Brand Innovators Marketing Innovation

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June 6, 2018

June

6

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The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare.

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:15am

Breakfast & Registration

10:15am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Event Chair: Ben Feeney, Director – Foresight & Design, MillerCoors

10:30am

Fireside Chat – The In-House Agency Trend: Opportunities and Challenges

Matthew Newell, Director, Creative Services, State Farm

Moderated by: Pete Macey, VP, Video Solutions Central, Innovid

10:55am

All is Fair in Love and Agencies

Building brand and agency relationships is key to succeeding in today’s digital landscape, but with so many ways for a partnership to go off the rails it is important to discuss openly what works, and what doesn’t. This panel of brand-side and agency-side participants will talk candidly about topics like price negotiation, when to fire your agency (or when to fire your client), and common mistakes that are made on both sides of the table.

Moderated by: Rob Gregory, President of Sales & Marketing, WHOSAY

Ericka Dirkmaat, Brand Manager, Conagra Brands
Barbara Liss, Vice President Marketing, Merrick Natural Petworks
Andrea Orth, VP, Group Account Director, The Food Group
Katy Pankau, Senior Director, Burson-Marsteller

11:30am

Keynote — Happiness in Social Media and What it Means for Marketers

Todd Angevine, Sales Director, Midwest Region, Imgur

11:50am

Inform, Engage and Activate: Rebuilding Trust Through Employee Advocacy

Inform and engage. Communicate through trusted voices. Activate the entire organization.

According to the 2018 Edelman Trust Barometer, these are among the top recommendations for helping your organization navigate a polarized world in a year that saw the steepest decline in the trust of US institutions ever measured. But where to begin? An integrated approach to informing those closest to your customers – your employees – and heralding them as subject matter experts in their unique areas of the company offers a fresh, authentic approach to amplifying the truth about your brand. In this session, you’ll discover creative ways to inject new energy into your employee advocacy efforts, build reason for trust, and cast new light on the real deal with your organization. Becky Graebe shares insights from 16 years with SAS, a Great Place to Work Legend, and successful approaches of Dynamic Signal organizations.

Becky Graebe, Senior Director, Communication Expert, Dynamic Signal

12:10pm

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, Chief Marketing Officer, Hathway

12:30pm

Lunch

1:15pm

Fireside Chat – Keeping It Fresh, Or How We Learned to Stop Worrying and Just Try Something Different”?

Luka Dukich, Digital Content & Social Media Manager, Chicago Bulls

Moderated by: Rob Gregory, President of Sales & Marketing, WHOSAY

1:40pm

Sports, Entertainment and Content 2018

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Moderated by: Tom Zombek, Director, Platform Partnerships, Yieldmo

Luka Dukich, Digital Content & Social Media Manager, Chicago Bulls
Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
Lorena Nunez, Associate Marketing Manager – Multicultural, Allstate

2:15pm

Fireside Chat

Riley Haemer, Digital Activation Lead, Beam Suntory

Moderated by: Pete Macey, VP, Video Solutions Central, Innovid

2:35pm

Networking Break

2:55pm

Keynote

Ben Feeney, Director – Foresight & Design, MillerCoors

3:15pm

Fireside Chat

Ben Feeney, Director – Foresight & Design, MillerCoors

Moderated by: Tom Zombek, Director, Platform Partnerships, Yieldmo

3:35pm

User Generated Content: Create, Measure, & Iterate at the Speed of Culture

By the year 2020, 6.4 billion people globally will own camera phones. That means 6.4 billion content creators flooding the web with HD video captured all over the world. Meanwhile, now more than ever, brands are expected to churn out compelling video content, with tremendous frequency, that will reach consumers across all platforms. Even for savvy brands with ample resources, creating engaging video can be a tall order. That’s where Jukin Media comes in. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about how Jukin, once dubbed, “The Company That Built a Viral Video Empire” by The New York Times, works with brands for efficient and engaging campaigns at scale, and with serious velocity.

Brendon Mulvihill, SVP of Licensing, Jukin Media

3:55pm

Fireside Chat

Denise Lauer, Chief Marketing Officer, Morton Salt

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

4:20pm

Fireside Chat

Elly Moody, Digital Communications Manager, McDonald’s Corporation

Moderated by: Jani Virtanen, Regional Vice President, Crimson Hexagon

4:45pm

Brand Innovators ’40 Under 40′ Midwest Celebration hosted by MillerCoors

AGENDA

9:15am

Breakfast & Registration

10:15am

Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Host: Ted Rubin, Strategic Advisor and Acting CMO, Brand Innovators

Event Chair: Ben Feeney, Director – Foresight & Design, MillerCoors

10:30am

Fireside Chat – The In-House Agency Trend: Opportunities and Challenges

Matthew Newell, Director, Creative Services, State Farm

Moderated by: Pete Macey, VP, Video Solutions Central, Innovid

10:55am

All is Fair in Love and Agencies

Building brand and agency relationships is key to succeeding in today’s digital landscape, but with so many ways for a partnership to go off the rails it is important to discuss openly what works, and what doesn’t. This panel of brand-side and agency-side participants will talk candidly about topics like price negotiation, when to fire your agency (or when to fire your client), and common mistakes that are made on both sides of the table.

Moderated by: Rob Gregory, President of Sales & Marketing, WHOSAY

Ericka Dirkmaat, Brand Manager, Conagra Brands
Barbara Liss, Vice President Marketing, Merrick Natural Petworks
Andrea Orth, VP, Group Account Director, The Food Group
Katy Pankau, Senior Director, Burson-Marsteller

11:30am

Keynote — Happiness in Social Media and What it Means for Marketers

Todd Angevine, Sales Director, Midwest Region, Imgur

11:50am

Inform, Engage and Activate: Rebuilding Trust Through Employee Advocacy

Inform and engage. Communicate through trusted voices. Activate the entire organization.

According to the 2018 Edelman Trust Barometer, these are among the top recommendations for helping your organization navigate a polarized world in a year that saw the steepest decline in the trust of US institutions ever measured. But where to begin? An integrated approach to informing those closest to your customers – your employees – and heralding them as subject matter experts in their unique areas of the company offers a fresh, authentic approach to amplifying the truth about your brand. In this session, you’ll discover creative ways to inject new energy into your employee advocacy efforts, build reason for trust, and cast new light on the real deal with your organization. Becky Graebe shares insights from 16 years with SAS, a Great Place to Work Legend, and successful approaches of Dynamic Signal organizations.

Becky Graebe, Senior Director, Communication Expert, Dynamic Signal

12:10pm

Loyalty.X, Rethinking Customer Loyalty

When customer experience matters more than points.

Kevin Rice, Chief Marketing Officer, Hathway

12:30pm

Lunch

1:15pm

Fireside Chat – Keeping It Fresh, Or How We Learned to Stop Worrying and Just Try Something Different”?

Luka Dukich, Digital Content & Social Media Manager, Chicago Bulls

Moderated by: Rob Gregory, President of Sales & Marketing, WHOSAY

1:40pm

Sports, Entertainment and Content 2018

Great content must resonate with consumers, in order for them to believe it, share it, and reflect positively on your brand. Sports and entertainment are a passion point for consumers of all ages and can be especially appealing to younger audiences. This panel will explore how brands are using sports and entertainment to integrate their brand in new and unique ways to represent brand personality, show how their brand can apply in life situations, and to help consumers understand and relate with brands in places where they are already feeling emotional connections. There are many ways brands are doing this, through Movies, Video, Music, Gaming, Sports, Television and more. Listen as brand marketing leaders discuss how they are using sports and entertainment to connect with consumers.

Moderated by: Tom Zombek, Director, Platform Partnerships, Yieldmo

Luka Dukich, Digital Content & Social Media Manager, Chicago Bulls
Ryan Heuser, Director, Field Marketing, Mike’s Hard Lemonade
Lorena Nunez, Associate Marketing Manager – Multicultural, Allstate

2:15pm

Fireside Chat

Riley Haemer, Digital Activation Lead, Beam Suntory

Moderated by: Pete Macey, VP, Video Solutions Central, Innovid

2:35pm

Networking Break

2:55pm

Keynote

Ben Feeney, Director – Foresight & Design, MillerCoors

3:15pm

Fireside Chat

Ben Feeney, Director – Foresight & Design, MillerCoors

Moderated by: Tom Zombek, Director, Platform Partnerships, Yieldmo

3:35pm

User Generated Content: Create, Measure, & Iterate at the Speed of Culture

By the year 2020, 6.4 billion people globally will own camera phones. That means 6.4 billion content creators flooding the web with HD video captured all over the world. Meanwhile, now more than ever, brands are expected to churn out compelling video content, with tremendous frequency, that will reach consumers across all platforms. Even for savvy brands with ample resources, creating engaging video can be a tall order. That’s where Jukin Media comes in. Jukin helps brands connect with audiences by leveraging the world’s most abundant creative resource: organic user-generated video. Hear more about how Jukin, once dubbed, “The Company That Built a Viral Video Empire” by The New York Times, works with brands for efficient and engaging campaigns at scale, and with serious velocity.

Brendon Mulvihill, SVP of Licensing, Jukin Media

3:55pm

Fireside Chat

Denise Lauer, Chief Marketing Officer, Morton Salt

Moderated by: Kate Miller Spencer, Midwest Director of Sales, Midwest/Texas Territory, New York Media

4:20pm

Fireside Chat

Elly Moody, Digital Communications Manager, McDonald’s Corporation

Moderated by: Jani Virtanen, Regional Vice President, Crimson Hexagon

4:45pm

Brand Innovators ’40 Under 40′ Midwest Celebration hosted by MillerCoors

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IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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