Winning in the (Ever) Changing Multiscreen Landscape

Presented by
Presented by

April 25, 2022

Monday

,

April

25

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,

0
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Featured Speakers:

  • Ethan Heftman, SVP, Agency Partnerships, Ampersand
  • Justin Rosen, SVP, Data and Insights, Ampersand
  • Nora Wolfe, SVP Group Partner, UM Worldwide
  • Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health
  • Lynn Hemans, VP Consumer Intelligence & Analytics, The Hershey Company
  • Laura McElhinney, EVP, Chief Data Officer, Horizon Media
  • Lauren Chaplin, SVP, National Investment Horizon Media
  • Megan Phelan, SVP, Head of Product, blu
  • Steve St. Germain, Media Manager, Jeep, Stellantis
  • David Spencer, Manager, Emerging Media and Partnerships, General Motors
  • Cara Lewis, Chief Investment Officer, dentsu international
  • Brad Stockton, SVP, National Video Innovation, dentsu international
  • Sara Johnson, SVP, Group Director, Video Investment Carat
  • Mike Fisher, Head of Advanced TV, Essence Global
  • Christy Borrowman, Digital Transformation & CX, Hill's Pet Nutrition
  • Christine Grammier, Head of Solutions, Liveramp
  • Joe Keating, Analytics and Consumer Insights, Hill's Pet Nutrition
  • Dean McCormick, Global Industry Solutions Leader - Media, Entertainment & Advertising, Snowflake

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

12:20pm ET

Kickoff and Opening Remarks

Ethan Heftman, SVP of Agency Partnerships, Ampersand

12:30pm ET

Precision at Scale Keynote

Justin Rosen, SVP, Data and Insights, Ampersand

12:40pm ET

Changing the Game: Reaching High Value Audiences

Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health

Nora Wolfe, SVP Group Partner, UM Worldwide

Moderated by: Elise Perlmutter, Head of Client Partnerships, Ampersand

1:20pm ET

Audiences 2.0: What’s on the Horizon?

Lynn Hemans, VP Consumer Intelligence & Analytics, The Hershey Company

Laura McElhinney, EVP, Chief Data Officer, Horizon Media

Lauren Chaplin, SVP, National Investment Horizon Media

Megan Phelan, SVP, Head of Product, blu

Moderated by: Joe Grisafi, Head of Agency Partnerships, Ampersand

2:00pm ET

Changing Lanes: An Audience-First and Cross-Tier Approach

Steve St. Germain, Media Manager, Jeep, Stellantis

Moderated by: Jennifer Smith, Head of Automotive Partnerships, Ampersand

2:40pm ET

Data Collaboration:  Clean Rooms in the 2022 Upfront

Christine Grammier, Head of Solutions, Liveramp

Joe Keating, Analytics and Consumer Insights, Hill's Pet Nutrition

Dean McCormick, Global Industry Solutions Leader - Media, Entertainment & Advertising, Snowflake

Justin Rosen, SVP of Data and Insights, Ampersand

Moderated by: Davina Kent, SVP of Client Partnerships, Ampersand

3:20pm ET

The Upfront in a New Data Environment

Mike Fisher, Head of Advanced TV, Essence Global

Christy Borrowman, Digital Transformation & CX, Hill's Pet Nutrition

Moderated By: Tim Philbin, Head of Agency Strategy and Advanced TV Partnerships, Ampersand

4:00pm ET

The Total TV Makeover: Re-Evaluating Legacy TV Practices

David Spencer, Manager, Emerging Media and Partnerships, General Motors

Cara Lewis, Chief Investment Officer, dentsu international

Brad Stockton, SVP, US National Video Innovation, dentsu international

Sara Johnson, SVP, Group Director, Video Investment Carat

Moderated By: Stark Townend, Head of Agency Partnerships, Ampersand

4:40pm ET

Wrap

AGENDA

12:20pm ET

Kickoff and Opening Remarks

Ethan Heftman, SVP of Agency Partnerships, Ampersand

12:30pm ET

Precision at Scale Keynote

Justin Rosen, SVP, Data and Insights, Ampersand

12:40pm ET

Changing the Game: Reaching High Value Audiences

Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health

Nora Wolfe, SVP Group Partner, UM Worldwide

Moderated by: Elise Perlmutter, Head of Client Partnerships, Ampersand

1:20pm ET

Audiences 2.0: What’s on the Horizon?

Lynn Hemans, VP Consumer Intelligence & Analytics, The Hershey Company

Laura McElhinney, EVP, Chief Data Officer, Horizon Media

Lauren Chaplin, SVP, National Investment Horizon Media

Megan Phelan, SVP, Head of Product, blu

Moderated by: Joe Grisafi, Head of Agency Partnerships, Ampersand

2:00pm ET

Changing Lanes: An Audience-First and Cross-Tier Approach

Steve St. Germain, Media Manager, Jeep, Stellantis

Moderated by: Jennifer Smith, Head of Automotive Partnerships, Ampersand

2:40pm ET

Data Collaboration:  Clean Rooms in the 2022 Upfront

Christine Grammier, Head of Solutions, Liveramp

Joe Keating, Analytics and Consumer Insights, Hill's Pet Nutrition

Dean McCormick, Global Industry Solutions Leader - Media, Entertainment & Advertising, Snowflake

Justin Rosen, SVP of Data and Insights, Ampersand

Moderated by: Davina Kent, SVP of Client Partnerships, Ampersand

3:20pm ET

The Upfront in a New Data Environment

Mike Fisher, Head of Advanced TV, Essence Global

Christy Borrowman, Digital Transformation & CX, Hill's Pet Nutrition

Moderated By: Tim Philbin, Head of Agency Strategy and Advanced TV Partnerships, Ampersand

4:00pm ET

The Total TV Makeover: Re-Evaluating Legacy TV Practices

David Spencer, Manager, Emerging Media and Partnerships, General Motors

Cara Lewis, Chief Investment Officer, dentsu international

Brad Stockton, SVP, US National Video Innovation, dentsu international

Sara Johnson, SVP, Group Director, Video Investment Carat

Moderated By: Stark Townend, Head of Agency Partnerships, Ampersand

4:40pm ET

Wrap

SUB EVENTS

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