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Los Angeles Marketing Innovation Day, Hosted by Audacy

Presented by
Presented by

September 20, 2022

Tuesday

,

September

20

-

,

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
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Featured Speakers:

  • Evan Slater, VP Global Marketing, Billabong
  • Andy Rehbun, Chief Marketing Officer, El Pollo Loco
  • Leesa Eichberger, Chief Brand Officer/SVP Integrated Marketing, RingCentral
  • Ashleigh Gibson, Head of Marketing & Strategy, Heinz
  • Hamid Saify, SVP Digital Retail, Liquid Death Mountain Water
  • Shray Joshi, VP Marketing, Kaged
  • Jessica Rudis, Brand Strategy Director, The Walt Disney Company
  • Sandy Archila, Head of Digital Marketing & Social Media, Legendary, Entertainment
  • Zeena Koda, Head of Global Influencer, Social + Community Engagement, 2K
  • Kamala Avila-Salmon, Head of Inclusive Content, Motion Picture Group, Lionsgate
  • Krista Berger, VP Barbie Global Marketing & Partnerships, Mattel
  • Nathan Baynard, Vice President, Global Brand Marketing - Barbie & Dolls Portfolio, Mattel
  • Vincent Szwajkowski, Chief Marketing Officer, Blaze Pizza
  • Annabella Goff, Senior Director, CRM, Peacock
  • Helene Imperiale, Director, CSR & Call of Duty Endowment Marketing, Activision Blizzard
  • Gabrielle Heyman, Head of Global Brand Partnerships, Zynga
  • Jessie Wan, Director of Brand Management, The Sims, Electronic Arts
  • Jonelle Brown, Director Global Franchise Planning and Marketing, Paramount
  • Tulani Elisa, Global Lead, Social & Editorial, Amazon Prime Video
  • Lily Badger, Vice President of Marketing, HOP WTR
  • Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley
  • Jessica Williams, Director, Brand & Partnerships, Coinbase
  • Josh “Bru” Brubaker, On-Air Personality, Syndicated Radio Talent, Self Proclaimed "CEO of Radio Tik Tok", Audacy

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:15am

Breakfast and Registration

‍9:10am

Welcome

9:15am

Building Community

Josh “Bru” Brubaker, On-Air Personality, Syndicated Radio Talent, Self Proclaimed "CEO of Radio Tik Tok", Audacy

Moderated by: Paul Suchman, CMO, Audacy

‍9:20am

Brand Authenticity Panel

Evan Slater, VP Global Marketing, Billabong

Andy Rehbun, Chief Marketing Officer, El Pollo Loco

Tulani Elisa, Global Lead, Social & Editorial, Amazon Prime Video

Moderated by: Ken Willner, Chief Growth Officer, TextNow

10:15am

Fireside Chat

Leesa Eichberger, Chief Brand Officer/SVP Integrated Marketing, RingCentral

Moderated by: Katie Castillo-Wilson, Founder & CEO, TapOnIt

10:45am

Networking Break

11:00am

Fireside Chat

Ashleigh Gibson, Head of Marketing & Strategy, Heinz, The Kraft Heinz Company

Moderated by: Gabrielle Heyman, Head of Global Brand Partnerships, Zynga

‍11:30am

Future of Consumer Engagement and Digital Panel 

Hamid Saify, SVP Digital Retail, Liquid Death Mountain Water

Shray Joshi, VP Marketing, Kaged

Jessica Rudis, Brand Strategy Director, The Walt Disney Company

Lily Badger, Vice President of Marketing, HOP WTR

Moderated by: Nedda Najand, Senior CX Solutions Consultant, Sprinklr

‍12:15pm

Lunch

1:15pm

Multicultural Marketing Panel 

Sandy Archila, Head of Digital Marketing & Social Media, Legendary, Entertainment

Zeena Koda, Head of Global Influencer, Social + Community Engagement, 2K

Kamala Avila-Salmon, Head of Inclusive Content, Motion Picture Group, Lionsgate

Moderated by: Jenn Tobar, Vice President, Director of Sales, Audacy

2:00pm

Behind the Brand: Barbie

Krista Berger, VP Barbie Global Marketing & Partnerships, Mattel

Nathan Baynard, Vice President, Global Brand Marketing - Barbie & Dolls Portfolio, Mattel

Moderated by: Josefina Schmella, VP Sales, West, Teads

2:35pm

Networking Break

2:50pm

Fireside Chat

Vincent Szwajkowski, Chief Marketing Officer, Blaze Pizza

Moderated by: Steven Elliott, VP of Client Development and Partnerships, RAD AI

3:15pm

Fireside Chat

Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley

Moderated by: Robert Ruvalcaba, VP of Sales, West, Adsmovil

3:40pm

Women in Entertainment Leadership Panel

Annabella Goff, Senior Director, CRM, Peacock

Helene Imperiale, Director, CSR & Call of Duty Endowment Marketing, Activision Blizzard

Jessie Wan, Director of Brand Management, The Sims, Electronic Arts

Jonelle Brown, Director Global Franchise Planning and Marketing, Paramount

Moderated by: Karl Van Delden, VP, Software Engineering, Stiristafr

4:20pm

Wrap and Cocktail Hour

AGENDA

8:15am

Breakfast and Registration

‍9:10am

Welcome

9:15am

Building Community

Josh “Bru” Brubaker, On-Air Personality, Syndicated Radio Talent, Self Proclaimed "CEO of Radio Tik Tok", Audacy

Moderated by: Paul Suchman, CMO, Audacy

‍9:20am

Brand Authenticity Panel

Evan Slater, VP Global Marketing, Billabong

Andy Rehbun, Chief Marketing Officer, El Pollo Loco

Tulani Elisa, Global Lead, Social & Editorial, Amazon Prime Video

Moderated by: Ken Willner, Chief Growth Officer, TextNow

10:15am

Fireside Chat

Leesa Eichberger, Chief Brand Officer/SVP Integrated Marketing, RingCentral

Moderated by: Katie Castillo-Wilson, Founder & CEO, TapOnIt

10:45am

Networking Break

11:00am

Fireside Chat

Ashleigh Gibson, Head of Marketing & Strategy, Heinz, The Kraft Heinz Company

Moderated by: Gabrielle Heyman, Head of Global Brand Partnerships, Zynga

‍11:30am

Future of Consumer Engagement and Digital Panel 

Hamid Saify, SVP Digital Retail, Liquid Death Mountain Water

Shray Joshi, VP Marketing, Kaged

Jessica Rudis, Brand Strategy Director, The Walt Disney Company

Lily Badger, Vice President of Marketing, HOP WTR

Moderated by: Nedda Najand, Senior CX Solutions Consultant, Sprinklr

‍12:15pm

Lunch

1:15pm

Multicultural Marketing Panel 

Sandy Archila, Head of Digital Marketing & Social Media, Legendary, Entertainment

Zeena Koda, Head of Global Influencer, Social + Community Engagement, 2K

Kamala Avila-Salmon, Head of Inclusive Content, Motion Picture Group, Lionsgate

Moderated by: Jenn Tobar, Vice President, Director of Sales, Audacy

2:00pm

Behind the Brand: Barbie

Krista Berger, VP Barbie Global Marketing & Partnerships, Mattel

Nathan Baynard, Vice President, Global Brand Marketing - Barbie & Dolls Portfolio, Mattel

Moderated by: Josefina Schmella, VP Sales, West, Teads

2:35pm

Networking Break

2:50pm

Fireside Chat

Vincent Szwajkowski, Chief Marketing Officer, Blaze Pizza

Moderated by: Steven Elliott, VP of Client Development and Partnerships, RAD AI

3:15pm

Fireside Chat

Reggie Casagrande, Head of Strategy, Global Sports Marketing, Oakley

Moderated by: Robert Ruvalcaba, VP of Sales, West, Adsmovil

3:40pm

Women in Entertainment Leadership Panel

Annabella Goff, Senior Director, CRM, Peacock

Helene Imperiale, Director, CSR & Call of Duty Endowment Marketing, Activision Blizzard

Jessie Wan, Director of Brand Management, The Sims, Electronic Arts

Jonelle Brown, Director Global Franchise Planning and Marketing, Paramount

Moderated by: Karl Van Delden, VP, Software Engineering, Stiristafr

4:20pm

Wrap and Cocktail Hour

SUB EVENTS

No items found.

SPEAKERS

Evan Slater

VP, Global Marketing, Billabong

Andy Rebhun

Chief Experience Officer, Cava

Leesa Eichberger

SVP Corporate Marketing, RingCentral

Ashleigh Gibson

Head of Marketing & Strategy, Heinz

Hamid Saify

SVP, Digital Retail, Liquid Death

Shray Joshi

Head of Digital & Strategy, Wilde Chips

Jessica Rudis

Brand Strategy Director, The Walt Disney Company

Sandy Archila

Head of Digital Communications, Content and Social Marketing, Television Academy

Zeena Koda

Head of Global Influencer, Social + Community Engagement, 2K

Kamala Avila-Salmon

Head of Inclusive Content, Motion Picture Group, Lionsgate

Krista Berger

Vice President, Barbie Global Marketing & Brand Partnerships, Mattel

Nathan Baynard

Vice President, Global Brand Marketing - Barbie & Dolls Portfolio, Mattel

Vincent Szwajkowski

Chief Marketing Officer, Blaze Pizza

Annabella Goff

Senior Director, CRM, Peacock

Helene Imperiale

Director, CSR & Call of Duty Endowment Marketing, Activision Blizzard

Gabrielle Heyman

Head of Global Brand Partnerships, Zynga

Jessie Wan

Director of Brand Management, The Sims, Electronic Arts

Jonelle Brown

Director Global Franchise Planning and Marketing, Paramount

Ken Willner

Ken Willner, Chief Growth Officer, TextNow

Reggie Casagrande

Head of Strategy, Global Sports Marketing, Oakley

Katie Castillo-Wilson

Founder & CEO, TapOnIt

Steven Elliott

VP of Client Development and Partnerships, RAD AI & Jeremy Barnett, CEO, RAD AI

Robert Ruvalcaba

VP of Sales, West, Adsmovil

Paul Suchman

Chief Marketing Officer, Audacy

Josh “Bru” Brubaker

On-Air Personality, Syndicated Radio Talent, Self Proclaimed "CEO of Radio Tik Tok", Audacy

Nedda Najand

Senior CX Solutions Consultant, Sprinklr

Erin Fredman

SVP, Brand & Entertainment Partnerships, Tongal

Marquee SPONSORS

SPONSORS

Venue

Address:

Audacy Sound Space

Click Here for a Virtual Tour

5670 Wilshire Boulevard, Los Angeles, CA 90036

IBM Croissants & Conversations

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.
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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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November 17, 2020

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Brands @ Home
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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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