8:15 AM
Breakfast & Registration
9:35 AM
Opening Remarks
Emcee
Gina Christie, Senior Director, Brand Purpose-Marketing Center of Excellence, Danone
9:45 AM
Driving Growth and Reimagining Brands in FMCG: Insights from a Global Senior Marketing and General Management Executive
Rafael Acevedo, President/GM of Yogurt Business Unit, Danone
Moderated By: Eric Sheffield, Vice President of Client Engagement, Crisp
10:15 AM
Adapting to the Future: An Inside Look at the Marketing Organizations of Tomorrow
Jessica Serrano, Head of Marketing, DIG INN
Moderated by: Peter Hegyi, Vice President Enterprise, North America Sales, Uptempo
10:45 AM
Networking Break
11:00 AM
Digital Transformation & Data Driven Strategies Panel
Irina Barskiy, Director of Digital Demand Creation, Danone
Tanya Coss, Global Paid Media Strategy Lead, IBM
Jake Hirsch, Director of Digital & Ecommerce Marketing, Unilever
Moderated By: Charlotte Hansen, EVP Brand Sales & Client Success, Mobilefuse
11:30 AM
Reviving Legacy Brands & How to Future-Proof Your Marketing
Sarah Bishop, Vice President Brand and Consumer Marketing, NFL
Moderated by: John Cobb, Chief Executive Officer, VuePlanner
12:00 PM
Lunch
1:00 PM
Innovation in Adversity: The Danone Approach to Helping Families During a Crisis
Jessica Dickstein, Vice President of Marketing for Happy Family Organics, Danone
Rebecca Kovalcik, Senior Creative Director, Happy Family Organics, Danone
Kate Lancelot, Senior Brand Manager, Happy Family Organics, Danone
Kristen Santos, Director of Marketing & Ecommerce, Happy Family Organics, Danone
Moderated by: Susan Nelson, Senior Director, Corporate Impact Partnerships, Everfi
1:30 PM
Building a Stronger Ecosystem: Driving Recommendation & Advocacy and Innovating Across Omnichannel Marketing
Erin Cast, General Manager Royal Canin, Mars
Moderated By: Sam Hissett, Senior Client Partner, IZEA
2:00 PM
Networking Break
2:20 PM
Collaborative Storytelling: How Brand Partnerships Create Innovative & Impactful Narratives
Lisa Chudnofsky, Vice President of Brand, Content & Creative, The Vitamin Shoppe
Moderated By: Jeannine Shao Collins, Chief Client Officer, Kargo
2:50 PM
Let Them Create: How JBL Became Jibble and Re-Shaped its Creator Strategy
Katie Raymond, Director, Content, Paid Media, Digital Marketing and Gaming, HARMAN International
Moderated by: David Tepper, Director of Sales, East Coast, Verve Group
3:20 PM
Revolutionizing Breakfast: How Three Wishes Succeeds with a Challenger Mindset
Ian Wishingrad, Chief Marketing Officer & Co-Founder, Three Wishes
Margaret Wishingrad, Chief Executive Officer & Co-Founder, Three Wishes
Moderated by: Peter Hegyi, Vice President Enterprise, North America Sales, Uptempo
