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Marketing Innovation Summit during F1 Austin

Presented by
Presented by

October 19, 2023

Thursday

,

October

19

-

Friday

,

October

20

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
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Featured Speakers:

  • Liz Armistead, Global VP, Brand & Creative, Kraken
  • Shergul Arshad, Head of North America, Aston Martin Formula One Team
  • Paul Bernardini , Vice President of Brand, Content and Communications for Business Blueprint & Banking, American Express
  • Matt Berndt, Senior Manager, Product Marketing, Indeed
  • Jessica Blumenthal, Founding VP of Brand & Innovation, Avaline
  • Vivian Chang, Head of DTC Practice, The Clorox Company
  • Richard Cox, Vice President, Men’s Merchandising, PacSun
  • Whitney Frautschi, Director, SMB Marketing, Indeed
  • Samantha Fodrowski, Vice President of Marketing, Tiff’s Treats
  • Sam Gaunt, Director of Group Media Strategy & Performance, Sky
  • Divya Goel, Vice President, Fan Engagement, Williams Racing
  • Carmen Graf, VP, Global Advertising, Media & Events, Indeed
  • Rajaa Grar, Venture Partner, Springdale Ventures
  • Collier Hammons, Director of Growth Marketing, Removery
  • Patrick Harrison, Vice President Marketing, Indeed
  • Aaron Heidebreicht, Chief Commerical Officer, Kaged
  • Rachael Henke, Senior Vice President, AffiniPay
  • Alison Herzog, Head of Global Corporate Marketing, Visa
  • Patrick Holly, VP, Creative, UpWork
  • Shruti Jha, Senior Director, Global Brand Science, Insights, & Operations, Indeed
  • Ed Kolovson, Director of Business Insights, Olipop
  • Fernando Machado, Chief Marketing Officer, NotCo
  • Robbie McCawley, Director, Global Marketing & Creative Strategy, Electronic Arts (EA)
  • Kathryn McKeon, Chief Marketing Officer, Vital Farms
  • Giancarlo Morena, Sr. Director of Marketing, Consumer Experience & Sports, CELSIUS
  • Micky Ogando, Founder, Bakery
  • Brieane Olson, Chief Executive Officer, PacSun
  • Joey Pena, US Marketing Manager, Enterprise, Indeed
  • Madhavi Reese, VP of Marketing, Whole Foods Market
  • Megan Runser, Global Brand Marketing, Dell Technologies
  • Libby Strachan, Director of Brand Marketing, free people
  • Nick Weiland, Chief Marketing Officer, Shiner Beer
  • Chela White, Sr. Executive Advisor, Talent Intelligence, Indeed

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1: October 19

9:00 AM

Welcome

9:10 AM

Keynote

Carmen Graf, VP, Global Advertising, Media & Events, Indeed

Patrick Harrison, Vice President Marketing, Indeed

9:20 AM

Fireside Chat

Carmen Graf, VP, Global Advertising, Media & Events, Indeed

Patrick Harrison, Vice President Marketing, Indeed

9:50 AM

Women in Marketing Leadership

Jessica Blumenthal, Founding VP of Brand & Innovation, Avaline

Rajaa Graar, Venture Partner, Springdale Ventures

Alison Herzog, Head of Global Corporate Marketing, Visa

Megan Runser, Global Brand Marketing, Dell Technologies

10:35 AM

Networking Break

10:50 AM

Fireside Chat

Alison Herzog, Head of Global Corporate Marketing, Visa

11:20 AM

Panel: The Art of Storytelling

Paul Bernardini, Vice President of Brand, Content and Communications for Business Blueprint & Banking, American Express

Samantha Fodrowski, Vice President of Marketing, Tiff’s Treats

Collier Hammons, Director of Growth Marketing, Removery

Libby Strachan, Director of Brand Marketing, free people

12:00 PM

How Innovation for Brands Changes over the Lifetime of a Brand

Ed Kolovson, Director of Business Insights, Olipop

12:30 PM

Lunch

1:30 PM

Panel: Behind the Brand with Indeed

Matt Berndt, Senior Manager, Product Marketing, Indeed

Whitney Frautschi, Director, SMB Marketing, Indeed

Shruti Jha, Senior Director, Global Brand Science, Insights, & Operations, Indeed

Joey Pena, US Marketing Manager, Enterprise, Indeed

Chela White, Sr. Executive Advisor, Talent Intelligence, Indeed

2:05 PM

Panel: Future of Media and Digital Innovation

Shergul Arshad, Head of North America, Aston Martin Formula One Team

Vivian Chang, Head of DTC Practice, The Clorox Company

Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer

2:45 PM

Networking Break

3:00 PM

Fireside Chat

Madhavi Reese, VP of Marketing, Whole Foods Market

3:30 PM

Intersection of Sports, Entertainment & Technology

Shergul Arshad, Head of North America, Aston Martin Formula One Team

4:00 PM

The Influence of AI on Measurement and Data

Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer

4:30 PM

Fireside Chat

Giancarlo Morena, Sr. Director of Marketing, Consumer Experience & Sports, CELSIUS

Day 2: October 20

9:35 AM

Cultural Relevance: Shaping & Embracing Today’s Culture

Richard Cox, Vice President, Men’s Merchandising, PacSun

Brieane Olson, CEO, PacSun

10:35 AM

Networking Break

10:50 AM

Building a Better Mouse Trap: Driving Sustained Growth at Williams F1

Divya Goel, Vice President, Fan Engagement, Williams Racing

11:20 AM

Keynote

Fernando Machado, Chief Marketing Officer, NotCo

11:35 AM

Fireside Chat

Fernando Machado, Chief Marketing Officer, NotCo

12:00 PM

Lunch

1:00 PM

Connecting with Gen Z through Brand Purpose & Authenticity

Liz Armistead, Global VP, Brand & Creative, Kraken

Divya Goel, Vice President, Fan Engagement, Williams Racing

Aaron Heidebreicht, Chief Commerical Officer, Kaged

Kathryn McKeon, Chief Marketing Officer, Vital Farms

1:40 PM

The Power of Storytelling and Connecting with Your Audience

Rachael Henke, Senior Vice President, AffiniPay

Patrick Holly, Vice President, Creative, UpWork

Megan Runser, Global Brand Marketing, Dell Technologies

2:20 PM

Fireside Chat

Nick Weiland, Chief Marketing Officer, Shiner Beer

Micky Ogando, Founder, Bakery

AGENDA

Day 1: October 19

9:00 AM

Welcome

9:10 AM

Keynote

Carmen Graf, VP, Global Advertising, Media & Events, Indeed

Patrick Harrison, Vice President Marketing, Indeed

9:20 AM

Fireside Chat

Carmen Graf, VP, Global Advertising, Media & Events, Indeed

Patrick Harrison, Vice President Marketing, Indeed

9:50 AM

Women in Marketing Leadership

Jessica Blumenthal, Founding VP of Brand & Innovation, Avaline

Rajaa Graar, Venture Partner, Springdale Ventures

Alison Herzog, Head of Global Corporate Marketing, Visa

Megan Runser, Global Brand Marketing, Dell Technologies

10:35 AM

Networking Break

10:50 AM

Fireside Chat

Alison Herzog, Head of Global Corporate Marketing, Visa

11:20 AM

Panel: The Art of Storytelling

Paul Bernardini, Vice President of Brand, Content and Communications for Business Blueprint & Banking, American Express

Samantha Fodrowski, Vice President of Marketing, Tiff’s Treats

Collier Hammons, Director of Growth Marketing, Removery

Libby Strachan, Director of Brand Marketing, free people

12:00 PM

How Innovation for Brands Changes over the Lifetime of a Brand

Ed Kolovson, Director of Business Insights, Olipop

12:30 PM

Lunch

1:30 PM

Panel: Behind the Brand with Indeed

Matt Berndt, Senior Manager, Product Marketing, Indeed

Whitney Frautschi, Director, SMB Marketing, Indeed

Shruti Jha, Senior Director, Global Brand Science, Insights, & Operations, Indeed

Joey Pena, US Marketing Manager, Enterprise, Indeed

Chela White, Sr. Executive Advisor, Talent Intelligence, Indeed

2:05 PM

Panel: Future of Media and Digital Innovation

Shergul Arshad, Head of North America, Aston Martin Formula One Team

Vivian Chang, Head of DTC Practice, The Clorox Company

Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer

2:45 PM

Networking Break

3:00 PM

Fireside Chat

Madhavi Reese, VP of Marketing, Whole Foods Market

3:30 PM

Intersection of Sports, Entertainment & Technology

Shergul Arshad, Head of North America, Aston Martin Formula One Team

4:00 PM

The Influence of AI on Measurement and Data

Paul Gelb, Sr. Director, NA Head of Media Activation & Investment, Bayer

4:30 PM

Fireside Chat

Giancarlo Morena, Sr. Director of Marketing, Consumer Experience & Sports, CELSIUS

SUB EVENTS

No items found.

SPEAKERS

Alison Herzog

Head of Global Corporate Marketing, Visa

Samantha Fodrowski

Vice President of Marketing, Tiff’s Treats

Brieane Olson

Chief Executive Officer, PacSun

Richard Cox

Vice President, Men's Merchandising, PacSun

Shergul Arshad

Head of North America, Aston Martin F1 Team

Kathryn McKeon

Chief Marketing Officer, Vital Farms

Libby Strachan

Director of Brand Marketing, free people

Liz Armistead

Global VP, Brand & Creative, Kraken

Ed Kolovson

Director of Business Insights, Olipop

Collier Hammons

Director of Growth Marketing, Removery

Fernando Machado

Chief Marketing Officer, NotCo

Nick Weiland

Chief Marketing Officer, Shiner Beer

Micky Ogando

Founder, Bakery

Paul Bernardini

Vice President of Brand, Content and Communications for Business Blueprint & Banking, American Express

Madhavi Reese

VP of Marketing, Whole Foods Market

Rachael Henke

Senior Vice President, AffiniPay

Divya Goel

Vice President, Fan Engagement, Williams Racing

Vivian Chang

Head of DTC Practice, The Clorox Company

Robbie McCawley

Director, Global Marketing & Creative Strategy, Electronic Arts (EA)

Sam Gaunt

Director of Group Media Strategy & Performance, Sky

Patrick Harrison

Vice President Marketing, Indeed

Carmen Graf

VP, Global Advertising, Media & Events, Indeed

Patrick Holly

VP, Creative, UpWork

Aaron Heidebreicht

Chief Commerical Officer, Kaged

Jessica Blumenthal

Founding VP of Brand & Innovation, Avaline

Megan Runser

Global Brand Marketing, Dell Technologies

Yadia Suarez

Client Partner, IZEA

Melissa Tatoris

VP of Retail, Zeta Global

Rajaa Grar

Venture Partner, Springdale Ventures

Matt Berndt

Senior Manager, Product Marketing, Indeed

Joey Pena

US Marketing Manager, Enterprise, Indeed

Chela White

Sr. Executive Advisor, Talent Intelligence, Indeed

Giancarlo Morena

Sr. Director of Marketing, Consumer Experience & Sports, CELSIUS

Susan Kravitz

Head of Commercial Partnerships, Americas, SeenThis

James Salwasser

Brand Partnerships - Tech/DTC Vertical & Programmatic Lead, OUTFRONT Media

Les Harrison

National Brand Partnerships, Programmatic, OUTFRONT Media

Shruti Jha

Senior Director, Global Brand Science, Insights, & Operations, Indeed

Whitney Frautschi

Director, SMB Marketing, Indeed

Anthony Toguchi

Head of Institutional Digital Marketing, Vanguard

Joelle Finnegan

Sales Director, GroundTruth

Marquee SPONSORS

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Day 1 | Thursday, October 19

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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