Brand Innovators Women in Brand Marketing Summit

Presented by
Presented by

October 3, 2018

Wednesday

,

October

3

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While women in brand marketing have made great strides over the past decade, the “gender gap” — the discrepancy in opportunities, status and attitudes, between men and women — in still a major issue, in terms of equal pay, responsibility, and benefits for women. Our Brand Innovators Women in Brand Marketing Summit address what needs to be done to bring about gender equality in the workplace. We look forward to seeing you at our Brand Innovators Women in Brand Marketing Summit hosted by Viacom in New York, Wednesday, October 3, during Advertising Week!

Addressing the Gender Gap in Brand Marketing.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Co-Host: Lydia Daly, Senior Vice President Social Media and Branded Content Strategy at Viacom Velocity

Co-Host: David Teicher, Chief Content Officer, Brand Innovators

9:20am

Fireside Chat

Michelle St. Jacques, SVP, Head of US Brand and Innovation,The Kraft Heinz Company

Moderated by: Jennifer Pelino, SVP, Omni-Channel Media, IRI

9:45am

Fireside Chat

Debora Koyama, Chief Marketing Officer Europe, Mondelēz International

Moderated by: Harry Kargman, CEO, Kargo

10:15am

Women in Marketing: Integrated Marketing

Obioma Enyia, Global Brand Marketing – Customer Marketing, PepsiCo
Morgan Ferrarotti, Senior Director, Integrated Marketing, MassMutual
Jeanine Lewis, Sr. Director of Marketing, Office Depot

Moderated by: Fariba Zamaniyan, VP, Agency and Brand Accounts, TiVO

10:35am

Fireside Chat

Adrienne Lofton, Outgoing SVP, Global Brand Management, Marketing Operations and Philanthropy, Under Armour; incoming Executive Marketing Leadership, Nike

Moderated by: Jessica Thorpe, President & Co-Founder, gen.video

11:00am

Networking Break

11:15am

Keynote – The History & Importance of AI

Roxanne Baretto, Vice President, Digital Innovation & Transformation, Americas, L’Oréal

11:40am

Fireside Chat

Roxanne Baretto, Vice President, Digital Innovation & Transformation, Americas, L’Oréal

11:55am

Keynote

Jenn Eldin, SVP Global Content & Social Media, Citi

12:15pm

Women in Marketing: Innovation in Content Marketing

Kim Atkinson, Global Director, Content & Social Marketing, InterContinental Hotels Group
Carrie Sloan, VP Content Lab, Johnson & Johnson
Jenn Eldin, SVP Global Content & Social Media, Citi

Moderated by: Paul Kontonis, CMO, WHOSAY

12:45pm

Lunch

1:30pm

Keynote

Charisse Ford, Chief Marketing Officer, America’s, Pandora Jewelry
Navneet Virk, Vice President, Isobar

1:50pm

Fireside Chat

Charisse Ford, Chief Marketing Officer, America’s, Pandora Jewelry
Navneet Virk, Vice President, Isobar

Moderated by: Steve Kuron, Sr. Sales Director, Outbrain

2:05pm

Women in Digital & Marketing: Leadership RoundTable

Daryl Drabinsky, Director of Digital Communications, Aetna
Rosemarie Iannucci, Director, eCommerce Marketing Head, North American Beverages, PepsiCo
Michelle Froah, SVP Global Marketing Strategy & Sciences, MetLife
Mariana Saddakni, Head of Digital Marketing & Social Media, DirecTV, AT&T
Kamal Bhandal, Sr. Director, Consumer Marketing, Invisalign, Align Technology

Moderated by: Beth-Ann Eason, President, ‎Innovid

2:40pm

Networking Break

2:55pm

Fireside Chat

Kimberly Evans Paige, Chief Operating & Brand Officer, Sundial Brands

Moderated by: Ilana Leykekhman, Senior Director of Strategy & Planning, CrowdTwist

3:15pm

Fireside Chat

Angelica Munson, Chief Digital Officer, Shiseido

Moderated by: Daniella Harkins, Chief Evangelist, LiveRamp

3:35pm

Brand Innovators Top 100 Women in Brand Marketing and Women to Watch Toast

3:45pm

Top 100 Women RoundTable: Leadership, Innovation, & Trends

Jennifer Frommer, SVP, Creative Content & Brand Partnerships, Columbia Records
Kathleen Hall, CVP Brand, Advertising, & Research, Microsoft
Jeanine Liburd, Chief Marketing and Communications Officer, BET Networks, A VIACOM Company
Alicia Tilman, Chief Marketing Officer, SAP
Julie Yufe, VP Global Marketing, Core Brands, AB-InBev

Moderated by: Stephanie Buscemi, Chief Marketing Officer, Salesforce

4:20pm

Top 100 Women in Brand Marketing & Women to Watch Awards Gala

AGENDA

8:00am

Breakfast and Registration

9:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
David Teicher, Chief Content Officer, Brand Innovators

Co-Host: Lydia Daly, Senior Vice President Social Media and Branded Content Strategy at Viacom Velocity

Co-Host: David Teicher, Chief Content Officer, Brand Innovators

9:20am

Fireside Chat

Michelle St. Jacques, SVP, Head of US Brand and Innovation,The Kraft Heinz Company

Moderated by: Jennifer Pelino, SVP, Omni-Channel Media, IRI

9:45am

Fireside Chat

Debora Koyama, Chief Marketing Officer Europe, Mondelēz International

Moderated by: Harry Kargman, CEO, Kargo

10:15am

Women in Marketing: Integrated Marketing

Obioma Enyia, Global Brand Marketing – Customer Marketing, PepsiCo
Morgan Ferrarotti, Senior Director, Integrated Marketing, MassMutual
Jeanine Lewis, Sr. Director of Marketing, Office Depot

Moderated by: Fariba Zamaniyan, VP, Agency and Brand Accounts, TiVO

10:35am

Fireside Chat

Adrienne Lofton, Outgoing SVP, Global Brand Management, Marketing Operations and Philanthropy, Under Armour; incoming Executive Marketing Leadership, Nike

Moderated by: Jessica Thorpe, President & Co-Founder, gen.video

11:00am

Networking Break

11:15am

Keynote – The History & Importance of AI

Roxanne Baretto, Vice President, Digital Innovation & Transformation, Americas, L’Oréal

11:40am

Fireside Chat

Roxanne Baretto, Vice President, Digital Innovation & Transformation, Americas, L’Oréal

11:55am

Keynote

Jenn Eldin, SVP Global Content & Social Media, Citi

12:15pm

Women in Marketing: Innovation in Content Marketing

Kim Atkinson, Global Director, Content & Social Marketing, InterContinental Hotels Group
Carrie Sloan, VP Content Lab, Johnson & Johnson
Jenn Eldin, SVP Global Content & Social Media, Citi

Moderated by: Paul Kontonis, CMO, WHOSAY

12:45pm

Lunch

1:30pm

Keynote

Charisse Ford, Chief Marketing Officer, America’s, Pandora Jewelry
Navneet Virk, Vice President, Isobar

1:50pm

Fireside Chat

Charisse Ford, Chief Marketing Officer, America’s, Pandora Jewelry
Navneet Virk, Vice President, Isobar

Moderated by: Steve Kuron, Sr. Sales Director, Outbrain

2:05pm

Women in Digital & Marketing: Leadership RoundTable

Daryl Drabinsky, Director of Digital Communications, Aetna
Rosemarie Iannucci, Director, eCommerce Marketing Head, North American Beverages, PepsiCo
Michelle Froah, SVP Global Marketing Strategy & Sciences, MetLife
Mariana Saddakni, Head of Digital Marketing & Social Media, DirecTV, AT&T
Kamal Bhandal, Sr. Director, Consumer Marketing, Invisalign, Align Technology

Moderated by: Beth-Ann Eason, President, ‎Innovid

2:40pm

Networking Break

2:55pm

Fireside Chat

Kimberly Evans Paige, Chief Operating & Brand Officer, Sundial Brands

Moderated by: Ilana Leykekhman, Senior Director of Strategy & Planning, CrowdTwist

3:15pm

Fireside Chat

Angelica Munson, Chief Digital Officer, Shiseido

Moderated by: Daniella Harkins, Chief Evangelist, LiveRamp

3:35pm

Brand Innovators Top 100 Women in Brand Marketing and Women to Watch Toast

3:45pm

Top 100 Women RoundTable: Leadership, Innovation, & Trends

Jennifer Frommer, SVP, Creative Content & Brand Partnerships, Columbia Records
Kathleen Hall, CVP Brand, Advertising, & Research, Microsoft
Jeanine Liburd, Chief Marketing and Communications Officer, BET Networks, A VIACOM Company
Alicia Tilman, Chief Marketing Officer, SAP
Julie Yufe, VP Global Marketing, Core Brands, AB-InBev

Moderated by: Stephanie Buscemi, Chief Marketing Officer, Salesforce

4:20pm

Top 100 Women in Brand Marketing & Women to Watch Awards Gala

SUB EVENTS

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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
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You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this event, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
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REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

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NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

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By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
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