Marketing Innovation Hosted by Nestlé

Presented by
Presented by

November 10, 2022

Thursday

,

November

10

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Featured Speakers:

  • Mel Cash, Chief Strategy Officer, Nestlé
  • Kim Curtis , Global Head - Device Marketing & Device New Ventures, Colgate
  • Lisa Copeland, Vice President - Marketing, [solidcore]
  • Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe
  • Jennifer Ginnetti, Marketing Director - Pizza & Snacking, Nestlé
  • Mariana Ruppert, Director, Integrated Marketing, WW
  • Beth Malafa, Senior Director of Global Experiential Marketing Events and Entertainment, Under Armour
  • Jami Macklin, Sr. Manager, Brand Media, Americas Marketing, Under Armour
  • Robin Bennefield, Editorial Director, Marriott Content Marketing, Marriott
  • Karma von Burg, Regional Marketing, Nestlé
  • Bryan Waddell, Brand Marketing Manager - Hot Pockets, Nestlé
  • Julien Bousquet, Head of Food & Beverage, Business Marketing, Snap
  • Karen Crawford, Senior Director, Head of Media Center of Excellence, Nestlé
  • Sam Niburg, Director, Digital Marketing Acceleration, Constellation Brands
  • David Lester, Co-Founder, OLIPOP
  • Calvin Lammers, SVP of eCommerce , TRUFF
  • Thomas Conquet, Marketing Director - Nestlé Premium Waters, Nestlé
  • Vivian Chang, Head of DTC Practice, The Clorox Company
  • Emily Thomas Theobald, Head of Retail Media, eComm Search, and Digital Capabilities, Church & Dwight Co.
  • Michael Craig, Senior Director, Global Brand Marketing, Harman
  • David Lester, Co-Founder, OLIPOP
  • Richard  Honiball, CMO, Nexcom
  • Kelly Schneider, Director of Consumer Communications at Nestlé Nutrition North America (Gerber)
  • Doug Munk, Senior Director, New Business Ventures, Nestlé
  • Jennifer Glass, Director, Digital Marketing, Pandora Jewelry
  • Khosi Roy, Senior Manager, Advertising and Marketing Communications, Nestlé
  • Kim Holowiak, Brand Manager - DiGiorno, Nestlé
  • Josh Givens, Senior Associate Brand Manager - Nestlé Toll House, Nestlé
  • Marija Zivanovic-Smith, Chief Marketing & Communications Officer, IEX
  • Shane McCarthy, Chief Marketing Officer, Sandboxx

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1: Wednesday, November 9

8:30 AM

Breakfast and Registration

9:20 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:25 AM

Welcome

Steve Kennedy, VP, Head of Digital & Media, Nestle

9:30 AM

Keynote and Fireside

Mel Cash, Chief Strategy Officer, Nestlé

Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

10:10 AM

Fireside Chat

Kim Curtis, Global Director Marketing, Whitening and Devices, Colgate

Moderated by: Sarah Denby, Senior Account Executive, Zynga

10:40 AM

Networking Break

10:55 AM

Women in Marketing Panel

Lisa Copeland, Vice President - Marketing [solidcore]

Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe

Jennifer Ginnetti, Marketing Director Pizza & Snacking, Nestlé

Mariana Ruppert, Director, Integrated Marketing, WW (Weight Watchers)

Moderated by: Patrick Roman Gut, VP, Head of Sales, US, AdLook

11:30 AM

Behind the Brand

Beth Malafa, Senior Director of Global Experiential Marketing Events and Entertainment, Under Armour

Jami Macklin, Sr. Manager, Brand Media, Americas Marketing, Under Armour

Moderated by: Anderson David, Sr. Brand Partnerships Lead, TeamSnap

12:00 PM

The Regeneration of Travel: A partnership between Marriott and the Washington Post Creative Group

Robin Bennefield, Editorial Director, Marriott Content Marketing

Moderated by: Mary Gail Pezzimenti, Head of Creative, Washington Post

12:30 PM

Lunch

1:30 PM

Evolution of Brand Partnerships

Bryan Waddell, Brand Marketing Manager, Hot Pockets, Nestlé

Karma von Burg, Regional Marketing, Nestlé

Delmarys Garcia - Director - Beanstalk

Moderated by: Jamey Sunshine, Head of Experiential Center of Excellence, Nestlé

2:10 PM

Fireside Chat

Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe

Moderated by: Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga

2:40 PM

Networking Break

2:50 PM

Keynote

Julien Bousquet, Head of Food & Beverage, Business Marketing, Snap

3:00 PM

Panel: Future of Media

Karen Crawford, Senior Director, Head of Media Center of Excellence, Nestlé

Sam Niburg, Director, Digital Marketing Acceleration, Constellation Brands

Moderated by: Patrick Roman Gut, VP, Head of Sales, US, AdLook

3:45 PM

Fireside Chat

David Lester, Co-Founder, OLIPOP

Moderated by: Kelly Hogue, VP Sales, Advertising Products, Stackline

4:20 PM

Fireside Chat

Calvin Lammers, SVP of eCommerce, Truff

Moderated by: Dan Kennedy, Client Partner, East Coast, Trigger XR

5:00 PM

Wrap

Day 2: Thursday 11/10

8:30 AM

Breakfast and Registration

9:00 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Steve Kennedy, VP, Head of Digital & Media, Nestle

9:10 AM

Fireside Chat

Thomas Conquet, Marketing Director - Nestlé Premium Waters, Nestlé

Moderated by: Ericka McCoy, CMO, Resonate

9:40 AM

Panel: Future of DTC

Calvin Lammers, SVP of eCommerce, TRUFF

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Larry Beaman, Chief Growth Officer, gen.video

10:20 AM

Networking Break

10:40 AM

Fireside Chat

Emily Thomas Theobald, Head of Retail Media, eComm Search, and Digital Capabilities, Church & Dwight Co.

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

11:10 AM

Fireside Chat

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Zulema Baez, VP, Strategic Accounts and Political, Adsmovil

11:45 AM

Fireside Chat

Michael Craig, Senior Director, Global Brand Marketing, Harman International

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

12:15 PM

Lunch

1:15 PM

Panel: Purpose-Driven Marketing

David Lester, Co-Founder, OLIPOP

Richard Honiball, Chief Merchandising & Marketing Officer, Nexcom

Kelly Schneider, Director of Consumer Communications, Nestlé Nutrition North America (Gerber)

Shane McCarthy, Chief Marketing Officer, Sandboxx

Moderated by: Ericka McCoy, CMO, Resonate

2:00 PM

Consumer-Centric Innovation

Doug Munk, Senior Director, New Business Ventures, Nestlé

Moderated by: Steve Kennedy, Vice President, Consumer Experience Center of Excellence, Nestlé

2:30 PM

Networking Break

2:50 PM

Consumer Engagement & Personalization

Jennifer Glass, Director, Owned Paid Digital Marketing, Pandora Jewelry

Moderated by: Jillian Rendace, Director, Enterprise Sales, adMarketplace

3:20 PM

Panel: Championing Digital Environments & Building Brands for Today's Consumers

Josh Givens, Senior Associate Brand Manager, Nestlé Toll House, Nestlé

Kim Holowiak, Brand Manager, DiGiorno, Nestlé

Khosi Roy - Senior Manager, Advertising and Marketing Communications Nestlé

Moderated by: Nick Cheetany, Senior Vice President, National Sales, AdTheorent

4:00 PM

Fireside Chat

Marija Zivanovic-Smith, Chief Marketing & Communications Officer, IEX

Moderated by: Larry Beaman, Chief Growth Officer, gen.video

4:30 PM

Cocktail Reception hosted by Nestlé

AGENDA

Day 1: Wednesday, November 9

8:30 AM

Breakfast and Registration

9:20 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:25 AM

Welcome

Steve Kennedy, VP, Head of Digital & Media, Nestle

9:30 AM

Keynote and Fireside

Mel Cash, Chief Strategy Officer, Nestlé

Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

10:10 AM

Fireside Chat

Kim Curtis, Global Director Marketing, Whitening and Devices, Colgate

Moderated by: Sarah Denby, Senior Account Executive, Zynga

10:40 AM

Networking Break

10:55 AM

Women in Marketing Panel

Lisa Copeland, Vice President - Marketing [solidcore]

Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe

Jennifer Ginnetti, Marketing Director Pizza & Snacking, Nestlé

Mariana Ruppert, Director, Integrated Marketing, WW (Weight Watchers)

Moderated by: Patrick Roman Gut, VP, Head of Sales, US, AdLook

11:30 AM

Behind the Brand

Beth Malafa, Senior Director of Global Experiential Marketing Events and Entertainment, Under Armour

Jami Macklin, Sr. Manager, Brand Media, Americas Marketing, Under Armour

Moderated by: Anderson David, Sr. Brand Partnerships Lead, TeamSnap

12:00 PM

The Regeneration of Travel: A partnership between Marriott and the Washington Post Creative Group

Robin Bennefield, Editorial Director, Marriott Content Marketing

Moderated by: Mary Gail Pezzimenti, Head of Creative, Washington Post

12:30 PM

Lunch

1:30 PM

Evolution of Brand Partnerships

Bryan Waddell, Brand Marketing Manager, Hot Pockets, Nestlé

Karma von Burg, Regional Marketing, Nestlé

Delmarys Garcia - Director - Beanstalk

Moderated by: Jamey Sunshine, Head of Experiential Center of Excellence, Nestlé

2:10 PM

Fireside Chat

Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe

Moderated by: Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga

2:40 PM

Networking Break

2:50 PM

Keynote

Julien Bousquet, Head of Food & Beverage, Business Marketing, Snap

3:00 PM

Panel: Future of Media

Karen Crawford, Senior Director, Head of Media Center of Excellence, Nestlé

Sam Niburg, Director, Digital Marketing Acceleration, Constellation Brands

Moderated by: Patrick Roman Gut, VP, Head of Sales, US, AdLook

3:45 PM

Fireside Chat

David Lester, Co-Founder, OLIPOP

Moderated by: Kelly Hogue, VP Sales, Advertising Products, Stackline

4:20 PM

Fireside Chat

Calvin Lammers, SVP of eCommerce, Truff

Moderated by: Dan Kennedy, Client Partner, East Coast, Trigger XR

5:00 PM

Wrap

Day 2: Thursday 11/10

8:30 AM

Breakfast and Registration

9:00 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Steve Kennedy, VP, Head of Digital & Media, Nestle

9:10 AM

Fireside Chat

Thomas Conquet, Marketing Director - Nestlé Premium Waters, Nestlé

Moderated by: Ericka McCoy, CMO, Resonate

9:40 AM

Panel: Future of DTC

Calvin Lammers, SVP of eCommerce, TRUFF

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Larry Beaman, Chief Growth Officer, gen.video

10:20 AM

Networking Break

10:40 AM

Fireside Chat

Emily Thomas Theobald, Head of Retail Media, eComm Search, and Digital Capabilities, Church & Dwight Co.

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

11:10 AM

Fireside Chat

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Zulema Baez, VP, Strategic Accounts and Political, Adsmovil

11:45 AM

Fireside Chat

Michael Craig, Senior Director, Global Brand Marketing, Harman International

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

12:15 PM

Lunch

1:15 PM

Panel: Purpose-Driven Marketing

David Lester, Co-Founder, OLIPOP

Richard Honiball, Chief Merchandising & Marketing Officer, Nexcom

Kelly Schneider, Director of Consumer Communications, Nestlé Nutrition North America (Gerber)

Shane McCarthy, Chief Marketing Officer, Sandboxx

Moderated by: Ericka McCoy, CMO, Resonate

2:00 PM

Consumer-Centric Innovation

Doug Munk, Senior Director, New Business Ventures, Nestlé

Moderated by: Steve Kennedy, Vice President, Consumer Experience Center of Excellence, Nestlé

2:30 PM

Networking Break

2:50 PM

Consumer Engagement & Personalization

Jennifer Glass, Director, Owned Paid Digital Marketing, Pandora Jewelry

Moderated by: Jillian Rendace, Director, Enterprise Sales, adMarketplace

3:20 PM

Panel: Championing Digital Environments & Building Brands for Today's Consumers

Josh Givens, Senior Associate Brand Manager, Nestlé Toll House, Nestlé

Kim Holowiak, Brand Manager, DiGiorno, Nestlé

Khosi Roy - Senior Manager, Advertising and Marketing Communications Nestlé

Moderated by: Nick Cheetany, Senior Vice President, National Sales, AdTheorent

4:00 PM

Fireside Chat

Marija Zivanovic-Smith, Chief Marketing & Communications Officer, IEX

Moderated by: Larry Beaman, Chief Growth Officer, gen.video

4:30 PM

Cocktail Reception hosted by Nestlé

SUB EVENTS

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IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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