Evolution of Retail Live in New York

Presented by
Presented by

August 23, 2022

Tuesday

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August

23

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Featured Speakers:

  • Ben Kaufman, Chief Executive Officer, CAMP
  • Julie Roehm, Chief Marketing Officer, Party City
  • Doug Zarkin, Chief Marketing Officer, Pearle Vision
  • Dana Miller, Head of Marketing, Yes To
  • Jessamyn Block, Senior Director Marketing, Oakley
  • Lisa Chudnofsky, Vice President Brand, Content & Creative, The Vitamin Shoppe
  • Ashley Hopkins, Head of Brand Strategy & Product Marketing, Wayfair
  • Nick James, Senior Director, Consumer Experience, Blue Buffalo Co.
  • Nicole Sander, SVP Growth and Partnerships, CAMP
  • Chris Epple, Vice President of Marketing; North America; Consumer, Pro and Car Audio, Harman International
  • Jill Thomas, Chief Marketing Officer, PGA Tour Superstore
  • Amanda Raposo, Chief Experience Officer, CAMP
  • Ali (Farsun) Dembishack, Senior Shopper, Marketing Manager, Stonyfield
  • Sara Resnick Vice President, Enterprise SEO & Partnerships 1-800-FLOWERS.COM, Inc.
  • Margaret Safford, Retail and Consumer Product Advisor 
  • Kirk Larsen, Chief Creative Officer, CAMP
  • Whitney Cooper, Senior Director, Omnichannel Transformation, Walmart Connect

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Registration & Breakfast

9:00 AM

Opening Remarks

Emcee: Mike Jackson, Director of Global Field Marketing, ACI Worldwide

9:15 AM

Keynote

Ben Kaufman, Chief Executive Officer, CAMP

9:45 AM

How PGA TOUR Superstore Continues to Thrive in Challenging Times

Jill Thomas, Chief Marketing Officer, PGA Tour Superstore

Brian Shepherd, Managed Sales Director, GroundTruth

10:15 AM

Party On!: Celebration Category insights

Julie Roehm, Chief Marketing Officer, Party City

Moderated by: Toby McKenna, SVP of Sales, Basis Technologies

10:45 AM

Brand Building Through Thinking Human

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Moderated by: John Sherry, e-Commerce Executive, ACI Worldwide

11:15 AM

Networking Break

11:30 AM

Fireside Chat

Dana Miller, Head of Marketing, Yes To

Moderated by: Neal Geschwind, Senior Account Executive, Ometria

12:00 PM

The Evolution of Retail with Oakley: Getting Ahead of the Game

Jessamyn Block, Senior Director Marketing, Oakley

Moderated by: Katie Castillo-Wilson, Founder & CEO, TapOnIt

12:30 PM

Lunch

1:00 PM

Get Your Craft On with CAMP

Amanda Raposo, Chief Experience Officer, CAMP

1:30 PM

Strengthening Your Brand from the Inside Out

Lisa Chudnofsky, Vice President Brand, Content & Creative, The Vitamin Shoppe

Moderated by: Mae Karwowski, CEO/Founder, Obviously

2:00 PM

Retail in a Gen Z World

Chris Epple, Vice President of Marketing; North America; Consumer, Pro and Car Audio, Harman International

Moderated by: Caleb Light-Wills, Chief Creative Officer, Tongal

2:30 PM

Women in Marketing Leadership Panel

Dana Miller, Head of Marketing, Yes To

Ashley Hopkins, Head of Brand Strategy & Product Marketing, Wayfair

Julie Roehm, Chief Marketing Officer, Party City

Jill Thomas, Chief Marketing Officer, PGA Tour Superstore

Moderated by: Katie Hardin, Head of Customer Success, ACI Worldwide

3:00 PM

Digital Transformation to Build 1:1 Relationships with Pet Parents

Nick James, Senior Director, Consumer Experience, Blue Buffalo Co.

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

3:30 PM

Networking Break

3:45 PM

The Future of Shopper Marketing Panel

Ali (Farsun) Dembishack, Senior Shopper, Marketing Manager, Stonyfield

Sara Resnick, Vice President, Enterprise SEO & Partnerships, 1-800-FLOWERS.COM, Inc.

Margaret Safford, Retail and Consumer Product Advisor 

Whitney Cooper, Senior Director, Omnichannel Transformation, Walmart Connect

Moderated by: Adam Gottsch, Regional Vice President, Shopkick

4:15 PM

Behind the Brand @ CAMP

Nicole Sander, SVP Growth and Partnerships, CAMP

Kirk Larsen, Chief Creative Officer, CAMP

5:00 PM

Wrap

AGENDA

8:00 AM

Registration & Breakfast

9:00 AM

Opening Remarks

Emcee: Mike Jackson, Director of Global Field Marketing, ACI Worldwide

9:15 AM

Keynote

Ben Kaufman, Chief Executive Officer, CAMP

9:45 AM

How PGA TOUR Superstore Continues to Thrive in Challenging Times

Jill Thomas, Chief Marketing Officer, PGA Tour Superstore

Brian Shepherd, Managed Sales Director, GroundTruth

10:15 AM

Party On!: Celebration Category insights

Julie Roehm, Chief Marketing Officer, Party City

Moderated by: Toby McKenna, SVP of Sales, Basis Technologies

10:45 AM

Brand Building Through Thinking Human

Doug Zarkin, Chief Marketing Officer, Pearle Vision

Moderated by: John Sherry, e-Commerce Executive, ACI Worldwide

11:15 AM

Networking Break

11:30 AM

Fireside Chat

Dana Miller, Head of Marketing, Yes To

Moderated by: Neal Geschwind, Senior Account Executive, Ometria

12:00 PM

The Evolution of Retail with Oakley: Getting Ahead of the Game

Jessamyn Block, Senior Director Marketing, Oakley

Moderated by: Katie Castillo-Wilson, Founder & CEO, TapOnIt

12:30 PM

Lunch

1:00 PM

Get Your Craft On with CAMP

Amanda Raposo, Chief Experience Officer, CAMP

1:30 PM

Strengthening Your Brand from the Inside Out

Lisa Chudnofsky, Vice President Brand, Content & Creative, The Vitamin Shoppe

Moderated by: Mae Karwowski, CEO/Founder, Obviously

2:00 PM

Retail in a Gen Z World

Chris Epple, Vice President of Marketing; North America; Consumer, Pro and Car Audio, Harman International

Moderated by: Caleb Light-Wills, Chief Creative Officer, Tongal

2:30 PM

Women in Marketing Leadership Panel

Dana Miller, Head of Marketing, Yes To

Ashley Hopkins, Head of Brand Strategy & Product Marketing, Wayfair

Julie Roehm, Chief Marketing Officer, Party City

Jill Thomas, Chief Marketing Officer, PGA Tour Superstore

Moderated by: Katie Hardin, Head of Customer Success, ACI Worldwide

3:00 PM

Digital Transformation to Build 1:1 Relationships with Pet Parents

Nick James, Senior Director, Consumer Experience, Blue Buffalo Co.

Moderated by: Lance Wolder, Head of Client Strategy & Marketing, PadSquad

3:30 PM

Networking Break

3:45 PM

The Future of Shopper Marketing Panel

Ali (Farsun) Dembishack, Senior Shopper, Marketing Manager, Stonyfield

Sara Resnick, Vice President, Enterprise SEO & Partnerships, 1-800-FLOWERS.COM, Inc.

Margaret Safford, Retail and Consumer Product Advisor 

Whitney Cooper, Senior Director, Omnichannel Transformation, Walmart Connect

Moderated by: Adam Gottsch, Regional Vice President, Shopkick

4:15 PM

Behind the Brand @ CAMP

Nicole Sander, SVP Growth and Partnerships, CAMP

Kirk Larsen, Chief Creative Officer, CAMP

5:00 PM

Wrap

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

SPONSORS

Venue

Address:

The Shops at Columbus Circle

10 Columbus Circle, Suite 202, New York, NY

IBM Croissants & Conversations

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Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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