Marketing Innovation, Hosted by Cadillac and Rocket Mortgage

Presented by
Presented by

October 6, 2022

Thursday

,

October

6

-

,

0
0

Featured Speakers:

  • Casey Hurbis, Chief Marketing Officer, Rocket Mortgage
  • Deena Bahri, Chief Marketing Officer, StockX
  • Emily Griffin, Senior Vice President, Brand and Marketing, Detroit Lions
  • Andy Vitale, EVP, Design, Rocket Companies
  • Erin Hennessy, Senior Vice President, Rocket Companies
  • Carmen Kelly, Director, Marketing Operations, Rocket Central
  • Jordan Sherman, CEO, Immortals
  • Cerisse Velasco, Director of Midwest and Mid-Market Advertising Sales, Zynga
  • Melissa Grady, Chief Marketing Officer, Cadillac
  • Chris Coffman, Senior Vice President, Corporate Partnerships, Ilitch Sports and Entertainment
  • Kimberley McArthur, Brand Experience Manager, Multicultural, Morning Foods, General Mills
  • Alex Tokatlian, Director Product & Multicultural Marketing, Marco's Pizza
  • Juanita Slappy, Head of Multicultural Marketing, Cadillac
  • Marcie Pérez, Associate Director of Marketing Cross Channel Strategy and Activation, Cadillac
  • Tony Johnson, Director of Cadillac Marketing, Cadillac
  • Phil Dauchy, Global Head of Brand Strategy, Cadillac
  • Larisa Walega, Vice President, Marketing, Ziebart International
  • Michelle Chirco, Marketing Director, Ziebart International
  • Stevie Koepke, Senior Communications Manager, Ziebart International
  • Grant Pichla, Creative Director, Ziebart International
  • Jaime Pescia, Vice President, Global Creative & Brand Engagement, Little Caesars
  • Christopher Thomas-Moore, Senior Vice President, Customer & Store Experience, Domino's
  • Nicole Sebree-Henry, Senior Director, Multicultural Marketing, Rocket Central
  • Michael Johns, Marketing Design Team Leader, Rocket Central
  • Jason Koenigsknecht, Vice President Client Development, Basis Technologies

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Michael Johns, Marketing Design Team Leader, Rocket Central

Casey Hurbis Chief Marketing Officer Rocket Mortgage

Melissa Grady Chief Marketing Officer Cadillac

9:05 AM

Keynote

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

9:15 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Jason Koenigsknecht, Vice President Client Development, Basis Technologies 

9:45am

The Future of Customer Experiences: How Data, Storytelling, and Personalization allow Brands to Reimagine the Consumer Journey

Deena Bahri, Chief Marketing Officer, StockX

Moderated by: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

10:15 AM

Networking Break

10:30am

Fireside Chat

Emily Griffin, Senior Vice President, Marketing and Brand, Detroit Lions

Moderated by: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

11:00am

Rocket Companies Behind the Brand

Erin Hennessy, Senior Vice President Rocket Companies

Carmen Kelly, Director, Marketing Operations, Rocket Central

Andy Vitale, Executive Vice President, Design, Rocket Companies

Moderated by: Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

11:30am

Fireside Chat

Jordan Sherman, CEO, Immortals

Moderated by: Norris Howard, Community Manager, Immortals

12:00 PM

Lunch

1:00 PM

Keynote

Melissa Grady, Chief Marketing Officer, Cadillac

1:10 PM

Fireside Chat

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated by: Jennifer Smith, Head of Industry, Automotive Partnerships, Ampersand

1:45pm

Fireside Chat

Chris Coffman, Senior Vice President, Corporate Partnerships, Ilitch Sports and Entertainment

Moderated by: Danielle Wiley, Founder & CEO, Sway Group

2:15 PM

Multicultural Marketing Panel

Kimberley McArthur, Brand Experience Manager, Multicultural, Morning Foods, General Mills

Alex Tokatlian, Director Product & Multicultural Marketing, Marco's Pizza

Juanita Slappy, Head of Multicultural Marketing, Cadillac

Nicole Sebree-Henry Senior Director, Multicultural Marketing Rocket Central

Moderated by: James Cuthbert, President, Rock The Bells

2:45 PM

Networking Break

3:15 PM

Cadillac Behind the Brand

Marcie Pérez, Associate Director of Marketing Cross Channel Strategy and Activation, Cadillac

Tony Johnson, Director of Cadillac Marketing, Cadillac

Phil Dauchy, Global Head of Brand Strategy, Cadillac

Moderated by: Matt Sharpe, Creative Director, Advertising, Zynga

3:45 PM

Managing the Needs of All Your Stakeholders to Ensure Growth

Larisa Walega, Vice President, Marketing, Ziebart International

Michelle Chirco, Marketing Director, Ziebart International

Stevie Koepke, Senior Communications Manager, Ziebart International

Grant Pichla, Creative Director, Ziebart International

Moderated by: Danielle Wiley, Founder & CEO, Sway Group

4:15 PM

Fireside Chat

Jaime Pescia Vice President, Global Creative & Brand Engagement Little Caesars

Moderated by: Andrew Meeks, Senior Director of Sales, Barstool Sports

4:45 PM

Fireside Chat

Christopher Thomas-Moore Senior Vice President, Customer & Store Experience Domino's

Moderated by: Jason Koenigsknecht, Vice President Client Development, Basis Technologies

AGENDA

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Michael Johns, Marketing Design Team Leader, Rocket Central

Casey Hurbis Chief Marketing Officer Rocket Mortgage

Melissa Grady Chief Marketing Officer Cadillac

9:05 AM

Keynote

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

9:15 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Jason Koenigsknecht, Vice President Client Development, Basis Technologies 

9:45am

The Future of Customer Experiences: How Data, Storytelling, and Personalization allow Brands to Reimagine the Consumer Journey

Deena Bahri, Chief Marketing Officer, StockX

Moderated by: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

10:15 AM

Networking Break

10:30am

Fireside Chat

Emily Griffin, Senior Vice President, Marketing and Brand, Detroit Lions

Moderated by: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

11:00am

Rocket Companies Behind the Brand

Erin Hennessy, Senior Vice President Rocket Companies

Carmen Kelly, Director, Marketing Operations, Rocket Central

Andy Vitale, Executive Vice President, Design, Rocket Companies

Moderated by: Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

11:30am

Fireside Chat

Jordan Sherman, CEO, Immortals

Moderated by: Norris Howard, Community Manager, Immortals

12:00 PM

Lunch

1:00 PM

Keynote

Melissa Grady, Chief Marketing Officer, Cadillac

1:10 PM

Fireside Chat

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated by: Jennifer Smith, Head of Industry, Automotive Partnerships, Ampersand

1:45pm

Fireside Chat

Chris Coffman, Senior Vice President, Corporate Partnerships, Ilitch Sports and Entertainment

Moderated by: Danielle Wiley, Founder & CEO, Sway Group

2:15 PM

Multicultural Marketing Panel

Kimberley McArthur, Brand Experience Manager, Multicultural, Morning Foods, General Mills

Alex Tokatlian, Director Product & Multicultural Marketing, Marco's Pizza

Juanita Slappy, Head of Multicultural Marketing, Cadillac

Nicole Sebree-Henry Senior Director, Multicultural Marketing Rocket Central

Moderated by: James Cuthbert, President, Rock The Bells

2:45 PM

Networking Break

3:15 PM

Cadillac Behind the Brand

Marcie Pérez, Associate Director of Marketing Cross Channel Strategy and Activation, Cadillac

Tony Johnson, Director of Cadillac Marketing, Cadillac

Phil Dauchy, Global Head of Brand Strategy, Cadillac

Moderated by: Matt Sharpe, Creative Director, Advertising, Zynga

3:45 PM

Managing the Needs of All Your Stakeholders to Ensure Growth

Larisa Walega, Vice President, Marketing, Ziebart International

Michelle Chirco, Marketing Director, Ziebart International

Stevie Koepke, Senior Communications Manager, Ziebart International

Grant Pichla, Creative Director, Ziebart International

Moderated by: Danielle Wiley, Founder & CEO, Sway Group

4:15 PM

Fireside Chat

Jaime Pescia Vice President, Global Creative & Brand Engagement Little Caesars

Moderated by: Andrew Meeks, Senior Director of Sales, Barstool Sports

4:45 PM

Fireside Chat

Christopher Thomas-Moore Senior Vice President, Customer & Store Experience Domino's

Moderated by: Jason Koenigsknecht, Vice President Client Development, Basis Technologies

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

Address:

The Beacon

1 Woodward Ave

Detroit, MI 48226

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER