Awards

top 100 women

40 under 40

Strategy Group

About

Charting the Future of Media and Growth Summit Hosted by HP

Presented by

August 17, 2023

Thursday

,

August

17 -

Thursday

,

August

17

AGENDA

SPEAKERS

Marquee SPONSORS

Featuring

AGENDA

Day 1 Day 2 Day 3 Day 4

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

9:00 AM

Breakfast and Registration

10:00 AM

Welcome Remarks

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

10:10 AM

HP Welcome Remarks

Roland Osae Oppong, North America Digital Marketing Lead - Consumer Products, HP

10:15 AM

Media and Brand: Relevance and Reach with HP

Matt Cowling, Vice President of Marketing, North America, HP

Freddie Liversidge, Vice President, Global Media, HP

Moderated by: Jim O'Malley, Senior Director, Client Development, The Trade Desk

10:45 AM

The Next Phase of Growth

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

11:15 AM

Growth Marketing and Go-to-Market Hacks

Morgan Chemij, Senior Director: Global Marketplace Strategy & Media Execution, HP

Michelle Huff, Chief Marketing Officer, UserTesting.com

Jennifer Jasnoch, Senior Marketing Manager, Home Theater, Sony Electronics

Moderated by: Christina Park, Head of Industry, SambaTV

11:45 AM

Networking Break

12:00 PM

Mastering Content Marketing

Anthony Barranco, North America Digital Marketing Lead, HP

John Porte, Vice President, Integrated Marketing - Brand, Wells Fargo & Company

Moderated by: PJ Miele, Head of Agency Partnerships, West, T-Mobile

12:30 PM

Prioritizing Brand Strategy

Erin Dwyer, Chief Marketing Officer, Matter of Fact

Scott Frost, Associate Director, Global Brand Marketing and Go-To-Market, TaylorMade Golf Company

Anna Green, Senior Director, Global Brand, Qualcomm

Moderated by: Jeff Shaivitz, SVP, Client Development, BENlabs

1:00 PM

Lunch

2:15 PM

Behind the Brand: HP

Ha'Londra Dismond, Programmatic Media Manager, HP

Alina Hambrick, Manager, Performance Marketing, HP

Phillip Hewett, Senior Marketing Campaign Manager, HP;

Alley Waldrop, Senior Paid Social Associate, HP

Moderated By: Caitlin Jamali, Senior Solution Strategist, Brandwatch

3:00 PM

Building Capabilities for a Future-Fit Organization

Aki Martin, Head of Marketing, North America Consumer PCs & Gaming, HP

Heather Stuckey, Global Senior Director, Strategies Transformation, Mars Wrigley, Mars Inc.

Jessica Williams, Director, Brand and Partnerships, Coinbase

Moderated by: Brian Montgomery, Head of West, Brand Partnerships, Overtime

3:45 PM

Networking Break

4:00 PM

DTC Growth: Experimentation & Exploration

Jessica Carlson, Director, Global Marketing, MANSCAPED

Scott Frost, Director, Paid Media & Retention, Chubbies

Moderated by Clara Bowman, Sr. Director of Media Sales, Volta

4:30 PM

The Secret Sauce: The Importance of Cultural Relevance

Sheena Dougher, Vice President, Marketing Communications, Jack in the Box

Moderated by: Devon Chaiken, VP, Sales & Brand Partnerships WEST, MediaLab

5:00 PM

Wrap

AGENDA

9:00 AM

Breakfast and Registration

10:00 AM

Welcome Remarks

Marc Sternberg, Co-Founder and Co-CEO, Brand Innovators

10:10 AM

HP Welcome Remarks

Roland Osae Oppong, North America Digital Marketing Lead - Consumer Products, HP

10:15 AM

Media and Brand: Relevance and Reach with HP

Matt Cowling, Vice President of Marketing, North America, HP

Freddie Liversidge, Vice President, Global Media, HP

Moderated by: Jim O'Malley, Senior Director, Client Development, The Trade Desk

10:45 AM

The Next Phase of Growth

Vivian Chang, Head of DTC Practice, The Clorox Company

Moderated by: Dave Rosner, Chief Marketing Officer, Audigent

11:15 AM

Growth Marketing and Go-to-Market Hacks

Morgan Chemij, Senior Director: Global Marketplace Strategy & Media Execution, HP

Michelle Huff, Chief Marketing Officer, UserTesting.com

Jennifer Jasnoch, Senior Marketing Manager, Home Theater, Sony Electronics

Moderated by: Christina Park, Head of Industry, SambaTV

11:45 AM

Networking Break

12:00 PM

Mastering Content Marketing

Anthony Barranco, North America Digital Marketing Lead, HP

John Porte, Vice President, Integrated Marketing - Brand, Wells Fargo & Company

Moderated by: PJ Miele, Head of Agency Partnerships, West, T-Mobile

12:30 PM

Prioritizing Brand Strategy

Erin Dwyer, Chief Marketing Officer, Matter of Fact

Scott Frost, Associate Director, Global Brand Marketing and Go-To-Market, TaylorMade Golf Company

Anna Green, Senior Director, Global Brand, Qualcomm

Moderated by: Jeff Shaivitz, SVP, Client Development, BENlabs

1:00 PM

Lunch

2:15 PM

Behind the Brand: HP

Ha'Londra Dismond, Programmatic Media Manager, HP

Alina Hambrick, Manager, Performance Marketing, HP

Phillip Hewett, Senior Marketing Campaign Manager, HP;

Alley Waldrop, Senior Paid Social Associate, HP

Moderated By: Caitlin Jamali, Senior Solution Strategist, Brandwatch

3:00 PM

Building Capabilities for a Future-Fit Organization

Aki Martin, Head of Marketing, North America Consumer PCs & Gaming, HP

Heather Stuckey, Global Senior Director, Strategies Transformation, Mars Wrigley, Mars Inc.

Jessica Williams, Director, Brand and Partnerships, Coinbase

Moderated by: Brian Montgomery, Head of West, Brand Partnerships, Overtime

3:45 PM

Networking Break

4:00 PM

DTC Growth: Experimentation & Exploration

Jessica Carlson, Director, Global Marketing, MANSCAPED

Scott Frost, Director, Paid Media & Retention, Chubbies

Moderated by Clara Bowman, Sr. Director of Media Sales, Volta

4:30 PM

The Secret Sauce: The Importance of Cultural Relevance

Sheena Dougher, Vice President, Marketing Communications, Jack in the Box

Moderated by: Devon Chaiken, VP, Sales & Brand Partnerships WEST, MediaLab

5:00 PM

Wrap

SUB EVENTS

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SPEAKERS

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ATTENTION QUALIFIED BRAND MARKETERS
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By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.

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