Future of Marketing Innovation Summit, at The Star

Presented by

June 8, 2023

Thursday

,

June

8 -

Thursday

,

June

8

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:15 AM

Women in Marketing Leadership

Ginny Hundley, Senior Manager, Paid & Owned Media, Southwest Airlines

Sarah Johnston, Head of Global Digital Partnerships & Social Media, MoneyGram

Whitney Magnuson, Senior Director, Social Marketing, Northwestern Mutual

Katie Segall, Head of Product Marketing, Samsung Electronics America

Moderated by: Amelia Dieterich, Enterprise Sales Director, MNTN

10:00 AM

Climbing to New Heights: Marketing Lessons Learned from Hiking the Colorado Trail

John Starkweather, Associate Vice President Advertising, AT&T

10:30 AM

From Web3 to AI - What is Powering the Future of Marketing?

Ashley Travis, Sr. Director, Digital CX & Product Growth, KFC Global

Brooks Thomas, Chief Marketing Officer, Helm Boots

Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

Moderated by: Guilherme Cerqueira, CEO, Worthix

11:10 AM

Networking Break

‍

11:25 AM

Modernizing a Brand: The New Playbook for Cultural Relevancy

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Elyse Slayton, Director of Advertising, Pizza Hut

11:40 AM

Fireside Chat

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Elyse Slayton, Director of Advertising, Pizza Hut

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

12:15 PM

Fireside Chat

Dana Lawrence, Managing Director, Global Marketing, American Airlines

Moderated by: Duncan James, Chief Growth & Commercial Officer, Been There Done That

12:45 PM

Lunch

1:40 PM

DE&I and Cultural Fluency

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Oby Enyia, Director, Brand Marketing, Samsung Electronics America

Dana Lawrence, Managing Director, Global Marketing, American Airlines

Kelly Burke, Associate Director of Brand Marketing & Strategy, Avocados From Mexico

Moderated by: Jodi Chisarick, General Sales Manager, The E.W. Scripps Company

2:20 PM

Fireside Chat

Janet Lee, Chief Marketing Officer, Mobile Experience, Samsung Electronics America

2:50 PM

Connecting with Consumers through Brand Authenticity & Digital Innovation

Kellie Barnett, Head of Media, Samsung Electronics America

Stuart Beck, Chief Marketing Officer, Soylent

James Clarke, Sr. Director, Digital & Social, PepsiCo

Moderated by: JC Clarke, VP, Sales, Ogury

3:30 PM

Networking Break

3:45 PM

Fireside Chat: Taking it to Eleven

Marissa Jarratt, EVP, Chief Marketing and Sustainability Officer, 7-Eleven

Neha Nayyar, Senior Director, Loyalty, Personalization & Shopper Marketing, 7-Eleven

Moderated by: Abbey Karel, VP of Business Development, Convenience Retailing, Bounteous

4:20 PM

Emerging Platforms & Reaching the Next Generation of Fans

Rob Sender, Director of Brand & Marketing, Dallas Cowboys

Collier Hammons, Director of Growth Marketing, Removery

Jacs Wyatt, Head of Digital Marketing & Social Commerce, Samsung Electronics America

Erin McCarthy, Sr. Associate Social Director, PepsiCo

5:00 PM

Conversation over Cocktails with Molson Coors & Dallas Cowboys

Heather Killebrew, Field Marketing Director Central Region, Molson Coors

Nate Reilly, Senior Director, Corporate Partnership Strategy, Dallas Cowboys

AGENDA

9:15 AM

Women in Marketing Leadership

Ginny Hundley, Senior Manager, Paid & Owned Media, Southwest Airlines

Sarah Johnston, Head of Global Digital Partnerships & Social Media, MoneyGram

Whitney Magnuson, Senior Director, Social Marketing, Northwestern Mutual

Katie Segall, Head of Product Marketing, Samsung Electronics America

Moderated by: Amelia Dieterich, Enterprise Sales Director, MNTN

10:00 AM

Climbing to New Heights: Marketing Lessons Learned from Hiking the Colorado Trail

John Starkweather, Associate Vice President Advertising, AT&T

10:30 AM

From Web3 to AI - What is Powering the Future of Marketing?

Ashley Travis, Sr. Director, Digital CX & Product Growth, KFC Global

Brooks Thomas, Chief Marketing Officer, Helm Boots

Abhi Vyas, Marketing, Digital Personalization, Analytics, Verizon Wireless

Moderated by: Guilherme Cerqueira, CEO, Worthix

11:10 AM

Networking Break

‍

11:25 AM

Modernizing a Brand: The New Playbook for Cultural Relevancy

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Elyse Slayton, Director of Advertising, Pizza Hut

11:40 AM

Fireside Chat

Lindsay Morgan, Chief Marketing Officer, Pizza Hut

Elyse Slayton, Director of Advertising, Pizza Hut

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

12:15 PM

Fireside Chat

Dana Lawrence, Managing Director, Global Marketing, American Airlines

Moderated by: Duncan James, Chief Growth & Commercial Officer, Been There Done That

12:45 PM

Lunch

1:40 PM

DE&I and Cultural Fluency

Iris Diaz, Chief Marketing Officer, Dallas Mavericks

Oby Enyia, Director, Brand Marketing, Samsung Electronics America

Dana Lawrence, Managing Director, Global Marketing, American Airlines

Kelly Burke, Associate Director of Brand Marketing & Strategy, Avocados From Mexico

Moderated by: Jodi Chisarick, General Sales Manager, The E.W. Scripps Company

2:20 PM

Fireside Chat

Janet Lee, Chief Marketing Officer, Mobile Experience, Samsung Electronics America

2:50 PM

Connecting with Consumers through Brand Authenticity & Digital Innovation

Kellie Barnett, Head of Media, Samsung Electronics America

Stuart Beck, Chief Marketing Officer, Soylent

James Clarke, Sr. Director, Digital & Social, PepsiCo

Moderated by: JC Clarke, VP, Sales, Ogury

3:30 PM

Networking Break

3:45 PM

Fireside Chat: Taking it to Eleven

Marissa Jarratt, EVP, Chief Marketing and Sustainability Officer, 7-Eleven

Neha Nayyar, Senior Director, Loyalty, Personalization & Shopper Marketing, 7-Eleven

Moderated by: Abbey Karel, VP of Business Development, Convenience Retailing, Bounteous

4:20 PM

Emerging Platforms & Reaching the Next Generation of Fans

Rob Sender, Director of Brand & Marketing, Dallas Cowboys

Collier Hammons, Director of Growth Marketing, Removery

Jacs Wyatt, Head of Digital Marketing & Social Commerce, Samsung Electronics America

Erin McCarthy, Sr. Associate Social Director, PepsiCo

5:00 PM

Conversation over Cocktails with Molson Coors & Dallas Cowboys

Heather Killebrew, Field Marketing Director Central Region, Molson Coors

Nate Reilly, Senior Director, Corporate Partnership Strategy, Dallas Cowboys

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

Venue

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Address:

The Ford Center

9 Cowboys Way

Frisco, TX 75034

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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