While women in brand marketing have made great strides over the past decade, the “gender gap” — the discrepancy in opportunities, status and attitudes, between men and women — in still a major issue, in terms of equal pay, responsibility, and benefits for women. Our Brand Innovators Women in Brand Marketing Summit address what needs to be done to bring about gender equality in the workplace.
Addressing the Gender Gap in Brand Marketing.
8:00am
8:30am
10:00am
Brandon Gutman, Co-Founder, Brand Innovators
Marc Sternberg, Co-Founder, Brand Innovators
Melissa McKinley, Vice President Community Operations, Brand Innovators
Event Chair: Monica Wiant, Vice President, Marketing, U.S. Bank
Host: Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare
10:15am
Today more than ever we’re seeing innovation and fast paced developments in emerging media and technologies. Each of these new media offer novel ways for brands to connect with and interact with audiences. These emerging technologies also make a habit of drastically altering the ways in which people shop, consume media, and interact with each other and the world. Today’s women in marketing discuss how can brands tap into these developments to gain a deeper understanding of who their customers are and what they want.
Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential
Julie Horns, VP, Social Business Director, U.S. Bank
Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation
Tola Oyewole, Senior Manager, Influencer Marketing, Best Buy
Sarah Townes, Vice President Marketing, Mall of America
10:50am
Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank
11:00am
Brooke Brown, VP, Brand and Marketing Strategy, U.S. Bank
Karen Deutsch, SVP, Marketing, U.S. Bank
Moderated by: Maryann Schafer, Sales Director, Flipboard
11:20am
Rachael Ostrom, Executive Director Digital Strategy and Transformation, Aveda Corporation
Moderated by: Kate Miller Spencer, Senior Sales Director, Midwest and Texas, New Yor Media
11:40am
Eric Steinert, Chief Revenue Officer, Lightbox
11:55am
Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
Katie Wong, Brand Experience Senior Manager, Partnerships, General Mills
Moderated by: Michael Rosen, Chief Revenue Officer, Intersection
12:15pm
1:15pm
Jessica Jarosh, Group Account Director, Bailey Lauerman
Moderated by: Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)
1:35pm
Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation
Moderated by: Allyson Zeitz, Sales Director, LiveIntent
1:55pm
Mary Fischer, Director, Sponsorships, UnitedHealth Group
Moderated by: Eric Steinert, Chief Revenue Officer, Lightbox
2:15pm
Holly Spaeth, Director, Corporate Branding and Initiatives, Polaris Industries
Moderated by: Danielle Cravatt, SVP of Client Partnerships, Exponential
2:35pm
Recently attending an executive-level ad tech dinner, Amanda found herself in an all-too familiar situation: she was the only woman in the room. While there’s been positive movement getting women to the table, we have to do more. The first step is to move the discussion from a reactive stance to a proactive one. Today’s climate gifts us the opportunity to diversify not only our industries, but perhaps even more importantly, the leadership driving our industries forward. Doing so is smart for business.
Amanda Martin, Vice President, Enterprise Partnerships, ControlVExposed (CvE)
2:50pm
3:10pm
In this discussion, today’s women in marketing leadership will address the major trends, challenges, opportunities, and shifts in consumer behaviors that they are seeing in the market, with an outlook toward 2019 and beyond.
What’s keeping them up at night? What are they excited about? What new technologies and platforms offer novel opportunities to engage their customers in meaningful ways… and which are just shiny objects? How can marketing and technology leaders structure their teams and recruit highly coveted talent for a new era that demands an increasing array of skill sets?
Moderated by: Tina Doering, VP, Client & Business Development, Viacom
Melissa Amponsah, Director of Brand Marketing & Communication – Supercuts, Regis Corporation
Maureen Bausch, Interim CMO, Mayo Clinic
Karen Deutsch, SVP, Marketing, U.S. Bank
Mary Fischer, Director, Sponsorships, UnitedHealth Group
Lana Slygh, VP, Director of Marketing, TCF Bank
Wendy Wiesman, VP Marketing & Customer Experience, Ōmcare
Melissa Wildermuth, Director of Brand Experience, Culture, General Mills
4:10pm
.png)
.png){kind=logo}
.png){kind=logo}
