Brand Innovators Women in Brand Marketing Summit

Presented by
Presented by

May 13, 2019

May

13

-

,

0
0

While women in brand marketing have made great strides over the past decade, the “gender gap” — the discrepancy in opportunities, status and attitudes, between men and women — in still a major issue, in terms of equal pay, responsibility, and benefits for women. Our Brand Innovators Women in Brand Marketing Summit address what needs to be done to bring about gender equality in the workplace.

Addressing the Gender Gap in Brand Marketing.

Featuring

AGENDA

This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.

8:00am

Registration

8:30am

Women in Marketing Networking Breakfast hosted by U.S. Bank

10:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair: Monica Wiant, Vice President, Marketing, U.S. Bank

Host: Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare

10:15am

Women in Digital

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.

Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential

Julie Horns, VP, Social Business Director, U.S. Bank
Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation
Tola Oyewole, Senior Manager, Influencer Marketing, Best Buy
Sarah Townes, Vice President Marketing, Mall of America

10:50am

Keynote

Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank

11:00am

Fireside Chat

Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank

Moderated by: Maryann Schafer, Sales Director, Flipboard

11:20am

Fireside Chat

Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation

Moderated by: Kate Miller Spencer, Senior Sales Director, Midwest and Texas, New Yor Media

11:40am

Lightbox Relaunch

Eric Steinert, Chief Revenue Officer, Lightbox

11:55am

Fireside Chat – Brand Building through Cultural Impact and Authenticity

Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
Katie Wong, Brand Experience Senior Manager, Partnerships, General Mills

Moderated by: Michael Rosen, Chief Revenue Officer, Intersection

12:15pm

Lunch hosted by U.S. Bank

1:15pm

Fireside Chat

Jessica Jarosh, Group Account Director, Bailey Lauerman

Moderated by: Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)

1:35pm

Fireside Chat – All These Dots: Building a Connected Brand & Message Across Multiple Executional Partners

Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation

Moderated by: Allyson Zeitz, Sales Director, LiveIntent

1:55pm

Fireside Chat

Mary Fischer, Director, Sponsorships, UnitedHealth Group

Moderated by: Eric Steinert, Chief Revenue Officer, Lightbox

2:15pm

Fireside Chat – Beyond Your Personal Brand: How to Get Comfortable, Not Being Comfortable

Holly Spaeth, Director, Corporate Branding and Initiatives, Polaris Industries

Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential

2:35pm

Still the Only Woman in the Room

Recently attending an executive-level ad tech dinner, Amanda found herself in an all-too familiar situation: she was the only woman in the room. While there’s been positive movement getting women to the table, we have to do more. The first step is to move the discussion from a reactive stance to a proactive one. Today’s climate gifts us the opportunity to diversify not only our industries, but perhaps even more importantly, the leadership driving our industries forward. Doing so is smart for business.

Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)

2:50pm

Networking Break

3:10pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Tina Doering, VP, Client & Business Development, Viacom

Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation
Maureen Bausch, Interim CMO, Mayo Clinic
Karen Deutsch, SVP, Marketing, U.S. Bank
Mary Fischer, Director, Sponsorships, UnitedHealth Group
Lana Slygh, VP, Director of Marketing, TCF Bank
Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare
Melissa Wildermuth, Director of Brand Experience, Culture, General Mills

4:10pm

It’s a wrap!

AGENDA

8:00am

Registration

8:30am

Women in Marketing Networking Breakfast hosted by U.S. Bank

10:00am

Welcome & Opening Remarks

Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators

Event Chair: Monica Wiant, Vice President, Marketing, U.S. Bank

Host: Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare

10:15am

Women in Digital

Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.

Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential

Julie Horns, VP, Social Business Director, U.S. Bank
Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation
Tola Oyewole, Senior Manager, Influencer Marketing, Best Buy
Sarah Townes, Vice President Marketing, Mall of America

10:50am

Keynote

Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank

11:00am

Fireside Chat

Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank

Moderated by: Maryann Schafer, Sales Director, Flipboard

11:20am

Fireside Chat

Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation

Moderated by: Kate Miller Spencer, Senior Sales Director, Midwest and Texas, New Yor Media

11:40am

Lightbox Relaunch

Eric Steinert, Chief Revenue Officer, Lightbox

11:55am

Fireside Chat – Brand Building through Cultural Impact and Authenticity

Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
Katie Wong, Brand Experience Senior Manager, Partnerships, General Mills

Moderated by: Michael Rosen, Chief Revenue Officer, Intersection

12:15pm

Lunch hosted by U.S. Bank

1:15pm

Fireside Chat

Jessica Jarosh, Group Account Director, Bailey Lauerman

Moderated by: Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)

1:35pm

Fireside Chat – All These Dots: Building a Connected Brand & Message Across Multiple Executional Partners

Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation

Moderated by: Allyson Zeitz, Sales Director, LiveIntent

1:55pm

Fireside Chat

Mary Fischer, Director, Sponsorships, UnitedHealth Group

Moderated by: Eric Steinert, Chief Revenue Officer, Lightbox

2:15pm

Fireside Chat – Beyond Your Personal Brand: How to Get Comfortable, Not Being Comfortable

Holly Spaeth, Director, Corporate Branding and Initiatives, Polaris Industries

Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential

2:35pm

Still the Only Woman in the Room

Recently attending an executive-level ad tech dinner, Amanda found herself in an all-too familiar situation: she was the only woman in the room. While there’s been positive movement getting women to the table, we have to do more. The first step is to move the discussion from a reactive stance to a proactive one. Today’s climate gifts us the opportunity to diversify not only our industries, but perhaps even more importantly, the leadership driving our industries forward. Doing so is smart for business.

Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)

2:50pm

Networking Break

3:10pm

Women in Marketing Leadership Discussion

In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.

What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?

Moderated by: Tina Doering, VP, Client & Business Development, Viacom

Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation
Maureen Bausch, Interim CMO, Mayo Clinic
Karen Deutsch, SVP, Marketing, U.S. Bank
Mary Fischer, Director, Sponsorships, UnitedHealth Group
Lana Slygh, VP, Director of Marketing, TCF Bank
Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare
Melissa Wildermuth, Director of Brand Experience, Culture, General Mills

4:10pm

It’s a wrap!

SUB EVENTS

No items found.

SPEAKERS

No items found.

Marquee SPONSORS

SPONSORS

REGISTER

Register ToDay:

REGISTER

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.
Please select the day you would like to register for:

REGISTER

ATTENTION QUALIFIED BRAND MARKETERS
Claim your FREE copy of Martin Lindstrom's, new book and international bestseller, The Ministry of Common Sense, the book the C-suite can't stop talking about. Your complimentary copy will be shipped to you upon completion of this registration form. Please make sure to provide your address below. Shipping is on us. There is absolutely no cost to you.

Offer available while supplies last!
IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you, your submission has been received. You will receive registration confirmation from Zoom with login information.
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Virtual and In-Person Programming, you are opting in and agreeing to share your contact information with our sponsors from this session including Neustar, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing veronica@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors from this session including AWS, IWA and Braze, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

REGISTER

To RSVP for in-person attendance.

In-person registration is now closed. However, if you are a brand-side marketer, you will be able to register on site.
By completing this form you will be registered for all three days.
By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

IBM may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
IBM Privacy Statement. By submitting this form, I acknowledge that I have read and understand the IBM Privacy Statement.
Braze may use my contact data to keep me informed of products, services and offerings:
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By checking here, you acknowledge The Trade Desk’s Privacy Policy and agree to receive marketing communications about our products and services. You may opt out anytime.
You can withdraw your marketing consent at any time by submitting an opt-out request. Also you may unsubscribe from receiving marketing emails by clicking the unsubscribe link in each email.
More information on our processing can be found in the
Braze Privacy Statement. By submitting this form, I acknowledge that I have read and understand the Braze Privacy Statement.
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.

To RSVP for virtual attendance.

Access to our virtual programming is open to the public. Click the buttons below to Register for each day.

REGISTER

By completing this form you will be registered for all three days.
NOTE: The Sports Marketing Upfronts events are private, and access is exclusively reserved for qualified brand side marketers in addition to league side partners and team side members.

YOUR INFORMATION

By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
By registering for our Brand Innovators Livecasts, you are opting in and agreeing to share your contact information with our sponsors from this session, including AWS and IBM Watson, who may send you relevant information about marketing and media innovation, from time-to-time. You may opt-out at any time by emailing meghan@brand-innovators.com.

IBM Privacy Statement: http://www.ibm.com/privacy/us/en/ By submitting this form, I acknowledge that I have read and understood the IBM Privacy Statement.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.
Please Select the Day you would like to Register for:

November 17, 2020

Brands @ Home
Day 1

REGISTER

November 18, 2020

Brands @ Home
Day 2

REGISTER

REGISTER

By completing this form you will be registered for all three days.

YOUR INFORMATION

BUSINESS INFORMATION

TELL US ABOUT YOURSELF

Select an Area of Focus
By registering for our Brand Innovators Livecasts and Webinars you are opting in and agreeing to share your contact information with our sponsors, who may send you relevant information about marketing and media innovation, from time-to-time.  You may opt-out at any time, by emailing meghan@brand-innovators.com.
Thank you! Your submission has been received!
Oops! Something went wrong while submitting the form.