Future of Gaming & Esports

Presented by
Presented by

June 15, 2021

Tuesday

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June

15

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Featured Speakers:

  • Brian Lancey, Vice President, Global Sponsorships & Consumer Marketing, MasterCard
  • David Tinson, Chief Marketing Officer, Electronic Arts (EA)
  • Joe Barnes, Director, Bud Light Sports Marketing & Head of ESports & Gaming, Anheuser-Busch InBev
  • Kristin Connelly, Vice President, Global Brand Marketing, Activision Blizzard Esports
  • Sarah Brewer, Strategy & Insights Manager, Brand Content & Alliances, Ford Motor Company
  • Scott Robinson, Senior Manager, Brand Marketing, Chipotle Mexican Grill


Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

11:30am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovao

11:35am ET

Fireside Chat

David Tinson, Chief Marketing Officer, Electronic Arts (EA)

Moderated By: Luke Kallis, Vice President of Advertiser Solutions, Snap

12:05pm ET

Fireside Chat

Joe Barnes, Director, Bud Light Sports Marketing & Head of ESports & Gaming, Anheuser-Busch InBev

Moderated By: Nick Barrionuevo, Gaming Sales Partnerships, Industry Lead, Samsung Ads

12:45pm ET

Fireside Chat

Sarah Brewer, Strategy & Insights Manager, Brand Content & Alliances, Ford Motor Company

Moderated By: Drew Berkowitz, Senior Vice President, Brand Partnerships, StreamElements

1:25pm ET

Fireside Chat

Brian Lancey, Vice President, Global Sponsorships & Consumer Marketing, MasterCard

Moderated By: Matt Merkin, Head of Industry, Financial Services & Travel, Vox Media

2:05pm ET

Fireside Chat

Scott Robinson, Senior Manager, Brand Marketing, Chipotle Mexican Grill

Moderated By: Sean Horvath, Chief Revenue Officer, StreamElements

2:45pm ET

Future of Gaming: Diversity & Inclusivity

Christina Grushikin, Vice President, Brand Partnerships, StreamElements

2:55pm ET

Fireside Chat

Kristin Connelly, Vice President, Global Brand Marketing, Activision Blizzard Esports

Moderated By: Michael Silberberg, Vice President, Global Agency Partnerships, Admix

3:25pm ET

Panel

Adam Abbruzzese, Program Director, AKQA

Andrea Frederick, Account Director, AKQA

Martin Westberg, Associate Creative Director, AKQA

Moderated By: Drew Berkowitz, Senior Vice President, Brand Partnerships, StreamElements

4:10pm ET

The Gaming Evolution: How Samsung Ads Helps Brands Connect with Gamers

The video game industry is worth $60.4B in the US— and Samsung Ads is playing to win.

For example, the average active daily gamers on Samsung’s Smart TV Platform were up +71% in January 2021 vs. January 2020. Gamers are also spending +16% more time gaming on our platform over the past year.

During the session Samsung Ads’ will kick off with a fireside chat with Grace Dolan Vice President of Integrated Marketing, Home Entertainment, Samsung Electronics to discuss Samsung’s evolution in the gaming sector, followed by an overview of our latest gaming research, and concluding with a panel discussion with Mike Lucero, Director of Gaming Product Management, Samsung Electronics, Nick Barrionuevo, Gaming Sales Partnerships, Industry Lead, Samsung Ads, and Michael Bernardoni, Global Business Lead, OMD, to discuss macro gaming trends and how Samsung Ads is helping top brands connect with this coveted audience.

Nick Barrionuevo, Gaming Sales Partnerships, Industry Lead, Samsung Ads

Michael Bernardoni, Global Business Lead, OMD

Grace Dolan, Vice President of Integrated Marketing, Home Entertainment, Samsung Electronics

Mike Lucero, Director of Gaming Product Management, Samsung Electronics

Moderated By: Deb Stambaugh, Head of Strategic Marketing Americas, Samsung Ads

5:00pm ET

Wrap-Up

AGENDA

11:30am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovao

11:35am ET

Fireside Chat

David Tinson, Chief Marketing Officer, Electronic Arts (EA)

Moderated By: Luke Kallis, Vice President of Advertiser Solutions, Snap

12:05pm ET

Fireside Chat

Joe Barnes, Director, Bud Light Sports Marketing & Head of ESports & Gaming, Anheuser-Busch InBev

Moderated By: Nick Barrionuevo, Gaming Sales Partnerships, Industry Lead, Samsung Ads

12:45pm ET

Fireside Chat

Sarah Brewer, Strategy & Insights Manager, Brand Content & Alliances, Ford Motor Company

Moderated By: Drew Berkowitz, Senior Vice President, Brand Partnerships, StreamElements

1:25pm ET

Fireside Chat

Brian Lancey, Vice President, Global Sponsorships & Consumer Marketing, MasterCard

Moderated By: Matt Merkin, Head of Industry, Financial Services & Travel, Vox Media

2:05pm ET

Fireside Chat

Scott Robinson, Senior Manager, Brand Marketing, Chipotle Mexican Grill

Moderated By: Sean Horvath, Chief Revenue Officer, StreamElements

2:45pm ET

Future of Gaming: Diversity & Inclusivity

Christina Grushikin, Vice President, Brand Partnerships, StreamElements

2:55pm ET

Fireside Chat

Kristin Connelly, Vice President, Global Brand Marketing, Activision Blizzard Esports

Moderated By: Michael Silberberg, Vice President, Global Agency Partnerships, Admix

3:25pm ET

Panel

Adam Abbruzzese, Program Director, AKQA

Andrea Frederick, Account Director, AKQA

Martin Westberg, Associate Creative Director, AKQA

Moderated By: Drew Berkowitz, Senior Vice President, Brand Partnerships, StreamElements

4:10pm ET

The Gaming Evolution: How Samsung Ads Helps Brands Connect with Gamers

The video game industry is worth $60.4B in the US— and Samsung Ads is playing to win.

For example, the average active daily gamers on Samsung’s Smart TV Platform were up +71% in January 2021 vs. January 2020. Gamers are also spending +16% more time gaming on our platform over the past year.

During the session Samsung Ads’ will kick off with a fireside chat with Grace Dolan Vice President of Integrated Marketing, Home Entertainment, Samsung Electronics to discuss Samsung’s evolution in the gaming sector, followed by an overview of our latest gaming research, and concluding with a panel discussion with Mike Lucero, Director of Gaming Product Management, Samsung Electronics, Nick Barrionuevo, Gaming Sales Partnerships, Industry Lead, Samsung Ads, and Michael Bernardoni, Global Business Lead, OMD, to discuss macro gaming trends and how Samsung Ads is helping top brands connect with this coveted audience.

Nick Barrionuevo, Gaming Sales Partnerships, Industry Lead, Samsung Ads

Michael Bernardoni, Global Business Lead, OMD

Grace Dolan, Vice President of Integrated Marketing, Home Entertainment, Samsung Electronics

Mike Lucero, Director of Gaming Product Management, Samsung Electronics

Moderated By: Deb Stambaugh, Head of Strategic Marketing Americas, Samsung Ads

5:00pm ET

Wrap-Up

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