Marketing Innovation Summit

Presented by

September 28, 2023

Thursday

,

September

28 -

Thursday

,

September

28

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast & Registration

8:45 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

8:55 AM

Fireside Chat

Laurie Blair, Vice President Global Marketing, Hyatt Hotels Corporation

Moderated by: Paul Kresge, Client Lead, Basis Technologies

9:15 AM

The Expanding Footprint of Snack Brands at Kellogg

Brittney Williams, Portfolio Director, Portable Wholesome Snacks, Kellogg Company

Moderated by: Berit O’Connor, GM of General Market, Beauty, and OTC, Fetch

9:45 AM

Consistently Reinventing an Iconic Brand

Carolyn Braff, Head of Brand Strategy, Gatorade, PepsiCo

Moderated by: Morgan Shaddock, Head of Industry, Samba TV

10:15 AM

From Subs to Success: The Evolution of Legacy Brand

Justin McCoy, Vice President of Marketing, Cousins Submarines, Inc.

Moderated by: Robbie Slavin, Senior Director | Product Placement and AI-led Marketing, BENlabs

10:45 AM

Keynote: The Power of Brand Collaborations

Fernando Machado, Chief Marketing Officer, NotCo

10:55 AM

Fireside Chat: The Power of Brand Collaborations

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Sarah Patel, RVP, Nativo

11:15 AM

How to Market to the Next Generation Consumer

Julia Fedor, Director of Operations, Global Advertising and Social Media, United Airlines

Saverio Suraci, Sr. Director of Marketing, Ferrero

Moderated by: Ryan Saurer, Vice President of Sales, Midwest, GumGum

11:45 AM

Experiential Marketing in the Age of Immersion

Erin Levzow, Chief Marketing Officer, Museum of Ice Cream

Moderated by: Gregory Friend, VP, Insights & Innovation, Nativo

12:15 PM

Harnessing the Power of Real Relationships for CPG

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

12:25 PM

Lunch

1:15 PM

Data-Driven Marketing: Leveraging Customer Persona Insights to Drive Revenue

Cameron Koslow, Vice President, Marketing, Empire Today

Moderated by: Raffi Salama, Co-Founder, Passionfruit

1:45 PM

Breaking Bread in the Digital Age: Modern Marketing Magic

Nicole Kane, Vice President, Media and Marketing Transformation, Bimbo Bakeries USA

Moderated by: Kelly Owens, VP, Client Partnerships, Ibotta

2:15 PM

Digital Transformation in Food Retail: Navigating the E-commerce Landscape

Santhi Ramesh, Chief Commercial Officer, Wells Enterprises

Moderated by: Kyle Volenik, Sr. Account Executive, Crisp

2:45 PM

Networking Break

3:00 PM

Keeping the Spark Alive: The Future of Marketing Innovation

Catherine Berger, Sr. Director, Strategic Growth Projects, Ferrara

Andrea Bingen, Sr. Director Foresight, Trends & Demand, PepsiCo

Erika Grinius, Sr. Manager, Media Strategy & Planning, Walgreens

Moderated by: John Piccone, Regional President, Americas, Adform

3:45 PM

Modern Marketing: The Intersection of Media and Content

Alex Birchmeier, Sr. Director of Marketing Activation, Conagra Brands

Lanie Friedman, Sr. Director, Content and Communication, Conagra Brands

Moderated by: Gabrielle Heyman, Head of Brand Partnerships, Zynga

4:15 PM

From Vision to Execution: Transforming Claire's into a Global Brand Powerhouse

Meghan Hurley, Vice President Global Brand, Claire’s

Moderated by: Lisa Bradner, Chief Strategy Officer, Yieldmo

4:45 PM

McDonald's Approach to Reaching the Next Generation Consumer

Jennifer DelVecchio, Senior Director, Global Brand, Content & Culture, McDonald's

Lukas Steiniger, Director Global Campaigns & Brand Identity, McDonald's

Moderated by: Ashley Montero, Senior Account Executive, Zynga

Wrap

AGENDA

8:00 AM

Breakfast & Registration

8:45 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

8:55 AM

Fireside Chat

Laurie Blair, Vice President Global Marketing, Hyatt Hotels Corporation

Moderated by: Paul Kresge, Client Lead, Basis Technologies

9:15 AM

The Expanding Footprint of Snack Brands at Kellogg

Brittney Williams, Portfolio Director, Portable Wholesome Snacks, Kellogg Company

Moderated by: Berit O’Connor, GM of General Market, Beauty, and OTC, Fetch

9:45 AM

Consistently Reinventing an Iconic Brand

Carolyn Braff, Head of Brand Strategy, Gatorade, PepsiCo

Moderated by: Morgan Shaddock, Head of Industry, Samba TV

10:15 AM

From Subs to Success: The Evolution of Legacy Brand

Justin McCoy, Vice President of Marketing, Cousins Submarines, Inc.

Moderated by: Robbie Slavin, Senior Director | Product Placement and AI-led Marketing, BENlabs

10:45 AM

Keynote: The Power of Brand Collaborations

Fernando Machado, Chief Marketing Officer, NotCo

10:55 AM

Fireside Chat: The Power of Brand Collaborations

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Sarah Patel, RVP, Nativo

11:15 AM

How to Market to the Next Generation Consumer

Julia Fedor, Director of Operations, Global Advertising and Social Media, United Airlines

Saverio Suraci, Sr. Director of Marketing, Ferrero

Moderated by: Ryan Saurer, Vice President of Sales, Midwest, GumGum

11:45 AM

Experiential Marketing in the Age of Immersion

Erin Levzow, Chief Marketing Officer, Museum of Ice Cream

Moderated by: Gregory Friend, VP, Insights & Innovation, Nativo

12:15 PM

Harnessing the Power of Real Relationships for CPG

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

12:25 PM

Lunch

1:15 PM

Data-Driven Marketing: Leveraging Customer Persona Insights to Drive Revenue

Cameron Koslow, Vice President, Marketing, Empire Today

Moderated by: Raffi Salama, Co-Founder, Passionfruit

1:45 PM

Breaking Bread in the Digital Age: Modern Marketing Magic

Nicole Kane, Vice President, Media and Marketing Transformation, Bimbo Bakeries USA

Moderated by: Kelly Owens, VP, Client Partnerships, Ibotta

2:15 PM

Digital Transformation in Food Retail: Navigating the E-commerce Landscape

Santhi Ramesh, Chief Commercial Officer, Wells Enterprises

Moderated by: Kyle Volenik, Sr. Account Executive, Crisp

2:45 PM

Networking Break

3:00 PM

Keeping the Spark Alive: The Future of Marketing Innovation

Catherine Berger, Sr. Director, Strategic Growth Projects, Ferrara

Andrea Bingen, Sr. Director Foresight, Trends & Demand, PepsiCo

Erika Grinius, Sr. Manager, Media Strategy & Planning, Walgreens

Moderated by: John Piccone, Regional President, Americas, Adform

3:45 PM

Modern Marketing: The Intersection of Media and Content

Alex Birchmeier, Sr. Director of Marketing Activation, Conagra Brands

Lanie Friedman, Sr. Director, Content and Communication, Conagra Brands

Moderated by: Gabrielle Heyman, Head of Brand Partnerships, Zynga

4:15 PM

From Vision to Execution: Transforming Claire's into a Global Brand Powerhouse

Meghan Hurley, Vice President Global Brand, Claire’s

Moderated by: Lisa Bradner, Chief Strategy Officer, Yieldmo

4:45 PM

McDonald's Approach to Reaching the Next Generation Consumer

Jennifer DelVecchio, Senior Director, Global Brand, Content & Culture, McDonald's

Lukas Steiniger, Director Global Campaigns & Brand Identity, McDonald's

Moderated by: Ashley Montero, Senior Account Executive, Zynga

Wrap

SUB EVENTS

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SPEAKERS

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ATTENTION QUALIFIED BRAND MARKETERS
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By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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PHONE NUMBER*

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
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Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

Thank you! Your submission has been received!

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REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.