Awards

top 100 women

40 under 40

Strategy Group

About

Culture and Entertainment Summit Hosted by The Fifth Agency at Fox Studios

Presented by

September 14, 2023

Thursday

,

September

14 -

Thursday

,

September

14

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00 AM

Breakfast

9:00 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:10 AM

Opening Remarks

Charles Ifegwu, Managing Director, THE FIFTH Group

9:15 AM

Behind the Brand: FOX

Diogo Felippelli, VP, Social Media, FOX Entertainment

Emily King, EVP of Marketing Strategy, Media and Digital, FOX Entertainment

Darren Schillace, President of Marketing, FOX Entertainment

Moderated by: Meghan Valand, GM, Business Development, The Trade Desk

9:45 AM

Entertainment Brands on Cultural Influence

Fran Hazeldine, Head of Marketing, TV & Mobile Services, Samsung Electronics

Moderated by: Scott Davis, SVP, NPR Sponsorship, National Public Media

10:15 AM

Brand Building in the New Entertainment Landscape

James Stewart Cullen, Vice President, Global Brand Brand Marketing, Paramount+

Moderated by: Awesta Wahab, Director of Media & Entertaiment Sales, Samsung Ads

10:45 AM

From Scoreboards to Screens: Exploring Fan-Centric Marketing Strategies

Robert Gottlieb, President of Marketing, FOX Sports

Ken Turner, Chief Marketing Officer, Fanatics Collectibles

Moderated by: Irene Sanchez, Vice President, Marketing, MediaLab

11:15 AM

Networking Break

11:30 AM

Glow Up: Navigating Beauty's Digital Landscape

Henry Arlander, Vice President, Creative, MANSCAPED

Calvin Lammers, Vice President, Digital & Media, Nécessaire

Alisa Pospekhova, Director of Brand Marketing, Olaplex

Moderated by: Tom Skoff, Director, Agency & Brand Partnerships, Blis

12:00 PM

Engaging Content = DTC Growth

Matt Sutton, Chief Marketing Officer, The Black Tux

Moderated by: Shannon Reed, VP, Accounts & Operations, THE FIFTH Group

12:30 PM

Lunch

1:45 PM

Driving into the Future with KIA

Russell Wager, Vice President of Marketing, Kia America

Moderated by: Gabrielle Heyman, Head of Global Partnerships, Zynga

2:15 PM

The Craft of Content

Gabe Alonso, Vice President - Digital, El Pollo Loco

Sandy Archila, Head of Digital Communications, Content and Social Marketing, Television Academy

Tulani André, Global Lead, Social & Editorial, Prime Video & Amazon Studios

Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Services

Moderated by: Jeff Roach, Partner, Chief Strategy Officer, SCS

2:45 PM

Redefining Growth: Media, Collaboration, and the Cool Factor

Jonelle Brown, Director, Global Franchise Planning & Marketing, Paramount Pictures

Jimmy Knowles, Global Head of Experiential, Canva

Oliver Lewis, CEO and Founder, THE FIFTH Group

Jeff Lin, Director, Media & Growth, Sweetgreen

Moderated by: Corentin Leydis, Director of Programmatic Sales, Zynga

3:15 PM

Networking Break

3:30 PM

Industry Growth Tends and Predictions

Michelle Aragon, Vice President, Head of Brand Marketing & Strategy, Spectrum Reach

Scott Davis, SVP, NPR Sponsorship, National Public Media

Moderated by: Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

4:00 PM

Cultural Influences on Marketing Strategy

Nicole Parlapiano, Chief Marketing Officer, Tubi

Moderated by: William Barker, CEO, 1021 Creative

4:30 PM

Studio Tours and Happy Hour with La Féte Rose

AGENDA

8:00 AM

Breakfast

9:00 AM

Opening Remarks

Marc Sternberg, Co-Founder & Co-CEO, Brand Innovators

9:10 AM

Opening Remarks

Charles Ifegwu, Managing Director, THE FIFTH Group

9:15 AM

Behind the Brand: FOX

Diogo Felippelli, VP, Social Media, FOX Entertainment

Emily King, EVP of Marketing Strategy, Media and Digital, FOX Entertainment

Darren Schillace, President of Marketing, FOX Entertainment

Moderated by: Meghan Valand, GM, Business Development, The Trade Desk

9:45 AM

Entertainment Brands on Cultural Influence

Fran Hazeldine, Head of Marketing, TV & Mobile Services, Samsung Electronics

Moderated by: Scott Davis, SVP, NPR Sponsorship, National Public Media

10:15 AM

Brand Building in the New Entertainment Landscape

James Stewart Cullen, Vice President, Global Brand Brand Marketing, Paramount+

Moderated by: Awesta Wahab, Director of Media & Entertaiment Sales, Samsung Ads

10:45 AM

From Scoreboards to Screens: Exploring Fan-Centric Marketing Strategies

Robert Gottlieb, President of Marketing, FOX Sports

Ken Turner, Chief Marketing Officer, Fanatics Collectibles

Moderated by: Irene Sanchez, Vice President, Marketing, MediaLab

11:15 AM

Networking Break

11:30 AM

Glow Up: Navigating Beauty's Digital Landscape

Henry Arlander, Vice President, Creative, MANSCAPED

Calvin Lammers, Vice President, Digital & Media, Nécessaire

Alisa Pospekhova, Director of Brand Marketing, Olaplex

Moderated by: Tom Skoff, Director, Agency & Brand Partnerships, Blis

12:00 PM

Engaging Content = DTC Growth

Matt Sutton, Chief Marketing Officer, The Black Tux

Moderated by: Shannon Reed, VP, Accounts & Operations, THE FIFTH Group

12:30 PM

Lunch

1:45 PM

Driving into the Future with KIA

Russell Wager, Vice President of Marketing, Kia America

Moderated by: Gabrielle Heyman, Head of Global Partnerships, Zynga

2:15 PM

The Craft of Content

Gabe Alonso, Vice President - Digital, El Pollo Loco

Sandy Archila, Head of Digital Communications, Content and Social Marketing, Television Academy

Tulani André, Global Lead, Social & Editorial, Prime Video & Amazon Studios

Adrienne Lahens, Global Head of Operations, TikTok Creator Marketing Services

Moderated by: Jeff Roach, Partner, Chief Strategy Officer, SCS

2:45 PM

Redefining Growth: Media, Collaboration, and the Cool Factor

Jonelle Brown, Director, Global Franchise Planning & Marketing, Paramount Pictures

Jimmy Knowles, Global Head of Experiential, Canva

Oliver Lewis, CEO and Founder, THE FIFTH Group

Jeff Lin, Director, Media & Growth, Sweetgreen

Moderated by: Corentin Leydis, Director of Programmatic Sales, Zynga

3:15 PM

Networking Break

3:30 PM

Industry Growth Tends and Predictions

Michelle Aragon, Vice President, Head of Brand Marketing & Strategy, Spectrum Reach

Scott Davis, SVP, NPR Sponsorship, National Public Media

Moderated by: Rachel Mervis, Global Programmatic Capability Lead, Kimberly-Clark

4:00 PM

Cultural Influences on Marketing Strategy

Nicole Parlapiano, Chief Marketing Officer, Tubi

Moderated by: William Barker, CEO, 1021 Creative

4:30 PM

Studio Tours and Happy Hour with La Féte Rose

SUB EVENTS

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SPEAKERS

Marquee SPONSORS

Venue

Address:

Fox Studios

10201 W Pico Blvd

Los Angeles, CA 90067

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