Brand Innovators Marketing Innovation

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October 29, 2018

October

29

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, CMO Photofy, Strategist / Speaker / Provocateur, and author of Return on Relationship.

Opening Remarks: Denise Lauer, Chief Marketing Officer, Morton Salt

9:00am

Forging Consumer Connections in Today’s Digital Age

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into the data available to gain deeper understandings of who their customers are and what they want?

Moderated by: Matt Sinkovich, Head of Midwest Sales, MinuteMedia

Emily Josephson, Brand Manager, Whole Earth, Pure Via, Equal brands, Merisant Company
Matt Moreno, Senior Product Manager, Chicago Bulls
Briana Voss, Senior Media Manager, Walgreens

9:35am

Fireside Chat

Denise Lauer, Chief Marketing Officer, Morton Salt

Moderated by: Rob Emrich, CEO, Gimbal

9:55am

Keynote – Taking Risks & Taking Names

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

10:15am

Fireside Chat

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

Moderated by: Andrew Kasprzycki, VP, Chief Evangelist, Brands, LiveRamp

10:25am

The Evolving Shopper and the Future of Retail

Join Blis as they dive into today’s shopper expectations, what retailers can do to keep up, how mobile and location data should play a role in retailers marketing playbooks, and strategies to employ in order to succeed in today’s shopping climate.
Lori Adler, Senior Sales Manager, Midwest, Blis

10:40am

Networking Break and Salt Sensory Experience

Erica Williams, Senior Manager of Consumer Insights, Consumer Affairs & Engagement, Morton Salt

10:55am

Leveraging Consumer Generated Content and the Next Wave of Brand Experience

Social media is transforming how consumers interact with brands and express their “brand enthusiasm.” Nowhere is this more evident than in the proliferation of user generated content — including pictures, video, ratings and reviews — featuring consumers sharing their experiences with their favorite products and brands. How are brands capturing these and encouraging consumers to continue to post? How are brands leveraging this to drive sales? Do these types of consumer endorsements represent the next wave of marketing in the digital era? How are things like Yelp playing into marketing strategies?

Moderated by: Rebekah Goldberg, Director of Sales, North America, YOUPLUS

Carly Arbuckle, Brand Manager/Social Media Director, Kernel Season’s
Samantha Devermann, Marketing Manager, Roti Modern Mediterranean
Ben Gemski, Sr. Manager Executive Technology & Innovation, Mars Wrigley
Jackie Orihill, Digital Marketing, Content & User Experience Sr. Manager, Discover Financial Services
Renata Riechelmann, eCommerce Programs Manager, BISSELL Homecare

11:35am

Fireside Chat – Cause Marketing: The Power of Purpose

Dan Jackson, Vice President Marketing, Mars Food North America

Moderated by: Bill Hildebolt, CEO, gen.video

11:55am

Fireside Chat – Building a Culture of Innovation

Innovation – no matter how a company defines it – is part mindset, part approach, and all passion. But, how does innovation happen? MillerCoors will share a few of the many ways it has centered its culture around empowering employees to make innovation the place where the future takes off.

Ben Feeney, Marketing Director – Foresight & Design, MillerCoors

Moderated by: Andrew Kasprzycki, VP, Chief Evangelist, Brands, LiveRamp

12:15pm

Lunch

1:00pm

Fireside Chat – Driving WOM for Jim Beam through the Earned Channel

Dan Cohen, Sr. Director, PR & Social Media, Beam Suntory

Moderated by: Kathy Menis, CMO, Origami Logic

1:20pm

Brand Growth: From Promise to Performance

Companies have dedicated hours and resources to articulate their purpose, hammering out their values and their reasons for existing. This purpose can fuel implicit and explicit promises in the marketplace. But when it comes to real impact, these promises often don’t always translate into action. Delivering measurable results, or delivering on those promises, means aligning to performance. The real art lies not only in keeping promises, but also in deciding what promises to make. This talk will discuss new roles for design in calibrating promise to perform.

Hugh Allspaugh, Partner, Strategy Practice Lead, VSA Partners

1:35pm

Brand Safety

In today’s increasingly complex and fragmented advertising environment brand safety is more important than ever before. Marketers are looking for accountability and transparency when it comes to viewability, trackability, and fraud, but it’s proving to be more challenging than ever imagined. This panel with explore how leading brands are balancing the embrace of new advertising platforms and technologies with the need to keep their brand safe.

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

David Brinkman, Account Director, RPM Advertising
Brittany Mitchell, Marketing Manager, State Farm

2:10pm

Fireside Chat

Kate Mills, U.S. Digital Field Manager, McDonald’s Corporation
Tiffany Podge, Director, Digital Merchandising, Marketing & Optimization, McDonald’s Corporation

Moderated by: Justin Zelik, Sales Director, Outbrain

2:30pm

Keynote

Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion

2:50pm

Loyalty, Loyalty, Loyalty

Loyalty is a driving force in today’s brand-consumer relationships. Most marketers are looking for ways to fine-tune their programs to establish and solidify relationships with consumers, post-click. Hear from Stephen Murphy at TransUnion and Crawford Nelson at Exponential about how you can utilize data to enhance the customer journey that follows every click.

Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion

Moderated by: Crawford Nelson, Director of Sales, Central, Exponential

3:10pm

Using 3D & Augmented Reality to Engage and Convert Audiences at Scale

More than 85% of smartphones in the US are capable of running Augmented Reality in the browser – providing a frictionless and differentiated way to tell stories, and to showcase products. Learn about the latest capabilities in AR, and see how digital marketers can employ 3D & AR creative in ads on the web, and how ecommerce retailers can use 3D & AR on the product page to convert audiences.

Vince Cacace, Founder, CEO, Vertebrae

3:25pm

Networking Break and Salt Sensory Experience

Erica Williams, Senior Manager of Consumer Insights, Consumer Affairs & Engagement, Morton Salt

3:45pm

Women in Marketing Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Penny Schwartz, Director of Sales, Central, Spotify

Trish Chuipek, Chief Marketing Officer, Blue Box Int’l
Denise Lauer, Chief Marketing Officer, Morton Salt
Nicole Schumacher, Chief Marketing Officer, PRE Brands
Brigette Wolf, Senior Director Global Platform Innovation, Mondelez

4:20pm

Heritage Brands – Staying Relevant through the Decades

David Galinsky, Director, Customer Data Science, McDonald’s Corporation
Paul Klebon, Manager, Consumer Insights, Conagra Brands
Cameron Koslow, Marketing Manager, Empire Today
Ryan Fleming, Brand Marketing Director, Morton Salt
Brigette Wolf, Senior Director Global Platform Innovation, Mondelez

Moderated by: Kate Miller Spencer, Senior Sales Director – Midwest/Texas, New York Media

4:55pm

Its a wrap!

AGENDA

8:00am

Breakfast and Registration

8:45am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Acting CMO, Brand Innovators, CMO Photofy, Strategist / Speaker / Provocateur, and author of Return on Relationship.

Opening Remarks: Denise Lauer, Chief Marketing Officer, Morton Salt

9:00am

Forging Consumer Connections in Today’s Digital Age

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consumer media, and interact with each other and the world. Keeping up can be exhausting, even for the most savvy of digital marketers. From mobile games to virtual reality to messaging apps to ephemeral media, which trends are real and which are fads? Which provide opportunities for marketers to innovate and get closer to consumers? How can brands tap into the data available to gain deeper understandings of who their customers are and what they want?

Moderated by: Matt Sinkovich, Head of Midwest Sales, MinuteMedia

Emily Josephson, Brand Manager, Whole Earth, Pure Via, Equal brands, Merisant Company
Matt Moreno, Senior Product Manager, Chicago Bulls
Briana Voss, Senior Media Manager, Walgreens

9:35am

Fireside Chat

Denise Lauer, Chief Marketing Officer, Morton Salt

Moderated by: Rob Emrich, CEO, Gimbal

9:55am

Keynote – Taking Risks & Taking Names

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

10:15am

Fireside Chat

Tim Scott, SVP and Chief Marketing Officer, Land O’Lakes

Moderated by: Andrew Kasprzycki, VP, Chief Evangelist, Brands, LiveRamp

10:25am

The Evolving Shopper and the Future of Retail

Join Blis as they dive into today’s shopper expectations, what retailers can do to keep up, how mobile and location data should play a role in retailers marketing playbooks, and strategies to employ in order to succeed in today’s shopping climate.
Lori Adler, Senior Sales Manager, Midwest, Blis

10:40am

Networking Break and Salt Sensory Experience

Erica Williams, Senior Manager of Consumer Insights, Consumer Affairs & Engagement, Morton Salt

10:55am

Leveraging Consumer Generated Content and the Next Wave of Brand Experience

Social media is transforming how consumers interact with brands and express their “brand enthusiasm.” Nowhere is this more evident than in the proliferation of user generated content — including pictures, video, ratings and reviews — featuring consumers sharing their experiences with their favorite products and brands. How are brands capturing these and encouraging consumers to continue to post? How are brands leveraging this to drive sales? Do these types of consumer endorsements represent the next wave of marketing in the digital era? How are things like Yelp playing into marketing strategies?

Moderated by: Rebekah Goldberg, Director of Sales, North America, YOUPLUS

Carly Arbuckle, Brand Manager/Social Media Director, Kernel Season’s
Samantha Devermann, Marketing Manager, Roti Modern Mediterranean
Ben Gemski, Sr. Manager Executive Technology & Innovation, Mars Wrigley
Jackie Orihill, Digital Marketing, Content & User Experience Sr. Manager, Discover Financial Services
Renata Riechelmann, eCommerce Programs Manager, BISSELL Homecare

11:35am

Fireside Chat – Cause Marketing: The Power of Purpose

Dan Jackson, Vice President Marketing, Mars Food North America

Moderated by: Bill Hildebolt, CEO, gen.video

11:55am

Fireside Chat – Building a Culture of Innovation

Innovation – no matter how a company defines it – is part mindset, part approach, and all passion. But, how does innovation happen? MillerCoors will share a few of the many ways it has centered its culture around empowering employees to make innovation the place where the future takes off.

Ben Feeney, Marketing Director – Foresight & Design, MillerCoors

Moderated by: Andrew Kasprzycki, VP, Chief Evangelist, Brands, LiveRamp

12:15pm

Lunch

1:00pm

Fireside Chat – Driving WOM for Jim Beam through the Earned Channel

Dan Cohen, Sr. Director, PR & Social Media, Beam Suntory

Moderated by: Kathy Menis, CMO, Origami Logic

1:20pm

Brand Growth: From Promise to Performance

Companies have dedicated hours and resources to articulate their purpose, hammering out their values and their reasons for existing. This purpose can fuel implicit and explicit promises in the marketplace. But when it comes to real impact, these promises often don’t always translate into action. Delivering measurable results, or delivering on those promises, means aligning to performance. The real art lies not only in keeping promises, but also in deciding what promises to make. This talk will discuss new roles for design in calibrating promise to perform.

Hugh Allspaugh, Partner, Strategy Practice Lead, VSA Partners

1:35pm

Brand Safety

In today’s increasingly complex and fragmented advertising environment brand safety is more important than ever before. Marketers are looking for accountability and transparency when it comes to viewability, trackability, and fraud, but it’s proving to be more challenging than ever imagined. This panel with explore how leading brands are balancing the embrace of new advertising platforms and technologies with the need to keep their brand safe.

Moderated by: Beth Devillez, Director, Midwest Sales, News Corp

David Brinkman, Account Director, RPM Advertising
Brittany Mitchell, Marketing Manager, State Farm

2:10pm

Fireside Chat

Kate Mills, U.S. Digital Field Manager, McDonald’s Corporation
Tiffany Podge, Director, Digital Merchandising, Marketing & Optimization, McDonald’s Corporation

Moderated by: Justin Zelik, Sales Director, Outbrain

2:30pm

Keynote

Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion

2:50pm

Loyalty, Loyalty, Loyalty

Loyalty is a driving force in today’s brand-consumer relationships. Most marketers are looking for ways to fine-tune their programs to establish and solidify relationships with consumers, post-click. Hear from Stephen Murphy at TransUnion and Crawford Nelson at Exponential about how you can utilize data to enhance the customer journey that follows every click.

Stephen Murphy, Vice President – Cards and Payments Strategy, TransUnion

Moderated by: Crawford Nelson, Director of Sales, Central, Exponential

3:10pm

Using 3D & Augmented Reality to Engage and Convert Audiences at Scale

More than 85% of smartphones in the US are capable of running Augmented Reality in the browser – providing a frictionless and differentiated way to tell stories, and to showcase products. Learn about the latest capabilities in AR, and see how digital marketers can employ 3D & AR creative in ads on the web, and how ecommerce retailers can use 3D & AR on the product page to convert audiences.

Vince Cacace, Founder, CEO, Vertebrae

3:25pm

Networking Break and Salt Sensory Experience

Erica Williams, Senior Manager of Consumer Insights, Consumer Affairs & Engagement, Morton Salt

3:45pm

Women in Marketing Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Penny Schwartz, Director of Sales, Central, Spotify

Trish Chuipek, Chief Marketing Officer, Blue Box Int’l
Denise Lauer, Chief Marketing Officer, Morton Salt
Nicole Schumacher, Chief Marketing Officer, PRE Brands
Brigette Wolf, Senior Director Global Platform Innovation, Mondelez

4:20pm

Heritage Brands – Staying Relevant through the Decades

David Galinsky, Director, Customer Data Science, McDonald’s Corporation
Paul Klebon, Manager, Consumer Insights, Conagra Brands
Cameron Koslow, Marketing Manager, Empire Today
Ryan Fleming, Brand Marketing Director, Morton Salt
Brigette Wolf, Senior Director Global Platform Innovation, Mondelez

Moderated by: Kate Miller Spencer, Senior Sales Director – Midwest/Texas, New York Media

4:55pm

Its a wrap!

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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