Building a Challenger Brand Mindset: A Private Kellogg's Event

Presented by
Presented by

June 29, 2021

Tuesday

,

June

29

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,

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0

NOTE: This event is NOT open to the public, and is exclusively reserved for Kellogg's internal employees only.

In this private virtual summit for the Kellogg’s commercial team, we will discuss how building the mindset of a challenger brand can help to drive growth. We’ll hear from traditional challenger/DTC brands as well as historic brands that have successfully utilized a “challenger mindset” to inspire the Kellogg’s teams to take a new and different approach to winning in their category

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

1:00pm ET

Welcome Remarks

Emily Agate, Manager, Content & Community, Brand Innovators

1:05pm ET

Opening Remarks

Laura Newman, Senior Marketing Director, Cereal, Kellogg Company

1:10pm ET

Playing The Same Game But Thinking Smarter

Peter DeLuca, Chief Creative Officer, T-Mobile

Moderated By: Brett Wein, US Head of Vertical Sales, Snap

1:50pm ET

Changing the Game

Jenna Tanenbaum, Head of Growth Marketing, Who Gives A Crap

Barney Waters, President, K-Swiss

Moderated By: Ted Smith, Head of Enterprise Sales, Audigent

2:30pm ET

Fireside Chat: Jumbo Snacks

Chris Stolsky, Marketing Director, Kellogg Company

2:45pm ET

Going Head To Head with Your Competitor

Paloma Azulay, Global Chief Brand Officer, Burger King

Moderated By: Kinjal Patel, Senior Director, Client and Agency Partnerships, OUTFRONT Media

3:25pm ET

Closing Remarks

AGENDA

1:00pm ET

Welcome Remarks

Emily Agate, Manager, Content & Community, Brand Innovators

1:05pm ET

Opening Remarks

Laura Newman, Senior Marketing Director, Cereal, Kellogg Company

1:10pm ET

Playing The Same Game But Thinking Smarter

Peter DeLuca, Chief Creative Officer, T-Mobile

Moderated By: Brett Wein, US Head of Vertical Sales, Snap

1:50pm ET

Changing the Game

Jenna Tanenbaum, Head of Growth Marketing, Who Gives A Crap

Barney Waters, President, K-Swiss

Moderated By: Ted Smith, Head of Enterprise Sales, Audigent

2:30pm ET

Fireside Chat: Jumbo Snacks

Chris Stolsky, Marketing Director, Kellogg Company

2:45pm ET

Going Head To Head with Your Competitor

Paloma Azulay, Global Chief Brand Officer, Burger King

Moderated By: Kinjal Patel, Senior Director, Client and Agency Partnerships, OUTFRONT Media

3:25pm ET

Closing Remarks

SUB EVENTS

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
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