Brand Innovators Culture Summit, Hosted by 7-Eleven and Chili's

Presented by

December 5, 2023

Tuesday

,

December

5 -

Tuesday

,

December

5

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00 AM

Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

George Felix, Chief Marketing Officer, Chili’s

Marissa Jarratt, Chief Marketing & Sustainability Officer, 7-Eleven

Emcee

Amanda DeVito, Chief Marketing Officer, Butler/Till

9:10 AM

Behind the Brand with 7-Eleven

Marissa Eddings, Head of Advertising & Media, 7-Eleven

Mario Mijares, Head of Loyalty & Data Monetization, 7-Eleven

Stephanie Shaw, Senior Director, Communications, 7-Eleven

Moderated by: Michelle LeFevere, Sales Manager, Restaurants Vertical, Snap Inc.

9:45 AM

From Awareness to Influence: Tapping into Culture to Build Brand Relevance & Lasting Loyalty

Kelly Burke, Director of Brand Marketing, Avocados From Mexico

Sindhura Polasanapalli , Sr. Director, Brand Marketing, Keurig Dr Pepper

Cherice Williams, Director of Innovation - RTD & Strategic Ventures, Beam Suntory

Moderated by: Les Harrison, National Brand Partnerships, Programmatic, OUTFRONT Media

10:20 AM

The Importance of Cultural Relevance

Luz Bickert, Director of Digital Advertising, Chili's

Jesse Johnson, VP of Marketing, Chili's

Moderated by: Alison Teichman, Brand Partnerships Lead, TeamSnap

10:50 AM

Networking Break

11:05 AM

Connecting with Community through Multicultural Marketing & Brand Authenticity

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Moderated by: Brian Norris, Chief Revenue Officer, The E.W. Scripps Company

11:30 AM

Exploring Media Strategies & Channels to Reach Consumers

Dave Rosner, Chief Marketing Officer, Audigent

Moderated by: Simon Callan, Head of Partnerships, Influencers Mobile Marketing, Samsung Electronics America

12:05 PM

Harnessing the Power of Real Relationships

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

12:15 PM

Transforming Legacy Brands: How to Connect with Today’s Consumers

Ciara Dilley, Vice President Global Lay's Brand & Quaker, PepsiCo

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

12:45 PM

Lunch

1:30 PM

Innovating in a Recessionary Environment

Aaron Heidebreicht, Chief Commercial Officer, Kaged

Madeleine Hummer, Director of Consumer Insights, Chili's

Ginny Hundley, Senior Manager, Paid & Owned Media, Southwest Airlines

Moderated by: Brian Crabtree, Brand Development Director, Basis Technologies

2:10 PM

Building Customer Relationships to Drive Brand Love

Alia Bedi, General Manager, Steve Harvey's L'Evate You

Sheri Czapla, VP of Client Services, Bounteous

Nick Pluim, VP of Marketing & Consumer Engagement, Redbud Brands

Moderated by: Tiffany Wilburn, SVP Marketing, TGI Fridays

2:50 PM

Dinner and a Movie with Roku & Pizza Hut 

Christina Pedison, Media Manager, Pizza Hut  

Moderated by: Kendra Allen, Head of Mid-Market, Roku

3:15 PM

Networking Break

3:30 PM

Reigniting Cult Love - How a Focus on Culture and Innovation Can Breathe Life Back into a Legacy Brand

Micky Ogando, Founder, Bakery

Nick Weiland, Chief Marketing Officer, Shiner Beer

Moderated by: Brian Chap, Founder & CEO, TechRecipes

4:00 PM

How to Modernize Heritage Brands for Today’s Consumer

George Felix, Chief Marketing Officer, Chili's

Moderated by: Kimi Henry, Regional Director, Enterprise Sales, Yelp

4:30 PM

Networking Happy Hour at Chili's

AGENDA

9:00 AM

Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

George Felix, Chief Marketing Officer, Chili’s

Marissa Jarratt, Chief Marketing & Sustainability Officer, 7-Eleven

Emcee

Amanda DeVito, Chief Marketing Officer, Butler/Till

9:10 AM

Behind the Brand with 7-Eleven

Marissa Eddings, Head of Advertising & Media, 7-Eleven

Mario Mijares, Head of Loyalty & Data Monetization, 7-Eleven

Stephanie Shaw, Senior Director, Communications, 7-Eleven

Moderated by: Michelle LeFevere, Sales Manager, Restaurants Vertical, Snap Inc.

9:45 AM

From Awareness to Influence: Tapping into Culture to Build Brand Relevance & Lasting Loyalty

Kelly Burke, Director of Brand Marketing, Avocados From Mexico

Sindhura Polasanapalli , Sr. Director, Brand Marketing, Keurig Dr Pepper

Cherice Williams, Director of Innovation - RTD & Strategic Ventures, Beam Suntory

Moderated by: Les Harrison, National Brand Partnerships, Programmatic, OUTFRONT Media

10:20 AM

The Importance of Cultural Relevance

Luz Bickert, Director of Digital Advertising, Chili's

Jesse Johnson, VP of Marketing, Chili's

Moderated by: Alison Teichman, Brand Partnerships Lead, TeamSnap

10:50 AM

Networking Break

11:05 AM

Connecting with Community through Multicultural Marketing & Brand Authenticity

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Moderated by: Brian Norris, Chief Revenue Officer, The E.W. Scripps Company

11:30 AM

Exploring Media Strategies & Channels to Reach Consumers

Dave Rosner, Chief Marketing Officer, Audigent

Moderated by: Simon Callan, Head of Partnerships, Influencers Mobile Marketing, Samsung Electronics America

12:05 PM

Harnessing the Power of Real Relationships

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

12:15 PM

Transforming Legacy Brands: How to Connect with Today’s Consumers

Ciara Dilley, Vice President Global Lay's Brand & Quaker, PepsiCo

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

12:45 PM

Lunch

1:30 PM

Innovating in a Recessionary Environment

Aaron Heidebreicht, Chief Commercial Officer, Kaged

Madeleine Hummer, Director of Consumer Insights, Chili's

Ginny Hundley, Senior Manager, Paid & Owned Media, Southwest Airlines

Moderated by: Brian Crabtree, Brand Development Director, Basis Technologies

2:10 PM

Building Customer Relationships to Drive Brand Love

Alia Bedi, General Manager, Steve Harvey's L'Evate You

Sheri Czapla, VP of Client Services, Bounteous

Nick Pluim, VP of Marketing & Consumer Engagement, Redbud Brands

Moderated by: Tiffany Wilburn, SVP Marketing, TGI Fridays

2:50 PM

Dinner and a Movie with Roku & Pizza Hut 

Christina Pedison, Media Manager, Pizza Hut  

Moderated by: Kendra Allen, Head of Mid-Market, Roku

3:15 PM

Networking Break

3:30 PM

Reigniting Cult Love - How a Focus on Culture and Innovation Can Breathe Life Back into a Legacy Brand

Micky Ogando, Founder, Bakery

Nick Weiland, Chief Marketing Officer, Shiner Beer

Moderated by: Brian Chap, Founder & CEO, TechRecipes

4:00 PM

How to Modernize Heritage Brands for Today’s Consumer

George Felix, Chief Marketing Officer, Chili's

Moderated by: Kimi Henry, Regional Director, Enterprise Sales, Yelp

4:30 PM

Networking Happy Hour at Chili's

SUB EVENTS

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SPEAKERS

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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by E-mailby telephone

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Brand Innovators Culture Summit, Hosted by 7-Eleven and Chili's

December 5, 2023

Tuesday

,

December

5

-

Tuesday

,

December

5

Featuring

AGENDA

9:00 AM

Welcome

Emcee

9:10 AM

Behind the Brand with 7-Eleven

9:45 AM

From Awareness to Influence: Tapping into Culture to Build Brand Relevance & Lasting Loyalty

10:20 AM

The Importance of Cultural Relevance

10:50 AM

Networking Break

11:05 AM

Connecting with Community through Multicultural Marketing & Brand Authenticity

11:30 AM

Exploring Media Strategies & Channels to Reach Consumers

12:05 PM

Harnessing the Power of Real Relationships

12:15 PM

Transforming Legacy Brands: How to Connect with Today’s Consumers

12:45 PM

Lunch

1:30 PM

Innovating in a Recessionary Environment

2:10 PM

Building Customer Relationships to Drive Brand Love

2:50 PM

Dinner and a Movie with Roku & Pizza Hut

3:15 PM

Networking Break

3:30 PM

Reigniting Cult Love - How a Focus on Culture and Innovation Can Breathe Life Back into a Legacy Brand

4:00 PM

How to Modernize Heritage Brands for Today’s Consumer

4:30 PM

Networking Happy Hour at Chili's

AGENDA

9:00 AM

Welcome

Emcee

9:10 AM

Behind the Brand with 7-Eleven

9:45 AM

From Awareness to Influence: Tapping into Culture to Build Brand Relevance & Lasting Loyalty

10:20 AM

The Importance of Cultural Relevance

10:50 AM

Networking Break

11:05 AM

Connecting with Community through Multicultural Marketing & Brand Authenticity

11:30 AM

Exploring Media Strategies & Channels to Reach Consumers

12:05 PM

Harnessing the Power of Real Relationships

12:15 PM

Transforming Legacy Brands: How to Connect with Today’s Consumers

12:45 PM

Lunch

1:30 PM

Innovating in a Recessionary Environment

2:10 PM

Building Customer Relationships to Drive Brand Love

2:50 PM

Dinner and a Movie with Roku & Pizza Hut

3:15 PM

Networking Break

3:30 PM

Reigniting Cult Love - How a Focus on Culture and Innovation Can Breathe Life Back into a Legacy Brand

Dinner and a Movie with Roku & Pizza Hut 

Dinner and a Movie with Roku & Pizza Hut 

Brands @ Home
Day 1

Brands @ Home
Day 2