Marketing Innovation

Presented by

September 22, 2021

Wednesday

,

September

22 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00am CT

Opening Remarks

Marissa Eddings, Senior Director, Digital & Content Marketing, 7-Eleven

Marissa Jarratt, Chief Marketing Officer, 7-Eleven

9:05am CT

Behind the Brand: 7-Eleven

Paige Jones, Senior Director, Brand, Media, and Advertising, 7-Eleven

Missy Lukens, Senior Director, In-store Marketing, 7-Eleven

Mario Mijares, Voice of Customer, 7-Eleven

Stephanie Shaw, Senior Director, Corporate Communications, 7-Eleven

Moderated By: Les Harrison, Brand Partnerships | Programmatic Lead, OUTFRONT Media

9:45am CT

Keynote: What’s Your Be?

Michael Gardner, Founder & Chief Executive Officer, Thin Energy

10:05am CT

Keynote

David Graves, General Manager, Pizza Hut US, Yum! Brands

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

10:25am CT

Fireside Chat

David Graves, General Manager, Pizza Hut US, Yum! Brands

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Moderated By: Ken Mohring, Director of QSR, Healthcare, and Travel and Hospitality, Neustar

10:55am CT

Future of Digital & Media

Abhi Vyas, Head of Digital Engagement and Acquisition Marketing, Verizon

Moderated By: Megan Lunde, Solutions Consultant, Amperity

11:15am CT

Success Story

Courtney Larson, Head of Ruffles Brand Marketing, PepsiCo

11:30am CT

Fireside Chat

Courtney Larson, Head of Ruffles Brand Marketing, PepsiCo

Moderated By: Marty Berman, VP of Sales NA/LATAM, AdMix

12:00pm CT

Fireside Chat

Ashley Travis, Director, Customer Digital Experience, KFC Global

Moderated By: Colin Johnson, Head of Retail and CPG, Nextdoor

12:30pm CT

Lunch Break

‍

1:00pm CT

Fireside Chat

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Moderated By: Chris Detert, CCO, Influential

1:40pm CT

Fireside Chat

John Starkweather, Associate Vice President, Advertising, AT&T

Moderated By: Marty Berman, VP of Sales - NA/LATAM, Admix

2:15pm CT

Fireside Chat

Sindhura Polasanapalli, Director of Marketing, Keurig Dr Pepper

Moderated By: Anna Ferguson, Head of Midwest Sales & Brand Partnerships, Tastemade

2:45pm CT

Fireside Chat: THE SPARK

Sara Fang, Marketing Senior Director, Frito-Lay Innovations, PepsiCo

Moderated By: Jenny Holleran, Director of Media Sales, Kroger Precision Marketing

3:20pm CT

Marketing Leadership: Empowering Women in the Workplace

Megan Davis, Director, Marketing Initiatives & Planning, Neiman Marcus

Yvette Davis, Associate Director, Category Brand Marketing, Sam's Club

Kristi Gole, Vice President, Head of Transformation, Global Hotel Alliance

Whitney Magnuson, Senior Director, Social Marketing, Northwestern Mutual

Moderated By: Cydney Van Blaricum, VP, South, AdTheorent

4:00pm CT

Fireside Chat

Shaun Nichols, Chief Growth Officer, Scout & Cellar

Moderated By: Megan Genetos, Sales Director, Brand Partnerships, Tastemade

4:40pm CT

Wrap-Up

‍

AGENDA

9:00am CT

Opening Remarks

Marissa Eddings, Senior Director, Digital & Content Marketing, 7-Eleven

Marissa Jarratt, Chief Marketing Officer, 7-Eleven

9:05am CT

Behind the Brand: 7-Eleven

Paige Jones, Senior Director, Brand, Media, and Advertising, 7-Eleven

Missy Lukens, Senior Director, In-store Marketing, 7-Eleven

Mario Mijares, Voice of Customer, 7-Eleven

Stephanie Shaw, Senior Director, Corporate Communications, 7-Eleven

Moderated By: Les Harrison, Brand Partnerships | Programmatic Lead, OUTFRONT Media

9:45am CT

Keynote: What’s Your Be?

Michael Gardner, Founder & Chief Executive Officer, Thin Energy

10:05am CT

Keynote

David Graves, General Manager, Pizza Hut US, Yum! Brands

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

10:25am CT

Fireside Chat

David Graves, General Manager, Pizza Hut US, Yum! Brands

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Moderated By: Ken Mohring, Director of QSR, Healthcare, and Travel and Hospitality, Neustar

10:55am CT

Future of Digital & Media

Abhi Vyas, Head of Digital Engagement and Acquisition Marketing, Verizon

Moderated By: Megan Lunde, Solutions Consultant, Amperity

11:15am CT

Success Story

Courtney Larson, Head of Ruffles Brand Marketing, PepsiCo

11:30am CT

Fireside Chat

Courtney Larson, Head of Ruffles Brand Marketing, PepsiCo

Moderated By: Marty Berman, VP of Sales NA/LATAM, AdMix

12:00pm CT

Fireside Chat

Ashley Travis, Director, Customer Digital Experience, KFC Global

Moderated By: Colin Johnson, Head of Retail and CPG, Nextdoor

12:30pm CT

Lunch Break

‍

1:00pm CT

Fireside Chat

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Moderated By: Chris Detert, CCO, Influential

1:40pm CT

Fireside Chat

John Starkweather, Associate Vice President, Advertising, AT&T

Moderated By: Marty Berman, VP of Sales - NA/LATAM, Admix

2:15pm CT

Fireside Chat

Sindhura Polasanapalli, Director of Marketing, Keurig Dr Pepper

Moderated By: Anna Ferguson, Head of Midwest Sales & Brand Partnerships, Tastemade

2:45pm CT

Fireside Chat: THE SPARK

Sara Fang, Marketing Senior Director, Frito-Lay Innovations, PepsiCo

Moderated By: Jenny Holleran, Director of Media Sales, Kroger Precision Marketing

3:20pm CT

Marketing Leadership: Empowering Women in the Workplace

Megan Davis, Director, Marketing Initiatives & Planning, Neiman Marcus

Yvette Davis, Associate Director, Category Brand Marketing, Sam's Club

Kristi Gole, Vice President, Head of Transformation, Global Hotel Alliance

Whitney Magnuson, Senior Director, Social Marketing, Northwestern Mutual

Moderated By: Cydney Van Blaricum, VP, South, AdTheorent

4:00pm CT

Fireside Chat

Shaun Nichols, Chief Growth Officer, Scout & Cellar

Moderated By: Megan Genetos, Sales Director, Brand Partnerships, Tastemade

4:40pm CT

Wrap-Up

‍

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

Venue

IBM Croissants & Conversations

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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by E-mailby telephone

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