This is a hybrid event. Access to our in-person programming is exclusively reserved for qualified brand-side marketers and active paying sponsors, while our virtual programming will be open to the public.
8:00am
Registration
8:30am
Women in Marketing Networking Breakfast hosted by U.S. Bank
10:00am
Welcome & Opening Remarks
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Event Chair: Monica Wiant, Vice President, Marketing, U.S. Bank
Host: Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare
10:15am
Women in Digital
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.
Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential
Julie Horns, VP, Social Business Director, U.S. Bank
Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation
Tola Oyewole, Senior Manager, Influencer Marketing, Best Buy
Sarah Townes, Vice President Marketing, Mall of America
10:50am
Keynote
Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank
11:00am
Fireside Chat
Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank
Moderated by: Maryann Schafer, Sales Director, Flipboard
11:20am
Fireside Chat
Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation
Moderated by: Kate Miller Spencer, Senior Sales Director, Midwest and Texas, New Yor Media
11:40am
Lightbox Relaunch
Eric Steinert, Chief Revenue Officer, Lightbox
11:55am
Fireside Chat – Brand Building through Cultural Impact and Authenticity
Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
Katie Wong, Brand Experience Senior Manager, Partnerships, General Mills
Moderated by: Michael Rosen, Chief Revenue Officer, Intersection
12:15pm
Lunch hosted by U.S. Bank
1:15pm
Fireside Chat
Jessica Jarosh, Group Account Director, Bailey Lauerman
Moderated by: Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)
1:35pm
Fireside Chat – All These Dots: Building a Connected Brand & Message Across Multiple Executional Partners
Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation
Moderated by: Allyson Zeitz, Sales Director, LiveIntent
1:55pm
Fireside Chat
Mary Fischer, Director, Sponsorships, UnitedHealth Group
Moderated by: Eric Steinert, Chief Revenue Officer, Lightbox
2:15pm
Fireside Chat – Beyond Your Personal Brand: How to Get Comfortable, Not Being Comfortable
Holly Spaeth, Director, Corporate Branding and Initiatives, Polaris Industries
Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential
2:35pm
Still the Only Woman in the Room
Recently attending an executive-level ad tech dinner, Amanda found herself in an all-too familiar situation: she was the only woman in the room. While there’s been positive movement getting women to the table, we have to do more. The first step is to move the discussion from a reactive stance to a proactive one. Today’s climate gifts us the opportunity to diversify not only our industries, but perhaps even more importantly, the leadership driving our industries forward. Doing so is smart for business.
Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)
2:50pm
Networking Break
3:10pm
Women in Marketing Leadership Discussion
In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderated by: Tina Doering, VP, Client & Business Development, Viacom
Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation
Maureen Bausch, Interim CMO, Mayo Clinic
Karen Deutsch, SVP, Marketing, U.S. Bank
Mary Fischer, Director, Sponsorships, UnitedHealth Group
Lana Slygh, VP, Director of Marketing, TCF Bank
Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare
Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
4:10pm
It’s a wrap!