Marketing Innovation, Hosted by Cadillac and Rocket Mortgage

Presented by

October 6, 2022

Thursday

,

October

6 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 - June 19 Day 2 - June 20 Day 3 - June 21 Day 4 - June 22

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Michael Johns, Marketing Design Team Leader, Rocket Central

Casey Hurbis Chief Marketing Officer Rocket Mortgage

Melissa Grady Chief Marketing Officer Cadillac

9:05 AM

Keynote

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

9:15 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Jason Koenigsknecht, Vice President Client Development, Basis Technologies

9:45am

The Future of Customer Experiences: How Data, Storytelling, and Personalization allow Brands to Reimagine the Consumer Journey

Deena Bahri, Chief Marketing Officer, StockX

Moderated by: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

10:15 AM

Networking Break

10:30am

Fireside Chat

Emily Griffin, Senior Vice President, Marketing and Brand, Detroit Lions

Moderated by: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

11:00am

Rocket Companies Behind the Brand

Erin Hennessy, Senior Vice President Rocket Companies

Carmen Kelly, Director, Marketing Operations, Rocket Central

Andy Vitale, Executive Vice President, Design, Rocket Companies

Moderated by: Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

11:30am

Fireside Chat

Jordan Sherman, CEO, Immortals

Moderated by: Norris Howard, Community Manager, Immortals

12:00 PM

Lunch

1:00 PM

Keynote

Melissa Grady, Chief Marketing Officer, Cadillac

1:10 PM

Fireside Chat

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated by: Jennifer Smith, Head of Industry, Automotive Partnerships, Ampersand

1:45pm

Fireside Chat

Chris Coffman, Senior Vice President, Corporate Partnerships, Ilitch Sports and Entertainment

Moderated by: Danielle Wiley, Founder & CEO, Sway Group

2:15 PM

Multicultural Marketing Panel

Kimberley McArthur, Brand Experience Manager, Multicultural, Morning Foods, General Mills

Alex Tokatlian, Director Product & Multicultural Marketing, Marco's Pizza

Juanita Slappy, Head of Multicultural Marketing, Cadillac

Nicole Sebree-Henry Senior Director, Multicultural Marketing Rocket Central

Moderated by: James Cuthbert, President, Rock The Bells

2:45 PM

Networking Break

3:15 PM

Cadillac Behind the Brand

Marcie Pérez, Associate Director of Marketing Cross Channel Strategy and Activation, Cadillac

Tony Johnson, Director of Cadillac Marketing, Cadillac

Phil Dauchy, Global Head of Brand Strategy, Cadillac

Moderated by: Matt Sharpe, Creative Director, Advertising, Zynga

3:45 PM

Managing the Needs of All Your Stakeholders to Ensure Growth

Larisa Walega, Vice President, Marketing, Ziebart International

Michelle Chirco, Marketing Director, Ziebart International

Stevie Koepke, Senior Communications Manager, Ziebart International

Grant Pichla, Creative Director, Ziebart International

Moderated by: Danielle Wiley, Founder & CEO, Sway Group

4:15 PM

Fireside Chat

Jaime Pescia Vice President, Global Creative & Brand Engagement Little Caesars

Moderated by: Andrew Meeks, Senior Director of Sales, Barstool Sports

4:45 PM

Fireside Chat

Christopher Thomas-Moore Senior Vice President, Customer & Store Experience Domino's

Moderated by: Jason Koenigsknecht, Vice President Client Development, Basis Technologies

AGENDA

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Michael Johns, Marketing Design Team Leader, Rocket Central

Casey Hurbis Chief Marketing Officer Rocket Mortgage

Melissa Grady Chief Marketing Officer Cadillac

9:05 AM

Keynote

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

9:15 AM

Fireside Chat

Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

Moderated by: Jason Koenigsknecht, Vice President Client Development, Basis Technologies

9:45am

The Future of Customer Experiences: How Data, Storytelling, and Personalization allow Brands to Reimagine the Consumer Journey

Deena Bahri, Chief Marketing Officer, StockX

Moderated by: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

10:15 AM

Networking Break

10:30am

Fireside Chat

Emily Griffin, Senior Vice President, Marketing and Brand, Detroit Lions

Moderated by: Cary Tilds, Chief Strategy and Operations Officer, Frameplay

11:00am

Rocket Companies Behind the Brand

Erin Hennessy, Senior Vice President Rocket Companies

Carmen Kelly, Director, Marketing Operations, Rocket Central

Andy Vitale, Executive Vice President, Design, Rocket Companies

Moderated by: Casey Hurbis, Chief Marketing Officer, Rocket Mortgage

11:30am

Fireside Chat

Jordan Sherman, CEO, Immortals

Moderated by: Norris Howard, Community Manager, Immortals

12:00 PM

Lunch

1:00 PM

Keynote

Melissa Grady, Chief Marketing Officer, Cadillac

1:10 PM

Fireside Chat

Melissa Grady, Chief Marketing Officer, Cadillac

Moderated by: Jennifer Smith, Head of Industry, Automotive Partnerships, Ampersand

1:45pm

Fireside Chat

Chris Coffman, Senior Vice President, Corporate Partnerships, Ilitch Sports and Entertainment

Moderated by: Danielle Wiley, Founder & CEO, Sway Group

2:15 PM

Multicultural Marketing Panel

Kimberley McArthur, Brand Experience Manager, Multicultural, Morning Foods, General Mills

Alex Tokatlian, Director Product & Multicultural Marketing, Marco's Pizza

Juanita Slappy, Head of Multicultural Marketing, Cadillac

Nicole Sebree-Henry Senior Director, Multicultural Marketing Rocket Central

Moderated by: James Cuthbert, President, Rock The Bells

2:45 PM

Networking Break

3:15 PM

Cadillac Behind the Brand

Marcie Pérez, Associate Director of Marketing Cross Channel Strategy and Activation, Cadillac

Tony Johnson, Director of Cadillac Marketing, Cadillac

Phil Dauchy, Global Head of Brand Strategy, Cadillac

Moderated by: Matt Sharpe, Creative Director, Advertising, Zynga

3:45 PM

Managing the Needs of All Your Stakeholders to Ensure Growth

Larisa Walega, Vice President, Marketing, Ziebart International

Michelle Chirco, Marketing Director, Ziebart International

Stevie Koepke, Senior Communications Manager, Ziebart International

Grant Pichla, Creative Director, Ziebart International

Moderated by: Danielle Wiley, Founder & CEO, Sway Group

4:15 PM

Fireside Chat

Jaime Pescia Vice President, Global Creative & Brand Engagement Little Caesars

Moderated by: Andrew Meeks, Senior Director of Sales, Barstool Sports

4:45 PM

Fireside Chat

Christopher Thomas-Moore Senior Vice President, Customer & Store Experience Domino's

Moderated by: Jason Koenigsknecht, Vice President Client Development, Basis Technologies

SUB EVENTS

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SPEAKERS

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Detroit, MI 48226

IBM Croissants & Conversations

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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Braze may use my contact data to keep me informed of products, services and offerings:

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

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TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

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IBM may use my contact data to keep me informed of products, services and offerings:

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