This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Breakfast & Registration
9:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators
Host:
Dan Goldstein, Global Data Strategist and Industry Influencer
9:15am
Keynote: New Balance Digital Marketing – Moving from Efficiency to Effectiveness
Ryan Cassidy, Global Digital Marketing Manager, New Balance
9:45am
Fireside Chat
Ryan Cassidy, Global Digital Marketing Manager, New Balance
Moderated by: James Lunt, Director of Sales, GroundTruth
10:00am
Digital Marketing 2020 Outlook: Trends
The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.
Moderated by: James Lunt, Director of Sales, GroundTruth
Kimberly Stokes, Head of Digital & Media, Boston Beer Company
Dan Wheeler, SVP, Marketing & Innovation, Wahlburgers
Jay Wightman, Head of Digital Experience, John Hancock Investment Management
10:40am
Networking Break
11:00am
Fireside Chat
Heather Kaminetsky, Chief Brand Officer, M. Gemi
Moderated by: Jason Oates, Chief Business Officer, LiveIntent
11:20am
Fireside Chat
Ian Cohen, Head, Global Content Innovation & Creation, PayPal
Moderated by: Jonathan Lacoste, President & Co-Founder, Jebbit
11:40am
The Future of Media and Consumer Engagement
Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.
Moderated by: Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA
Eileen O’Malley, Manager, Marketing and Social Media, Boston Celtics
Mariya Raginsky, Director of Marketing and Brand, National Grid
Barbara Sharnak, Director, Brand and Product Marketing, Republic Wireless
Alex Silberman, Head of Social Media, MassMutual
12:15pm
LUNCH
1:15pm
Fireside Chat
Jay Wightman, Head of Digital Experience, John Hancock Investment Management
Moderated by: Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA
1:35pm
Keynote
Scott Nelson, Vice President, Marketing, Panera
2:00pm
Fireside Chat
Scott Nelson, Vice President, Marketing, Panera
Moderated by: Courtney Mclaughlin, Brand Partnerships Lead, Minute Media
2:15pm
Data Driven Marketing & Media: Planning, Measurement, & Attribution
Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in its infancy, this trend sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?
Moderated by: Cam Brown, CEO, King Fish
Sarah Boole, Senior Brand Manager, Twisted Tea, The Boston Beer Company
Thomas Pening, Director, Marketing Intelligence & Technology, John Hancock Investment Management
Sean Sullivan, Vice President, Director of Sponsorships, Citizens Bank
2:50pm
Fireside Chat
Kimberly Stokes, Head of Digital & Media, Boston Beer Company
Moderated by: Diana Hummel, Head of Northeast Sales, Samba TV
3:10pm
Networking Break
3:25pm
Life at the Intersection of Content and Commerce
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently, content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
Moderated by: Joe Montesano, RVP of Sales, East, TripleLift
Blair Hammond, Director, Global Marketing, Reebok
Christina Kelleher, Manager, Global Social Media, Bose
Robin Ruttle, Loyalty + Digital Marketing, Stop & Shop
4:00pm
Fireside Chat
Christa Perry, Marketing Director, MassMutual
Moderated by: Matt Isaia, Account Executive l Digital Sales, Sling TV
4:20pm
Fireside Chat
Marissa Curcuru, Manager, Global Media, Bose
Moderated by: Lauren Schweitzer, General Manager, Sales, DISH Media
5:00pm
It’s a Wrap!