8:00am
Breakfast & Registration
8:45am
Welcome
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators
Host:
9:00am
Brand Building & Digital Transformation
This discussion will look at what it takes to build a 21 Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and the right talent and org structure.
9:35am
Keynote
9:55am
Fireside Chat
10:15am
POV
10:30am
Networking Break
10:50am
Loyalty & Experience in a Consumer Centric Environment
True brand loyalty is hard to come by these days in the face of fickle consumer behaviors and a never ending stream of upstart competitors. This panel will explore what brand loyalty entails and how to recapture it by taking advantage of every consumer touch point.
11:25am
Fireside Chat
11:45am
POV
12:00pm
Lunch
1:00pm
Fireside Chat
1:20pm
Digital Marketing 2020 Outlook: Trends, Tactics, & Tools
The latest advances in advertising technology and digital media have changed the way brands interact with consumers. Through the immense amount of data now available to marketers, and new platforms and devices available to consumers, the paradigm of how brands build 1:1 relationships with their consumers has changed forever. This discussion will look at what it takes to build a 21st Century Brand for the modern consumer, and how marketing leadership can orchestrate the digital transformation of their brands by leveraging emerging technologies, new digital toolsets, and more.
1:55pm
Keynote
2:15pm
Fireside Chat
2:35pm
Life at the Intersection of Content and Commerce
The intersection of digital content and commerce is reshaping the marketing industry globally. Until recently content and commerce existed in separate silos, creating disjointed customer experiences. The swift increase of mobile technology, along with the implementation of user-generated content into creative marketing campaigns has changed the game completely. Today, leading brands from a variety of industries are using compelling content to drive commerce online and people into stores. They are creating seamless, relevant experiences that not only inspire consumers, but also delight them enough to take action.
3:10pm
ItÂ’s a wrap!
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