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Marketing Innovation

Presented by
Presented by

September 28, 2021

Tuesday

,

September

28

-

,

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
REGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
REGISTERREGISTER
Register for Day 1Register for Day 2Register for Day 3Register for Day 4
Register
0
0
0

Featured Speakers:

  • Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken
  • Andrew Goodman, Director, Global Franchise Marketing, Mattel
  • Casey Terrell, Senior Director of Marketing, Schlotzsky's, Focus Brands
  • James Stewart Cullen, Senior Marketing Director, Paramount+ - Program & Originals Strategy, ViacomCBS
  • Maria Civitate, Global Manager, Nike
  • Miguel Zorrilla, Senior Marketing Director, Butterfinger, Ferrero
  • Patrick Buchanan, Vice President, Marketing, Good American

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

11:15am ET

Welcome Remarks

‍

11:20am ET

Marketing Leadership Spotlight: Maria Civitate of Jordan Brand

Jordan Brand has built brand loyalty and longevity that most marketers only dream about. The brand has transcended generations since its inception in the early 1980’s, and maintained its status at the forefront of streetwear throughout the hard-working, status hungry culture of Gen X, the ambitious and tech-savvy Millennials, and now the socially conscious, digitally native Gen Z.  Join Marie La France, Vice President of Strategy at visual marketing software solution Dash Hudson, as she sits down with Maria Civitate, Global Manager at Nike, for insight into the strategy that fuels the incredible Jordan Brand. Hear how Maria’s career journey in tech and marketing agencies brought her to where she is today, driving the omnichannel strategy for SNKRS and NBHD

Maria Civitate, Global Manager, Nike

Moderated By: Marie La France, Vice President of Strategy, Dash Hudson

12:00pm ET

Fireside Chat

Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken

Moderated By: Laura Bishop, Senior Vice President, Client Partnerships, GSTV

12:40pm ET

Fireside Chat

Miguel Zorrilla, Senior Marketing Director, Butterfinger, Ferrero

Moderated By: Melanie Kegley, Sr. Account Executive - CPG, GroundTruth

1:20pm ET

Fireside Chat

Casey Terrell, Senior Director of Marketing, Schlotzsky's, Focus Brands

Moderated By: Scott Schnaars, Vice President of Sales, America, Cloudinary

2:00pm ET

Fireside Chat

James Stewart Cullen, Senior Marketing Director, Paramount+ - Program & Originals Strategy, ViacomCBS

Moderated By: Deirdre Lester, CRO, Barstool Sports

2:40pm ET

Fireside Chat

Patrick Buchanan, Vice President, Marketing, Good American

Moderated By: Darren Markovitz, Head of Sales, Together Labs

3:20pm ET

Fireside Chat

Andrew Goodman, Director, Global Franchise Marketing, Mattel

Moderated By: Marty Berman, VP of Sales - NA/LATAM, Admix


AGENDA

11:15am ET

Welcome Remarks

‍

11:20am ET

Marketing Leadership Spotlight: Maria Civitate of Jordan Brand

Jordan Brand has built brand loyalty and longevity that most marketers only dream about. The brand has transcended generations since its inception in the early 1980’s, and maintained its status at the forefront of streetwear throughout the hard-working, status hungry culture of Gen X, the ambitious and tech-savvy Millennials, and now the socially conscious, digitally native Gen Z.  Join Marie La France, Vice President of Strategy at visual marketing software solution Dash Hudson, as she sits down with Maria Civitate, Global Manager at Nike, for insight into the strategy that fuels the incredible Jordan Brand. Hear how Maria’s career journey in tech and marketing agencies brought her to where she is today, driving the omnichannel strategy for SNKRS and NBHD

Maria Civitate, Global Manager, Nike

Moderated By: Marie La France, Vice President of Strategy, Dash Hudson

12:00pm ET

Fireside Chat

Alan Magee, Vice President, Digital Marketing & Technology, Church's Chicken

Moderated By: Laura Bishop, Senior Vice President, Client Partnerships, GSTV

12:40pm ET

Fireside Chat

Miguel Zorrilla, Senior Marketing Director, Butterfinger, Ferrero

Moderated By: Melanie Kegley, Sr. Account Executive - CPG, GroundTruth

1:20pm ET

Fireside Chat

Casey Terrell, Senior Director of Marketing, Schlotzsky's, Focus Brands

Moderated By: Scott Schnaars, Vice President of Sales, America, Cloudinary

2:00pm ET

Fireside Chat

James Stewart Cullen, Senior Marketing Director, Paramount+ - Program & Originals Strategy, ViacomCBS

Moderated By: Deirdre Lester, CRO, Barstool Sports

2:40pm ET

Fireside Chat

Patrick Buchanan, Vice President, Marketing, Good American

Moderated By: Darren Markovitz, Head of Sales, Together Labs

3:20pm ET

Fireside Chat

Andrew Goodman, Director, Global Franchise Marketing, Mattel

Moderated By: Marty Berman, VP of Sales - NA/LATAM, Admix


SUB EVENTS

No items found.

SPEAKERS

Alan Magee

VP of Marketing, Empire Portfolio Group (dba Orange Theory)

Laura Bishop

SVP, Client Partnerships, GSTV

Miguel Zorrilla

Senior Marketing Director, Butterfinger, Ferrero

Casey Terrell

Senior Director of Marketing, Schlotzsky's, Focus Brands

Scott Schnaars

Vice President of Sales, America, Cloudinary

James Stewart Cullen

Senior Marketing Director, Paramount+, Brand & Originals Strategy, ViacomCBS

Patrick Buchanan

Vice President, Marketing, Good American

Deirdre Lester

Chief Revenue Officer, Barstool Sports

Darren Markovitz

Head of Sales, Together Labs (formerly IMVU)

Marie La France

Vice President, Strategy, Dash Hudson

Maria Civitate

Global Manager, Nike

Melanie Kegley

Sr. Account Executive - CPG, GroundTruth

Marty Berman

VP of Sales, NA/LATAM, LandVault

Andrew Goodman

Director, Global Franchise Marketing, Mattel

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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