Winning in the (Ever) Changing Multiscreen Landscape

Presented by

April 25, 2022

Monday

,

April

25 -

,

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

12:20pm ET

Kickoff and Opening Remarks

Ethan Heftman, SVP of Agency Partnerships, Ampersand

12:30pm ET

Precision at Scale Keynote

Justin Rosen, SVP, Data and Insights, Ampersand

12:40pm ET

Changing the Game: Reaching High Value Audiences

Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health

Nora Wolfe, SVP Group Partner, UM Worldwide

Moderated by: Elise Perlmutter, Head of Client Partnerships, Ampersand

1:20pm ET

Audiences 2.0: What’s on the Horizon?

Lynn Hemans, VP Consumer Intelligence & Analytics, The Hershey Company

Laura McElhinney, EVP, Chief Data Officer, Horizon Media

Lauren Chaplin, SVP, National Investment Horizon Media

Megan Phelan, SVP, Head of Product, blu

Moderated by: Joe Grisafi, Head of Agency Partnerships, Ampersand

2:00pm ET

Changing Lanes: An Audience-First and Cross-Tier Approach

Steve St. Germain, Media Manager, Jeep, Stellantis

Moderated by: Jennifer Smith, Head of Automotive Partnerships, Ampersand

2:40pm ET

Data Collaboration: Clean Rooms in the 2022 Upfront

Christine Grammier, Head of Solutions, Liveramp

Joe Keating, Analytics and Consumer Insights, Hill's Pet Nutrition

Dean McCormick, Global Industry Solutions Leader - Media, Entertainment & Advertising, Snowflake

Justin Rosen, SVP of Data and Insights, Ampersand

Moderated by: Davina Kent, SVP of Client Partnerships, Ampersand

3:20pm ET

The Upfront in a New Data Environment

Mike Fisher, Head of Advanced TV, Essence Global

Christy Borrowman, Digital Transformation & CX, Hill's Pet Nutrition

Moderated By: Tim Philbin, Head of Agency Strategy and Advanced TV Partnerships, Ampersand

4:00pm ET

The Total TV Makeover: Re-Evaluating Legacy TV Practices

David Spencer, Manager, Emerging Media and Partnerships, General Motors

Cara Lewis, Chief Investment Officer, dentsu international

Brad Stockton, SVP, US National Video Innovation, dentsu international

Sara Johnson, SVP, Group Director, Video Investment Carat

Moderated By: Stark Townend, Head of Agency Partnerships, Ampersand

4:40pm ET

Wrap

AGENDA

12:20pm ET

Kickoff and Opening Remarks

Ethan Heftman, SVP of Agency Partnerships, Ampersand

12:30pm ET

Precision at Scale Keynote

Justin Rosen, SVP, Data and Insights, Ampersand

12:40pm ET

Changing the Game: Reaching High Value Audiences

Adam Benaroya, Director, Global Media Capabilities & Operations, Johnson & Johnson Consumer Health

Nora Wolfe, SVP Group Partner, UM Worldwide

Moderated by: Elise Perlmutter, Head of Client Partnerships, Ampersand

1:20pm ET

Audiences 2.0: What’s on the Horizon?

Lynn Hemans, VP Consumer Intelligence & Analytics, The Hershey Company

Laura McElhinney, EVP, Chief Data Officer, Horizon Media

Lauren Chaplin, SVP, National Investment Horizon Media

Megan Phelan, SVP, Head of Product, blu

Moderated by: Joe Grisafi, Head of Agency Partnerships, Ampersand

2:00pm ET

Changing Lanes: An Audience-First and Cross-Tier Approach

Steve St. Germain, Media Manager, Jeep, Stellantis

Moderated by: Jennifer Smith, Head of Automotive Partnerships, Ampersand

2:40pm ET

Data Collaboration: Clean Rooms in the 2022 Upfront

Christine Grammier, Head of Solutions, Liveramp

Joe Keating, Analytics and Consumer Insights, Hill's Pet Nutrition

Dean McCormick, Global Industry Solutions Leader - Media, Entertainment & Advertising, Snowflake

Justin Rosen, SVP of Data and Insights, Ampersand

Moderated by: Davina Kent, SVP of Client Partnerships, Ampersand

3:20pm ET

The Upfront in a New Data Environment

Mike Fisher, Head of Advanced TV, Essence Global

Christy Borrowman, Digital Transformation & CX, Hill's Pet Nutrition

Moderated By: Tim Philbin, Head of Agency Strategy and Advanced TV Partnerships, Ampersand

4:00pm ET

The Total TV Makeover: Re-Evaluating Legacy TV Practices

David Spencer, Manager, Emerging Media and Partnerships, General Motors

Cara Lewis, Chief Investment Officer, dentsu international

Brad Stockton, SVP, US National Video Innovation, dentsu international

Sara Johnson, SVP, Group Director, Video Investment Carat

Moderated By: Stark Townend, Head of Agency Partnerships, Ampersand

4:40pm ET

Wrap

SUB EVENTS

No items found.

SPEAKERS

Marquee SPONSORS

Venue

IBM Croissants & Conversations

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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REGISTER

To RSVP for in-person attendance.

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By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

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TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

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STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

Thank you! Your submission has been received!

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Winning in the (Ever) Changing Multiscreen Landscape

April 25, 2022

Monday

,

April

25

-

,

Featuring

AGENDA

12:20pm ET

Kickoff and Opening Remarks

12:30pm ET

Precision at Scale Keynote

12:40pm ET

Changing the Game: Reaching High Value Audiences

1:20pm ET

Audiences 2.0: What’s on the Horizon?

2:00pm ET

Changing Lanes: An Audience-First and Cross-Tier Approach

2:40pm ET

Data Collaboration: Clean Rooms in the 2022 Upfront

3:20pm ET

The Upfront in a New Data Environment

4:00pm ET

The Total TV Makeover: Re-Evaluating Legacy TV Practices

4:40pm ET

Wrap

AGENDA

12:20pm ET

Kickoff and Opening Remarks

12:30pm ET

Precision at Scale Keynote

12:40pm ET

Changing the Game: Reaching High Value Audiences

1:20pm ET

Audiences 2.0: What’s on the Horizon?

2:00pm ET

Changing Lanes: An Audience-First and Cross-Tier Approach

2:40pm ET

Data Collaboration: Clean Rooms in the 2022 Upfront

3:20pm ET

The Upfront in a New Data Environment

4:00pm ET

The Total TV Makeover: Re-Evaluating Legacy TV Practices

4:40pm ET

Wrap

SUB EVENTS

SPEAKERS

Ethan Heftman

Justin Rosen

Adam Benaroya

Elise Perlmutter

Lynn Hemans

Laura McElhinney

Lauren Chaplin

Joe Grisafi

Steve St. Germain

Jennifer Smith

David Spencer

Cara Lewis

Brad Stockton

Mike Fisher

Christy Borrowman

Tim Philbin

Nora Wolfe

Megan Phelan

Stark Townend

Sara Johnson

Christine Grammier

Joe Keating

Dean McCormick

Davina Kent

Marquee SPONSORS

SPONSORS

Venue

IBM Croissants & Conversations

REGISTER

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