Marketing Innovation Hosted by Nestlé

Presented by

November 10, 2022

Thursday

,

November

10 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1: Wednesday, November 9

8:30 AM

Breakfast and Registration

9:20 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:25 AM

Welcome

Steve Kennedy, VP, Head of Digital & Media, Nestle

9:30 AM

Keynote and Fireside

Mel Cash, Chief Strategy Officer, Nestlé

Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

10:10 AM

Fireside Chat

Kim Curtis, Global Director Marketing, Whitening and Devices, Colgate

Moderated by: Sarah Denby, Senior Account Executive, Zynga

10:40 AM

Networking Break

10:55 AM

Women in Marketing Panel

Lisa Copeland, Vice President - Marketing [solidcore]

Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe

Jennifer Ginnetti, Marketing Director Pizza & Snacking, Nestlé

Mariana Ruppert, Director, Integrated Marketing, WW (Weight Watchers)

Moderated by: Patrick Roman Gut, VP, Head of Sales, US, AdLook

11:30 AM

Behind the Brand

Beth Malafa, Senior Director of Global Experiential Marketing Events and Entertainment, Under Armour

Jami Macklin, Sr. Manager, Brand Media, Americas Marketing, Under Armour

Moderated by: Anderson David, Sr. Brand Partnerships Lead, TeamSnap

12:00 PM

The Regeneration of Travel: A partnership between Marriott and the Washington Post Creative Group

Robin Bennefield, Editorial Director, Marriott Content Marketing

Moderated by: Mary Gail Pezzimenti, Head of Creative, Washington Post

12:30 PM

Lunch

1:30 PM

Evolution of Brand Partnerships

Bryan Waddell, Brand Marketing Manager, Hot Pockets, Nestlé

Karma von Burg, Regional Marketing, Nestlé

Delmarys Garcia - Director - Beanstalk

Moderated by: Jamey Sunshine, Head of Experiential Center of Excellence, Nestlé

2:10 PM

Fireside Chat

Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe

Moderated by: Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga

2:40 PM

Networking Break

2:50 PM

Keynote

Julien Bousquet, Head of Food & Beverage, Business Marketing, Snap

3:00 PM

Panel: Future of Media

Karen Crawford, Senior Director, Head of Media Center of Excellence, Nestlé

Sam Niburg, Director, Digital Marketing Acceleration, Constellation Brands

Moderated by: Patrick Roman Gut, VP, Head of Sales, US, AdLook

3:45 PM

Fireside Chat

David Lester, Co-Founder, OLIPOP

Moderated by: Kelly Hogue, VP Sales, Advertising Products, Stackline

4:20 PM

Fireside Chat

Calvin Lammers, SVP of eCommerce, Truff

Moderated by: Dan Kennedy, Client Partner, East Coast, Trigger XR

5:00 PM

Wrap

Day 2: Thursday 11/10

8:30 AM

Breakfast and Registration

9:00 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Steve Kennedy, VP, Head of Digital & Media, Nestle

9:10 AM

Fireside Chat

Thomas Conquet, Marketing Director - Nestlé Premium Waters, Nestlé

Moderated by: Ericka McCoy, CMO, Resonate

9:40 AM

Panel: Future of DTC

Calvin Lammers, SVP of eCommerce, TRUFF

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Larry Beaman, Chief Growth Officer, gen.video

10:20 AM

Networking Break

10:40 AM

Fireside Chat

Emily Thomas Theobald, Head of Retail Media, eComm Search, and Digital Capabilities, Church & Dwight Co.

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

11:10 AM

Fireside Chat

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Zulema Baez, VP, Strategic Accounts and Political, Adsmovil

11:45 AM

Fireside Chat

Michael Craig, Senior Director, Global Brand Marketing, Harman International

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

12:15 PM

Lunch

1:15 PM

Panel: Purpose-Driven Marketing

David Lester, Co-Founder, OLIPOP

Richard Honiball, Chief Merchandising & Marketing Officer, Nexcom

Kelly Schneider, Director of Consumer Communications, Nestlé Nutrition North America (Gerber)

Shane McCarthy, Chief Marketing Officer, Sandboxx

Moderated by: Ericka McCoy, CMO, Resonate

2:00 PM

Consumer-Centric Innovation

Doug Munk, Senior Director, New Business Ventures, Nestlé

Moderated by: Steve Kennedy, Vice President, Consumer Experience Center of Excellence, Nestlé

2:30 PM

Networking Break

2:50 PM

Consumer Engagement & Personalization

Jennifer Glass, Director, Owned Paid Digital Marketing, Pandora Jewelry

Moderated by: Jillian Rendace, Director, Enterprise Sales, adMarketplace

3:20 PM

Panel: Championing Digital Environments & Building Brands for Today's Consumers

Josh Givens, Senior Associate Brand Manager, Nestlé Toll House, Nestlé

Kim Holowiak, Brand Manager, DiGiorno, Nestlé

Khosi Roy - Senior Manager, Advertising and Marketing Communications Nestlé

Moderated by: Nick Cheetany, Senior Vice President, National Sales, AdTheorent

4:00 PM

Fireside Chat

Marija Zivanovic-Smith, Chief Marketing & Communications Officer, IEX

Moderated by: Larry Beaman, Chief Growth Officer, gen.video

4:30 PM

Cocktail Reception hosted by Nestlé

AGENDA

Day 1: Wednesday, November 9

8:30 AM

Breakfast and Registration

9:20 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:25 AM

Welcome

Steve Kennedy, VP, Head of Digital & Media, Nestle

9:30 AM

Keynote and Fireside

Mel Cash, Chief Strategy Officer, Nestlé

Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

10:10 AM

Fireside Chat

Kim Curtis, Global Director Marketing, Whitening and Devices, Colgate

Moderated by: Sarah Denby, Senior Account Executive, Zynga

10:40 AM

Networking Break

10:55 AM

Women in Marketing Panel

Lisa Copeland, Vice President - Marketing [solidcore]

Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe

Jennifer Ginnetti, Marketing Director Pizza & Snacking, Nestlé

Mariana Ruppert, Director, Integrated Marketing, WW (Weight Watchers)

Moderated by: Patrick Roman Gut, VP, Head of Sales, US, AdLook

11:30 AM

Behind the Brand

Beth Malafa, Senior Director of Global Experiential Marketing Events and Entertainment, Under Armour

Jami Macklin, Sr. Manager, Brand Media, Americas Marketing, Under Armour

Moderated by: Anderson David, Sr. Brand Partnerships Lead, TeamSnap

12:00 PM

The Regeneration of Travel: A partnership between Marriott and the Washington Post Creative Group

Robin Bennefield, Editorial Director, Marriott Content Marketing

Moderated by: Mary Gail Pezzimenti, Head of Creative, Washington Post

12:30 PM

Lunch

1:30 PM

Evolution of Brand Partnerships

Bryan Waddell, Brand Marketing Manager, Hot Pockets, Nestlé

Karma von Burg, Regional Marketing, Nestlé

Delmarys Garcia - Director - Beanstalk

Moderated by: Jamey Sunshine, Head of Experiential Center of Excellence, Nestlé

2:10 PM

Fireside Chat

Nadina Guglielmetti, Vice President, General Manager, Marketing, The Vitamin Shoppe

Moderated by: Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga

2:40 PM

Networking Break

2:50 PM

Keynote

Julien Bousquet, Head of Food & Beverage, Business Marketing, Snap

3:00 PM

Panel: Future of Media

Karen Crawford, Senior Director, Head of Media Center of Excellence, Nestlé

Sam Niburg, Director, Digital Marketing Acceleration, Constellation Brands

Moderated by: Patrick Roman Gut, VP, Head of Sales, US, AdLook

3:45 PM

Fireside Chat

David Lester, Co-Founder, OLIPOP

Moderated by: Kelly Hogue, VP Sales, Advertising Products, Stackline

4:20 PM

Fireside Chat

Calvin Lammers, SVP of eCommerce, Truff

Moderated by: Dan Kennedy, Client Partner, East Coast, Trigger XR

5:00 PM

Wrap

Day 2: Thursday 11/10

8:30 AM

Breakfast and Registration

9:00 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

Emcee

Steve Kennedy, VP, Head of Digital & Media, Nestle

9:10 AM

Fireside Chat

Thomas Conquet, Marketing Director - Nestlé Premium Waters, Nestlé

Moderated by: Ericka McCoy, CMO, Resonate

9:40 AM

Panel: Future of DTC

Calvin Lammers, SVP of eCommerce, TRUFF

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Larry Beaman, Chief Growth Officer, gen.video

10:20 AM

Networking Break

10:40 AM

Fireside Chat

Emily Thomas Theobald, Head of Retail Media, eComm Search, and Digital Capabilities, Church & Dwight Co.

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

11:10 AM

Fireside Chat

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Zulema Baez, VP, Strategic Accounts and Political, Adsmovil

11:45 AM

Fireside Chat

Michael Craig, Senior Director, Global Brand Marketing, Harman International

Moderated by: Ben Felix, Chief Marketing Officer, Stackline

12:15 PM

Lunch

1:15 PM

Panel: Purpose-Driven Marketing

David Lester, Co-Founder, OLIPOP

Richard Honiball, Chief Merchandising & Marketing Officer, Nexcom

Kelly Schneider, Director of Consumer Communications, Nestlé Nutrition North America (Gerber)

Shane McCarthy, Chief Marketing Officer, Sandboxx

Moderated by: Ericka McCoy, CMO, Resonate

2:00 PM

Consumer-Centric Innovation

Doug Munk, Senior Director, New Business Ventures, Nestlé

Moderated by: Steve Kennedy, Vice President, Consumer Experience Center of Excellence, Nestlé

2:30 PM

Networking Break

2:50 PM

Consumer Engagement & Personalization

Jennifer Glass, Director, Owned Paid Digital Marketing, Pandora Jewelry

Moderated by: Jillian Rendace, Director, Enterprise Sales, adMarketplace

3:20 PM

Panel: Championing Digital Environments & Building Brands for Today's Consumers

Josh Givens, Senior Associate Brand Manager, Nestlé Toll House, Nestlé

Kim Holowiak, Brand Manager, DiGiorno, Nestlé

Khosi Roy - Senior Manager, Advertising and Marketing Communications Nestlé

Moderated by: Nick Cheetany, Senior Vice President, National Sales, AdTheorent

4:00 PM

Fireside Chat

Marija Zivanovic-Smith, Chief Marketing & Communications Officer, IEX

Moderated by: Larry Beaman, Chief Growth Officer, gen.video

4:30 PM

Cocktail Reception hosted by Nestlé

SUB EVENTS

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