 PM Networking Break
• 2:50 PM Fostering Authentic Engagement With Fans & Audiences

  Alison Giordano, Senior Vice President, Global Sponsorships & Consumer Marketing, Mastercard

  Moderated by: Katina Papas Wachter, Head of Integrated Brand Partnerships, Roku

• 3:10 PM Fireside Chat

  Seth Yassky, Head of Partnerships: Sports Marketing & Commercialization, Proximo Spirits

  Moderated by: Vishal Kolar, Head of Direct Sales, EssentiallySports

• 3:40 PM Networking Break
• 3:55 PM Connecting with Consumers on a Deeper Level: How Brands Can Build Cultural Currency Through Sports Partnerships

  Lauren Hogan Severson, Senior Marketing Manager, HARMAN International

• 4:25 PM 2024 Outlook: The Future of Sports Marketing for Brands

  Jessamyn Myers, Senior Director, Brand Marketing, Oakley

  Peter Spartin, Business Development & Strategy, Aston Martin F1 Team

  Moderated by: Danny Chang, Senior Director of Partnerships, GIPHY