Marketing Innovation @ F1 in Miami
May 04 - May 05Thursday, May 4, 2023
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9:00 AM
Welcome
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9:10 AM
Alpine F1: Brand Transformation and International Growth
David Gendry, VP Sponsoring, Partnership & Communications, Alpine
Moderated by: Rajiv Khanna, SVP, Partnerships, SponsorUnited
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9:40 AM
The Intersection of Sports, Technology and Marketing
The Intersection of Sports, Technology and Marketing
Moderated by: Alex Otanez, Chief Executive Officer, Shockoe
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10:10 AM
Forever Faster: How PUMA is Accelerating as a Sport Brand
Allison Giorgio, Vice President of Marketing , PUMA Group
Moderated by: Guilherme Cerqueira, Chief Executive Officer, Worthix
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10:40 AM
Mountain of Entertainment Comes to the Track
Karishma Rahman, Senior Director, Global Brand Marketing, Paramount+
Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone
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11:10 AM
CPG Trends and Innovation
Mariana Uribe, Marketing Category Lead, Global Exports & Latam, Campbell’s
Moderated by: Gaby Neves, President, Factory360
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11:40 AM
Women in Marketing Leadership
Lynn Fischer, Chief Marketing Officer, XO
Anna Grant, Director of DTC Marketing, Sonos
Patty Montagno, Vice President, Brand Strategy and Marketing Operations, CITY Furniture
Rita Shukhman, former SVP Brand Marketing, Diesel
Moderated by: Victor Luciano, VP of Sales/New Business Development, Adsmovil
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12:20 PM
Lunch
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1:00 PM
Connecting with Digital Consumers
Shergul Arshad, Head of North America, Aston Martin Formula One Team
Rana Ghosh, Vice President, Omnichannel, Spirit Airlines
Dan Gray, Ownership Marketing Manager, Ford Motor Company
Viviana Muci, Director of Digital Marketing, Bang Energy
Moderated by: Ross Hatamiya, Vice President of Media Sales, Volta
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1:45 PM
Driving Growth in North America with Aston Martin Formula One
Shergul Arshad, Head of North America, Aston Martin Formula One Team
Moderated by: Mike Howe, Senior Director, Global Sales – Shutterstock Studios, Shutterstock
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2:15 PM
Networking Break
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2:30 PM
Fireside Chat
Rana Ghosh, Vice President, Omnichannel, Spirit Airlines
Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin
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3:00 PM
Connecting with Gen Z through Brand Authenticity & Digital Innovation
Jean Paul Ciaramella, Media Director, Head of Media North America, Popeyes
Yasmin Grant, Head of Communications & Advertising, Starry, PepsiCo
Bianca Posterli , Head of Brand Marketing, Doodles
Moderated by: Charlotte Hansen, EVP Brand Sales & Client Success, Mobilefuse
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3:40 PM
Luxury Trends and Innovation
Lynn Fischer, Chief Marketing Officer, XO
Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad
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4:10 PM
ADT & The Miami Marlins - Safe at Home
Rob Gelman, Senior Director, Head of Partnership Development, Miami Marlins
Shannon Hendrickson, Vice President, Marketing, ADT Security Services
Moderated by: Guilherme Cerqueira, Chief Executive Officer, Worthix
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4:40 PM
Fireside Chat
Jean Paul Ciaramella, Media Director, Head of Media North America, Popeyes
Moderated by: Ariff Quli, RVP Enterprise Sales, Yelp
Friday, May 5, 2023
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9:30 AM
Welcome
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9:40 AM
Brand Purpose: Moving Goods and Doing Good
Betsy Wilson, VP, Digital Marketing & Brand Activation, UPS
Moderated by: Kristin Catasso, Senior Director, Partnerships & Corporate Impact, Everfi
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10:10 AM
A Launch Built for Gen Z: A Starry Success Story
Yasmin Grant, Head of Communications & Advertising, Starry, PepsiCo
Moderated by: Barron Gira, VP, Midwest Sales, Volta
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10:40 AM
Moving Fast with AI in Marketing
Patricia Galea, Chief Marketing Officer, Draiver
Moderated by: Joe Olsen, Global Chief Growth Officer, Media.Monks
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11:10 AM
Marketing to the Luxury Consumer
Emma Medina, SVP Marketing, Cincoro Tequila
Moderated by: Adam Anderson, Vice President, Brand Partnerships, ROCK THE BELLS
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11:40 AM
Driving Social Impact with Partnerships
Sheri Barros, Vice President, Global Sports Alliances, American Cancer Society
Moderated by: Adam Anderson, Vice President, Brand Partnerships, ROCK THE BELLS
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12:15 PM
Lunch
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1:00 PM
Rocket Science for Food: The SAVRpak Mission of Fighting Food Waste.
Scott Nelson, Advisor/President, SAVRpak
Moderated by: Kristin Catasso, Senior Director, Partnerships & Corporate Impact, Everfi
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1:30 PM
Fireside Chat
Marcus Sandifer, General Counsel, VP of Business, Celsius Holdings
Moderated by: Jen Werner, VP Sales, Teads
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2:00 PM
Racing to Relevance: Connecting Authentically with Your Brand
Cory Minton, Field Chief Technology Officer – Americas, Splunk
Moderated by: Dan Gray, Ownership Marketing Manager, Ford Motor Company
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2:30 PM
Future of Consumer Journey: From Brand Authenticity to Cultural Fluency
Rogelio Magana , Sr. Director, Brand Strategy & Campaigns, Instacart
Moderated by: Scott Sorochak, Chief Revenue Officer, Brandwatch
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3:00 PM
Networking Break
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3:10 PM
Keynote
Fernando Machado, Chief Marketing Officer, NotCo
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3:30 PM
Fireside Chat
Fernando Machado, Chief Marketing Officer, NotCo
Moderated by: Ryan Detert, CEO, Influential
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4:00 PM
Marketing in the World of Crypto
Mayur Gupta, Chief Marketing Officer, Kraken
Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad
Venue
2217 NW Miami Ct
Miami, FL 33127