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Harnessing Creativity to Drive Growth Summit Hosted by Molson Coors

Presented by
Presented by

August 9, 2023

Wednesday

,

August

9

-

Wednesday

,

August

9

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
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IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
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Featured Speakers:

  • Branden Apitz, Senior Media Buyer, Potawatomi Hotel & Casino
  • Benjamin Bring, Head of Industry, Adlook
  • Lori Cerwin, Sr. Director Brand Experience, Conagra Brands
  • Joan Colletta, Sr. Director Global Brand Marketing, McDonald's
  • Sofia Colucci, Chief Marketing Officer, Molson Coors
  • Mitchell Cooper, Brand Manager, Whirlpool Corporation
  • Zach Duenow, Global Director of Brand Building, Haleon
  • Gina Hardy, Chief Customer Officer, Drizly
  • Tariq Hassan, Chief Marketing & CXO, McDonald’s
  • Cameron Koslow, Vice President, Marketing, Empire Today
  • Julia Low, Head of Integrated Marketing Communications, Tropicana Brands Group
  • Emily Martinez, Senior Marketing Manager, Molson Coors
  • Meghan Means, Director of Shopper Marketing, Molson Coors
  • Liz Mella, Director of Marketing, Farmer's Fridge
  • Michelle Nagel, Senior Marketing Manager, Innovation, Miller Lite, Molson Coors
  • Ravi Patel, Director, Customer Portfolio Lead, PWC
  • David Picioski, Head of Global Brand Partnerships & Collaborations, Wilson Sporting Goods Co.
  • Jennifer Varela, Marketing Director, Reynolds Consumer Products
  • Erin Vitellaro, Senior Director, Media & Consumer Engagement, Molson Coors
  • Jess Vultaggio, Vice President, Brands & Creativity, Kraft Heinz

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast + Registration Opens

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Sofia Colucci, Chief Marketing Officer, Molson Coors

Justine Stauffer, Director of Marketing Transformation, Molson Coors

9:05 AM

Keynote

Sofia Colucci, Chief Marketing Officer, Molson Coors

9:15 AM

Fireside Chat

Sofia Colucci, Chief Marketing Officer, Molson Coors

Moderated by: Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

9:45 AM

Using the Left Brain to Fuel the Right Brain

Gina Hardy, Chief Customer Officer, Drizly

Moderated by: Vlad Strelsov, Regional Vice President, Kargo

10:15 AM

The Intersection of Creativity and Brands

Lori Cerwin, Sr. Director Brand Experience, Conagra Brands

Moderated by: Allie (Zikesch) Gibson, Vice President, Central Region Brand Partnerships, MediaLab

10:45 AM

Building a Culture of Creative Excellence & Effectiveness

Joan Colletta, Sr. Director Global Brand Marketing, McDonald's

Moderated by: Amy Barrett, Senior Director, Client Partners, The Trade Desk

11:15 AM

Industry Trends and Predictions

Benjamin Bring, Head of Industry, Adlook

Ravi Patel, Director, Customer Portfolio Lead, PWC

Moderated by: Chris Pagnucci, Sr Insights Manager, Molson Coors

11:45 AM

The Intersection of Media & Creativity

Branden Apitz, Senior Media Buyer, Potawatomi Hotel & Casino

Cameron Koslow, Vice President, Marketing, Empire Today

Moderated by: Michael Logterman, Senior Account Executive, Vevo

12:15 PM

Keynote

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

12:25 PM

Lunch

1:15 PM

Behind the Brand: Molson Coors

Emily Martinez, Senior Marketing Manager, Innovation, Molson Coors

Meghan Means, Director of Shopper Marketing, Molson Coors

Michelle Nagel, Senior Marketing Manager, Miller Lite, Molson Coors

Erin Vitellaro, Senior Director, Media & Consumer Engagement, Molson Coors

Moderated by: Maggie Parker, Director, CPG, Samsung Ads

1:45 PM

Unleashing Creativity: The Catalyst for Global Partnership Success

David Picioski, Head of Global Brand Partnerships & Collaborations, Wilson Sporting Goods Co.

Moderated by: Jonathan Riskin, VP, Revenue, ALLCITY Network

2:15 PM

Fireside Chat

Zach Duenow, Global Director of Brand Building, Haleon

Moderated by: Alex Otanez, CEO, Shockoe

2:45 PM

Neworking Break

3:15 PM

Fireside Chat

Jess Vultaggio, Vice President, Brands & Creativity, Kraft Heinz

Moderated by: Tom McGurn, Sr. Director, Brand Partnerships, OUTFRONT Media

3:45 PM

The Role of Brand Purpose in Creative

Mitchell Cooper, Brand Manager, Whirlpool Corporation

Julia Low, Head of Integrated Marketing Communications, Tropicana Brands Group

Liz Mella, Director of Marketing, Farmer's Fridge

Jennifer Varela, Marketing Director

Moderated by: Jamie McGarry, Vice President, Business Development, Quad

4:30 PM

Fireside Chat

Tariq Hassan, Chief Marketing & CXO, McDonald’s

Moderated by: Brian Stach, Regional Director, Enterprise Sales, Yelp

5:00 PM

Brand Innovators Cocktail Reception, Hosted at the Molson Coors Pub

AGENDA

8:00 AM

Breakfast + Registration Opens

9:00 AM

Opening Remarks

Brandon Gutman, Co-Founder & Co-CEO, Brand Innovators

Sofia Colucci, Chief Marketing Officer, Molson Coors

Justine Stauffer, Director of Marketing Transformation, Molson Coors

9:05 AM

Keynote

Sofia Colucci, Chief Marketing Officer, Molson Coors

9:15 AM

Fireside Chat

Sofia Colucci, Chief Marketing Officer, Molson Coors

Moderated by: Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

9:45 AM

Using the Left Brain to Fuel the Right Brain

Gina Hardy, Chief Customer Officer, Drizly

Moderated by: Vlad Strelsov, Regional Vice President, Kargo

10:15 AM

The Intersection of Creativity and Brands

Lori Cerwin, Sr. Director Brand Experience, Conagra Brands

Moderated by: Allie (Zikesch) Gibson, Vice President, Central Region Brand Partnerships, MediaLab

10:45 AM

Building a Culture of Creative Excellence & Effectiveness

Joan Colletta, Sr. Director Global Brand Marketing, McDonald's

Moderated by: Amy Barrett, Senior Director, Client Partners, The Trade Desk

11:15 AM

Industry Trends and Predictions

Benjamin Bring, Head of Industry, Adlook

Ravi Patel, Director, Customer Portfolio Lead, PWC

Moderated by: Chris Pagnucci, Sr Insights Manager, Molson Coors

11:45 AM

The Intersection of Media & Creativity

Branden Apitz, Senior Media Buyer, Potawatomi Hotel & Casino

Cameron Koslow, Vice President, Marketing, Empire Today

Moderated by: Michael Logterman, Senior Account Executive, Vevo

12:15 PM

Keynote

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

12:25 PM

Lunch

1:15 PM

Behind the Brand: Molson Coors

Emily Martinez, Senior Marketing Manager, Innovation, Molson Coors

Meghan Means, Director of Shopper Marketing, Molson Coors

Michelle Nagel, Senior Marketing Manager, Miller Lite, Molson Coors

Erin Vitellaro, Senior Director, Media & Consumer Engagement, Molson Coors

Moderated by: Maggie Parker, Director, CPG, Samsung Ads

1:45 PM

Unleashing Creativity: The Catalyst for Global Partnership Success

David Picioski, Head of Global Brand Partnerships & Collaborations, Wilson Sporting Goods Co.

Moderated by: Jonathan Riskin, VP, Revenue, ALLCITY Network

2:15 PM

Fireside Chat

Zach Duenow, Global Director of Brand Building, Haleon

Moderated by: Alex Otanez, CEO, Shockoe

2:45 PM

Neworking Break

3:15 PM

Fireside Chat

Jess Vultaggio, Vice President, Brands & Creativity, Kraft Heinz

Moderated by: Tom McGurn, Sr. Director, Brand Partnerships, OUTFRONT Media

3:45 PM

The Role of Brand Purpose in Creative

Mitchell Cooper, Brand Manager, Whirlpool Corporation

Julia Low, Head of Integrated Marketing Communications, Tropicana Brands Group

Liz Mella, Director of Marketing, Farmer's Fridge

Jennifer Varela, Marketing Director

Moderated by: Jamie McGarry, Vice President, Business Development, Quad

4:30 PM

Fireside Chat

Tariq Hassan, Chief Marketing & CXO, McDonald’s

Moderated by: Brian Stach, Regional Director, Enterprise Sales, Yelp

5:00 PM

Brand Innovators Cocktail Reception, Hosted at the Molson Coors Pub

SUB EVENTS

No items found.

SPEAKERS

Sofia Colucci

Chief Marketing Officer, Molson Coors

Meghan Means

Director of Shopper Marketing, Molson Coors

Michelle Nagel

Senior Marketing Manager, Miller Lite, Molson Coors

Emily Martinez

Senior Marketing Manager, Innovation, Molson Coors

Erin Vitellaro

Senior Director, Media & Consumer Engagement, Molson Coors

Jennifer Varela

Marketing Director

Liz Mella

Director of Marketing, Farmer's Fridge

Branden Apitz

Senior Media Buyer, Potawatomi Hotel & Casino

Julia Low

Head of Integrated Marketing & Creative Excellence, Tropicana Brands Group

Jess Vultaggio

Vice President, Brands & Creativity, Kraft Heinz

Justine Stauffer

Director of Marketing Transformation, Molson Coors

David Picioski

Head of Global Brand Partnerships and Collaborations, Wilson Sporting Goods Co.

Lori Cerwin

Sr. Director Brand Experience, Conagra Brands

Zach Duenow

Global Director of Brand Building, Haleon

Gina Hardy

Chief Customer Officer, Drizly

Benjamin Bring

Head of Industry, Adlook

Ravi Patel

Director, Customer Portfolio Lead, PWC

Cameron Koslow

Vice President, Marketing, Empire Today

Julien Bousquet

Head of Food & Beverage, Business Marketing, Snapchat

Maggie Parker

Director, CPG, Samsung Ads

Amy Barrett

Senior Director, Client Partners, The Trade Desk

Jamie McGarry

Vice President, Business Development, Quad

Allie (Zikesch) Gibson

Vice President, Central Region Brand Partnerships, MediaLab

Chris Pagnucci

Sr. Insights Manager, Molson Coors

Jonathan Riskin

VP, Revenue, ALLCITY Network

Alex Otanez

Chief Executive Officer, Shockoe

Tom McGurn

Sr. Director, Brand Partnerships, OUTFRONT Media

Tariq Hassan

Chief Marketing & CXO, McDonald's

Vlad Strelsov

Regional Vice President, Kargo

Joan Colletta

Senior Director, Global Brand Marketing, McDonald's

Michael Logterman

Senior Account Executive, Vevo

Brian Stach

Regional Director, Enterprise Sales, Yelp

Marquee SPONSORS

SPONSORS

Venue

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250 S Wacker Dr

Chicago, IL 60606

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More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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