Marketing Innovation Summit, hosted by Danone

Presented by

May 16, 2023

Tuesday

,

May

16 -

Tuesday

,

May

16

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:15 AM

Breakfast & Registration

9:35 AM

Opening Remarks

Emcee

Gina Christie, Senior Director, Brand Purpose-Marketing Center of Excellence, Danone

9:45 AM

Driving Growth and Reimagining Brands in FMCG: Insights from a Global Senior Marketing and General Management Executive

Rafael Acevedo, President/GM of Yogurt Business Unit, Danone

Moderated By: Eric Sheffield, Vice President of Client Engagement, Crisp

10:15 AM

Adapting to the Future: An Inside Look at the Marketing Organizations of Tomorrow

Jessica Serrano, Head of Marketing, DIG INN

Moderated by: Peter Hegyi, Vice President Enterprise, North America Sales, Uptempo

10:45 AM

Networking Break

11:00 AM

Digital Transformation & Data Driven Strategies Panel

Irina Barskiy, Director of Digital Demand Creation, Danone

Tanya Coss, Global Paid Media Strategy Lead, IBM

Jake Hirsch, Director of Digital & Ecommerce Marketing, Unilever

Moderated By: Charlotte Hansen, EVP Brand Sales & Client Success, Mobilefuse

11:30 AM

Reviving Legacy Brands & How to Future-Proof Your Marketing

Sarah Bishop, Vice President Brand and Consumer Marketing, NFL

Moderated by: John Cobb, Chief Executive Officer, VuePlanner

12:00 PM

Lunch

1:00 PM

Innovation in Adversity: The Danone Approach to Helping Families During a Crisis

Jessica Dickstein, Vice President of Marketing for Happy Family Organics, Danone

Rebecca Kovalcik, Senior Creative Director, Happy Family Organics, Danone

Kate Lancelot, Senior Brand Manager, Happy Family Organics, Danone

Kristen Santos, Director of Marketing & Ecommerce, Happy Family Organics, Danone

Moderated by: Susan Nelson, Senior Director, Corporate Impact Partnerships, Everfi

1:30 PM

Building a Stronger Ecosystem: Driving Recommendation & Advocacy and Innovating Across Omnichannel Marketing

Erin Cast, General Manager Royal Canin, Mars

Moderated By: Sam Hissett, Senior Client Partner, IZEA

2:00 PM

Networking Break

2:20 PM

Collaborative Storytelling: How Brand Partnerships Create Innovative & Impactful Narratives

Lisa Chudnofsky, Vice President of Brand, Content & Creative, The Vitamin Shoppe

Moderated By: Jeannine Shao Collins, Chief Client Officer, Kargo

2:50 PM

Let Them Create: How JBL Became Jibble and Re-Shaped its Creator Strategy

Katie Raymond, Director, Content, Paid Media, Digital Marketing and Gaming, HARMAN International

Moderated by: David Tepper, Director of Sales, East Coast, Verve Group

3:20 PM

Revolutionizing Breakfast: How Three Wishes Succeeds with a Challenger Mindset

Ian Wishingrad, Chief Marketing Officer & Co-Founder, Three Wishes

Margaret Wishingrad, Chief Executive Officer & Co-Founder, Three Wishes

Moderated by: Peter Hegyi, Vice President Enterprise, North America Sales, Uptempo

AGENDA

8:15 AM

Breakfast & Registration

9:35 AM

Opening Remarks

Emcee

Gina Christie, Senior Director, Brand Purpose-Marketing Center of Excellence, Danone

9:45 AM

Driving Growth and Reimagining Brands in FMCG: Insights from a Global Senior Marketing and General Management Executive

Rafael Acevedo, President/GM of Yogurt Business Unit, Danone

Moderated By: Eric Sheffield, Vice President of Client Engagement, Crisp

10:15 AM

Adapting to the Future: An Inside Look at the Marketing Organizations of Tomorrow

Jessica Serrano, Head of Marketing, DIG INN

Moderated by: Peter Hegyi, Vice President Enterprise, North America Sales, Uptempo

10:45 AM

Networking Break

11:00 AM

Digital Transformation & Data Driven Strategies Panel

Irina Barskiy, Director of Digital Demand Creation, Danone

Tanya Coss, Global Paid Media Strategy Lead, IBM

Jake Hirsch, Director of Digital & Ecommerce Marketing, Unilever

Moderated By: Charlotte Hansen, EVP Brand Sales & Client Success, Mobilefuse

11:30 AM

Reviving Legacy Brands & How to Future-Proof Your Marketing

Sarah Bishop, Vice President Brand and Consumer Marketing, NFL

Moderated by: John Cobb, Chief Executive Officer, VuePlanner

12:00 PM

Lunch

1:00 PM

Innovation in Adversity: The Danone Approach to Helping Families During a Crisis

Jessica Dickstein, Vice President of Marketing for Happy Family Organics, Danone

Rebecca Kovalcik, Senior Creative Director, Happy Family Organics, Danone

Kate Lancelot, Senior Brand Manager, Happy Family Organics, Danone

Kristen Santos, Director of Marketing & Ecommerce, Happy Family Organics, Danone

Moderated by: Susan Nelson, Senior Director, Corporate Impact Partnerships, Everfi

1:30 PM

Building a Stronger Ecosystem: Driving Recommendation & Advocacy and Innovating Across Omnichannel Marketing

Erin Cast, General Manager Royal Canin, Mars

Moderated By: Sam Hissett, Senior Client Partner, IZEA

2:00 PM

Networking Break

2:20 PM

Collaborative Storytelling: How Brand Partnerships Create Innovative & Impactful Narratives

Lisa Chudnofsky, Vice President of Brand, Content & Creative, The Vitamin Shoppe

Moderated By: Jeannine Shao Collins, Chief Client Officer, Kargo

2:50 PM

Let Them Create: How JBL Became Jibble and Re-Shaped its Creator Strategy

Katie Raymond, Director, Content, Paid Media, Digital Marketing and Gaming, HARMAN International

Moderated by: David Tepper, Director of Sales, East Coast, Verve Group

3:20 PM

Revolutionizing Breakfast: How Three Wishes Succeeds with a Challenger Mindset

Ian Wishingrad, Chief Marketing Officer & Co-Founder, Three Wishes

Margaret Wishingrad, Chief Executive Officer & Co-Founder, Three Wishes

Moderated by: Peter Hegyi, Vice President Enterprise, North America Sales, Uptempo

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

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IBM Croissants & Conversations

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
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Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
Access to our virtual programming is open to the public.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

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IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

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