Building a Challenger Brand Mindset: A Private Kellogg's Event

June 29, 2021
June
29
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NOTE: This event is NOT open to the public, and is exclusively reserved for Kellogg's internal employees only.
In this private virtual summit for the Kellogg’s commercial team, we will discuss how building the mindset of a challenger brand can help to drive growth. We’ll hear from traditional challenger/DTC brands as well as historic brands that have successfully utilized a “challenger mindset” to inspire the Kellogg’s teams to take a new and different approach to winning in their category
Emily Agate, Manager, Content & Community, Brand Innovators
Laura Newman, Senior Marketing Director, Cereal, Kellogg Company
Peter DeLuca, Chief Creative Officer, T-Mobile
Moderated By: Brett Wein, US Head of Vertical Sales, Snap
Jenna Tanenbaum, Head of Growth Marketing, Who Gives A Crap
Barney Waters, President, K-Swiss
Moderated By: Ted Smith, Head of Enterprise Sales, Audigent
Chris Stolsky, Marketing Director, Kellogg Company
Paloma Azulay, Global Chief Brand Officer, Burger King
Moderated By: Kinjal Patel, Senior Director, Client and Agency Partnerships, OUTFRONT Media