Tentpoles

Marketing Innovation Summit

May 02 - May 03

Thursday, May 2, 2024

9:00 AM Breakfast and Registration
10:00 AM Welcome

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators
10:15 AM Fireside Chat

Bill Shelton, Chief Marketing Officer, Group 1001
10:45 AM How to Win with Brand Partnerships and Experiences

Kevin Armstrong, Senior Brand & Communications Director, Club Med

Brian Bell, Vice President, Global Communications & Social Impact, Strava

Stephanie Borges, Global Vice President, Head of Strategic Marketing & Partnerships, Six Flags

Chelsea Johns, Vice President of Marketing, Swoon

Moderated by: Rajiv Khanna, Chief Sales Officer, SponsorUnited
11:30 AM Performance-driven Brand Building: Striking the Balance Between Long Term Value and Quick Wins

Josh Rosen, Co-Founder, Hotspex

Ramon Velutini, Chief Marketing Officer, Duracell

Moderated by: Gera Nevolovich, President and Chief Commercial Officer, Hotspex
12:15 PM Standout From the Crowd By Leveraging Specificity

Jorge Murillo, VP, Executive Creative Director, Alma

Lauren West, Head of Creative Marketing, Opendoor

Moderated by: Joe Olsen, Global Chief Growth Officer, Media.Monks
12:15 PM Lunch
1:45 PM Sports Fandom & Brand Marketing

Dominic Farrell, President, ‘47

Moderated by: Paul Vignau, GSM/Director of Sports Sales, Audacy
2:15 PM How to Build Successful F1 Partnerships

Jessica John, Chief Strategy Officer, Regent Seven Seas Cruises

Shergul Arshad, Head of North America, Aston Martin Formula One Team

Moderated by: Hayley Blum, Head of US Commercial Department, SailGP
2:45 PM Networking Break
3:00 PM Fireside Chat

Justin Singh , Chief Transformation and Strategy Officer, McGraw Hill

Moderated by: Dan Clark. EVP, Growth Advisory, Media.Monks
3:30 PM Fireside Chat

Allison Fillman, Senior Director, E2E Connections and Media, The Coca-Cola Company

Luke Parsons, Senior Strategy Director, EssenceMediacom
3:50 PM Fireside Chat

Greg Hall, Chief Marketing Officer, MoneyGram

Moderated by: Didi Shum, Senior Sales Director, Adsmovil
4:20 PM Staying Culturally Relevant with Today’s Evolving Customer

Divya Goel, VP, Fan Engagement, FanCapital/Williams Racing

Flávia Guetter, Senior Advertising Manager, Burger King North America

Mariana Uribe, Growth Marketing, Campbell’s

Moderated by: Lizzie Black, VP, National Sales, Kargo

Friday, May 3, 2024

10:15 AM When Say Yes? A CMO’s POV On Sports Partnerships

Donald Evans, Chief Marketing Officer, The Cheesecake Factory
10:45 AM Women in Marketing Leadership

Jenny Chen, Chief Marketing Officer, Wild Fork

Chantell Ghosh, Chief Marketing Officer, Miami City Ballet

Julia Perez, Chief Marketing Officer, OWYN

Jessica Serrano, VP of Marketing, DIG
11:30 AM Fireside Chat

Steve Kalifowitz, Chief Marketing Officer, Crypto.com
12:00 PM Ferrari & Peroni – A Match Made in Italy

Gareth Morgan, Global Marketing Manager, Peroni Nastro Azzurro

Moderated by: Alex Banks, SVP, Business Development
12:30 PM Fireside Chat

Divya Goel, VP, Fan Engagement, FanCapital/Williams Racing

Moderated by: Leela Srinivasan, Chief Executive Officer, Parity
1:00 PM Lunch
1:45 PM The 5 Key Marketing Shifts that Present Opportunities for Innovation

Derek Yarbrough, Former Chief Marketing Officer of J.Crew and Madewell
2:15 PM Wine as a Lifestyle Badge? Wine not!

Donae Burston, Founder & CEO, La Fête Wine Company

Clement Reid, COO, La Fête Wine Company
2:45 PM Keynote

Logan Furr, Chief Partnerships Officer, Tailsman
3:00 PM From the Super Bowl to Coachella - How poppi is Fostering Authentic Engagement With Fans & Audiences

Andy Judd, Chief Marketing Officer, poppi

Moderated by: Bryan McGuirk, Chief Revenue Officer, Stingray Advertising