Marketing Innovation Summit during F1 Austin
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Marketing Innovation Summit @ F1 Austin

Oct 19 - Oct 20

Thursday, October 19, 2023

  • 9:00 AM Welcome
  • 9:10 AM Keynote

    Carmen Graf, VP, Global Advertising, Media & Events, Indeed

    Patrick Harrison, Vice President Marketing, Indeed

  • 9:20 AM Fireside Chat

    Carmen Graf, VP, Global Advertising, Media & Events, Indeed

    Patrick Harrison, Vice President Marketing, Indeed

    Moderated by: Davina Kent, Senior Vice President, Client Solutions, Ampersand

  • 9:50 AM Women in Marketing Leadership

    Jessica Blumenthal, Founding VP of Brand & Innovation, Avaline

    Rajaa Grar, Venture Partner, Springdale Ventures

    Megan Runser, Global Brand Marketing, Dell Technologies

    Moderated by: Yadia Suarez, Client Partner, IZEA

  • 10:35 AM Networking Break
  • 10:50 AM Fireside Chat

    Alison Herzog, Head of Global Corporate Marketing, Visa

    Moderated by: Drew Canniff, Vice President, Partner, Brand & Agency Sales, Yelp

  • 11:20 AM The Art of Storytelling

    Paul Bernardini , Vice President of Brand, Content and Communications for Business Blueprint & Banking, American Express

    Samantha Fodrowski, Vice President of Marketing, Tiff’s Treats

    Libby Strachan, Director of Brand Marketing, free people

    Moderated by: Susan Kravitz, Head of Commercial Partnerships, Americas, SeenThis

  • 12:00 PM How Innovation for Brands Changes Over the Lifetime of a Brand

    Ed Kolovson, Director of Business Insights, Olipop

    Moderated by: James Salwasser, National Brand Partnerships, OUTFRONT Media

  • 12:30 PM Lunch
  • 1:30 PM Behind the Brand with Indeed

    Matt Berndt, Senior Manager, Product Marketing, Indeed

    Whitney Frautschi, Director, Global Web, Indeed

    Shruti Jha, Senior Director, Global Brand Science, Insights, & Operations, Indeed

    Joey Pena, US Marketing Manager, Enterprise, Indeed

    Chela White, Sr. Executive Advisor, Talent Intelligence, Indeed

    Moderated by: Davina Kent, Senior Vice President, Client Solutions, Ampersand

  • 2:05 PM Future of Media and Digital Innovation

    Shergul Arshad, Head of North America, Aston Martin Formula One Team

    Vivian Chang, Head of DTC Practice, The Clorox Company

    Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer

    Moderated by: Les Harrison, National Brand Partnerships, OUTFRONT Media

  • 2:45 PM Networking Break
  • 3:00 PM Fireside Chat

    Madhavi Reese, VP of Marketing, Whole Foods Market

    Moderated by: Stefanie Henderson, SVP, Client Partnerships, Zeta Global

  • 3:30 PM Intersection of Sports, Entertainment & Technology

    Shergul Arshad, Head of North America, Aston Martin Formula One Team

    Moderated by: Susan Kravitz, Head of Commercial Partnerships, Americas, Seenthis

  • 4:00 PM The Influence of AI on Measurement and Data

    Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer

    Moderated by: Mike Bayly, Sales Founding Lead, Passionfruit

  • 4:30 PM Fireside Chat

    Giancarlo Morena, Sr. Director of Marketing, Consumer Experience & Sports, CELSIUS

    Moderated by: Yadia Suarez, Client Partner, IZEA

Friday, October 20, 2023

  • 9:15 AM Welcome
  • 9:30 AM Cultural Relevance: Shaping & Embracing Today’s Culture

    Richard Cox, Vice President, Men’s Merchandising, PacSun

    Brieane Olson, Chief Executive Officer, PacSun

    Moderated by: Kelly Ann Bauer, SVP Global Partnerships, Material

  • 10:00 AM NIL and the Future of College Sports Marketing

    Steven Farmer, Chief Revenue Officer, Georgia’s Classic City Collective

    Sophie Goldschmidt, President and CEO, U.S. Ski & Snowboard

    Jessica Murphy, Vice President-NIL Collectives, Innovative New Media

    Moderated by: Billy Cladek, SVP Revenue, Firework

  • 10:50 AM Building a Better Mouse Trap: Driving Sustained Growth at Williams F1

    Divya Goel, Vice President, Fan Engagement, Williams Racing

    Moderated by: Jay Prasad, Chief Executive Officer, Relo Metrics

  • 11:20 AM Keynote

    Fernando Machado, Chief Marketing Officer, NotCo

  • 11:35 AM Fireside Chat

    Fernando Machado, Chief Marketing Officer, NotCo

    Moderated by: Mike Bayly, Sales Founding Lead, Passionfruit

  • 12:15 PM Lunch
  • 1:10 PM Connecting with Gen Z through Brand Purpose & Authenticity

    Liz Armistead, Global VP, Brand & Creative, Kraken

    Divya Goel, Vice President, Fan Engagement, Williams Racing

    Aaron Heidebreicht , Chief Commerical Officer, Kaged

    Moderated by: Blake Hebert, VP Sales, RTL AdAlliance

  • 1:50 PM The Power of Storytelling and Connecting with Your Audience

    Rachael Henke, Senior Vice President, AffiniPay

    Patrick Holly, VP, Creative, Upwork

    Lindsay Jackson, SVP Marketing, Made In

    Megan Runser, Global Brand Marketing, Dell Technologies

    Moderated by: Jess Holloway, Vice President of Global Sales, Influential

  • 2:30 PM Fireside Chat

    Micky Ogando, Founder, Bakery

    Nick Weiland, Chief Marketing Officer, Shiner Beer

    Moderated by: Erin Fredman, SVP, Brand and Entertainment Partnerships, Tongal

  • 3:00 PM Networking Break
  • 4:00 PM Wrap

Venue

Day 1 | Thursday, October 19Address:

200 W 6th St

Austin, TX 78701

Day 2 | Friday, October 20Address:

98 San Jacinto Blvd

Austin, TX 78701