Brand Innovators Women in Brand Marketing Summit

Presented by
Presented by

June 5, 2019

Wednesday

,

June

5

-

,

0
0

In Chicago during Brandfest Chicago June 4-6

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Registration

8:30am

Women in Marketing Networking Breakfast

10:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Alyson Stevens, SVP, Global Director of Insights & Innovation, Publicis Media

10:15am

Women in Digital

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.

Moderated by: Cara Motowidlo, Director of Sales East, Braze

Liz Cramton, Marketing Manager – Economy Brands, MillerCoors
Elly Moody, Digital Communications Manager, McDonald’s Corporation
Alyson Stevens, SVP, Global Director of Insights & Innovation, Publicis Media
Katrina Tecmire, Manager of Digital Merchandising, Hyatt Hotels Corporation

10:50am

Fireside Chat

Erin Lanuti, Global Performance Solution Officer, Performics

Moderated by: Paul Rappaport, Brand Partnrships, Sprinklr

11:10am

Keynote

Kathy Kline, Global Chief Strategy Officer, Starcom Worldwide

11:25am

Fireside Chat

Kathy Kline, Global Chief Strategy Officer, Starcom Worldwide

Moderated by: Baomy Wehrle, Director, Digital Ad Sales, CNN

11:45am

Lightbox Relaunch

Greg Glenday, CEO, Lightbox OOH Video Network

12:00pm

Fireside Chat

Heather Ruiz, Marketing Manager, Sprint/Boost Mobile

Moderated by: Jane Roy, VP Americas, Buzzoole

12:20pm

Keynote

Dimitria Stevenson, VP, Customer Success, LiveIntent

12:35pm

Lunch

1:25pm

Fireside Chat

Shira Schwarz, Brand Director, Home Chef

Moderated by: Todd Hossfeld, SVP, Account Services, MediaJel

1:45pm

Fireside Chat – The Art of Doing Nothing

Burn out is real and is a serious challenge impacting today’s and future leaders. Previous sessions discussed your industry and your role in it and now we want to focus on how to achieve it in a healthy and productive way.

Anne DeAngelis, Director of Social Media, Content & Operations, Boeing
Kristen Miller, SVP Creative & Client Lead, Digitas
Kathy Tsitovich, SDirector of Partnerships, Intuit

Moderated by: Beth Devillez, Director of Sales, Midwest, News Corp

2:05pm

Fireside Chat

Danielle Gonzales, President, Chief Client Officer, Starcom
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company

Moderated by: Kari King, Vice President, Midwest Region, Teads

2:25pm

Fireside Chat

Bess Montecalvo, Director of Field Marketing, Hyatt Hotels Corporation

Moderated by: Matt Russo, CMO, Gimbal

2:45pm

Keynote – Innovative, yet Human

Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services

3:05pm

Fireside Chat

Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services

Moderated by: Beth Devillez, Director of Sales, Midwest, News Corp

3:25pm

Networking Break

3:40pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Kristin Glushon, Executive Vice President of Client Development, Branded Entertainment Network

Talia Brookshire, Vice President, Marketing and Community Outreach, Sky Zone Indiana
Lauren Fritts, Vice President of Marketing, Chicago Cubs
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company
Molly Hop, SVP, Commerce Media, Publicis Media
Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services
Erin Overly, Head of Brand and Communications, Grainger
Katie Sotor, Vice President of Marketing, Crane USA
Leslie Truelove, Chief Marketing and Sales Officer, Cleveland Avenue

4:45pm

It’s a wrap!

AGENDA

8:00am

Registration

8:30am

Women in Marketing Networking Breakfast

10:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Host: Ted Rubin, Social Media Strategist, Acting CMO, Brand Innovators, author of Return on Relationship

Event Chair: Alyson Stevens, SVP, Global Director of Insights & Innovation, Publicis Media

10:15am

Women in Digital

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.

Moderated by: Cara Motowidlo, Director of Sales East, Braze

Liz Cramton, Marketing Manager – Economy Brands, MillerCoors
Elly Moody, Digital Communications Manager, McDonald’s Corporation
Alyson Stevens, SVP, Global Director of Insights & Innovation, Publicis Media
Katrina Tecmire, Manager of Digital Merchandising, Hyatt Hotels Corporation

10:50am

Fireside Chat

Erin Lanuti, Global Performance Solution Officer, Performics

Moderated by: Paul Rappaport, Brand Partnrships, Sprinklr

11:10am

Keynote

Kathy Kline, Global Chief Strategy Officer, Starcom Worldwide

11:25am

Fireside Chat

Kathy Kline, Global Chief Strategy Officer, Starcom Worldwide

Moderated by: Baomy Wehrle, Director, Digital Ad Sales, CNN

11:45am

Lightbox Relaunch

Greg Glenday, CEO, Lightbox OOH Video Network

12:00pm

Fireside Chat

Heather Ruiz, Marketing Manager, Sprint/Boost Mobile

Moderated by: Jane Roy, VP Americas, Buzzoole

12:20pm

Keynote

Dimitria Stevenson, VP, Customer Success, LiveIntent

12:35pm

Lunch

1:25pm

Fireside Chat

Shira Schwarz, Brand Director, Home Chef

Moderated by: Todd Hossfeld, SVP, Account Services, MediaJel

1:45pm

Fireside Chat – The Art of Doing Nothing

Burn out is real and is a serious challenge impacting today’s and future leaders. Previous sessions discussed your industry and your role in it and now we want to focus on how to achieve it in a healthy and productive way.

Anne DeAngelis, Director of Social Media, Content & Operations, Boeing
Kristen Miller, SVP Creative & Client Lead, Digitas
Kathy Tsitovich, SDirector of Partnerships, Intuit

Moderated by: Beth Devillez, Director of Sales, Midwest, News Corp

2:05pm

Fireside Chat

Danielle Gonzales, President, Chief Client Officer, Starcom
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company

Moderated by: Kari King, Vice President, Midwest Region, Teads

2:25pm

Fireside Chat

Bess Montecalvo, Director of Field Marketing, Hyatt Hotels Corporation

Moderated by: Matt Russo, CMO, Gimbal

2:45pm

Keynote – Innovative, yet Human

Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services

3:05pm

Fireside Chat

Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services

Moderated by: Beth Devillez, Director of Sales, Midwest, News Corp

3:25pm

Networking Break

3:40pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Kristin Glushon, Executive Vice President of Client Development, Branded Entertainment Network

Talia Brookshire, Vice President, Marketing and Community Outreach, Sky Zone Indiana
Lauren Fritts, Vice President of Marketing, Chicago Cubs
Magen Hanrahan, VP, Media & Marketing Services, The Kraft Heinz Company
Molly Hop, SVP, Commerce Media, Publicis Media
Kelly Megel, VP, Brand Communications & Creative Group, Discover Financial Services
Erin Overly, Head of Brand and Communications, Grainger
Katie Sotor, Vice President of Marketing, Crane USA
Leslie Truelove, Chief Marketing and Sales Officer, Cleveland Avenue

4:45pm

It’s a wrap!

SUB EVENTS

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SPEAKERS

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

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By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
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