Los Angeles Marketing Innovation Summit

Presented by

November 9, 2022

Wednesday

,

November

9 -

Thursday

,

November

10

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

Day 1 | Wednesday, November 9 @ Google

10:10 AM

The Melding of Creative and Media

Marisstella Marinkovic, Director, Marketing Operations & Strategy, Kia

Zoé Zeigler, Vice President - Integrated Marketing Lead, Square

Rich Guest, Senior Vice President, Brand and Digital Marketing, IMAX

Moderated by: Rachel Wintner, Brand Partnerships and Head of Entertainment Vertical, OUTFRONT Media

10:50 AM

Smile: Behind the Viral Campaign

Brandon Nichols, Vice President Digital Marketing, Paramount Pictures

Aaron Foronda, Manager Worldwide Creative Content, Paramount Pictures

Moderated by: Brandon Johnson, Group Director, Teads

11:25 PM

Networking Break

11:45 PM

Building a Brand in CPG, Fashion and Retail

Niara Nicholas, Director of Product Marketing, Product Development, Innovation & Strategy, The Estée Lauder Companies Inc.

Ryan Haggerty, Senior Brand Manager, HOP WTR

Kathryn Largent, Director of Retail, Skechers

Moderated by: Christina Park, Regional Sales Director, West, Samba TV

12:20 PM

Lunch

1:20 PM

A Look at the Media Landscape in 2023

Sialoren Spaulding, Director of Advertising, Farmers Insurance

Leigh Anna Azzalino, Sr. Manager, Media, Mattel

Moderated by: Krissy Kobata, Sr Client Lead, Basis Technologies

2:00 PM

Fireside Chat

Beny Ashburn, CEO & Co-Founder, Crown & Hops

Teo Hunter, COO & Co-Founder, Crown & Hops

Moderated by: James Cuthbert, President, Rock The Bells

2:30 PM

Networking Break

2:45 PM PST

Fireside Chat

Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley

Moderated by: Chris Detert, Chief Communications Officer, Influential

3:15 PM

Panel: Does Purpose Drive Profit?

Tyler Rochwerg, Senior Manager, Neutrogena Megabrand & Content, Johnson & Johnson

Hannah Stern, Brand Manager, Johnson & Johnson

Moderated by: Nancy Kolo Sr. Enterprise Account Executive, Amperity

3:45 PM

Panel: Consumer Engagement Trends that Will Dominate 2023

PJ Lewis, Vice President, Global Marketing and Category Lead, Mattel

Heather Stuckey, Global Senior Director, Strategic Transformation, Mars Wrigley

Maya Kosovalic, VP Digital Innovation & E-commerce NYX Professional Makeup, L'Oréal

Moderated by: Clara Bowman, Sr. Director of Media Sales, Volta

4:30 PM

Wrap

Day 2 | Thursday, November 10 @ Warner Bros. Discovery

10:05 AM

Fireside Chat

Patrizio Spagnoletto, Global Chief Marketing Officer, Warner Bros. Discovery

Moderated by: Alison Tarrant, GM Client Development, The Trade Desk

10:35 AM

Behind the Brand: House of the Dragon

Pia Chaozon Barlow, Executive Vice President, HBO Max Originals Marketing, Warner Bros. Discovery

Eli Rivkin, Head of Growth Strategy, HBO Max, Warner Bros. Discovery

Moderated by: Mike Perlman, CRO, TVision Insights

11:15 AM

Networking Break

11:30 AM

Keynote - The New Path to Purchase

Dallas Lawrence, Senior Vice President, Head of Communications and Brand, Samba TV

‍11:40 AM

Panel: Consumer Trends and Behaviors Here to Stay

Ruairi Twomey, Chief Marketing Officer, Golden Road Brewing (Anheuser-Busch)

Moderated by: Rachel Wintner, Brand Partnerships and Head of Entertainment Vertical, OUTFRONT Media

‍12:10 AM

Panel: Innovative Advertising on HBO Max

Elaine Park Andrade, SVP Executive Creative Director , Warner Bros. Discovery

Moderated by: Julian Franco, SVP, AVOD/Ad-Lite Product Management, Warner Bros. Discovery

12:40 AM

Lunch

1:30 PM

Panel: Marketing a Movie Through All Windows

Ali Salem, Director, Growth Strategy, HBO Max, Warner Bros. Discovery

Alissa Grayson, EVP, Global Publicity, Warner Bros. Pictures, Warner Bros. Discovery

Jessica Schell, EVP and GM, Content Sales and Lifecycle Marketing, Warner Bros. Discovery

Moderated By: Lori O'Connor, VP, Entertainment, Simulmedia

2:10 PM

Fireside Chat: The App as a Marketing Tool

Erik Collins, Director, Marketing Technology & Innovation, Del Taco Restaurants Inc.

Jason Leung, Head of Global Campaigns, HBO Max, Warner Bros. Discovery

Moderated by: Skylar Sorkin, Account Executive, Influential

3:00 PM

Panel: Inclusive and Multicultural Marketing

Toye Wigley, Impact Partnerships x Marketing, PayPal

Ellene V. Miles, SVP, Global Intersectional Marketing, Sony Pictures Entertainment

Sujei Sierra, Director, Advertising, AT&T

Ileana Lagares, VP Multicultural Marketing, Warner Bros. Discovery

Moderated by: Robyn Hynes, Large Enterprise Sales, Sprinklr

3:45 PM

Panel: Putting the Arts in Arts and Sciences

Rose Phillips, Senior Vice President, Digital & Social Marketing, Sony Pictures Entertainment

Bryan Wessel, Senior Vice President, Media & Data Strategy, Sony Pictures Entertainment

Christine Doré Miller, Senior Director, CRM, Warner Bros. Discovery

Moderated by: Naomi Defensor, Team Director, Demand Partnerships North America, Equativ

4:30 PM

Wrap

AGENDA

Day 1 | Wednesday, November 9 @ Google

10:10 AM

The Melding of Creative and Media

Marisstella Marinkovic, Director, Marketing Operations & Strategy, Kia

Zoé Zeigler, Vice President - Integrated Marketing Lead, Square

Rich Guest, Senior Vice President, Brand and Digital Marketing, IMAX

Moderated by: Rachel Wintner, Brand Partnerships and Head of Entertainment Vertical, OUTFRONT Media

10:50 AM

Smile: Behind the Viral Campaign

Brandon Nichols, Vice President Digital Marketing, Paramount Pictures

Aaron Foronda, Manager Worldwide Creative Content, Paramount Pictures

Moderated by: Brandon Johnson, Group Director, Teads

11:25 PM

Networking Break

11:45 PM

Building a Brand in CPG, Fashion and Retail

Niara Nicholas, Director of Product Marketing, Product Development, Innovation & Strategy, The Estée Lauder Companies Inc.

Ryan Haggerty, Senior Brand Manager, HOP WTR

Kathryn Largent, Director of Retail, Skechers

Moderated by: Christina Park, Regional Sales Director, West, Samba TV

12:20 PM

Lunch

1:20 PM

A Look at the Media Landscape in 2023

Sialoren Spaulding, Director of Advertising, Farmers Insurance

Leigh Anna Azzalino, Sr. Manager, Media, Mattel

Moderated by: Krissy Kobata, Sr Client Lead, Basis Technologies

2:00 PM

Fireside Chat

Beny Ashburn, CEO & Co-Founder, Crown & Hops

Teo Hunter, COO & Co-Founder, Crown & Hops

Moderated by: James Cuthbert, President, Rock The Bells

2:30 PM

Networking Break

2:45 PM PST

Fireside Chat

Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley

Moderated by: Chris Detert, Chief Communications Officer, Influential

3:15 PM

Panel: Does Purpose Drive Profit?

Tyler Rochwerg, Senior Manager, Neutrogena Megabrand & Content, Johnson & Johnson

Hannah Stern, Brand Manager, Johnson & Johnson

Moderated by: Nancy Kolo Sr. Enterprise Account Executive, Amperity

3:45 PM

Panel: Consumer Engagement Trends that Will Dominate 2023

PJ Lewis, Vice President, Global Marketing and Category Lead, Mattel

Heather Stuckey, Global Senior Director, Strategic Transformation, Mars Wrigley

Maya Kosovalic, VP Digital Innovation & E-commerce NYX Professional Makeup, L'Oréal

Moderated by: Clara Bowman, Sr. Director of Media Sales, Volta

4:30 PM

Wrap

Day 2 | Thursday, November 10 @ Warner Bros. Discovery

10:05 AM

Fireside Chat

Patrizio Spagnoletto, Global Chief Marketing Officer, Warner Bros. Discovery

Moderated by: Alison Tarrant, GM Client Development, The Trade Desk

10:35 AM

Behind the Brand: House of the Dragon

Pia Chaozon Barlow, Executive Vice President, HBO Max Originals Marketing, Warner Bros. Discovery

Eli Rivkin, Head of Growth Strategy, HBO Max, Warner Bros. Discovery

Moderated by: Mike Perlman, CRO, TVision Insights

11:15 AM

Networking Break

11:30 AM

Keynote - The New Path to Purchase

Dallas Lawrence, Senior Vice President, Head of Communications and Brand, Samba TV

‍11:40 AM

Panel: Consumer Trends and Behaviors Here to Stay

Ruairi Twomey, Chief Marketing Officer, Golden Road Brewing (Anheuser-Busch)

Moderated by: Rachel Wintner, Brand Partnerships and Head of Entertainment Vertical, OUTFRONT Media

‍12:10 AM

Panel: Innovative Advertising on HBO Max

Elaine Park Andrade, SVP Executive Creative Director , Warner Bros. Discovery

Moderated by: Julian Franco, SVP, AVOD/Ad-Lite Product Management, Warner Bros. Discovery

12:40 AM

Lunch

1:30 PM

Panel: Marketing a Movie Through All Windows

Ali Salem, Director, Growth Strategy, HBO Max, Warner Bros. Discovery

Alissa Grayson, EVP, Global Publicity, Warner Bros. Pictures, Warner Bros. Discovery

Jessica Schell, EVP and GM, Content Sales and Lifecycle Marketing, Warner Bros. Discovery

Moderated By: Lori O'Connor, VP, Entertainment, Simulmedia

2:10 PM

Fireside Chat: The App as a Marketing Tool

Erik Collins, Director, Marketing Technology & Innovation, Del Taco Restaurants Inc.

Jason Leung, Head of Global Campaigns, HBO Max, Warner Bros. Discovery

Moderated by: Skylar Sorkin, Account Executive, Influential

3:00 PM

Panel: Inclusive and Multicultural Marketing

Toye Wigley, Impact Partnerships x Marketing, PayPal

Ellene V. Miles, SVP, Global Intersectional Marketing, Sony Pictures Entertainment

Sujei Sierra, Director, Advertising, AT&T

Ileana Lagares, VP Multicultural Marketing, Warner Bros. Discovery

Moderated by: Robyn Hynes, Large Enterprise Sales, Sprinklr

3:45 PM

Panel: Putting the Arts in Arts and Sciences

Rose Phillips, Senior Vice President, Digital & Social Marketing, Sony Pictures Entertainment

Bryan Wessel, Senior Vice President, Media & Data Strategy, Sony Pictures Entertainment

Christine Doré Miller, Senior Director, CRM, Warner Bros. Discovery

Moderated by: Naomi Defensor, Team Director, Demand Partnerships North America, Equativ

4:30 PM

Wrap

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

Address | Day 1:

5865 S Campus Center Dr

Los Angeles, CA 90094

Address | Day 2:

8900 Venice Blvd

Culver City, CA 90232

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