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Harnessing Creativity & Culture in Marketing Summit Hosted by Vox Media

Presented by
Presented by

September 14, 2023

Thursday

,

September

14

-

Thursday

,

September

14

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
REGISTERREGISTER
Register for Day 1Register for Day 2Register for Day 3Register for Day 4
Register
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‍

Featured Speakers:

  • Renee Appelle, SVP, Global Partnerships & Strategy, Vox Media
  • Kate Brady, Head of Next Gen DTC Connections & Innovation, PepsiCo
  • Eileen Bull-Esteves, Vice President, Head of Creative and Social Media, Optimum
  • Tracy Bussan, Senior Vice President, Brands in Culture, Diageo
  • Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Optimum
  • Jeff Cha, Chief Brand & Growth Officer, Blue Bottle Coffee
  • Kristin Connelly, Interim Head of CPG and VP, Global Brand Marketing, Activision Blizzard
  • Nilukshi De Silva, Marketing, Amazon
  • Renee Edwards, Director, Global Social Media Brand, IBM
  • Gerald J. Graziano, Director of Social Media & Digital Content, Optimum
  • Nishat Kurwa, SVP & Executive Producer, Audio, Vox Media
  • Jennifer Matthews, Vice President, Brand Strategy, FanDuel
  • David Pierce, Editor at Large, The Verge & Co-host of The Vergecast, The Verge
  • Nayeema Raza, Director, Executive Producer, On with Kara Swisher
  • Chante Waters, Media Strategy & Activation, Beauty & Wellbeing, Unilever
  • Mike Wente, VP, Creative Marketing and Brand Design, Verizon

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:30 AM

How Brands Can Integrate Purpose Into Their Marketing Strategy

Chante Waters, Media Strategy & Activation, Beauty & Wellbeing, Unilever

Moderated by: Lindsay Teague, SVP, Advanced TV Sales & Solutions, Cadent

10:00 AM

Driving Brand Loyalty in a Competitive Landscape Panel

Tracy Bussan, Senior Vice President, Brands in Culture, Diageo

Nilukshi De Silva, Senior Manager, Brand & Digital Marketing for Amazon Devices & SMB Business

Renee Edwards, Director, Global Social Media Brand, IBM

Moderated by: Zach Connett, VP, Sales & Brand Partnerships EAST, MediaLab

10:30 AM

Networking Break

10:50 AM

Fireside Chat

Nishat Kurwa, SVP & Executive Producer, Audio, Vox Media

David Pierce, Editor at Large, The Verge & Co-host of The Vergecast, The Verge

Nayeema Raza, Director, Executive Producer, On with Kara Swisher

Moderated by: Bryon LaBumbard, VP, Podcast Partnerships, Vox Media

11:20 AM

FanDuel's Winning Playbook: Navigating the Dynamic Landscape of Legalized Sports Betting

Jennifer Matthews, Vice President, Brand Strategy, FanDuel

Moderated by: Rick Beispel, SVP, National Sales & Strategy, Cadent

11:50 AM

Verizon and The Met: Crafting Immersive Art Adventures for the Digital Generation

Mike Wente, VP, Creative Marketing and Brand Design, Verizon

Moderated by: Sam Poor, Tech Head of Industry, Vox Media

12:30 PM

Lunch

2:00 PM

Crafting Loyalty: Innovating Consumer Connections Across Every Touchpoint

Kate Brady, Head of Next Gen DTC Connections & Innovation, PepsiCo

Moderated by: Daljit Ahluwalia, Senior Director of Sales, Adsmovil

2:30 PM

Networking Break

2:50 PM

Diving in with Activision Blizzard: Effectively Reaching Consumers

Kristin Connelly, Interim Head of CPG and VP, Global Brand Marketing, Activision Blizzard

Moderated by: Jackie Vignone, SVP of Sales, MediaLab

3:20 PM

Creativity, Culture and Innovation at Optimum via Content, Social & Beyond

Eileen Bull-Esteves, Vice President, Head of Creative and Social Media, Optimum

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Optimum

Gerald J. Graziano, Director of Social Media & Digital Content, Optimum

Moderated by: Lauren Marinelli, VP, Client Partnerships, Vox Media

3:50 PM

Behind the Scenes with Blue Bottle Coffee

Jeff Cha, Chief Brand & Growth Officer, Blue Bottle Coffee

Moderated by: Blaire Kotsikopoulos, Vice President Client Success, BERA.ai

AGENDA

9:30 AM

How Brands Can Integrate Purpose Into Their Marketing Strategy

Chante Waters, Media Strategy & Activation, Beauty & Wellbeing, Unilever

Moderated by: Lindsay Teague, SVP, Advanced TV Sales & Solutions, Cadent

10:00 AM

Driving Brand Loyalty in a Competitive Landscape Panel

Tracy Bussan, Senior Vice President, Brands in Culture, Diageo

Nilukshi De Silva, Senior Manager, Brand & Digital Marketing for Amazon Devices & SMB Business

Renee Edwards, Director, Global Social Media Brand, IBM

Moderated by: Zach Connett, VP, Sales & Brand Partnerships EAST, MediaLab

10:30 AM

Networking Break

10:50 AM

Fireside Chat

Nishat Kurwa, SVP & Executive Producer, Audio, Vox Media

David Pierce, Editor at Large, The Verge & Co-host of The Vergecast, The Verge

Nayeema Raza, Director, Executive Producer, On with Kara Swisher

Moderated by: Bryon LaBumbard, VP, Podcast Partnerships, Vox Media

11:20 AM

FanDuel's Winning Playbook: Navigating the Dynamic Landscape of Legalized Sports Betting

Jennifer Matthews, Vice President, Brand Strategy, FanDuel

Moderated by: Rick Beispel, SVP, National Sales & Strategy, Cadent

11:50 AM

Verizon and The Met: Crafting Immersive Art Adventures for the Digital Generation

Mike Wente, VP, Creative Marketing and Brand Design, Verizon

Moderated by: Sam Poor, Tech Head of Industry, Vox Media

12:30 PM

Lunch

2:00 PM

Crafting Loyalty: Innovating Consumer Connections Across Every Touchpoint

Kate Brady, Head of Next Gen DTC Connections & Innovation, PepsiCo

Moderated by: Daljit Ahluwalia, Senior Director of Sales, Adsmovil

2:30 PM

Networking Break

2:50 PM

Diving in with Activision Blizzard: Effectively Reaching Consumers

Kristin Connelly, Interim Head of CPG and VP, Global Brand Marketing, Activision Blizzard

Moderated by: Jackie Vignone, SVP of Sales, MediaLab

3:20 PM

Creativity, Culture and Innovation at Optimum via Content, Social & Beyond

Eileen Bull-Esteves, Vice President, Head of Creative and Social Media, Optimum

Ben Collier, SVP Brand, Marketing & Media, B2C, B2B & Mobile, Optimum

Gerald J. Graziano, Director of Social Media & Digital Content, Optimum

Moderated by: Lauren Marinelli, VP, Client Partnerships, Vox Media

3:50 PM

Behind the Scenes with Blue Bottle Coffee

Jeff Cha, Chief Brand & Growth Officer, Blue Bottle Coffee

Moderated by: Blaire Kotsikopoulos, Vice President Client Success, BERA.ai

SUB EVENTS

No items found.

SPEAKERS

Tracy Bussan

SVP, Brands in Culture, Diageo

Kate Brady

Head of Media Innovation and Partnership Development, PepsiCo

Mike Wente

VP, Creative Marketing and Brand Design, Verizon

Jeff Cha

Chief Brand & Growth Officer, Blue Bottle Coffee

Chante Waters

Head of Media - Sundial Brands, Unilever

Jennifer Matthews

Vice President, Brand Strategy, FanDuel

Kristin Connelly

Interim Head of CPG and VP, Global Brand Marketing, Activision Blizzard

Eileen Bull-Esteves

Vice President, Head of Creative and Social Media, Optimum

Ben Collier

SVP Brand, Marketing & Media, B2C, B2B & Mobile, Optimum

Gerald J. Graziano

Director of Social Media & Digital Content, Optimum

Renee Edwards

Director Global Social Media Brand, IBM

Nilukshi De Silva

Marketing, Amazon

Renee Appelle

SVP, Global Partnerships & Strategy, Vox Media

Jill Frank

Sales Manager, CPG, Snap Inc.

Daljit Ahluwalia

Senior Director of Sales, Adsmovil

Lindsay Teague

VP, Advanced TV Solutions, Cadent

Zach Connett

VP, Sales & Brand Partnerships EAST, MediaLab

Lauren Marinelli

VP, Sales - Growth, Vox Media

Sam Poor

Director of Sales, Vox Media

Jackie Vignone

SVP, Sales, MediaLab

Rick Beispel

Senior Vice President of Sales and Strategy, Cadent

Blaire Kotsikopoulos

Blaire Kotsikopoulos, Vice President Client Success, BERA.ai

Bryon LaBumbard

VP, Podcast Partnerships, Vox Media

David Pierce

Editor at Large, The Verge & Co-host of The Vergecast, The Verge

Nishat Kurwa

SVP & Executive Producer, Audio, Vox Media

Nayeema Raza

Director, Executive Producer, On with Kara Swisher

Marquee SPONSORS

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Venue

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New York, NY 10004

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ATTENTION QUALIFIED BRAND MARKETERS
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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