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Danone Virtual Summit: Multicultural & Purpose Driven Marketing

Presented by
Presented by

February 17, 2021

Wednesday

,

February

17

-

,

AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
Venue
IBM Croissants & ConversationsREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTERREGISTEROmnibusDay 1Day 2Day 3
AGENDA
Sub Events
SPEAKERS
Marquee SPONSORS
SPONSORS
REGISTERREGISTER
Register for Day 1Register for Day 2Register for Day 3Register for Day 4
Register
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NOTE: This event is NOT open to the public, and is exclusively reserved for Danone internal employees only.

‍

Featuring

AGENDA

Day 1Day 2Day 3Day 4
This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

10:30am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Arielle Russo, Manager, Content & Community, Brand Innovators

10:35am ET

Opening Remarks

Linda Bethea, Head of Marketing, CoE, Danone

10:45am ET

Fireside Chat: Designing Brand Purpose From The Bottom Up

Craig Dubitsky, Founder, Hello Products & Chief Innovation Strategist, Colgate-Palmolive

Moderated By: Are Traasdahl, Founder and CEO, Crisp

11:05am ET

Keynote & Q&A:  Brand Multiculturalism in a Fragile World

Vivek Bapat, Senior Vice President, Purpose and Sustainability, SAP

11:40am ET

Fireside Chat: Multicultural Marketing

Erica Hughes, Director of Multicultural Marketing, Ally

Moderated By: Aaron Nava, Global Director Social E2E Growth, MediaMonks

12:05pm ET

Fireside Chat: Purpose Driven Marketing

Ben Mand, Chief Executive Officer, Harmless Harvest

Scott Marcus, Chief Marketing Officer, Vital Farms

Moderated By: Are Traasdahl, Founder and CEO, Crisp

12:30pm ET

Case Study: Two Good & Brand Purpose

Angela Grist, Senior Director, Marketing, Danone

Salvatore Salemme, Brand Manager -  Innovation, Two Good, Danone

1:00pm ET

Power in Progress

Power in Progress is a global study on youth and power. The Velocity Creative Strategy & Cultural Intelligence team has been tracking youth expression of power and activism since 2018 and this year we’ve seen the themes of this study move from nascent signals to solidified dynamics. Young people are forming their identity, coalescing with the collective, and contending with systemic forces in unprecedented ways in the wake of this year's weighty events. This report highlights how Gen Z is negotiating their power at personal, cultural and structural levels; how the memeification of protest and new tools for self-education have changed where and how power is asserted; and how brands can meaningfully participate in structural change.

Hawa Arsala, Director Creative Strategy & Cultural Intelligence, ViacomCBS

Mary Kate Callen, Vice President, Creative Strategy & Cultural Intelligence, ViacomCBS

David Pangilinan, Manager, Creative Strategy & Cultural Intelligence, ViacomCBS

1:30pm ET

Fireside Chat: Cultural Relevance

Aron North, Chief Marketing Officer, Ultra Mobile

Moderated By: Allyson Dietz, Product Marketing, Neustar

2:00pm ET

Wrap-Up

‍

AGENDA

10:30am ET

Welcome Remarks

David Teicher, Chief Content Officer, Brand Innovators

Arielle Russo, Manager, Content & Community, Brand Innovators

10:35am ET

Opening Remarks

Linda Bethea, Head of Marketing, CoE, Danone

10:45am ET

Fireside Chat: Designing Brand Purpose From The Bottom Up

Craig Dubitsky, Founder, Hello Products & Chief Innovation Strategist, Colgate-Palmolive

Moderated By: Are Traasdahl, Founder and CEO, Crisp

11:05am ET

Keynote & Q&A:  Brand Multiculturalism in a Fragile World

Vivek Bapat, Senior Vice President, Purpose and Sustainability, SAP

11:40am ET

Fireside Chat: Multicultural Marketing

Erica Hughes, Director of Multicultural Marketing, Ally

Moderated By: Aaron Nava, Global Director Social E2E Growth, MediaMonks

12:05pm ET

Fireside Chat: Purpose Driven Marketing

Ben Mand, Chief Executive Officer, Harmless Harvest

Scott Marcus, Chief Marketing Officer, Vital Farms

Moderated By: Are Traasdahl, Founder and CEO, Crisp

12:30pm ET

Case Study: Two Good & Brand Purpose

Angela Grist, Senior Director, Marketing, Danone

Salvatore Salemme, Brand Manager -  Innovation, Two Good, Danone

1:00pm ET

Power in Progress

Power in Progress is a global study on youth and power. The Velocity Creative Strategy & Cultural Intelligence team has been tracking youth expression of power and activism since 2018 and this year we’ve seen the themes of this study move from nascent signals to solidified dynamics. Young people are forming their identity, coalescing with the collective, and contending with systemic forces in unprecedented ways in the wake of this year's weighty events. This report highlights how Gen Z is negotiating their power at personal, cultural and structural levels; how the memeification of protest and new tools for self-education have changed where and how power is asserted; and how brands can meaningfully participate in structural change.

Hawa Arsala, Director Creative Strategy & Cultural Intelligence, ViacomCBS

Mary Kate Callen, Vice President, Creative Strategy & Cultural Intelligence, ViacomCBS

David Pangilinan, Manager, Creative Strategy & Cultural Intelligence, ViacomCBS

1:30pm ET

Fireside Chat: Cultural Relevance

Aron North, Chief Marketing Officer, Ultra Mobile

Moderated By: Allyson Dietz, Product Marketing, Neustar

2:00pm ET

Wrap-Up

‍

SUB EVENTS

No items found.

SPEAKERS

Linda Bethea

Head of Marketing, Danone

Craig Dubitsky

Founder, Hello Products & Chief Innovation Strategist, Colgate-Palmolive

Are Traasdahl

Founder and CEO, Crisp

Vivek Bapat

SVP, Purpose and Sustainability, SAP

Erica Hughes

Director of Multicultural Marketing, Ally

Aaron Nava

Global Director Social E2E Growth, MediaMonks

Ben Mand

CEO, Harmless Harvest

Scott Marcus

Chief Marketing Officer, Vital Farms

Angela Grist

Senior Director, Marketing, Danone

Salvatore Salemme

Brand Manager - Innovation, Two Good, Danone

Hawa Arsala

Director, Creative Strategy & Cultural Intelligence, ViacomCBS

Mary Kate Callen

Vice President, Insights & Cultural Intelligence, Paramount

David Pangilinan

Manager, Insights & Cultural Intelligence, Paramount

Aron North

Chief Marketing Officer, Mint Mobile

Allyson Dietz

Product Marketing, Neustar

Marquee SPONSORS

SPONSORS

Venue

IBM Croissants & Conversations

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ATTENTION QUALIFIED BRAND MARKETERS
‍Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.
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Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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November 17, 2020

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Please Note: Club CMO membership and Summit attendees are limited to active Chief Marketing Officer or Vice President, and the most senior marketing leader of an enterprise, major corporate division, or subsidiary. B2C or B2B industry leaders are welcome.
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Attendees cannot be a business that sells products/services to marketers. If you would like to determine eligibility approval, prior to registering for Summit, please submit your information at www.club-cmo.com and we will be glad to help. If you register and are not approved based on eligibility requirements you will be refunded your registration, minus Eventbrite’s non-refundable fee.

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