Marketing Innovation During F1 in Miami

Presented by

May 4, 2023

Thursday

,

May

4 -

Friday

,

May

5

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 - June 19 Day 2 - June 20 Day 3 - June 21 Day 4 - June 22

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 - Thursday, May 4

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:10 AM

Alpine F1: Brand Transformation and International Growth

David Gendry, VP of Communications & Marketing, Alpine

Moderated by: Rajiv Khanna, SVP, Partnerships, SponsorUnited

9:40 AM

The Intersection of Sports, Technology and Marketing

‍Michael Shaw, Vice President, Brand Marketing, Miami Dolphins and Hard Rock Stadium

Moderated by: Alex Otanez, Chief Executive Officer, Shockoe

10:10 AM

Forever Faster: How PUMA is Accelerating as a Sport Brand

Allison Giorgio, Vice President of Marketing, PUMA Group

Moderated by: Guilherme Cerqueira, Chief Executive Officer, Worthix

10:40 AM

Mountain of Entertainment Comes to the Track

Karishma Rahman, Senior Director, Global Brand Marketing, Paramount+

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

11:10 AM

CPG Trends and Innovation

Mariana Uribe, Marketing Category Lead, Global Exports & Latam, Campbell's

Moderated by: Gaby Neves, President, Factory360

11:40 AM

Women in Marketing Leadership

Lynn Fischer, Chief Marketing Officer, XO

Anna Grant, Director of DTC Marketing, Americas, Sonos

Patty Montagno, Vice President, Brand Strategy and Marketing Operations, CITY Furniture

Rita Shukhman, former SVP Brand Marketing, Diesel

Moderated by: Victor Luciano, VP of Sales/New Business Development, Adsmovil

12:20 PM

Lunch

1:00 PM

Connecting with Digital Consumers

Shergul Arshad, Head of North America, Aston Martin Formula One Team

Rana Ghosh, Vice President, Omnichannel, Spirit Airlines

Dan Gray, Ownership Marketing Manager, Ford Motor Company

Viviana Muci, Director of Digital Marketing, Bang Energy

Moderated by: Ross Hatamiya, Vice President of Media Sales, Volta

1:45 PM

Driving Growth in North America with Aston Martin Formula One

Shergul Arshad, Head of North America, Aston Martin Formula One Team

Moderated by: Mike Howe, Senior Director, Global Sales - Shutterstock Studios, Shutterstock

2:15 PM

Networking Break

2:30 PM

Fireside Chat

Rana Ghosh, Vice President, Omnichannel, Spirit Airlines

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

3:00 PM

Connecting with Gen Z Through Brand Authenticity & Digital Innovation

Yasmin Grant, Head of Communications & Advertising, Starry, PepsiCo

Jean Paul Ciaramella, Media Director, Head of Media North America, Popeyes

Bianca Posterli, Head of Brand Marketing, Doodles

Moderated by: Charlotte Hansen, EVP Brand Sales & Client Success, Mobilefuse

3:40 PM

Luxury Trends and Innovation

Lynn Fischer, Chief Marketing Officer, XO

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

4:10 PM

ADT & The Miami Marlins - Safe at Home

Rob Gelman, Senior Director, Head of Partnership Development, Miami Marlins

Shannon Hendrickson, Vice President, Marketing, ADT Security Services

Moderated by: Russell Harper, Chief Revenue Officer, Worthix

4:40 PM

Fireside Chat

Jean Paul Ciaramella, Media Director, Head of Media North America, Popeyes

Moderated by: Ariff Quli, RVP Enterprise Sales, Yelp

5:10 PM

Wrap

‍

Day 2 - Friday, May 5

8:30 AM

Breakfast & Registration

9:30 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:40 AM

Brand Purpose: Moving Goods and Doing Good

Betsy Wilson, VP, Digital Marketing & Brand Activation, UPS

Moderated by: Kristin Catasso, Senior Director, Partnerships & Corporate Impact, Everfi

10:10 AM

A Launch Built for Gen Z: A Starry Success Story

Yasmin Grant, Head of Communications & Advertising, Starry, PepsiCo

Moderated by: Barron Gira, VP, Midwest Sales, Volta

10:40 AM

Moving Fast with AI in Marketing

Patricia Galea, Chief Marketing Officer, Draiver

Moderated by: Joe Olsen, Global Chief Growth Officer, Media.Monks

11:10am

Fireside Chat

‍Emma Medina, SVP Marketing, Cincoro Tequila

Moderated by: Adam Anderson, Vice President, Brand Partnerships, ROCK THE BELLS

11:40am

Driving Social Impact with Partnerships

Sheri Barros, Vice President, Global Sports Alliances, American Cancer Society

Moderated by: Adam Anderson, Vice President, Brand Partnerships, ROCK THE BELLS

12:15 PM

Lunch

1:00 PM

Fireside Chat

Scott Nelson, Advisor/President, SAVRpak

Moderated by: Kristin Catasso, Senior Director, Partnerships & Corporate Impact, Everfi

1:30 PM

Fireside Chat

Marcus Sandifer, VP of Business, Celsius Holdings

Moderated by: Matthew Doherty, SVP Sales, Teads

2:00 PM

Racing to Relevance: Connecting Authentically with Your Brand

Cory Minton, Field Chief Technology Officer - Americas, Splunk

Moderated by: Dan Gray, Ownership Marketing Manager, Ford Motor Company

2:30 PM

Future of Consumer Journey: From Brand Authenticity to Cultural Fluency

Rogelio Magana, Sr. Director, Brand Strategy & Campaigns, Instacart

Moderated by: Scott Sorochak, Chief Revenue Officer, Brandwatch

3:00 PM

Networking Break

3:10 PM

Keynote: Think of a Color That Doesn't Exist

Fernando Machado, Chief Marketing Officer, NotCo

3:30 PM

Fireside Chat

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Ryan Detert, CEO, Influential

4:00 PM

Marketing in the World of Crypto

Mayur Gupta, Chief Marketing Officer, Kraken

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

4:30 PM

Wrap

AGENDA

Day 1 - Thursday, May 4

8:00 AM

Breakfast & Registration

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:10 AM

Alpine F1: Brand Transformation and International Growth

David Gendry, VP of Communications & Marketing, Alpine

Moderated by: Rajiv Khanna, SVP, Partnerships, SponsorUnited

9:40 AM

The Intersection of Sports, Technology and Marketing

‍Michael Shaw, Vice President, Brand Marketing, Miami Dolphins and Hard Rock Stadium

Moderated by: Alex Otanez, Chief Executive Officer, Shockoe

10:10 AM

Forever Faster: How PUMA is Accelerating as a Sport Brand

Allison Giorgio, Vice President of Marketing, PUMA Group

Moderated by: Guilherme Cerqueira, Chief Executive Officer, Worthix

10:40 AM

Mountain of Entertainment Comes to the Track

Karishma Rahman, Senior Director, Global Brand Marketing, Paramount+

Moderated by: Rob DeSalvo, Chief Revenue Officer, Undertone

11:10 AM

CPG Trends and Innovation

Mariana Uribe, Marketing Category Lead, Global Exports & Latam, Campbell's

Moderated by: Gaby Neves, President, Factory360

11:40 AM

Women in Marketing Leadership

Lynn Fischer, Chief Marketing Officer, XO

Anna Grant, Director of DTC Marketing, Americas, Sonos

Patty Montagno, Vice President, Brand Strategy and Marketing Operations, CITY Furniture

Rita Shukhman, former SVP Brand Marketing, Diesel

Moderated by: Victor Luciano, VP of Sales/New Business Development, Adsmovil

12:20 PM

Lunch

1:00 PM

Connecting with Digital Consumers

Shergul Arshad, Head of North America, Aston Martin Formula One Team

Rana Ghosh, Vice President, Omnichannel, Spirit Airlines

Dan Gray, Ownership Marketing Manager, Ford Motor Company

Viviana Muci, Director of Digital Marketing, Bang Energy

Moderated by: Ross Hatamiya, Vice President of Media Sales, Volta

1:45 PM

Driving Growth in North America with Aston Martin Formula One

Shergul Arshad, Head of North America, Aston Martin Formula One Team

Moderated by: Mike Howe, Senior Director, Global Sales - Shutterstock Studios, Shutterstock

2:15 PM

Networking Break

2:30 PM

Fireside Chat

Rana Ghosh, Vice President, Omnichannel, Spirit Airlines

Moderated by: Seraj Bharwani, Chief Strategy Officer, illumin

3:00 PM

Connecting with Gen Z Through Brand Authenticity & Digital Innovation

Yasmin Grant, Head of Communications & Advertising, Starry, PepsiCo

Jean Paul Ciaramella, Media Director, Head of Media North America, Popeyes

Bianca Posterli, Head of Brand Marketing, Doodles

Moderated by: Charlotte Hansen, EVP Brand Sales & Client Success, Mobilefuse

3:40 PM

Luxury Trends and Innovation

Lynn Fischer, Chief Marketing Officer, XO

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

4:10 PM

ADT & The Miami Marlins - Safe at Home

Rob Gelman, Senior Director, Head of Partnership Development, Miami Marlins

Shannon Hendrickson, Vice President, Marketing, ADT Security Services

Moderated by: Russell Harper, Chief Revenue Officer, Worthix

4:40 PM

Fireside Chat

Jean Paul Ciaramella, Media Director, Head of Media North America, Popeyes

Moderated by: Ariff Quli, RVP Enterprise Sales, Yelp

5:10 PM

Wrap

‍

Day 2 - Friday, May 5

8:30 AM

Breakfast & Registration

9:30 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:40 AM

Brand Purpose: Moving Goods and Doing Good

Betsy Wilson, VP, Digital Marketing & Brand Activation, UPS

Moderated by: Kristin Catasso, Senior Director, Partnerships & Corporate Impact, Everfi

10:10 AM

A Launch Built for Gen Z: A Starry Success Story

Yasmin Grant, Head of Communications & Advertising, Starry, PepsiCo

Moderated by: Barron Gira, VP, Midwest Sales, Volta

10:40 AM

Moving Fast with AI in Marketing

Patricia Galea, Chief Marketing Officer, Draiver

Moderated by: Joe Olsen, Global Chief Growth Officer, Media.Monks

11:10am

Fireside Chat

‍Emma Medina, SVP Marketing, Cincoro Tequila

Moderated by: Adam Anderson, Vice President, Brand Partnerships, ROCK THE BELLS

11:40am

Driving Social Impact with Partnerships

Sheri Barros, Vice President, Global Sports Alliances, American Cancer Society

Moderated by: Adam Anderson, Vice President, Brand Partnerships, ROCK THE BELLS

12:15 PM

Lunch

1:00 PM

Fireside Chat

Scott Nelson, Advisor/President, SAVRpak

Moderated by: Kristin Catasso, Senior Director, Partnerships & Corporate Impact, Everfi

1:30 PM

Fireside Chat

Marcus Sandifer, VP of Business, Celsius Holdings

Moderated by: Matthew Doherty, SVP Sales, Teads

2:00 PM

Racing to Relevance: Connecting Authentically with Your Brand

Cory Minton, Field Chief Technology Officer - Americas, Splunk

Moderated by: Dan Gray, Ownership Marketing Manager, Ford Motor Company

2:30 PM

Future of Consumer Journey: From Brand Authenticity to Cultural Fluency

Rogelio Magana, Sr. Director, Brand Strategy & Campaigns, Instacart

Moderated by: Scott Sorochak, Chief Revenue Officer, Brandwatch

3:00 PM

Networking Break

3:10 PM

Keynote: Think of a Color That Doesn't Exist

Fernando Machado, Chief Marketing Officer, NotCo

3:30 PM

Fireside Chat

Fernando Machado, Chief Marketing Officer, NotCo

Moderated by: Ryan Detert, CEO, Influential

4:00 PM

Marketing in the World of Crypto

Mayur Gupta, Chief Marketing Officer, Kraken

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

4:30 PM

Wrap

SUB EVENTS

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SPEAKERS

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Miami, FL 33127

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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