Marketing Innovation: Modernizing Your Brand for Today’s Consumer

Presented by
Presented by

August 24, 2022

August

24

-

,

0
0

Featured Speakers:

  • Tiana Conley, Vice President Global Portfolio Strategy, Mars
  • Santhi Ramesh, Chief Commercial Officer, Wells Enterprises
  • Ed Bourelly, Vice President, Marketing, Planet Fitness
  • Cindy Blum, Director of Strategy and Development, The Kraft Heinz Company
  • Victoria Lee, Brand Manager, Kraft Mac & Cheese Comms, The Kraft Heinz Company
  • Anup Shah, Chief Marketing Officer, Tropicana Brands Group
  • Stephen Murphy, Vice President - Media, MarTech & Medicaid Marketing CVS Health - Aetna
  • Amanda Lamb, Senior Director, Global Marketing Brand Partnerships & Team Sports
  • Nick Scarpino, Senior Vice President, Marketing & Off-Premise Dining, Portillo's
  • Jason Pirock, Vice President, Marketing, Aparium Hotel Group
  • Genevieve Mazzeo, Director of Digital Marketing, Perdue Farms
  • Jennifer DelVecchio, Senior Director, Global Campaigns & Alliances, McDonald's
  • Michelle St. Jacques, Chief Marketing Officer, Molson Coors
  • Anna Johnson, Director of Precision Marketing, Molson Coors
  • Blake Lopezzo, Vice President, Consumer Insights Molson Coors
  • Anne Pando, Marketing Director, Miller Lite NA Activation Molson Coors
  • Chris Steele, Senior Marketing Director, Coors Light Global Equity Molson Coors
  • Courtney Benedict, Senior Marketing Director, Molson TM & Global Brands Canada, Molson Coors

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

9:05 AM

Keynote

Michelle St. Jacques, Chief Marketing Officer, Molson Coors

9:10 AM

Fireside Chat

Michelle St. Jacques, Chief Marketing Officer, Molson Coors

Moderated by: Scott Pawloski, Executive Sales Leader, GSTV

9:45 AM

Growth & Giardiniera: How Portillo’s is Reaching a New Legion of Fans with its Chicago Classics

Nick Scarpino, Senior Vice President, Marketing & Off-Premise Dining, Portillo's

Moderated by: Mark Fleish, SVP, Head of Sales, GroundTruth

10:15 AM

Networking Break

10:30 AM

Responsible Cocoa: How Galaxy Chocolate Builds with Purpose & Sustainability in Mind

Tiana Conley, Vice President Global Portfolio Strategy, Mars

Moderated by: Hope Petermann, Senior Director, Client Partnerships, Vox Media

11:00 AM

Women in Marketing Leadership Panel

Amanda Lamb, Senior Director, Global Marketing Brand Partnerships & Team Sports

Julia Fedor, Director of Operations, Global Advertising and Social Media, United Airlines

Brigette Wolf, Vice President, Global Head of SnackFutures, Mondelēz

Jennifer DelVecchio, Senior Director, Global Campaigns & Alliances, McDonald's

Moderated by: Meg Sweazy, Head of Consumer Products and Retail CXM Practice, Midwest, Sprinklr

11:45 AM

Championing Your Consumers: How to Build a Brand for the Future

Santhi Ramesh, Chief Commercial Officer, Wells Enterprises

Moderated by: Justin Morrison, GVP, Customer Experience, Sprinklr

12:15 PM

Lunch

1:05 PM

Panel: How to Invite More People to your Bar (and your Brands)

Blake Lopezzo, Vice President, Consumer Insights Molson Coors

Anne Pando, Marketing Director, Miller Lite NA Activation Molson Coors

Chris Steele, Senior Marketing Director, Coors Light Global Equity Molson Coors

Courtney Benedict, Senior Marketing Director, Molson TM & Global Brands Canada, Molson Coors

Alan Bremerkamp, Marketing Director, Hard Seltzers - Topo Chico

Moderated by: Brett Wein, US Head of Vertical Sales, Snap

1:45 PM

Fireside Chat

Zena Arnold, Senior Vice President, Carbonated Soft Drinks (CSDs), PepsiCo

Moderated by: Tom Mazzella, Key Account Executive - Google Cloud, Google

2:15 PM

Hyperlocalization: How Large Brands Win in Key Marketplaces

Edward Bourelly, Vice President, Marketing, Planet Fitness

Moderated by: Scott Haugenes, SVP, Evergreen Trading

2:45 PM

Networking Break

3:15 PM

Digital Innovation Panel

Stephen Murphy, Vice President - Media, MarTech & Medicaid Marketing, CVS Health - Aetna

Jason Pirock, Vice President, Marketing, Aparium Hotel Group

Genevieve Mazzeo, Director of Digital Marketing, Perdue Farms

Anna Johnson, Director of Precision Marketing, Molson Coors

Moderated by: Charlotte Jackson, EVP, National Sales & Client Service, MobileFuse

3:45 PM

Kraft Mac & Cheese: Breathing New Life into an Iconic Brand

Cindy Blum, Director of Marketing and Strategy, The Kraft Heinz Company

Victoria Lee, Brand Manager, Kraft Mac & Cheese Comms, The Kraft Heinz Company

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG and Pharma, inMobi

4:15 PM

Tropicana: Reimagining the Future of Juice

Anup Shah, Chief Marketing Officer, Tropicana Brands Group

Moderated by: Peter V.S. Bond, VP Partner Development, Fetch Rewards

4:45 PM

Beverages on the Terrace – Fred & Adolph’s Pub

AGENDA

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

9:05 AM

Keynote

Michelle St. Jacques, Chief Marketing Officer, Molson Coors

9:10 AM

Fireside Chat

Michelle St. Jacques, Chief Marketing Officer, Molson Coors

Moderated by: Scott Pawloski, Executive Sales Leader, GSTV

9:45 AM

Growth & Giardiniera: How Portillo’s is Reaching a New Legion of Fans with its Chicago Classics

Nick Scarpino, Senior Vice President, Marketing & Off-Premise Dining, Portillo's

Moderated by: Mark Fleish, SVP, Head of Sales, GroundTruth

10:15 AM

Networking Break

10:30 AM

Responsible Cocoa: How Galaxy Chocolate Builds with Purpose & Sustainability in Mind

Tiana Conley, Vice President Global Portfolio Strategy, Mars

Moderated by: Hope Petermann, Senior Director, Client Partnerships, Vox Media

11:00 AM

Women in Marketing Leadership Panel

Amanda Lamb, Senior Director, Global Marketing Brand Partnerships & Team Sports

Julia Fedor, Director of Operations, Global Advertising and Social Media, United Airlines

Brigette Wolf, Vice President, Global Head of SnackFutures, Mondelēz

Jennifer DelVecchio, Senior Director, Global Campaigns & Alliances, McDonald's

Moderated by: Meg Sweazy, Head of Consumer Products and Retail CXM Practice, Midwest, Sprinklr

11:45 AM

Championing Your Consumers: How to Build a Brand for the Future

Santhi Ramesh, Chief Commercial Officer, Wells Enterprises

Moderated by: Justin Morrison, GVP, Customer Experience, Sprinklr

12:15 PM

Lunch

1:05 PM

Panel: How to Invite More People to your Bar (and your Brands)

Blake Lopezzo, Vice President, Consumer Insights Molson Coors

Anne Pando, Marketing Director, Miller Lite NA Activation Molson Coors

Chris Steele, Senior Marketing Director, Coors Light Global Equity Molson Coors

Courtney Benedict, Senior Marketing Director, Molson TM & Global Brands Canada, Molson Coors

Alan Bremerkamp, Marketing Director, Hard Seltzers - Topo Chico

Moderated by: Brett Wein, US Head of Vertical Sales, Snap

1:45 PM

Fireside Chat

Zena Arnold, Senior Vice President, Carbonated Soft Drinks (CSDs), PepsiCo

Moderated by: Tom Mazzella, Key Account Executive - Google Cloud, Google

2:15 PM

Hyperlocalization: How Large Brands Win in Key Marketplaces

Edward Bourelly, Vice President, Marketing, Planet Fitness

Moderated by: Scott Haugenes, SVP, Evergreen Trading

2:45 PM

Networking Break

3:15 PM

Digital Innovation Panel

Stephen Murphy, Vice President - Media, MarTech & Medicaid Marketing, CVS Health - Aetna

Jason Pirock, Vice President, Marketing, Aparium Hotel Group

Genevieve Mazzeo, Director of Digital Marketing, Perdue Farms

Anna Johnson, Director of Precision Marketing, Molson Coors

Moderated by: Charlotte Jackson, EVP, National Sales & Client Service, MobileFuse

3:45 PM

Kraft Mac & Cheese: Breathing New Life into an Iconic Brand

Cindy Blum, Director of Marketing and Strategy, The Kraft Heinz Company

Victoria Lee, Brand Manager, Kraft Mac & Cheese Comms, The Kraft Heinz Company

Moderated by: Jeff Williams, Vertical Strategy Lead, CPG and Pharma, inMobi

4:15 PM

Tropicana: Reimagining the Future of Juice

Anup Shah, Chief Marketing Officer, Tropicana Brands Group

Moderated by: Peter V.S. Bond, VP Partner Development, Fetch Rewards

4:45 PM

Beverages on the Terrace – Fred & Adolph’s Pub

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

        250 S. Wacker Dr., Chicago, IL 60606

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER