Marketing Innovation Regional Summit, hosted by Boston Beer
Regional Summits Past Events

Marketing Innovation Summit

Feb 07 • Hosted by Boston Beer Co.

February 7th, 2024

  • 8:30 AM Breakfast & Registration
  • 9:15 AM Welcoming Remarks

    Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

    Emcee: Audrey Bigham, Executive Assistant to CMO, Boston Beer

    Emcee: Arielle Russo, Senior Director of Content & Community, Head of Center of Excellence, Brand Innovators

  • 9:30 AM Opening Fireside Chat with Boston Beer

    Lesya Lysyj, Chief Marketing Officer, The Boston Beer Company

  • 10:00 AM Fostering Authentic Engagement With Fans & Audiences

    Trinh Le, Vice President, Next Generation Beverages and OmniChannel Marketing, Ocean Spray

    Moderated by: Angela Geels, Senior Director of Client Partnerships (CPG), Ibotta

  • 10:30 AM Networking Break
  • 10:50 AM Investing in Brand Relevance & How to Harness the Power of Storytelling

    Chuck Mauro, Global Marketing Director, Brand Strategy & Creative, New Balance

    Moderated by: Alex Otanez, Chief Executive Officer, Shockoe

  • 11:20 AM From Legacy to Legend: Crafting Timeless Narratives for Iconic Brands

    Sarah Madey, Senior Director – Global Brand Strategy and Marketing, Hasbro Gaming, Hasbro

    Moderated by: Zach Connett, VP, Sales & Brand Partnerships East, MediaLab

  • 11:50 AM Fireside Chat with Planet Fitness

    Jamie Medeiros, Chief Brand Officer, Planet Fitness

    Moderated by: Dustin Kuk, Head of Industry, Strategic Verticals, InMarket

  • 12:15 PM Lunch and R&D Sampling
  • 1:20 PM Driving Marketing Effectiveness: The GM Approach to Measurement

    Leah Bliss, Lead, Performance Driven Marketing, Corporate Brands, General Motors

    Blair Thompson, Marketing Mix Model Strategic Leader, General Motors

    Moderated by: Mitch Cristol, VP, Practice Lead, inMarket

  • 1:50 PM Exploring Media Strategies & Channels to Reach Consumers

    Kristin Lane, VP, Head of Customer Activation & Engagement, MassMutual

    Christa Perry, Brand Marketing Director, MassMutual

    Moderated by: Lauren Brickley, Vice President, Sales, MobileFuse

  • 2:20 PM Uniting Influencers & Brands to Drive Consumer Connection

    Shilpa Reddy, VP, Brand and Product Marketing, Acorns

    Moderated by: Jen Dold, VP of Revenue Marketing, Acquia

  • 2:50 PM Networking Break & R&D Bar Sampling
  • 3:00 PM How Brands are Leveraging Social for Lasting Relevancy and Loyalty

    Christina Kelleher, Head of Social Media, Emerging & Organic, Formerly Wayfair

    Moderated by: Mikayla Caprio, Director of Strategic Partnerships, Captiv8

  • 3:30 PM How Sperry Connects with Today‚Äôs Consumers as a Heritage Brand

    Elizabeth Drori, Chief Marketing Officer and GM Ecommerce, Sperry

    Moderated by: Brian Shepherd. Director of Sales, GroundTruth

Speakers

Leah Bliss

Lead, Performance Driven Marketing, Corporate, General Motors

Lauren Brickley

Vice President, Sales, Mobilefuse

Mikayla Caprio

Director of Strategic Partnerships, Captiv8

Zach Connett

VP, Sales & Brand Partnerships EAST, MediaLab

Mitch Cristol

Vice President - Beverage, InMarket

Jen Dold

VP of Revenue Marketing, Acquia

Elizabeth Drori

Chief Marketing Officer and GM Ecommerce, Sperry

Angela Geels

Senior Director of Client Partnerships (CPG), Ibotta

Christina Kelleher

Head of Social Media, Emerging & Organic, Formerly Wayfair

Dustin Kuk

Head of Industry, Strategic Verticals, InMarket

Kristin Lane

Vice President Head of Customer Activation & Engagement, MassMutual

Trinh Le

Vice President Next Generation Beverage and Omni-Channel Marketing, Ocean Spray

Lesya Lysyj

Chief Marketing Officer, The Boston Beer Company

Sarah Madey

Senior Director - Global Brand Strategy and Marketing, Hasbro Gaming, Hasbro

Chuck Mauro

Global Marketing Director, Brand Strategy & Creative, New Balance

Jamie Medeiros

Chief Brand Officer, Planet Fitness

Alex Otanez

Chief Executive Officer, Shockoe

Christa Perry

Brand Marketing Director, MassMutual

Shilpa Reddy

VP, Brand and Product Marketing, Acorns

Brian Shepherd

Director of Sales, GroundTruth

Ben Tannenbaum

VP and Industry Lead - Beverages, Fetch

Blair Barker Thompson

Marketing Mix Model Strategic Leader, General Motors

Sponsors

Venue

Samuel Adams Boston Taproom
60 State St,
Boston, MA 02109

Register