Brand Innovators Marketing Innovation

Presented by
Presented by

April 24, 2019

Wednesday

,

April

24

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Tuesday

,

April

25

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0

The Internet has fundamentally and forever changed the relationship between brands and consumers. Brand Innovators Marketing Innovation will examine how brands are using digital media and advertising technology to engage with and build long term relationships with their consumers. Hear first-hand from your fellow brand marketers about how they are using social media, content marketing, digital video advertising, mobile platforms, advanced television technologies, marketing automation, and data and analytics, to identify, target and convert new customers and grow their marketshare. Qualified brand marketers from Fortune 500 and other leading brands may participate at Brand Innovators Marketing Innovation by submitting the following brief Registration form. We look forward to seeing you at Kellogg’s world headquarters, Monday and Tuesday, in Battle Creek, Michigan, April 24 and 25!

Brand Innovators Marketing Innovation is putting the Fortune 500 on review

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1

1:30pm

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chairperson: Karl Miller, Director, Content Production, Kellogg Company

1:45pm

Keynote

Gail Horwood, SVP Integrated Marketing, Kellogg Company

2:10pm

Fireside Chat

Gail Horwood, SVP Integrated Marketing, Kellogg Company

Q&A conducted by: Leah Malone, Senior Director, Foursquare

2:30pm

Kellogg’s Next Practice Analytics Transition

Kellogg’s is evolving its marketing model to a more agile, data-driven approach. The goal is to positively affect how and when marketing performance is measured, enhancing the ability to gain real-time insights. Learn how Kellogg’s is leveraging enabling technologies to support the Next Practice Analytics initiative. Our distinguished panel will discuss how Kellogg’s is:
● Automating the data aggregation and cleanse process to enable stronger insights
● Step changing the visualization approach, moving beyond “chart what we have” to “telling a story that enables agile performance and decision making”
● Enabling the organization to make educated, real-time investment decisions and develop analytical insights for future growth

Moderator: Alon Amit, VP Product, Origami Logic

DeLu Jackson, VP Digital, Kellogg Company
Mike Mickunas, VP Global Insights & Planning, Kellogg Company
Chris Hackett, Sr. Director Experience Planning, Kellogg Company
Dave Booth, Founding & Senior Partner, Cardinal Path

3:10pm

Fireside Chat

Jon Potter, CMO, Boston Beer Company

Q&A conducted by: Matthew Greenhouse, Executive Vice President and Strategy Officer, Mediaocean

3:35pm

Keynote

James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle

4:00pm

Fireside Chat

James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle

Q&A conducted by: Sam Zurek, RVP Sales, Kargo

4:20pm

POV

Jason Katz, Chief Marketing Officer, gen.video

4:30pm

Success Story

Tracy Sinclair, CMO, Chief Marketing Officer, PRE Brands

4:50pm

Success Story

Gavin O’Hara, Global Social Media Publisher, Lenovo

5:15pm

It’s a wrap!

Day 2

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chairperson: Karl Miller, ‎Director, Content Production, Kellogg Company

9:00am

Keynote – What the KUBE means for a modern marketing organization

DeLu Jackson, VP Digital, Kellogg Company

9:25am

Fireside Chat

DeLu Jackson, VP Digital, Kellogg Company

Q&A conducted by: Jim Larrison, President, Dynamic Signal

9:45am

Success Story

Heather Nykolaychuk, Sr. Director – Digital, Mattel

10:10am

Fireside Chat

Heather Nykolaychuk, Sr. Director – Digital, Mattel

Q&A conducted by: Theresa Moore, VP Platform Partnerships, Pixability

10:30am

Keynote

Matthew Greenhouse, Executive Vice President and Strategy Officer, Mediaocean

10:50am

Networking Break

11:10am

Keynote

Tosin Odesanya, Director, Digital & Access (Operations Transformation & Multichannel Innovations) at Sam’s Club

11:35am

Keynote

Dave Knox, Managing Director, WPP Ventures, Author of Predicting The Turn: The High Stakes Game of Business Between Startups & Blue Chips

12:00 Noon

Keynote

Tom Douglass, Director Emerging Technology & Lab 415-C, Walmart

12:25pm

The Future of Retail: In-Store, eCommerce, & Shopper Marketing

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.

After taking stock of the latest shopper marketing, omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future, and what technologies will enable said future, both in-store and online.

Moderator: Jason Katz, Chief Marketing Officer, gen.video

Heather Bergstein, Director, eRetail, Moet Hennessy USA
Tom Douglass, Director Emerging Technology & Lab 415-C, Walmart
Tosin Odesanya, Director, Digital & Access (Operations Transformation & Multichannel Innovations) at Sam’s Club
Justin Sessink, Digital Shopping Manager, Meijer

1:00pm

Lunch

1:45pm

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Mike Riley, Senior Director, Nativo

L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization
Gavin O’Hara, Global Social Media Publisher, Lenovo

2:15pm

Success Story — Pop Tarts

Angela Gusse, Managing Director, Pop Tarts, The Kellogg Company

2:35pm

Success Story

Laura Foti, Director of Paid Media, GE Digital

3:00pm

Fireside Chat

Laura Foti, Director of Paid Media, GE Digital

3:20pm

Networking Break

3:40pm

From Content to Conversion

Michelle O’Donnell, VP of Sales, Central, Nativo

4:00pm

Shopper Marketing Discussion

Moderator: Katie Burns, Midwest Sales Director, Adsmovil

Mike Clifford, Associate Director Shopper Marketing, Kellogg Company
Kevin Sidell, Associate Director, Experience Planning, Kellogg Company

4:30pm

Keynote

L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization

5:00pm

It’s a Wrap!

AGENDA

Day 1

1:30pm

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Event Chairperson: Karl Miller, Director, Content Production, Kellogg Company

1:45pm

Keynote

Gail Horwood, SVP Integrated Marketing, Kellogg Company

2:10pm

Fireside Chat

Gail Horwood, SVP Integrated Marketing, Kellogg Company

Q&A conducted by: Leah Malone, Senior Director, Foursquare

2:30pm

Kellogg’s Next Practice Analytics Transition

Kellogg’s is evolving its marketing model to a more agile, data-driven approach. The goal is to positively affect how and when marketing performance is measured, enhancing the ability to gain real-time insights. Learn how Kellogg’s is leveraging enabling technologies to support the Next Practice Analytics initiative. Our distinguished panel will discuss how Kellogg’s is:
● Automating the data aggregation and cleanse process to enable stronger insights
● Step changing the visualization approach, moving beyond “chart what we have” to “telling a story that enables agile performance and decision making”
● Enabling the organization to make educated, real-time investment decisions and develop analytical insights for future growth

Moderator: Alon Amit, VP Product, Origami Logic

DeLu Jackson, VP Digital, Kellogg Company
Mike Mickunas, VP Global Insights & Planning, Kellogg Company
Chris Hackett, Sr. Director Experience Planning, Kellogg Company
Dave Booth, Founding & Senior Partner, Cardinal Path

3:10pm

Fireside Chat

Jon Potter, CMO, Boston Beer Company

Q&A conducted by: Matthew Greenhouse, Executive Vice President and Strategy Officer, Mediaocean

3:35pm

Keynote

James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle

4:00pm

Fireside Chat

James Cuthbert, Global Senior Brand Manager, Coca-Cola Freestyle

Q&A conducted by: Sam Zurek, RVP Sales, Kargo

4:20pm

POV

Jason Katz, Chief Marketing Officer, gen.video

4:30pm

Success Story

Tracy Sinclair, CMO, Chief Marketing Officer, PRE Brands

4:50pm

Success Story

Gavin O’Hara, Global Social Media Publisher, Lenovo

5:15pm

It’s a wrap!

Day 2

8:45am

Welcome

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Editor and Chief Content Officer

Event Chairperson: Karl Miller, ‎Director, Content Production, Kellogg Company

9:00am

Keynote – What the KUBE means for a modern marketing organization

DeLu Jackson, VP Digital, Kellogg Company

9:25am

Fireside Chat

DeLu Jackson, VP Digital, Kellogg Company

Q&A conducted by: Jim Larrison, President, Dynamic Signal

9:45am

Success Story

Heather Nykolaychuk, Sr. Director – Digital, Mattel

10:10am

Fireside Chat

Heather Nykolaychuk, Sr. Director – Digital, Mattel

Q&A conducted by: Theresa Moore, VP Platform Partnerships, Pixability

10:30am

Keynote

Matthew Greenhouse, Executive Vice President and Strategy Officer, Mediaocean

10:50am

Networking Break

11:10am

Keynote

Tosin Odesanya, Director, Digital & Access (Operations Transformation & Multichannel Innovations) at Sam’s Club

11:35am

Keynote

Dave Knox, Managing Director, WPP Ventures, Author of Predicting The Turn: The High Stakes Game of Business Between Startups & Blue Chips

12:00 Noon

Keynote

Tom Douglass, Director Emerging Technology & Lab 415-C, Walmart

12:25pm

The Future of Retail: In-Store, eCommerce, & Shopper Marketing

It’s not just that shopping habits have evolved so much over the last few years, but that they continue to do so, drastically, ceaselessly, and at a relentless pace. The retail and ecommerce landscape is consequently wrought with both challenge and opportunities, as brands explore new ways to drive consumers in-store, and look to new partners and emerging technologies to bring their wares to the customer, wherever they may be.

From inventory availability to loyalty programs and synchronized support, both in-store and across devices, retail brands are in a unique position to capitalize on these changing dynamics to build meaningful customer affinity on the path to purchase and beyond.

After taking stock of the latest shopper marketing, omni-channel retailing trends and loyalty program strategies, we’ll challenge our panelists for predictions about what customer experience, ecommerce, and loyalty may look like for retailers in the not-so-distant future, and what technologies will enable said future, both in-store and online.

Moderator: Jason Katz, Chief Marketing Officer, gen.video

Heather Bergstein, Director, eRetail, Moet Hennessy USA
Tom Douglass, Director Emerging Technology & Lab 415-C, Walmart
Tosin Odesanya, Director, Digital & Access (Operations Transformation & Multichannel Innovations) at Sam’s Club
Justin Sessink, Digital Shopping Manager, Meijer

1:00pm

Lunch

1:45pm

Content Marketing 2.0: From Boardroom to Newsroom

There’s no doubt about it. Content marketing has gone mainstream. Over the past few years, content marketing has evolved from a novelty or step-child within the marketing department to a core competency or crucial strategy for Fortune 500 brands. In addition to investing more marketing dollars than ever in content marketing, leading brands are now viewing content marketing as a dedicated “top of funnel” marketing function, supporting all marketing initiatives. Content marketing has become an integral piece of the marketing process, prominently reflected in the org charts of forward thinking brands. Hear firsthand how a strong content marketing strategy can drive a strong brand strategy.

Moderator: Mike Riley, Senior Director, Nativo

L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization
Gavin O’Hara, Global Social Media Publisher, Lenovo

2:15pm

Success Story — Pop Tarts

Angela Gusse, Managing Director, Pop Tarts, The Kellogg Company

2:35pm

Success Story

Laura Foti, Director of Paid Media, GE Digital

3:00pm

Fireside Chat

Laura Foti, Director of Paid Media, GE Digital

3:20pm

Networking Break

3:40pm

From Content to Conversion

Michelle O’Donnell, VP of Sales, Central, Nativo

4:00pm

Shopper Marketing Discussion

Moderator: Katie Burns, Midwest Sales Director, Adsmovil

Mike Clifford, Associate Director Shopper Marketing, Kellogg Company
Kevin Sidell, Associate Director, Experience Planning, Kellogg Company

4:30pm

Keynote

L. Michelle Smith, Director, Public Relations, AT&T Global Marketing Organization

5:00pm

It’s a Wrap!

SUB EVENTS

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More information on our processing can be found in the
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

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More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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