Future of Marketing & Innovation for CPG Brands Summit, Hosted by Snap

Presented by

October 5, 2023

Thursday

,

October

5 -

Thursday

,

October

5

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:30 AM

Breakfast and Coffee

9:15 AM

Opening Remarks

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

9:30 AM

The State of CPG Marketing with McCormick

Valda Coryat, VP - North America Marketing, Condiments & Sauces, McCormick

Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street

10:00 AM

The Role of Community in Building a Legacy, Mission-Driven Brand

Laura Tedesco, Chief Strategy & Marketing Officer, The Honey Pot Company

Moderated by: Thomas Donohue, NA Strategy Director, BeenThereDoneThat

10:30 AM

Networking Break

10:50 AM

Invigorating Heritage Brands: Championing Consumers of Tomorrow Through Relevancy, Creativity & Personalization

Kristen Colonna, Vice President, Marketing Accelerator, Pernod Ricard

Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

11:20 AM

Fireside Chat

Jenny Zirinsky, Global SVP, Marketing, Communications, & Media Transformation, Colgate Palmolive

11:50 AM

Going Behind the Scenes with Beam Suntory

Inga Shoberg, Director, Head of Global Social, Beam Suntory

Moderated by: Sam Goodman, Sales Manager, Growth and Mid-Market - Head of US Consumer Goods and Experiences, Snap

12:20 PM

Lunch

1:30 PM

Behind the Brand: Church & Dwight

Caitlin Dodd, Brand Management Director, Personal Care Brands, Church & Dwight

Moderated by: Jenn Gioffre, EVP, Client Leadership, The Mars Agency

2:00 PM

Tools & Technologies for Growth: Embracing Data-Driven Strategies to Effectively Connect with Consumers

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

Moderated by: Jerry Pittman, Senior Director of Commercial Sales, Innovid

2:30 PM

Strategies for Staying Relevant in a Rapidly Changing Market

Susan Burris, Marketing Director, Premium Chocolate Innovation, Ferrero

3:00 PM

Networking Break

3:15 PM

Elevating Your Brand & Marketing with a Challenger Mindset

Sally Barton, Marketing Excellence lead - US, Mondelēz International

Ben Soffer, Founder and CEO, Spritz Society

Ian Wishingrad, Co-Founder & CMO, Three Wishes Foods, Inc.

Margaret Wishingrad, Chief Executive Officer, Three Wishes Foods, Inc.

3:45 PM

The Power of Partnerships with General Mills

Melissa Wildermuth, Global Creative Director, General Mills

Moderated by: David Sommer, Head of US Verticals, Snap

4:15 PM

2024 Outlook: Modern Marketing for CPG Brands

Aron Kressner, Executive Director, Marketing, CVS Health

Lisa Macaulay, Director, Global Data Driven Marketing, Kenvue

Neha Minj, Marketing & Operations Director, Baby, Hand Hygiene & Bath, Unilever

Brett Richardson, Senior Media Manager, Chobani

5:00 PM

Happy Hour in the Snapchat Penthouse

AGENDA

8:30 AM

Breakfast and Coffee

9:15 AM

Opening Remarks

Julien Bousquet, Head of Business Marketing - Food and Beverage, Snap

9:30 AM

The State of CPG Marketing with McCormick

Valda Coryat, VP - North America Marketing, Condiments & Sauces, McCormick

Moderated by: Jill Herb, VP of Client Growth & Strategy, Circus Street

10:00 AM

The Role of Community in Building a Legacy, Mission-Driven Brand

Laura Tedesco, Chief Strategy & Marketing Officer, The Honey Pot Company

Moderated by: Thomas Donohue, NA Strategy Director, BeenThereDoneThat

10:30 AM

Networking Break

10:50 AM

Invigorating Heritage Brands: Championing Consumers of Tomorrow Through Relevancy, Creativity & Personalization

Kristen Colonna, Vice President, Marketing Accelerator, Pernod Ricard

Moderated by: Jason Poinsette, US Head, Food & Beverage (CPG), Snap

11:20 AM

Fireside Chat

Jenny Zirinsky, Global SVP, Marketing, Communications, & Media Transformation, Colgate Palmolive

11:50 AM

Going Behind the Scenes with Beam Suntory

Inga Shoberg, Director, Head of Global Social, Beam Suntory

Moderated by: Sam Goodman, Sales Manager, Growth and Mid-Market - Head of US Consumer Goods and Experiences, Snap

12:20 PM

Lunch

1:30 PM

Behind the Brand: Church & Dwight

Caitlin Dodd, Brand Management Director, Personal Care Brands, Church & Dwight

Moderated by: Jenn Gioffre, EVP, Client Leadership, The Mars Agency

2:00 PM

Tools & Technologies for Growth: Embracing Data-Driven Strategies to Effectively Connect with Consumers

Michael Lampert, Global Director, Marketing Data Strategy and Consumer Engagement Lead, Mondelēz International

Moderated by: Jerry Pittman, Senior Director of Commercial Sales, Innovid

2:30 PM

Strategies for Staying Relevant in a Rapidly Changing Market

Susan Burris, Marketing Director, Premium Chocolate Innovation, Ferrero

3:00 PM

Networking Break

3:15 PM

Elevating Your Brand & Marketing with a Challenger Mindset

Sally Barton, Marketing Excellence lead - US, Mondelēz International

Ben Soffer, Founder and CEO, Spritz Society

Ian Wishingrad, Co-Founder & CMO, Three Wishes Foods, Inc.

Margaret Wishingrad, Chief Executive Officer, Three Wishes Foods, Inc.

3:45 PM

The Power of Partnerships with General Mills

Melissa Wildermuth, Global Creative Director, General Mills

Moderated by: David Sommer, Head of US Verticals, Snap

4:15 PM

2024 Outlook: Modern Marketing for CPG Brands

Aron Kressner, Executive Director, Marketing, CVS Health

Lisa Macaulay, Director, Global Data Driven Marketing, Kenvue

Neha Minj, Marketing & Operations Director, Baby, Hand Hygiene & Bath, Unilever

Brett Richardson, Senior Media Manager, Chobani

5:00 PM

Happy Hour in the Snapchat Penthouse

SUB EVENTS

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, including The Trade Desk and IBM Watson Advertising, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

I would like to RSVP for in-person attendance.
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Proof of vaccination required upon entry.I would like to RSVP for virtual attendance.
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IBM may use my contact data to keep me informed of products, services and offerings:

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Braze may use my contact data to keep me informed of products, services and offerings:

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.

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In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.

By completing this form you will be registered for all three days.

NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

FIRST NAME*

LAST NAME*

TITLE*

TITLE EQUIVALENT*

EMAIL ADDRESS*

PHONE NUMBER*

COMPANY*

CITY*

STATE/PROVINCE/REGION*

IBM may use my contact data to keep me informed of products, services and offerings:

by E-mailby telephone

Braze may use my contact data to keep me informed of products, services and offerings:

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By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.