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Future of CPG Marketing

Presented by
Presented by

November 2, 2021

Tuesday

,

November

2

-

,

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
REGISTERREGISTER
Register for Day 1Register for Day 2Register for Day 3Register for Day 4
Register
0
0
0

Featured Speakers:

  • Cory Sexson, Marketing Director, Juice+ Innovation, PepsiCo
  • Jordan Narducci, Director, Global Direct to Consumer eCommerce, Kellogg Company
  • Lauren Flanigan, Senior Brand Manager, OREO, Mondelēz International
  • Marion Campbell, Senior Brand Manager, OREO, Mondelēz International
  • Sofia Colucci, Global Vice President - Miller Family of Brands & Economy Portfolio, Molson Coors
  • Amy D'Souza Senior Director, Media & Digital Marketing, Constellation Brands

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

‍

11:50am ET

What Marketing to Your Audience Looks Like in this Moment

This session will directly address the need and demand that brands have to have a direct connection with their shoppers. We will examine both the obstacles and the opportunities to do that in this current environment. After over a year of massive life disruptions, people want to head out again to eat, shop, and gather. Certainly, that creates new opportunities for brands to make and re-establish genuine connect with their audiences, but what are the rules of engagement in this post-pandemic era? What will grab attention and convert potential buyers as they engage the world once again? Meggie will provide a glimpse into the anxiety, resilience, and hope people have built up over the last year and reflect on what that means for brands seek to engage and convert shoppers. Expect to walk away with insights for you to fuel your brand activation, including how consumer optimism affects messaging, what the implications are for the in-store experience, the role of deals and special offers and anticipated trends in consumer expectations.

Meggie Giancola, Head of CPG & NCH Sales & Strategy, Vericast

12:00pm ET

Fireside Chat

Lauren Flanigan, Senior Brand Manager, OREO, Mondelēz International

Marion Campbell, Senior Brand Manager, OREO, Mondelēz International

Moderated by: Amy Nohl, Director, CPG, Vericast

12:40pm ET

Fireside Chat

Cory Sexson, Marketing Director, Juice+ Innovation, PepsiCo

Moderated by: Rachel O’Hara – Partner Lead, CPG – Vericast

‍

1:20pm ET

Fireside Chat

Jordan Narducci, Director, Global Direct to Consumer eCommerce, Kellogg Company

Moderated by: Casey Bergseth, VP, CPG, Vericast

2:00pm ET

Fireside Chat

Sofia Colucci, Global Vice President - Miller Family of Brands & Economy Portfolio, Molson Coors

Moderated by: Kevin Leary, Executive Director, CPG, Vericast

2:40pm ET

Fireside Chat

Amy D'Souza, Senior Director, Media & Digital Marketing, Constellation Brands

Moderated by: Laura Lembeck, VP, CPG, Vericast

3:20pm ET

Closing Remarks

Meggie Giancola, Head of CPG & NCH Sales & Strategy, Vericast

3:25pm ET

Wrap

‍

‍

‍

AGENDA

‍

11:50am ET

What Marketing to Your Audience Looks Like in this Moment

This session will directly address the need and demand that brands have to have a direct connection with their shoppers. We will examine both the obstacles and the opportunities to do that in this current environment. After over a year of massive life disruptions, people want to head out again to eat, shop, and gather. Certainly, that creates new opportunities for brands to make and re-establish genuine connect with their audiences, but what are the rules of engagement in this post-pandemic era? What will grab attention and convert potential buyers as they engage the world once again? Meggie will provide a glimpse into the anxiety, resilience, and hope people have built up over the last year and reflect on what that means for brands seek to engage and convert shoppers. Expect to walk away with insights for you to fuel your brand activation, including how consumer optimism affects messaging, what the implications are for the in-store experience, the role of deals and special offers and anticipated trends in consumer expectations.

Meggie Giancola, Head of CPG & NCH Sales & Strategy, Vericast

12:00pm ET

Fireside Chat

Lauren Flanigan, Senior Brand Manager, OREO, Mondelēz International

Marion Campbell, Senior Brand Manager, OREO, Mondelēz International

Moderated by: Amy Nohl, Director, CPG, Vericast

12:40pm ET

Fireside Chat

Cory Sexson, Marketing Director, Juice+ Innovation, PepsiCo

Moderated by: Rachel O’Hara – Partner Lead, CPG – Vericast

‍

1:20pm ET

Fireside Chat

Jordan Narducci, Director, Global Direct to Consumer eCommerce, Kellogg Company

Moderated by: Casey Bergseth, VP, CPG, Vericast

2:00pm ET

Fireside Chat

Sofia Colucci, Global Vice President - Miller Family of Brands & Economy Portfolio, Molson Coors

Moderated by: Kevin Leary, Executive Director, CPG, Vericast

2:40pm ET

Fireside Chat

Amy D'Souza, Senior Director, Media & Digital Marketing, Constellation Brands

Moderated by: Laura Lembeck, VP, CPG, Vericast

3:20pm ET

Closing Remarks

Meggie Giancola, Head of CPG & NCH Sales & Strategy, Vericast

3:25pm ET

Wrap

‍

‍

‍

SUB EVENTS

No items found.

SPEAKERS

Cory Sexson

Marketing Director, Juice+ Innovation, PepsiCo

Jordan Narducci

Director, Global Direct to Consumer eCommerce, Kellogg Company

Meggie Giancola

Head of CPG Strategy, Vericast

Lauren Flanigan

Director of Partnerships, Portfolio and Platforms, Mondelēz International

Marion Campbell

Senior Brand Manager, OREO, Mondelēz International

Kevin Leary

Executive Director, CPG, Vericast

Amy Nohl

Director, CPG, Vericast

Laura Lembeck

VP, CPG, Vericast

Amy D'Souza

Senior Director, Media & Digital Marketing, Constellation Brands

Casey Bergseth

Executive Director, CPG, Vericast

Rachel O'Hara

Partner Lead, CPG – Vericast

Marquee SPONSORS

SPONSORS

Venue

IBM Croissants & Conversations

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!
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More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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