Brand Innovators Marketing Innovation

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Presented by

March 2, 2020

Monday

,

March

2

-

,

0
0

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, VP Community Operations, Brand Innovators

Host: Brett Zika, Director, Hathway

Event Chair: Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen

9:00am

Brand Building & Digital Transformation

This discussion will look at what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.


Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway
Naomi Alford, Senior Director, Media Strategy, Sleep Number
Mona Askalani, AVP, Digital Marketing, Regis Corporation
Whitney McChane, Vice President of Marketing Communications, Dairy Queen
Greg McCullough, Senior Director, Corporate Marketing, Medtronic

9:35am

Keynote – Modernizing an American Icon

Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen

9:55am

Fireside Chat

Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Moderated by: Kevin Rice, Chief Marketing Officer, Hathway

10:15am

4 Macro Challenges Faced in Virtually Every Industry

Intermediation, Proliferation of Competition, Anonymization and Disconnected Technologies are common challenges faced by brand marketers across nearly every category. Developing the right strategies to solve these complex problems is critical to driving growth in today’s landscape.
Kevin Rice, Chief Marketing Officer, Hathway

10:30am

Networking Break

10:50am

Loyalty in 2020 & Beyond

Engendering any sort of consumer loyalty in this era can be incredibly difficult, with new competitors emerging on what feels like a daily basis, and competing offers and deals lurking around every digital corner. The key to fostering true loyalty, especially amongst younger consumers, isn’t simply perks or rewards, but often comes down to conveying your brand purpose and demonstrating that your brand’s core values align with that of your customers.This panel discussion will explore the meaning of brand loyalty in this new landscape, and how to build a brand that resonates with today’s shoppers on a level beyond value, and the CRM toolkit and loyalty program essentials needed to deliver on that relationship.


Moderated by: Ellen Green, Director of Loyalty and Engagement, Hathway
Heather Arntson, Senior Shopper Marketing Manager, Chobani
Susie Moschkau, Director of Digital Marketing, Dairy Queen
John Ostman, Senior Director eCommerce & Digital Strategy, Jack Link’s Protein Snacks
Brian Thompson, Associate Brand Manager – Freschetta Pizza, Schwan’s Company

11:25am

Fireside Chat – The Future of Retail

Angela Gearhart, Vice President Brand Experience, Sleep Number
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

11:45am

Fireside Chat – Leveraging Consumer Data to Transform Your Marketing in 2020 and Beyond

Risa Andersen, Senior Director – Media & Data, PepsiCo
Moderated by: Jessica Curry, Group Director, Teads

12:05pm

Lunch

1:05pm

Fireside Chat

Lynn Franz, Director of Insights & Strategy, Land O’Lakes
Angela Pengelly, Marketing Director, Land O’Lakes
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

1:25pm

Fireside Chat

Katie Woodard, Marketing Director, Regis Corporation
Moderated by: Maggie Conroy, Industry Director, Retail & Restaurant, GroundTruth

1:45pm

Fireside Chat

Julie Robey, Marketing Leader, North American Edible Oils, Cargill
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

2:05pm

Fireside Chat

Scott Kegley, Executive Director of Digital Media & Innovation, Minnesota Vikings
Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

2:25pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?


Moderated by: Ellen Green, Director of Loyalty and Engagement, Hathway
Tracy Fleischhacker Quigley, Brand Director, Lorissa’s Kitchen
Angela Gearhart, Vice President Brand Experience, Sleep Number
Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Julie Robey, Marketing Leader, North American Edible Oils, Cargill
Wendy Wiesman, Founder, Wiesman Experiences

3:00pm

It’s a wrap!

AGENDA

8:00am

Breakfast & Registration

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, VP Community Operations, Brand Innovators

Host: Brett Zika, Director, Hathway

Event Chair: Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen

9:00am

Brand Building & Digital Transformation

This discussion will look at what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.


Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway
Naomi Alford, Senior Director, Media Strategy, Sleep Number
Mona Askalani, AVP, Digital Marketing, Regis Corporation
Whitney McChane, Vice President of Marketing Communications, Dairy Queen
Greg McCullough, Senior Director, Corporate Marketing, Medtronic

9:35am

Keynote – Modernizing an American Icon

Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen

9:55am

Fireside Chat

Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Moderated by: Kevin Rice, Chief Marketing Officer, Hathway

10:15am

4 Macro Challenges Faced in Virtually Every Industry

Intermediation, Proliferation of Competition, Anonymization and Disconnected Technologies are common challenges faced by brand marketers across nearly every category. Developing the right strategies to solve these complex problems is critical to driving growth in today’s landscape.
Kevin Rice, Chief Marketing Officer, Hathway

10:30am

Networking Break

10:50am

Loyalty in 2020 & Beyond

Engendering any sort of consumer loyalty in this era can be incredibly difficult, with new competitors emerging on what feels like a daily basis, and competing offers and deals lurking around every digital corner. The key to fostering true loyalty, especially amongst younger consumers, isn’t simply perks or rewards, but often comes down to conveying your brand purpose and demonstrating that your brand’s core values align with that of your customers.This panel discussion will explore the meaning of brand loyalty in this new landscape, and how to build a brand that resonates with today’s shoppers on a level beyond value, and the CRM toolkit and loyalty program essentials needed to deliver on that relationship.


Moderated by: Ellen Green, Director of Loyalty and Engagement, Hathway
Heather Arntson, Senior Shopper Marketing Manager, Chobani
Susie Moschkau, Director of Digital Marketing, Dairy Queen
John Ostman, Senior Director eCommerce & Digital Strategy, Jack Link’s Protein Snacks
Brian Thompson, Associate Brand Manager – Freschetta Pizza, Schwan’s Company

11:25am

Fireside Chat – The Future of Retail

Angela Gearhart, Vice President Brand Experience, Sleep Number
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

11:45am

Fireside Chat – Leveraging Consumer Data to Transform Your Marketing in 2020 and Beyond

Risa Andersen, Senior Director – Media & Data, PepsiCo
Moderated by: Jessica Curry, Group Director, Teads

12:05pm

Lunch

1:05pm

Fireside Chat

Lynn Franz, Director of Insights & Strategy, Land O’Lakes
Angela Pengelly, Marketing Director, Land O’Lakes
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

1:25pm

Fireside Chat

Katie Woodard, Marketing Director, Regis Corporation
Moderated by: Maggie Conroy, Industry Director, Retail & Restaurant, GroundTruth

1:45pm

Fireside Chat

Julie Robey, Marketing Leader, North American Edible Oils, Cargill
Moderated by: Chris Crichton, Vice President, Client Solutions, Hathway

2:05pm

Fireside Chat

Scott Kegley, Executive Director of Digital Media & Innovation, Minnesota Vikings
Moderated by: Marc Sternberg, Co-Founder, Brand Innovators

2:25pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2020 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?


Moderated by: Ellen Green, Director of Loyalty and Engagement, Hathway
Tracy Fleischhacker Quigley, Brand Director, Lorissa’s Kitchen
Angela Gearhart, Vice President Brand Experience, Sleep Number
Maria Hokanson, Executive Vice President, U.S. Marketing, Dairy Queen
Julie Robey, Marketing Leader, North American Edible Oils, Cargill
Wendy Wiesman, Founder, Wiesman Experiences

3:00pm

It’s a wrap!

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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