Brand Innovators Marketing Innovation

Presented by
Presented by

December 3, 2019

Tuesday

,

December

3

-

,

0
0

What do young consumers want from brands? What does it take to build a vibrant 21st-Century brand? And how can marketing leaders leverage the latest tools to orchestrate digital transformation inside their respective companies? Join Brand Innovators inside the gorgeous Encore Boston Harbor as we gather a crowd well-equipped to tackle the tough questions. Hear marketing leaders from great Boston-based brands like Reebok, Bose, John Hancock, MassMutual, Wahlburgers and Boston Beer Company. They’ll dish on the art and the science of marketing, surveying the top trends in advertising technology, digital media and customer engagement as we hurtle towards 2020.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast & Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Host:
Dan Goldstein, Global Data Strategist and Industry Influencer

9:15am

Keynote: New Balance Digital Marketing – Moving from Efficiency to Effectiveness

Ryan Cassidy, Global Digital Marketing Manager, New Balance

9:45am

Fireside Chat

Ryan Cassidy, Global Digital Marketing Manager, New Balance

Moderated by: James Lunt, Director of Sales, GroundTruth

10:00am

Digital Marketing 2020 Outlook: Trends

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Moderated by: James Lunt, Director of Sales, GroundTruth

Kimberly Stokes, Head of Digital & Media, Boston Beer Company
Dan Wheeler, SVP, Marketing & Innovation, Wahlburgers
Jay Wightman, Head of Digital Experience, John Hancock Investment Management

10:40am

Networking Break

11:00am

Fireside Chat

Heather Kaminetsky, Chief Brand Officer, M. Gemi

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

11:20am

Fireside Chat

Ian Cohen, Head, Global Content Innovation & Creation, PayPal

Moderated by: Jonathan Lacoste, President & Co-Founder, Jebbit

11:40am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA

Eileen O’Malley, Manager, Marketing and Social Media, Boston Celtics
Mariya Raginsky, Director of Marketing and Brand, National Grid
Barbara Sharnak, Director, Brand and Product Marketing, Republic Wireless
Alex Silberman, Head of Social Media, MassMutual

12:15pm

LUNCH

1:15pm

Fireside Chat

Jay Wightman, Head of Digital Experience, John Hancock Investment Management

Moderated by: Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA

1:35pm

Keynote

Scott Nelson, Vice President, Marketing, Panera

2:00pm

Fireside Chat

Scott Nelson, Vice President, Marketing, Panera

Moderated by: Courtney Mclaughlin, Brand Partnerships Lead, Minute Media

2:15pm

Data Driven Marketing & Media: Planning, Measurement, & Attribution

Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in its infancy, this trend sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?

Moderated by: Cam Brown, CEO, King Fish

Sarah Boole, Senior Brand Manager, Twisted Tea, The Boston Beer Company
Thomas Pening, Director, Marketing Intelligence & Technology, John Hancock Investment Management
Sean Sullivan, Vice President, Director of Sponsorships, Citizens Bank

2:50pm

Fireside Chat

Kimberly Stokes, Head of Digital & Media, Boston Beer Company

Moderated by: Diana Hummel, Head of Northeast Sales, Samba TV

3:10pm

Networking Break

3:25pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently, content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Joe Montesano, RVP of Sales, East, TripleLift

Blair Hammond, Director, Global Marketing, Reebok
Christina Kelleher, Manager, Global Social Media, Bose
Robin Ruttle, Loyalty + Digital Marketing, Stop & Shop

4:00pm

Fireside Chat

Christa Perry, Marketing Director, MassMutual

Moderated by: Matt Isaia, Account Executive l Digital Sales, Sling TV

4:20pm

Fireside Chat

Marissa Curcuru, Manager, Global Media, Bose

Moderated by: Lauren Schweitzer, General Manager, Sales, DISH Media

5:00pm

It’s a Wrap!

AGENDA

8:00am

Breakfast & Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Pearl Tam, Senior Director of Content & Community, Brand Innovators
David Teicher, Editor and Chief Content Officer, Brand Innovators

Host:
Dan Goldstein, Global Data Strategist and Industry Influencer

9:15am

Keynote: New Balance Digital Marketing – Moving from Efficiency to Effectiveness

Ryan Cassidy, Global Digital Marketing Manager, New Balance

9:45am

Fireside Chat

Ryan Cassidy, Global Digital Marketing Manager, New Balance

Moderated by: James Lunt, Director of Sales, GroundTruth

10:00am

Digital Marketing 2020 Outlook: Trends

The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look what it what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.

Moderated by: James Lunt, Director of Sales, GroundTruth

Kimberly Stokes, Head of Digital & Media, Boston Beer Company
Dan Wheeler, SVP, Marketing & Innovation, Wahlburgers
Jay Wightman, Head of Digital Experience, John Hancock Investment Management

10:40am

Networking Break

11:00am

Fireside Chat

Heather Kaminetsky, Chief Brand Officer, M. Gemi

Moderated by: Jason Oates, Chief Business Officer, LiveIntent

11:20am

Fireside Chat

Ian Cohen, Head, Global Content Innovation & Creation, PayPal

Moderated by: Jonathan Lacoste, President & Co-Founder, Jebbit

11:40am

The Future of Media and Consumer Engagement

Digital media and the Internet are rapidly transforming the marketing and media industries, fundamentally and forever changing how brands engage with their consumers. From connected TV to mobile devices to wearables, media and entertainment is everywhere. Consumers today not only expect, but demand content anywhere, anytime, across every screen, device, and media platform that they encounter throughout the day. As a result, brands are working harder than ever to keep up with consumers. How is the digital transformation of the marketing and media industries impacting brand marketing? How can brand marketers take advantage of this paradigm shift and use technology to build loyalty and long term relationships with their consumers? What’s the next big thing that will disrupt the marketing and media industries? You heard it here first.

Moderated by: Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA

Eileen O’Malley, Manager, Marketing and Social Media, Boston Celtics
Mariya Raginsky, Director of Marketing and Brand, National Grid
Barbara Sharnak, Director, Brand and Product Marketing, Republic Wireless
Alex Silberman, Head of Social Media, MassMutual

12:15pm

LUNCH

1:15pm

Fireside Chat

Jay Wightman, Head of Digital Experience, John Hancock Investment Management

Moderated by: Dave Edwards, SVP, Managing Director, Growth, U.S., R/GA

1:35pm

Keynote

Scott Nelson, Vice President, Marketing, Panera

2:00pm

Fireside Chat

Scott Nelson, Vice President, Marketing, Panera

Moderated by: Courtney Mclaughlin, Brand Partnerships Lead, Minute Media

2:15pm

Data Driven Marketing & Media: Planning, Measurement, & Attribution

Data has become one of the industry’s biggest buzzwords, but understanding how to properly leverage data in a meaningful and effective way is no easy task, still in its infancy, this trend sees brands with access to a barrage of data, but what data is important, and how can marketers best use it to inform marketing efforts and measure their effectiveness?

Moderated by: Cam Brown, CEO, King Fish

Sarah Boole, Senior Brand Manager, Twisted Tea, The Boston Beer Company
Thomas Pening, Director, Marketing Intelligence & Technology, John Hancock Investment Management
Sean Sullivan, Vice President, Director of Sponsorships, Citizens Bank

2:50pm

Fireside Chat

Kimberly Stokes, Head of Digital & Media, Boston Beer Company

Moderated by: Diana Hummel, Head of Northeast Sales, Samba TV

3:10pm

Networking Break

3:25pm

Life at the Intersection of Content and Commerce

The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently, content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.

Moderated by: Joe Montesano, RVP of Sales, East, TripleLift

Blair Hammond, Director, Global Marketing, Reebok
Christina Kelleher, Manager, Global Social Media, Bose
Robin Ruttle, Loyalty + Digital Marketing, Stop & Shop

4:00pm

Fireside Chat

Christa Perry, Marketing Director, MassMutual

Moderated by: Matt Isaia, Account Executive l Digital Sales, Sling TV

4:20pm

Fireside Chat

Marissa Curcuru, Manager, Global Media, Bose

Moderated by: Lauren Schweitzer, General Manager, Sales, DISH Media

5:00pm

It’s a Wrap!

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

No items found.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

No items found.

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER