Future of TV

Presented by
Presented by

May 19, 2021

Wednesday

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May

19

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The future of TV is about flexibility, accountability, and a convergent, data-driven approach. As leaders in the advanced advertising space, DISH Media will provide a forum to discuss the best ways to future-proof your media strategies across screens and audiences. From leveraging data to implementing audience-based buying, this summit will cover the most important and challenging topics facing marketers in 2021.

Featured Speakers:

  • Adam Gerber, President, Global Media, Essence
  • Ashutosh Gangwar, GM, TV Partnerships, Trade Desk
  • Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard
  • Bill Stratton, Global Head, Media, Entertainment & Advertising, Snowflake
  • Brad Danaher, Director of TV Solutions, Experian
  • Dan Aversano, Senior Vice President, Data, Analytics & Advanced Advertising, Univision Communications
  • Eric Neville, Senior Media Manager, Cadillac
  • Gareth Davies, Vice President, Product, LiveRamp
  • Jason Manningham, Chief Executive Officer, Blockgraph
  • Jason Trubowitz, Associate Vice President of Strategic Media Planning & Advertising, UnitedHealth Group
  • John Quinn, Senior Director, Vantage, ViacomCBS
  • Jonathan Steuer, Executive Vice President, TV Strategy & Currency, Videoamp
  • Larry Allen, Vice President & General Manager, Addressable Enablement, Comcast
  • Mike O'Connor, Executive Vice President, Managing Director, Video Investment, Horizon Media
  • Mike Fisher, Vice President, Advanced TV & Audio, Essence
  • Nicole Kane, Director, Precision and Digital Marketing, Molson Coors
  • Rachel Pierce, Director, Global Programmatic and Data Management, IHG
  • Sean Buckley, Chief Operating Officer, SpotX, now part of Magnite

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

1:00pm ET

Welcome Remarks

Emcee: David Teicher, Chief Content Officer, Brand Innovators

1:05pm ET

Automating and Adapting the TV Buy Through Digital

Sean Buckley, Chief Operating Officer, SpotX, now part of Magnite

Ashutosh Gangwar, GM, TV Partnerships, Trade Desk

Nicole Kane, Director, Precision and Digital Marketing, Molson Coors

Rachel Pierce, Director, Global Programmatic and Data Management, IHG

Moderated By: Dave Antonelli, Director, Sling TV, DISH Media

Andrew Tint, Head of Programmatic Partnerships, DISH Media

1:45pm ET

How to Drive Maximum Reach in Today’s Marketplace

Mike O'Connor, Executive Vice President, Managing Director, Video Investment, Horizon Media

Mike Fisher, Vice President, Advanced TV & Audio, Essence

Moderated By: Andrew Troy, General Manager, Sales, DISH Media

2:05pm ET

Optimizing Reach & Frequency in the Planning Process

Jonathan Steuer, Executive Vice President, TV Strategy & Currency, Videoamp

Moderated By: Lauren Schweitzer, General Manager, Sales, DISH Media

2:25pm ET

Embracing the Era of Addressable TV

Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard

Eric Neville, Senior Media Manager, Cadillac

Jason Trubowitz, Associate Vice President of Strategic Media Planning & Advertising, UnitedHealth Group

Moderated by: Jim D'Antoni, Director of National Media Sales, DISH Media

Dan Kelly, Director, DISH Media

3:05pm ET

Driving Scale with Identity and Safe Haven Solutions

Brad Danaher, Director of TV Solutions, Experian

Gareth Davies, Vice President, Product, LiveRamp

Jason Manningham, Chief Executive Officer, Blockgraph

Bill Stratton, Global Head, Media, Entertainment & Advertising, Snowflake

Moderated by: Kemal Bokhari, PMP, General Manager, Data and Analytics, DISH Media

3:25pm ET

Addressable Enablement for Programmers’ Inventory — How the Industry is Making it Happen

Larry Allen, Vice President & General Manager, Addressable Enablement, Comcast

Dan Aversano, Senior Vice President, Data, Analytics & Advanced Advertising, Univision Communications

John Quinn, Senior Director, Vantage, ViacomCBS

Moderated By: Tim Myers, Principal, Media Sales Operations, DISH Media

3:45pm ET

Rethinking How We Imagine TV

Kevin Arrix, Senior Vice President, DISH Media

Adam Gerber, President, Global Media, Essence

AGENDA

1:00pm ET

Welcome Remarks

Emcee: David Teicher, Chief Content Officer, Brand Innovators

1:05pm ET

Automating and Adapting the TV Buy Through Digital

Sean Buckley, Chief Operating Officer, SpotX, now part of Magnite

Ashutosh Gangwar, GM, TV Partnerships, Trade Desk

Nicole Kane, Director, Precision and Digital Marketing, Molson Coors

Rachel Pierce, Director, Global Programmatic and Data Management, IHG

Moderated By: Dave Antonelli, Director, Sling TV, DISH Media

Andrew Tint, Head of Programmatic Partnerships, DISH Media

1:45pm ET

How to Drive Maximum Reach in Today’s Marketplace

Mike O'Connor, Executive Vice President, Managing Director, Video Investment, Horizon Media

Mike Fisher, Vice President, Advanced TV & Audio, Essence

Moderated By: Andrew Troy, General Manager, Sales, DISH Media

2:05pm ET

Optimizing Reach & Frequency in the Planning Process

Jonathan Steuer, Executive Vice President, TV Strategy & Currency, Videoamp

Moderated By: Lauren Schweitzer, General Manager, Sales, DISH Media

2:25pm ET

Embracing the Era of Addressable TV

Ben Jankowski, Senior Vice President, Group Head, Global Media, Mastercard

Eric Neville, Senior Media Manager, Cadillac

Jason Trubowitz, Associate Vice President of Strategic Media Planning & Advertising, UnitedHealth Group

Moderated by: Jim D'Antoni, Director of National Media Sales, DISH Media

Dan Kelly, Director, DISH Media

3:05pm ET

Driving Scale with Identity and Safe Haven Solutions

Brad Danaher, Director of TV Solutions, Experian

Gareth Davies, Vice President, Product, LiveRamp

Jason Manningham, Chief Executive Officer, Blockgraph

Bill Stratton, Global Head, Media, Entertainment & Advertising, Snowflake

Moderated by: Kemal Bokhari, PMP, General Manager, Data and Analytics, DISH Media

3:25pm ET

Addressable Enablement for Programmers’ Inventory — How the Industry is Making it Happen

Larry Allen, Vice President & General Manager, Addressable Enablement, Comcast

Dan Aversano, Senior Vice President, Data, Analytics & Advanced Advertising, Univision Communications

John Quinn, Senior Director, Vantage, ViacomCBS

Moderated By: Tim Myers, Principal, Media Sales Operations, DISH Media

3:45pm ET

Rethinking How We Imagine TV

Kevin Arrix, Senior Vice President, DISH Media

Adam Gerber, President, Global Media, Essence

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
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